装飾アパレルの市場規模、シェア、成長分析：製品別、流通チャネル別、最終用途別、地域別 - 産業予測 2025～2032年

装飾アパレル市場規模は2023年に291億6,000万米ドルとなり、予測期間（2025～2032年）のCAGRは12.9%で、2024年の329億2,000万米ドルから2032年には869億1,000万米ドルに成長する見通しです。

装飾アパレル市場は、テキスタイル・ファッション産業の中でも活気に満ちて拡大している分野であり、個性を表現するパーソナライズされた衣服に対する消費者の需要の高まりが原動力となっています。この分野では、刺繍、スクリーン印刷、ダイレクト・トゥ・ガーメント印刷など、多様な装飾技術が活用されており、企業、スポーツチーム、学校、個人などが、企業のブランディングからファッション性の高いアパレルまで、ユニークなデザインを作成できるようになっています。プリントと刺繍の技術的進歩により、様々な生地におけるデザインの質と複雑さが向上し、eコマースの成長により、消費者によるカスタム・アパレルへのアクセスが効率化されました。さらに、この市場は衣料品だけでなく、アクセサリーや、ヘルスケアやホスピタリティを含む様々な分野での用途にまで広がっており、その多用途性とさらなる拡大の可能性を示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩
• 顧客と購買基準の分析
• 原材料の分析

装飾アパレル市場規模：製品別

• 市場概要
• 刺繍
• スクリーン印刷
• 昇華転写
• デジタル印刷
• その他

装飾アパレル市場規模：流通チャネル別

• 市場概要
• オフライン
• オンライン

装飾アパレル市場規模：最終用途別

• 市場概要
• 男性
• 女性
• 子供

装飾アパレル市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Gildan Activewear（Canada）
• Custom Ink（United States）
• University Tees（United States）
• Delta Apparel（United States）
• Lynka（Poland）
• Advance Printwear Limited（United Kingdom）
• New England Printwear（United States）
• Master Printwear（United States）
• Downtown Custom Printwear（United States）
• Target Decorated Apparel（United States）
• BAMKO（United States）
• Sutter's Mill Specialties（United States）
• Mad Engine（United States）
• Superior Group of Companies（United States）
• Hanesbrands Inc.（United States）
• Fruit of the Loom, Inc.（United States）
• American Apparel（United States）
• Gold Toe Brands（United States）
• PowerSox（United States）
• SilverToe（United States）

結論と推奨事項

Decorated Apparel Market size was valued at USD 29.16 Billion in 2023 and is poised to grow from USD 32.92 Billion in 2024 to USD 86.91 Billion by 2032, growing at a CAGR of 12.9% during the forecast period (2025-2032).

The decorated apparel market is a vibrant and expanding segment of the textile and fashion industry, driven by a rising consumer demand for personalized clothing that expresses individuality. This sector utilizes diverse embellishment techniques, including embroidery, screen printing, and direct-to-garment printing, allowing businesses, sports teams, schools, and individuals to create unique designs ranging from corporate branding to fashion-forward apparel. Technological advancements in printing and embroidery have enhanced the quality and complexity of designs across various fabrics, while the growth of e-commerce has streamlined consumer access to custom apparel. Moreover, this market's reach extends beyond clothing to accessories and applications in various sectors, including healthcare and hospitality, demonstrating its versatility and potential for further expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Decorated Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Decorated Apparel Market Segmental Analysis

Global Decorated Apparel Market is segmented by product, distribution channel, end-use and region. Based on product, the market is segmented into embroidery, screen printing, dye sublimation, digital printing and others. Based on distribution channel, the market is segmented into offline and online. Based on end-use, the market is segmented into men, women and children. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Decorated Apparel Market

The decorated apparel market is experiencing significant growth due to the rising trend of customization. As consumers increasingly desire clothing that showcases their personal style and individuality, the demand for unique and personalized garments is on the rise. This shift in consumer preference has driven a notable increase in the popularity of decorated apparel, including options like screen-printed and embroidered clothing. Such products enable customers to express their identity and creativity through fashion, further fueling the market's expansion. Ultimately, the desire for tailored apparel is reshaping the industry and attracting a diverse range of consumers seeking distinctive fashion choices.

Restraints in the Decorated Apparel Market

Restraints in the decorated apparel market largely stem from high production costs associated with various intricate processes, including printing, embroidery, and applique, which are often labor-intensive and demand specialized machinery. These elevated production expenses can significantly affect profit margins, making it challenging for small businesses and individuals to offer customized garments at competitive prices. Consequently, the financial burden may deter potential entrants into the market and restrict the overall growth of the sector. This pricing pressure can limit consumer access to unique and personalized apparel, ultimately impacting market expansion and the diversity of offerings available to customers.

Market Trends of the Decorated Apparel Market

The decorated apparel market is witnessing a significant shift towards customization, as consumers increasingly desire unique and personalized clothing options. This trend is fueled by a growing emphasis on self-expression and individuality, prompting brands to innovate by offering customizable products that allow customers to select designs, colors, and even incorporate personal artwork. Advanced technology and user-friendly online platforms now facilitate this creative process, making it easier than ever for consumers to create bespoke apparel, from monogrammed items to tailored graphics. This evolution not only enhances consumer engagement but also reshapes market dynamics, driving substantial growth in the decorated apparel sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Decorated Apparel Market Size by Product & CAGR (2025-2032)

• Market Overview
• Embroidery
• Screen Printing
• Dye Sublimation
• Digital Printing
• Others

Global Decorated Apparel Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Decorated Apparel Market Size by End-Use & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Decorated Apparel Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, End-Use)
  • US
  • Canada
• Europe (Product, Distribution Channel, End-Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, End-Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, End-Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, End-Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Gildan Activewear (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Custom Ink (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• University Tees (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Delta Apparel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lynka (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Advance Printwear Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New England Printwear (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Master Printwear (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Downtown Custom Printwear (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target Decorated Apparel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BAMKO (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sutter's Mill Specialties (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mad Engine (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superior Group of Companies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fruit of the Loom, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Apparel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gold Toe Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PowerSox (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SilverToe (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations