マンガの市場規模、シェア、成長分析、コンテンツ別、流通別、ジャンル別、ジェンダー別、読者層別、地域別 - 産業予測、2024年～2031年

マンガの世界市場規模は、2022年に121億米ドルと評価され、2023年の148億米ドルから2031年には556億米ドルに成長し、予測期間中（2024年～2031年）のCAGRは18％で成長する見通しです。

マンガの世界の需要は、Comic-Conのようなイベントやソーシャルメディアの影響によって大きく後押しされた日本文化の人気急上昇が主な要因となっています。デジタルプラットフォームを通じたマンガへのアクセスの向上は、市場の成長をさらに促進します。このコンテンツは、子どもから大人まで多様な年齢層が利用できるようになり、今後の売上を牽引します。また、マンガとアニメ化作品のクロスオーバーが進み、様々なエンターテイメントに組み込まれることで、マンガプロバイダーにとって有望なビジネスチャンスとなっています。しかし、著作権侵害、検閲、国際市場における文化的障壁、世界の出版化のペースの遅さなどの課題に直面しており、マンガ業界全体の今後の見通しに影響を与える可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2023年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩
• 規制情勢
• ケーススタディ
• 特許分析

マンガ市場規模：コンテンツ別& CAGR（2024-2031）

• 市場概要
• 印刷
• デジタル

マンガ市場規模：流通別& CAGR（2024-2031）

• 市場概要
• オンライン
• オフライン

マンガ市場規模：ジャンル別& CAGR（2024-2031）

• 市場概要
• アクションとアドベンチャー
• SFとファンタジー
• スポーツロマンスドラマ
• その他

マンガ市場規模：ジェンダー別& CAGR（2024-2031）

• 市場概要
• 男性
• 女性

マンガ市場規模：読者層別& CAGR（2024-2031）

• 市場概要
• 子供
• ティーンエイジャー
• 大人

マンガ市場規模& CAGR（2024-2031）

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021-2023）

主要企業プロファイル

• Shueisha（Japan）
• Kodansha（Japan）
• Shogakukan（Japan）
• Kadokawa（Japan）
• Viz Media（United States）
• Yen Press（United States）
• Seven Seas Entertainment（United States）
• Dark Horse Comics（United States）
• Square Enix（Japan）
• Kodansha Comics（United States）
• Aniplex（Japan）
• TOKYOPOP（United States）
• Del Rey Manga（United States）
• J-Novel Club（United States）
• One Peace Books（United States）
• Vertical（United States）
• SuBLime（United States）
• Udon Entertainment（Canada）
• MangaGamer（United States）
• Dengeki Bunko（Japan）

結論と推奨事項

Global Manga Market size was valued at USD 12.1 billion in 2022 and is poised to grow from USD 14.8 billion in 2023 to USD 55.6 billion by 2031, growing at a CAGR of 18% during the forecast period (2024-2031).

The global demand for manga is primarily fueled by the surging popularity of Japanese culture, significantly bolstered by events like Comic-Con and the influence of social media. Enhanced access to manga through digital platforms is set to further propel market growth. This content is increasingly available to diverse age demographics, from children to adults, driving future sales. Additionally, the rising crossover between manga and anime adaptations, along with its integration into various entertainment forms, presents promising opportunities for manga providers. However, the market faces challenges such as copyright infringement, censorship, cultural barriers in international markets, and the slow pace of global publishing adaptation, which could potentially impact the overall outlook for the manga industry in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Manga market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Manga Market Segmental Analysis

Global Manga Market is segmented by Content, Distribution, Genre, Gender, Audience and Region. Based on Content, the market is segmented into Sprinted, Digital. Based on Distribution, the market is segmented into Online Offline. Based on Genre, the market is segmented into Action and Adventure, Sci-Fi and Fantasy, Sports, Romance and Drama, Others. Based on Gender, the market is segmented into Male, Female. Based on Audience, the market is segmented into Children and Kids, Teenagers, Adults. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Manga Market

The growing fascination with Japanese culture has significantly contributed to the expansion of the global manga market. As cultures become increasingly interconnected through globalization, the appeal of Japanese traditions, art, and storytelling has risen dramatically. This shift has sparked a heightened demand for manga, particularly in regions like Europe and North America, where interest in Japanese culture is flourishing. As the allure of manga continues to capture the attention of diverse audiences, it is anticipated that the industry's growth will accelerate, strengthening its position in the global entertainment landscape and fostering a deeper appreciation for this unique artistic medium.

Restraints in the Global Manga Market

The Global Manga market faces significant challenges due to cultural and censorship barriers. Originally tailored for Japanese audiences, manga's international distribution exposes it to varying censorship laws that can differ dramatically between countries. This discrepancy often leads to the alteration or removal of content that does not resonate with local cultural and societal values. Such censorship can limit the appeal and accessibility of manga, potentially stifling its popularity and sales in markets where it has been edited or restricted. Consequently, these factors may hinder future growth and acceptance of manga in diverse global regions, posing a restraint on its market expansion.

Market Trends of the Global Manga Market

The global manga market is witnessing a significant trend towards the development of digital content, driven by the skyrocketing popularity of webtoons across various regions. As readers increasingly prefer digital platforms for consumption, manga companies are urged to adapt by creating engaging digital formats that align with consumer preferences. This shift not only opens new revenue streams but also positions manga providers to capture a broader audience beyond traditional manga fans. By leveraging the interactive and visually appealing characteristics of webtoons, the industry can enhance reader engagement, foster international expansion, and ultimately secure a competitive advantage in the evolving landscape of digital entertainment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Manga Market Size by Content & CAGR (2024-2031)

• Market Overview
• Printed
• Digital

Manga Market Size by Distribution & CAGR (2024-2031)

• Market Overview
• Online
• Offline

Manga Market Size by Genre & CAGR (2024-2031)

• Market Overview
• Action and Adventure
• Sci-Fi and Fantasy
• Sports, Romance and Drama
• Others

Manga Market Size by Gender & CAGR (2024-2031)

• Market Overview
• Male
• Female

Manga Market Size by Audience & CAGR (2024-2031)

• Market Overview
• Children and Kids
• Teenagers
• Adults

Manga Market Size & CAGR (2024-2031)

• North America, (Content, Distribution, Genre, Gender, Audience)
  • US
  • Canada
• Europe, (Content, Distribution, Genre, Gender, Audience)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Content, Distribution, Genre, Gender, Audience)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Content, Distribution, Genre, Gender, Audience)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Content, Distribution, Genre, Gender, Audience)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Shueisha (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kodansha (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shogakukan (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kadokawa (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viz Media (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yen Press (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seven Seas Entertainment (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dark Horse Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Square Enix (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kodansha Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aniplex (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TOKYOPOP (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Del Rey Manga (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J-Novel Club (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• One Peace Books (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vertical (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SuBLime (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udon Entertainment (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MangaGamer (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dengeki Bunko (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation