バーチャルドレッシングルームの市場規模、シェア、成長分析、コンポーネント別、技術別、展開モード別、用途別、エンドユーザー別、地域別 - 産業予測、2025～2032年

バーチャルドレッシングルームの世界市場規模は2023年に60億3,000万米ドルと評価され、2024年の74億8,000万米ドルから2032年には339億3,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは24.1％で成長する見通しです。

世界のバーチャルドレッシングルーム市場は、eコマースとデジタルショッピング体験に対する需要の高まりに後押しされ、大きく成長する見通しです。消費者が利便性と多様性を優先する中、小売業者は店頭でのフィッティングをシミュレートする革新的なソリューションの採用を増やしています。拡張現実（AR）や仮想現実（VR）を活用したバーチャルドレッシングルームでは、買い物客がデジタルアバター上で衣服やアクセサリーを視覚化できるため、フィット感やスタイルに関するオンラインショッピングの一般的な懸念に効果的に対処できます。COVID-19の大流行は、小売業者が物理的なやりとりを最小限に抑えることを目指しているため、この傾向をさらに加速させています。導入コストやデータ・プライバシーなどの課題は存在するが、現在進行中の技術的進歩により、ユーザー体験の向上とこれらの障壁の克服が期待され、バーチャルドレッシングルーム市場は今後数年間で持続的に拡大するものと思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩

バーチャルドレッシングルーム市場規模：コンポーネント別

• 市場概要
• ハードウェア
• ソフトウェア
• サービス

バーチャルドレッシングルーム市場規模：技術別

• 市場概要
• 拡張現実（AR）
• バーチャルリアリティ（VR）
• アクセサリー

バーチャルドレッシングルーム市場規模：展開モード別

• 市場概要
• クラウドベース
• オンプレミス

バーチャルドレッシングルーム市場規模：用途別

• 市場概要
• 衣服
• 美容・化粧品
• アイウェア
• 履物
• その他

バーチャルドレッシングルーム市場規模：エンドユーザー別

• 市場概要
• 小売業者
• eコマースプラットフォーム
• ファッションブランド

バーチャルドレッシングルーム市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Dressformer（USA）
• Zugara（USA）
• Virtusize（Sweden）
• Metail（UK）
• True Fit（USA）
• Fit Analytics（Germany）
• Sizebay（Brazil）
• 3DLOOK（USA）
• DeepGears Ltd.（Country not specified）
• DRESSX（USA）
• Warby Parker（USA）
• Sephora Virtual Artist（USA）
• Nike Fit（USA）
• Zalando（Germany）
• Prada（Italy）
• Cosmo Group（Poland）
• Vidnoz AI Clothes Changer（Country not specified）
• Virbo（Country not specified）
• Poq（UK）
• Banter by Signet Jewelers（USA）

結論と推奨事項

Global Virtual Dressing Room Market size was valued at USD 6.03 Billion in 2023 and is poised to grow from USD 7.48 Billion in 2024 to USD 33.93 Billion by 2032, growing at a CAGR of 24.1% during the forecast period (2025-2032).

The global virtual dressing rooms market is poised for significant growth, fueled by the rising demand for e-commerce and digital shopping experiences. As consumers prioritize convenience and variety, retailers are increasingly adopting innovative solutions that simulate in-store fittings. Utilizing augmented reality (AR) and virtual reality (VR), virtual dressing rooms allow shoppers to visualize clothing and accessories on their digital avatars, effectively addressing common online shopping concerns regarding fit and style. The COVID-19 pandemic has further accelerated this trend, as retailers aim to minimize physical interaction. While challenges like implementation costs and data privacy exist, ongoing technological advancements promise to enhance user experiences and overcome these barriers, positioning the virtual dressing room market for sustained expansion in the years ahead.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Virtual Dressing Room market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Virtual Dressing Room Market Segmental Analysis

Global Virtual Dressing Room Market is segmented by component, technology, deployment mode, application, end user and region. Based on component, the market is segmented into hardware, software and services. Based on technology, the market is segmented into augmented reality (AR), virtual reality (VR), footwears and accessories. Based on deployment mode, the market is segmented into cloud-based and on-premises. Based on application, the market is segmented into apparel, beauty & cosmetic, eyewear, footwear and others. Based on end user, the market is segmented into retailers, e-commerce platforms and fashion brands. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Virtual Dressing Room Market

The virtual dressing room market is significantly fueled by the swift growth of the e-commerce industry. As consumers increasingly favor online shopping, retailers are recognizing the importance of enhancing the digital shopping experience. To replicate the traditional in-store try-on experience, many are investing in innovative technologies such as virtual dressing rooms. These solutions not only improve customer engagement but also help reduce return rates, thereby creating a more efficient and satisfying shopping process. Consequently, the boom in e-commerce is driving retailers to adopt virtual dressing rooms, making them a pivotal component in the evolution of online retail.

Restraints in the Global Virtual Dressing Room Market

The Global Virtual Dressing Room market faces several restraints that could hinder its growth. Technical complexity is a significant challenge, as implementing this technology necessitates advanced skills in 3D modeling, image recognition, and seamless integration with existing e-commerce platforms. This complexity can lead to elevated development expenditures and prolonged deployment timelines. In addition, the high costs associated with the implementation of virtual dressing room solutions pose a barrier, particularly for smaller retailers or fashion brands with constrained budgets. Consequently, these financial constraints may discourage some businesses from embracing virtual dressing room technology, limiting its market penetration and expansion.

Market Trends of the Global Virtual Dressing Room Market

The Global Virtual Dressing Room market is witnessing a significant upswing, driven by the rising demand for enhanced online shopping experiences. As consumers seek innovative ways to try on products without physical interaction, retailers are increasingly adopting augmented reality (AR) and virtual reality (VR) technologies. This integration allows shoppers to visualize garments and accessories in a simulated environment, fostering greater engagement and reducing return rates. Moreover, advancements in AI and machine learning are further refining personalization, creating tailored solutions that enhance user experience. As a result, the market is projected to experience robust growth, attracting investments from both established and emerging players in the retail sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Virtual Dressing Room Market Size by Component & CAGR (2025-2032)

• Market Overview
• Hardware
• Software
• Services

Global Virtual Dressing Room Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Augmented Reality (AR)
• Virtual Reality (VR)
• Footwears
• Accessories

Global Virtual Dressing Room Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• Cloud-Based
• On-Premises

Global Virtual Dressing Room Market Size by Application & CAGR (2025-2032)

• Market Overview
• Apparel
• Beauty & Cosmetic
• Eyewear
• Footwear
• Others

Global Virtual Dressing Room Market Size by End User & CAGR (2025-2032)

• Market Overview
• Retailers
• E-Commerce Platforms
• Fashion Brands

Global Virtual Dressing Room Market Size & CAGR (2025-2032)

• North America (Component, Technology, Deployment Mode, Application, End User)
  • US
  • Canada
• Europe (Component, Technology, Deployment Mode, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Technology, Deployment Mode, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Technology, Deployment Mode, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Technology, Deployment Mode, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Dressformer (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zugara (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Virtusize (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metail (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Fit (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fit Analytics (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sizebay (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3DLOOK (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DeepGears Ltd. (Country not specified)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DRESSX (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warby Parker (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sephora Virtual Artist (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike Fit (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zalando (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prada (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosmo Group (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vidnoz AI Clothes Changer (Country not specified)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Virbo (Country not specified)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poq (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Banter by Signet Jewelers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations