リップケア製品市場規模、シェア、成長分析、製品別、流通チャネル別、地域別 - 産業予測、2025～2032年

リップケア製品の世界市場規模は2023年に23億米ドルと評価され、2024年の24億3,000万米ドルから2032年には38億2,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.8％で成長する見通しです。

世界のリップケア製品市場は、乾燥、早期老化、日焼けによるダメージなどの肌問題に対処する高品質製品に対する消費者の意識の高まりによって、大きな成長が見込まれています。また、有害な化学物質や合成物質を使用しない天然素材やオーガニック製品に対する需要も、持続可能性を求める広範な動向を反映して増加傾向にあります。このような消費者の嗜好の変化により、各ブランドは革新的な新商品を発売しています。その顕著な例が、2021年6月にEthique Inc.が植物由来成分から作られたプラスチックフリーのリップバームの新シリーズを発売したことであり、環境に優しいソリューションへの市場の注目度を浮き彫りにしています。こうした動向は、リップケア製品の今後数年間の堅調な市場見通しを示唆しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ分析
• 特許分析
• 貿易分析

リップケア製品市場規模：製品別

• 市場概要
• リップクリーム
• リップスクラブ
• その他

リップケア製品市場規模：流通チャネル別

• 市場概要
• ハイパーマーケットとスーパーマーケット
• 薬局・ドラッグストア
• 専門店
• オンライン
• その他

リップケア製品市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Johnson & Johnson Services Inc.
• Beiersdorf AG
• The Procter & Gamble Company
• L'Oreal S.A.
• Avon Products Inc.
• The Estee Lauder Companies Inc.
• Unilever
• Kao Corporation
• The Body Shop International Limited
• Revlon, Inc.
• Shiseido Co., Ltd.
• EOS Products, LLC
• Maybelline LLC
• LVMH Moet Hennessy Louis Vuitton SE
• Natura & Co Holding S.A.
• Coty Inc.
• Henkel AG & Co. KGaA
• Colgate-Palmolive Company
• Blistex Inc.

結論と推奨事項

Global Lip Care Products Market size was valued at USD 2.3 billion in 2023 and is poised to grow from USD 2.43 billion in 2024 to USD 3.82 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

The global lip care products market is poised for significant growth, driven by increasing consumer awareness of high-quality products addressing skin issues like dryness, premature aging, and damage from sun exposure. The demand for natural and organic products, free from harmful chemicals and synthetics, is also on the rise, reflecting a broader trend towards sustainability. This shift in consumer preferences is prompting brands to innovate and launch new offerings. A notable example is Ethique Inc.'s launch of a new range of plastic-free lip balms made from plant-based ingredients in June 2021, highlighting the market's focus on environmentally friendly solutions. These trends suggest a robust market outlook for lip care products in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lip Care Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Lip Care Products Market Segmental Analysis

Global Lip Care Products Market is segmented by product, distribution channel and region. Based on product, the market is segmented into lip balm, lip scrub and others. Based on distribution channel, the market is segmented into hypermarkets & supermarkets, pharmacy & drug store, specialty store, online and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Lip Care Products Market

The global lip care products market is experiencing significant growth, primarily driven by an increasing awareness of the importance of protecting lips from harmful sun exposure and the widespread availability of these products across various regions. Given that the skin on the lips is thin and lacks melanin, consumers are increasingly recognizing the necessity of safeguarding their lips, fueling demand for protective solutions. Furthermore, various product offerings, including lip balms, sunscreens, and moisturizers, are readily accessible, which enhances consumer convenience and contributes to market expansion. As a result, this growing awareness and accessibility are key factors propelling the lip care products sector forward.

Restraints in the Global Lip Care Products Market

The global lip care products market faces significant restraints due to the widespread availability of homemade lip care alternatives and the elevated prices of natural and organic offerings. Many consumers are turning to DIY solutions, as these homemade products not only provide effective relief from discomfort but also promote healing for cracked lips. This growing preference for self-made treatments is expected to hinder the demand for commercial lip care products. Additionally, the premium pricing associated with high-quality natural and organic lip care items further exacerbates the situation, potentially stifling market growth during the forecast period.

Market Trends of the Global Lip Care Products Market

The global lip care products market is witnessing a significant shift towards organic and natural plant-based offerings, driven by the increasing number of working women and their enhanced disposable income. As consumers become more health-conscious, there is a marked preference for lip care solutions free from harmful chemicals and synthetic ingredients. This trend reflects a broader demand for products that not only nourish and enhance the appearance of lips but also address concerns stemming from environmental factors such as pollution and smoking. Consequently, the market is evolving, with a growing emphasis on clean beauty and sustainability, positioning natural products as the forefront choice for today's consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Patent Analysis
• Trade Analysis

Global Lip Care Products Market Size by Product & CAGR (2025-2032)

• Market Overview
• Lip Balm
• Lip Scrub
• Others

Global Lip Care Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Pharmacy & Drug Store
• Specialty Store
• Online
• Others

Global Lip Care Products Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel)
  • US
  • Canada
• Europe (Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Johnson & Johnson Services Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EOS Products, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maybelline LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co Holding S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blistex Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations