市場調査レポート

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1603268

人工知能ベースパーソナライゼーションの市場規模、シェア、成長分析、タイプ別、技術別、用途別、地域別 - 産業予測、2024年～2031年

Artificial Intelligence Based Personalization Market Size, Share, Growth Analysis, By Type, By Technology, By Application, By Region - Industry Forecast 2024-2031

出版日: 2024年11月24日
発行: SkyQuest
ページ情報: 英文 202 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 774,224円

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USD 6,200 905,696円

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PDF & Excel (Enterprise License)

USD 7,100 1,037,168円

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概要
目次

概要

サンプル依頼リストに入れる

人工知能ベースパーソナライゼーションの世界市場規模は、2022年に4,408億米ドルと評価され、2023年の4,619億米ドルから2031年には6,721億1,000万米ドルに成長し、予測期間（2024年～2031年）のCAGRは4.80％で成長する見通しです。

マーケティング環境はAIを活用したパーソナライゼーションへとシフトしており、無関係なメッセージでユーザー体験を損なうことの多い従来のマス・マーケティング・アプローチから脱却しつつあります。企業は現在、画一的な戦略を採用する代わりに、AIアルゴリズムを活用して、個人の行動、嗜好、過去の交流に基づいてマーケティング活動をカスタマイズしています。このターゲットを絞った手法は、顧客満足度とエンゲージメントを高めるだけでなく、マーケティング効率を大幅に改善し、オプトアウトの減少とコンバージョン率の向上につながります。eコマース、ヘルスケア、金融などの業界は、カスタマイズされた消費者体験の需要を特に促進しています。顧客とのインタラクション・パターンを分析することで、企業はパーソナライズされたマーケティング・キャンペーンやダイナミックな価格戦略を展開することができ、ロイヤルティとより高い収益成長の両方を促進することができます。このような利点がある一方で、企業はAIを活用したパーソナライゼーションの実施に必要な財政投資だけでなく、偏見や差別、プライバシーに関する倫理的な意味合いについても警戒を怠らない必要があります。企業がこのような課題に対処する際、今日の目の肥えた消費者の心に響く、責任ある効果的なパーソナライズド・マーケティング・ソリューションの創造に重点を置くべきであり、最終的には競争市場においてより良い結果を導くことになります。

北米
- 米国
- カナダ
欧州
- 英国
- ドイツ
- スペイン
- フランス
- イタリア
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東およびアフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2023年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2021-2023）

主要企業プロファイル

Intel Corporation
Microsoft
IBM
Google LLC
NVIDIA Corporation
SAP SE
Amazon Web Services Inc.
Oracle Corporation
Facebook Inc.
General Electric
Siemens AG
Apple Inc.
Baidu Inc.
Alibaba Group Holding Ltd.
Cisco Systems Inc.
Accenture PLC
Infosys Limited
Wipro Limited
Huawei Technologies Co. Ltd.
Tencent Holdings Ltd.

結論と推奨事項

Product Code: SQMIG45A2301

Global Artificial Intelligence Based Personalization Market size was valued at USD 440.8 Billion in 2022 and is poised to grow from USD 461.9 Billion in 2023 to USD 672.11 Billion by 2031, growing at a CAGR of 4.80% in the forecast period (2024-2031).

The marketing landscape is shifting towards AI-powered personalization, leaving behind the traditional mass marketing approach that often compromises user experience with irrelevant messaging. Instead of employing a one-size-fits-all strategy, businesses are now harnessing AI algorithms to tailor their marketing efforts based on individual behavior, preferences, and past interactions. This targeted methodology not only enhances customer satisfaction and engagement but also significantly improves marketing efficiency, leading to reduced opt-outs and heightened conversion rates. Industries such as e-commerce, healthcare, and finance are particularly driving this demand for customized consumer experiences. By analyzing customer interaction patterns, businesses can deploy personalized marketing campaigns and dynamic pricing strategies, fostering both loyalty and higher revenue growth. Despite its advantages, organizations must remain vigilant about the ethical implications surrounding bias, discrimination, and privacy concerns, as well as the financial investment needed for implementing AI-driven personalization. As businesses navigate these challenges, the focus should be on creating responsible and effective personalized marketing solutions that resonate with today's discerning consumers, ultimately driving better results in the competitive marketplace.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Artificial Intelligence Based Personalization market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Artificial Intelligence Based Personalization Market Segmental Analysis

Global Artificial Intelligence Based Personalization Market is segmented by Type, by Technology, by application, and by Region. Based on Type, the market is segmented into Website Personalization, Display Ads Personalization, Social Media Personalization, E-mail Personalization. Based on Technology, the market is segmented into Machine Learning, Deep Learning, Natural Language Processing. Based on application, the market is segmented into Travel, Retail, Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Artificial Intelligence Based Personalization Market

The Global Artificial Intelligence Based Personalization market is significantly driven by the surging demand for tailored customer experiences. Recent growth in global collaborations utilizing AI for personalization underscores this trend. The rapid embrace of artificial intelligence technologies across various sectors further amplifies market dynamics. Additionally, the proliferation of mobile technology, the Internet of Things (IoT), and the resurgence of in-store shopping are anticipated to enhance market performance in the near future. Contributing factors such as the expansion of big data analytics, cost-efficient consumer data analysis, and a rising interest in real-time personalization solutions are also expected to fuel market growth in the upcoming years.

Restraints in the Global Artificial Intelligence Based Personalization Market

The Global Artificial Intelligence Based Personalization market faces significant restraints, particularly due to increasing data privacy concerns. As the industry relies heavily on machine learning and deep learning technologies to tailor offers to consumers, the potential misuse of sensitive data emerges as a major issue. Various tools such as analytics systems, recommendation engines, and adtech platforms, while beneficial, can inadvertently exploit personal information. Additionally, minor errors in these systems can lead to substantial failures, compromising the desired outcomes and overall effectiveness of personalization efforts. Consequently, these factors may hinder the growth and stability of the market amidst rising scrutiny over data privacy.

Market Trends of the Global Artificial Intelligence Based Personalization Market

The Global Artificial Intelligence Based Personalization market is witnessing significant growth, underscored by a robust compound annual growth rate (CAGR), primarily driven by the expanding efforts of mass retailers in enhancing consumer engagement. As traditional one-size-fits-all marketing strategies evolve, businesses are increasingly leveraging AI to create tailored messaging that resonates with individual customer preferences and buying habits. The surge in mass marketing subscription rates, coupled with advanced data processing capabilities and the proliferation of online services, facilitates a more nuanced understanding of consumer behavior. Consequently, companies are harnessing AI-driven personalization not only to optimize marketing costs but also to streamline operations and foster deeper connections with their customer base.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Technological Advancement
Regulatory Landscape
Patent Analysis
Value Chain Analysis
Case Study Analysis
Customer & Buying Criteria Analysis
PESTEL Analysis
Macro-Economic Indicators
Market Attractiveness Index
Pricing Analysis

Global Artificial Intelligence Based Personalization Market Size by Type & CAGR (2024-2031)

Website Personalization
Display Ads Personalization
Social Media Personalization
E-mail Personalization
Others

Global Artificial Intelligence Based Personalization Market Size by Technology & CAGR (2024-2031)

Machine Learning
Deep Learning
Natural Language Processing

Global Artificial Intelligence Based Personalization Market Size by Application & CAGR (2024-2031)

Travel
Retail
Media & Entertainment
Others

Global Artificial Intelligence Based Personalization Market Size by Region & CAGR (2024-2031)

North America, (by Type, by Technology, by Application)
- US
- Canada
Europe, (by Type, by Technology, by Application)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (by Type, by Technology, by Application)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (by Type, by Technology, by Application)
- Brazil
- Rest of Latin America
Middle East & Africa, (by Type, by Technology, by Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Intel Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NVIDIA Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon Web Services Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Facebook Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
General Electric
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Siemens AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Baidu Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Group Holding Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cisco Systems Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Accenture PLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Infosys Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wipro Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Huawei Technologies Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent Holdings Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

人工知能ベースパーソナライゼーションの市場規模、シェア、成長分析、タイプ別、技術別、用途別、地域別 - 産業予測、2024年～2031年

Artificial Intelligence Based Personalization Market Size, Share, Growth Analysis, By Type, By Technology, By Application, By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

人工知能ベースパーソナライゼーションの市場規模：タイプ別& CAGR（2024-2031）

人工知能ベースパーソナライゼーションの市場規模：技術別& CAGR（2024-2031）

人工知能ベースパーソナライゼーションの市場規模：用途別& CAGR（2024-2031）

人工知能ベースパーソナライゼーションの市場規模：地域別& CAGR（2024-2031）