ポータブル発電所市場規模、シェア、成長分析、電源別、容量別、技術別、用途別、販売チャネル別、地域別- 産業予測、2024年～2031年

ポータブル発電所の世界市場規模は2022年に6億2,000万米ドルとなり、2023年の6億7,406万米ドルから2031年には13億1,576万米ドルに拡大し、予測期間（2024年～2031年年）のCAGRは8.7%で成長する見通しです。

ポータブル発電所市場は、よりクリーンなエネルギー源に対する需要の高まりと消費者の環境意識の高まりによって拡大しています。この動向は、持続可能な生活を求める世界の動きと一致しており、ポータブル電源ソリューションの人気を後押ししています。さらに、自然災害時に信頼できる電力が必要とされることも、市場の成長を後押ししています。アウトドア活動が盛んになるにつれ、キャンピングカーや冒険家たちは、送電網から離れた場所で機器用のポータブル軽量電源を求めるようになっています。さらに、急成長する電気自動車（EV）産業は、消費者が自動車の航続距離を延ばし、遠隔地での緊急充電を可能にするポータブルパワーステーションを求めているため、大きなビジネスチャンスをもたらしています。このような進化する市場情勢により、企業は革新的な電源ソリューションを成長するEVエコシステムに統合し、消費者の体験全体を向上させることができます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2023年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• 特許分析
• ケーススタディ

ポータブル発電所市場規模：電源別& CAGR（2024年～2031年）

• 市場概要
• 太陽光発電
• バッテリー電源
• ハイブリッドパワー

ポータブル発電所市場規模：容量別& CAGR（2024年～2031年）

• 市場概要
• 0～100Wh
• 101～200Wh
• 201～400Wh
• 401～1,000Wh
• 1,001～1,500Wh
• 1,500Wh以上

ポータブル発電所市場規模：技術別& CAGR（2024年～2031年）

• 市場概要
• リチウムイオン
• 密閉型鉛蓄電池

ポータブル発電所市場規模：用途別& CAGR（2024年～2031年）

• 市場概要
• 非常用電源
• オフグリッド電力
• 自動車
• その他

ポータブル発電所市場規模：販売チャネル別& CAGR（2024年～2031年）

• 市場概要
• オンライン
• オフライン

ポータブル発電所市場規模& CAGR（2024年～2031年）

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021-2023）

主要企業プロファイル

• Goal Zero
• Jackery Inc.
• EcoFlow
• Anker Innovations
• Bluetti
• Lion Energy
• Duracell
• Suaoki
• Rockpals
• Renogy
• Westinghouse Electric Corporation
• AIMTOM
• NEXPOW
• FlashFish
• Paxcess
• Enginstar
• Aeiusny
• MAXOAK
• BALDR
• TogoPower

結論と推奨事項

Global Portable Power Station Market size was valued at USD 620 million in 2022 and is poised to grow from USD 674.06 million in 2023 to USD 1315.76 million by 2031, growing at a CAGR of 8.7% during the forecast period (2024-2031).

The portable power station market is expanding due to heightened demand for cleaner energy sources and increased environmental awareness among consumers. This trend aligns with the global push for sustainable living, driving the popularity of portable power solutions. Additionally, the need for reliable power during natural disasters further propels market growth. As outdoor activities gain traction, campers and adventurers seek portable, lightweight power sources for their devices away from the grid. Furthermore, the burgeoning electric vehicle (EV) industry presents significant opportunities, as consumers look for portable power stations that can extend vehicle range and provide emergency charging in remote areas. This evolving market landscape allows companies to innovate and integrate their power solutions with the growing EV ecosystem, enhancing overall consumer experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Portable Power Station market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Portable Power Station Market Segmental Analysis

Global Portable Power Station Market is segmented by power source, capacity, technology, application, sales channel and region. Based on power source, the market is segmented into solar power, battery power and hybrid power. Based on capacity, the market is segmented into 0-100 Wh, 101-200 Wh, 201-400 Wh, 401-1,000 Wh, 1,001-1,500 Wh, Above 1,500 Wh. Based on technology, the market is segmented into lithium-ion and sealed lead acid. Based on application, the market is segmented into emergency power, off-grid power, automotive and others. Based on sales channel, the market is segmented into online and offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Portable Power Station Market

The global market for portable power stations is being significantly driven by the rising demand for sustainable energy sources. As consumers become more environmentally conscious, they are increasingly turning to portable power stations as eco-friendly alternatives to conventional generators. This shift aligns with the global trend towards greener energy solutions, particularly as many portable power stations harness renewable sources like solar energy. As a result, environmentally aware customers are more inclined to adopt these innovative technologies. Additionally, regions that actively promote greener practices are experiencing a growing acceptance of portable power stations, further enhancing their market presence in a world prioritizing sustainability.

Restraints in the Global Portable Power Station Market

The Global Portable Power Station market faces significant restraints primarily due to the limited functionality of these products. Unlike traditional small diesel generators that provide a diverse range of operational capabilities, portable power stations are fundamentally battery-driven and primarily designed for charging small devices. While gas-powered generators can effortlessly operate energy-intensive equipment such as refrigerators, water heaters, and microwaves, portable power stations fall short in meeting the demands of high-load applications. Their inability to consistently power multiple devices or equipment that require substantial energy limits their appeal to consumers looking for comprehensive solutions for outdoor activities or emergencies.

Market Trends of the Global Portable Power Station Market

The Global Portable Power Station market is witnessing a significant trend towards multifunctionality, driven by consumer demand for versatile energy solutions. Users are increasingly seeking portable power stations equipped with advanced features such as built-in USB connections, multiple AC and DC outlets, and wireless charging capabilities. This adaptation caters to diverse needs, notably among campers, outdoor enthusiasts, and emergency preparedness users, allowing for simultaneous powering of multiple devices. As manufacturers innovate to enhance product functionality, the competitive landscape is evolving, positioning multifunctional power stations as essential tools for modern lifestyles, thus driving growth and appeal in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Case Studies

Global Portable Power Station Market Size by Power Source & CAGR (2024-2031)

• Market Overview
• Solar Power
• Battery Power
• Hybrid Power

Global Portable Power Station Market Size by Capacity & CAGR (2024-2031)

• Market Overview
• 0-100 Wh
• 101-200 Wh
• 201-400 Wh
• 401-1,000 Wh
• 1,001-1,500 Wh
• Above 1,500 Wh

Global Portable Power Station Market Size by Technology & CAGR (2024-2031)

• Market Overview
• Lithium-ion
• Sealed Lead Acid

Global Portable Power Station Market Size by Application & CAGR (2024-2031)

• Market Overview
• Emergency Power
• Off-Grid Power
• Automotive
• Others

Global Portable Power Station Market Size by Sales Channel & CAGR (2024-2031)

• Market Overview
• Online
• Offline

Global Portable Power Station Market Size & CAGR (2024-2031)

• North America, (Power Source, Capacity, Technology, Application, Sales Channel)
  • US
  • Canada
• Europe, (Power Source, Capacity, Technology, Application, Sales Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Power Source, Capacity, Technology, Application, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Power Source, Capacity, Technology, Application, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Power Source, Capacity, Technology, Application, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Goal Zero
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jackery Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EcoFlow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anker Innovations
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluetti
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Energy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duracell
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suaoki
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockpals
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Renogy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Westinghouse Electric Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AIMTOM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEXPOW
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FlashFish
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paxcess
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enginstar
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aeiusny
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MAXOAK
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BALDR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TogoPower
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation