スマートラベルの市場規模、シェア、成長分析、技術別、コンポーネント別、用途別、エンドユーザー別、地域別 - 産業予測、2024年～2031年

スマートラベルの世界市場規模は、2022年に116億9,000万米ドルと評価され、2023年の155億7,000万米ドルから2031年には350億米ドルに成長し、予測期間（2024-2031年）のCAGRは16.2％で成長する見通しです。

スマートラベルは、NFC、QRコード、RFIDタグなどの技術を統合し、機能性とユーザーとのインタラクションを強化することで、従来のラベリングに革命をもたらしています。これらのラベルは、消費者がスマートフォンを介して関与することを必要とするため、品質を確保するための性能テストなど、製造上の新たな課題を生み出しています。エンコードされた顧客固有のデータを追加することで、ラベリング機器の価値を大幅に高め、新たなサービス機会を提供することができます。ラベル印刷事業者にとって、スマートラベルの採用はバリューチェーン全体を強化し、収益性と売上高を向上させることができます。さらに、アドバンテックの組込みPC EPC-P3000シリーズのような進歩は、マシンビジョンアプリケーションに高性能な機能を提供し、無人倉庫での効率的な在庫管理や、正確な分析とロボット制御による自動製造プロセスの最適化を促進します。これらの技術の統合は、この分野における将来の成長にとって極めて重要です。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2023年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩
• 規制情勢
• ケーススタディ
• 顧客と購買基準の分析
• 貿易分析
• スタートアップ分析
• 原材料の分析

スマートラベルの市場規模：技術別& CAGR（2024-2031）

• 市場概要
• EASラベル
• RFIDラベル
• ラベルの検知
• 電子棚札/ダイナミックディスプレイラベル
• 近距離無線通信（NFC）タグ

スマートラベルの市場規模：コンポーネント別& CAGR（2024-2031）

• 市場概要
• トランシーバー
• メモリ
• バッテリー
• マイクロプロセッサ
• その他

スマートラベルの市場規模：用途別& CAGR（2024-2031）

• 市場概要
• 小売在庫
• 生鮮食品
• 電子・IT資産
• 装置
• パレット追跡
• その他

スマートラベルの市場規模：エンドユーザー別& CAGR（2024-2031）

• 市場概要
• 自動車
• 日用消費財（FMCG）
• ヘルスケアと製薬
• ロジスティック
• 小売り
• 製造業
• その他

スマートラベルの市場規模：地域別& CAGR（2024-2031）

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021-2023）

主要企業プロファイル

• Avery Dennison Corporation（USA）
• CCL Industries Inc.（Canada）
• Zebra Technologies Corporation（USA）
• Smartrac Technology GmbH（Netherlands）
• Muhlbauer Group（Germany）
• Thin Film Electronics ASA（Norway）
• Checkpoint Systems, Inc.（USA）
• William Frick & Company（USA）
• Honeywell International Inc.（USA）
• Invengo Information Technology Co., Ltd.（China）
• Alien Technology Corporation（USA）
• Smartwave Technologies（Canada）
• SATO Holdings Corporation（Japan）
• Sensor Development Corporation（USA）
• CoreRFID（UK）
• YNVISIBLE Interactive Inc.（Canada）

結論と推奨事項

Global Smart Label Market size was valued at USD 11.69 billion in 2022 and is poised to grow from USD 15.57 billion in 2023 to USD 35 billion by 2031, growing at a CAGR of 16.2% in the forecast period (2024-2031).

Smart labels are revolutionizing traditional labeling by integrating technologies such as NFC, QR codes, and RFID tags, enhancing functionality and user interaction. These labels require consumers to engage via smartphones, thus creating new manufacturing challenges like performance testing to ensure quality. The addition of encoded client-specific data can significantly increase the value of labeling equipment and present new service opportunities. For label printing businesses, adopting smart labels can enhance the entire value chain, driving profitability and turnover. Additionally, advancements like Advantech's EPC-P3000 series of embedded PCs provide high-performance capabilities for machine vision applications, facilitating efficient inventory management in unmanned warehouses and optimizing automated manufacturing processes through precise analysis and robotic control. The integration of these technologies is pivotal for future growth in the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smart Label market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Smart Label Market Segmental Analysis

Global Smart Label Market is segmented by Technology, Component, Application, End User and region. Based on Technology, the market is segmented into EAS Labels, RFID labels, Sensing labels, Electronic Shelf/Dynamic Display Labels, Near Field Communication (NFC) Tags. Based on Component, the market is segmented into Transceivers, Memories, Batteries, Microprocessors, Others. Based on application, the market is segmented into Retail Inventory, Perishable Goods, Electronic & IT Assets, Equipment, Pallets Tracking, Others. Based on End User, the market is segmented into Automotive, Fast Moving Consumer Goods (FMCG), Healthcare & pharmaceutical, Logistic, Retail, Manufacturing, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Smart Label Market

The Global Smart Label market is significantly driven by the federal disclosure rule for genetically modified organisms (GMOs) imposed by the U.S. government, which mandates brands to provide product information through various formats such as packaging text, symbols, or digital smart labels. This regulation facilitates consumers' access to comprehensive product details, enhancing transparency through digital channels. Aimed at gauging future adoption, the Grocery Manufacturers Association (GMA) initiated a project that involved 36 companies committed to labeling approximately 34,000 products by the end of 2017, with additional companies joining later. The surge in digital service utilization consequently heightens the demand for effective anti-theft solutions and product identification technologies, propelling market growth. Research indicates that digital transformation focused on enhancing customer experiences can yield significant increases in customer satisfaction and economic growth, while industry expansion will also be fueled by corporate mergers and advancements in smart product technology.

Restraints in the Global Smart Label Market

A significant obstacle affecting the Global Smart Label market is the reluctance of traditional label printing companies to invest in digital printing technologies, primarily due to high costs. This hesitation can impede the market's growth potential. While smart labels, which feature embedded chips, provide considerable advantages for various business and industrial applications, they face several challenges. These include limited universal applicability, safety concerns, and vulnerability to extreme weather conditions. Although these limitations may appear minor, they can substantially hinder the expansion of the global smart label market. For instance, when used for shipping, smart labels are susceptible to sun exposure, causing the solvents used in their printing to dissolve and fade the labels.

Market Trends of the Global Smart Label Market

The Global Smart Label market is witnessing a significant trend driven by the growing consumer demand for transparency in food packaging. As manufacturers adopt smart labeling technologies, the trend reflects an enhanced focus on ethical sourcing and health benefits of food and beverages. Smart labels now offer extensive informational capabilities, allowing consumers to access crucial details about product provenance, safety, and sustainability. This shift empowers consumers with knowledge about the entire food supply chain, from farm to fork, enabling them to make informed choices regarding freshness and quality. Consequently, the integration of smart labels is set to redefine consumer engagement and brand loyalty in the food sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis

Global Smart Label Market Size by Technology & CAGR (2024-2031)

• Market Overview
• EAS Labels
• RFID labels
• Sensing labels
• Electronic Shelf/Dynamic Display Labels
• Near Field Communication (NFC) Tags

Global Smart Label Market Size by Component & CAGR (2024-2031)

• Market Overview
• Transceivers
• Memories
• Batteries
• Microprocessors
• Others

Global Smart Label Market Size by Application & CAGR (2024-2031)

• Market Overview
• Retail Inventory
• Perishable Goods
• Electronic & IT Assets
• Equipment
• Pallets Tracking
• Others

Global Smart Label Market Size by End User & CAGR (2024-2031)

• Market Overview
• Automotive
• Fast Moving Consumer Goods (FMCG)
• Healthcare & pharmaceutical
• Logistic
• Retail
• Manufacturing
• Others

Global Smart Label Market Size & CAGR (2024-2031)

• North America, (Technology, Component, Application, End User)
  • US
  • Canada
• Europe, (Technology, Component, Application, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Technology, Component, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Technology, Component, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Technology, Component, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Avery Dennison Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CCL Industries Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smartrac Technology GmbH (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muhlbauer Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thin Film Electronics ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Checkpoint Systems, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Frick & Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honeywell International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Invengo Information Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alien Technology Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smartwave Technologies (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SATO Holdings Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sensor Development Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CoreRFID (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YNVISIBLE Interactive Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation