市場調査レポート

商品コード

1588516

デジタルインテリジェンスプラットフォーム市場規模、シェア、成長分析、コンポーネント別、組織規模別、業界別、地域別 - 産業予測、2024年～2031年

Digital Intelligence Platform Market Size, Share, Growth Analysis, By Component, By Organization Size, By Vertical By Region - Industry Forecast 2024-2031

出版日: 2024年11月04日
発行: SkyQuest
ページ情報: 英文 197 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 763,518円

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PDF & Excel (Multiple User License)

USD 6,200 893,172円

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PDF & Excel (Enterprise License)

USD 7,100 1,022,826円

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概要
目次

概要

サンプル依頼リストに入れる

デジタルインテリジェンスプラットフォームの世界市場規模は2022年に約154億9,000万米ドルと評価され、2023年の185億6,000万米ドルから上昇し、予測期間（2024-2031年）のCAGRは19.8%で、2031年には787億3,000万米ドルに達すると予測されます。

デジタルインテリジェンスプラットフォーム（DIP）市場は、様々な業界における詳細な分析と洞察に対する需要の高まりにより、近年著しい成長を遂げています。DIPは、データ分析、人工知能、機械学習をシームレスに統合し、デジタルインタラクションやユーザー行動に関連する実用的な洞察を提供します。この市場は、企業が情報に基づいた意思決定を行い、顧客体験を向上させ、デジタル戦略を最適化することを目的としています。企業や消費者が生成するデジタルデータの爆発的な増加は、企業がこの膨大な情報プールを活用して競争力を得ようとしているため、この需要の主な原動力となっています。DIPはリアルタイムのデータ分析を容易にし、企業が市場動向や進化する顧客嗜好に迅速に適応できるようにします。しかし、同市場は、データのプライバシーやセキュリティーに関する懸念といった課題に直面しており、機密情報の倫理的管理が普及の妨げとなっています。また、既存のシステムにデジタルインテリジェンス・ソリューションを導入・統合することは、組織によってはハードルとなります。こうした課題にもかかわらず、DIP市場は、クラウドベースのソリューションへの傾向の高まり、AIや機械学習技術の進歩、デジタルトランスフォーメーションへの注目の高まりに支えられ、さらなる拡大が見込まれています。さらに、eコマース、ソーシャルメディア、モバイル・アプリケーションの台頭により、消費者の行動や嗜好に関する貴重な洞察を提供するデジタル・インテリジェンス・ツールに対する関心が高まっており、このダイナミックな市場の成長をさらに後押ししています。

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場における最近の活動
主要企業の市場シェア（2023年）

主要企業プロファイル

IBM Corporation（USA）
Oracle Corporation（USA）
Salesforce.com, Inc.（USA）
Adobe Inc.（USA）
Microsoft Corporation（USA）
SAP SE（Germany）
SAS Institute Inc.（USA）
QlikTech International AB（Sweden）
Alteryx, Inc.（USA）
Domo, Inc.（USA）
MicroStrategy Incorporated（USA）
HubSpot, Inc.（USA）
Google LLC（USA）
Zoho Corporation（India）
Clicktale（now part of Medallia）（USA）
Mixpanel, Inc.（USA）
Heap Analytics, Inc.（USA）
Pendo.io, Inc.（USA）
TIBCO Software Inc.（USA）

Product Code: SQMIG45A2195

Global Digital Intelligence Platform Market size was valued at around USD 15.49 billion in 2022 and is expected to rise from USD 18.56 billion in 2023 to reach a value of USD 78.73 Billion by 2031, at a CAGR of 19.8% over the forecast period (2024-2031).

The Digital Intelligence Platform (DIP) market has experienced remarkable growth in recent years, driven by the increasing demand for in-depth analytics and insights across various industries. DIPs seamlessly integrate data analytics, artificial intelligence, and machine learning to deliver actionable insights related to digital interactions and user behavior. This market aims to empower organizations to make informed decisions, enhance customer experiences, and optimize digital strategies. The explosive growth in digital data generated by businesses and consumers is a primary driver of this demand, as companies seek to leverage this vast information pool to gain a competitive edge. DIPs facilitate real-time data analysis, enabling businesses to quickly adapt to market trends and evolving customer preferences. However, the market faces challenges, such as concerns around data privacy and security, which hinder widespread adoption due to the ethical management of sensitive information. Additionally, implementing and integrating digital intelligence solutions within existing systems presents hurdles for some organizations. Despite these challenges, the DIP market is poised for further expansion, supported by the growing trend toward cloud-based solutions, advancements in AI and machine learning technologies, and the increasing focus on digital transformation. Furthermore, the rise of e-commerce, social media, and mobile applications has heightened interest in digital intelligence tools that provide valuable insights into consumer behavior and preferences, further propelling the growth of this dynamic market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Intelligence Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Intelligence Platform Market Segmental Analysis

Global Digital Intelligence Platform Market is segmented by Component, Touchpoint, Deployment Mode Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Data Management, Analytics, Engagement Optimization, and Others. Based on Touchpoint, the market is segmented into Web, Company Website, Mobile, social media, Email, Kiosks & Pos, and Others. Based on Deployment Mode, the market is segmented into On-Premises, and Cloud. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Industry Vertical, the market is segmented into BFSI, Public Sector, Telecommunication & IT, Retail & E-Commerce, Media & Entertainment, Travel & Hospitality, Healthcare, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Digital Intelligence Platform Market

The global digital intelligence platform market is significantly driven by the increasing awareness regarding data-driven decision-making across diverse sectors. Organizations are recognizing the critical role of data in understanding consumer behavior, identifying prevailing market trends, and enhancing operational efficiencies. As businesses strive to maintain a competitive edge, the demand for sophisticated digital intelligence platforms becomes essential. These platforms enable the systematic collection, processing, and interpretation of vast amounts of data, empowering decision-makers to derive actionable insights. Consequently, this trend fosters a robust growth environment for digital intelligence solutions, as organizations seek to leverage data for strategic advantage in an ever-evolving market landscape.

Restraints in the Global Digital Intelligence Platform Market

A significant restraint on the global digital intelligence platform market is the escalating concern over data security and privacy. As organizations increasingly collect and analyze vast amounts of sensitive data, the risk of data breaches and unauthorized access intensifies. This reality not only threatens the integrity of data but also complicates compliance with stringent data protection regulations and privacy laws prevalent in various regions. Consequently, companies are hesitant to adopt digital intelligence platforms, fearing the potential repercussions of non-compliance and damage to their reputation, thereby stifling market growth and innovation within this sector.

Market Trends of the Global Digital Intelligence Platform Market

The Global Digital Intelligence Platform market is experiencing a significant shift towards real-time analytics, driven by the increasing need for businesses to make immediate, data-informed decisions. Companies across various sectors are recognizing the competitive advantage of having access to real-time insights, enabling them to swiftly adapt to changing market conditions, evolving consumer preferences, and rising trends. This demand for instant data processing capabilities is propelling the growth of digital intelligence solutions that integrate advanced analytics and machine learning algorithms. As a result, organizations are investing in platforms that enhance their agility and responsiveness, further solidifying real-time analytics as a key market trend.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factor
Degree of Competition
Top Investment Pockets
Innovation Matrix
Case Study Analysis
Patent Analysis
Technology Analysis
Regulatory Analysis
Market Attractiveness Index
Ecosystem of the Market

Digital Intelligence Platform Market, By Component

Market Overview
Data Management
Analytics
Engagement Optimization

Digital Intelligence Platform Market, By Touchpoint

Market Overview
Web
Company Website
Mobile
Social Media
Email
Kiosks & Pos
Others

Digital Intelligence Platform Market, By Organization Size

Market Overview
Small & Medium Enterprises (SMEs)
Large Enterprises

Digital Intelligence Platform Market, By Vertical

Market Overview
BFSI
Public Sector
Telecommunication & It
Retail & E-Commerce
Media & Entertainment
Travel & Hospitality
Healthcare
Others

Digital Intelligence Platform Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

IBM Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce.com, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
QlikTech International AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alteryx, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Domo, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MicroStrategy Incorporated (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HubSpot, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zoho Corporation (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clicktale (now part of Medallia) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mixpanel, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heap Analytics, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pendo.io, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TIBCO Software Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

デジタルインテリジェンスプラットフォーム市場規模、シェア、成長分析、コンポーネント別、組織規模別、業界別、地域別 - 産業予測、2024年～2031年

Digital Intelligence Platform Market Size, Share, Growth Analysis, By Component, By Organization Size, By Vertical By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

デジタルインテリジェンスプラットフォーム市場：コンポーネント別

デジタルインテリジェンスプラットフォーム市場：タッチポイント

デジタルインテリジェンスプラットフォーム市場：組織規模別

デジタルインテリジェンスプラットフォーム市場：業界別

デジタルインテリジェンスプラットフォーム市場：地域別