市場調査レポート

商品コード

1569474

群集分析の市場規模、シェア、成長分析：コンポーネント別、組織規模別、業種別、地域別 - 産業予測、2024-2031年

Crowd Analytics Market Size, Share, Growth Analysis, By Component, By Organization Size, By Vertical (Consumer-Packaged Goods and retail, Travel and tourism) By Region - Industry Forecast 2024-2031

出版日: 2024年10月08日
発行: SkyQuest
ページ情報: 英文 197 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 778,146円

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PDF & Excel (Multiple User License)

USD 6,200 910,284円

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PDF & Excel (Enterprise License)

USD 7,100 1,042,422円

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概要
目次

概要

サンプル依頼リストに入れる

群集分析の世界市場規模は、2022年に約14億2,000万米ドルと評価され、2023年の17億6,000万米ドルから2031年には100億4,000万米ドルに達し、予測期間（2024-2031年）のCAGRで24.3%の成長が予測されています。

群集分析市場は、特に小売業や観光業など、顧客中心のビジネス戦略への顕著なシフトによって力強い成長を遂げています。意思決定の強化、業務効率の向上、優れた消費者体験の提供などを目的に、群集分析ソフトウェアの導入が進んでいます。この動向は、観光客の増加や政府当局によるスマートシティ開発への関心の高まりも後押ししており、高度な群集分析ソリューションへの需要が高まっています。国際航空運送協会（IATA）の報告によると、2021年の世界の旅客数は2019年比で58.4％減と大幅に減少しているもの、北米、欧州、アジア太平洋地域では徐々に回復し、群集分析向けの情報通信技術（ICT）への投資が増加しています。市場関係者は、最先端のサービスを提供することを目的としたコラボレーションを通じて、この需要に応えています。例えば、米国を拠点とするパフォーマンス分析プロバイダーのThe Indoor Labは、ライダーベースのソリューションで知られるCeptonと提携し、社会的距離や衛生に関する重要な指標を含む革新的な空間と群集分析を提供しています。さらに、COVID-19パンデミックの継続的な影響により、群集分析技術の採用が世界的に加速しており、企業は群衆内の社会的距離を効果的に監視することができるため、健康を意識する今日の環境における群集分析の重要性が確固たるものとなっています。

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場における最近の活動
主要企業の市場シェア（2023年）

主要企業プロファイル

Nokia Corporation
AGT International
NEC Corporation
Walkbase
Spigit, Inc.
Sightcorp BV
Wavestore
Savannah Simulations AG
Crowdanalytix, Inc.
Securion Systems
Crowd Dynamics
Geodan
Ubimo
CrowdVision
Kairos AR, Inc.
Munich Airport International GmbH
ARMORWAY, Inc.
iOmniscient Pty Ltd.
Axis Communications AB
Sensum

Product Code: SQMIG45A2336

Global Crowd Analytics Market size was valued at around USD 1.42 billion in 2022 and is expected to rise from USD 1.76 billion in 2023 to reach a value of USD 10.04 Billion by 2031, at a CAGR of 24.3% over the forecast period (2024-2031).

The Crowd Analytics market is experiencing robust growth driven by a notable shift towards customer-centric business strategies, particularly within the retail and tourism sectors. Organizations are increasingly adopting crowd analytics software to enhance decision-making, boost operational efficiency, and provide superior consumer experiences. This trend is also fueled by a rising influx of tourists and a growing focus from government authorities on the development of smart cities, heightening the demand for advanced crowd analytics solutions. Despite a significant decline in global passenger traffic in 2021-down 58.4% compared to 2019, as reported by the International Air Transport Association (IATA)-there has been a gradual recovery and increased investment in Information and Communication Technology (ICT) for crowd analytics in North America, Europe, and the Asia-Pacific regions. Market players are responding to this demand through collaborations aimed at delivering cutting-edge services. For instance, The Indoor Lab, a US-based performance analytics provider, has teamed up with Cepton, known for its lidar-based solutions, to offer innovative space and crowd analytics, including crucial metrics for social distancing and sanitation. Furthermore, the ongoing impact of the COVID-19 pandemic has accelerated the adoption of crowd analytics technologies globally, enabling organizations to effectively monitor social distancing within crowds, thereby solidifying the importance of crowd analytics in today's health-conscious environment.

Top-down and bottom-up approaches were used to estimate and validate the size of the global crowd analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

global crowd analytics Market Segmental Analysis

Global Crowd Analytics Market is segmented by Component, Application, Deployment Mode Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Standalone solution and Services (professional services (System integration, Training and education, Support and maintenance, Consulting) and Managed services). Based on Deployment Mode, the market is segmented into On-Premises, and Cloud. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Application, the market is segmented into Customer management, Marketing campaign measurement, Market forecasting, Pricing analytics, Revenue optimization, and Incident response & alerting. Based on Industry Vertical, the market is segmented into Consumer-Packaged Goods (CPG) and retail, Travel and tourism, Transportation, Media and entertainment, public safety, Healthcare and life sciences, Banking, Financial Services and Insurance (BFSI) and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the global crowd analytics Market

The escalating threat of terrorism and the growing need for enhanced security measures have emerged as pivotal market drivers for the global crowd analytics market. With governments and defense agencies prioritizing the protection of major infrastructures, commercial properties, and public venues, there is an increasing demand for advanced crowd analytics solutions. These technologies facilitate real-time monitoring of crowd behaviors in high-density areas such as airports, stadiums, and public events, enabling authorities to detect anomalies and proactively address potential security threats. Consequently, the demand for crowd analytics services is surging, shaping a crucial component of contemporary safety and security strategies worldwide.

Restraints in the global crowd analytics Market

One significant market restraint for the global crowd analytics market is the growing concern over data privacy and stringent regulations such as the General Data Protection Regulation (GDPR) in Europe. These regulations impose strict limitations on the collection, processing, and storage of personal data, hindering the ability of organizations to leverage crowd analytics effectively. The inherent processing of large volumes of potentially sensitive data increases the risk of cybersecurity threats, including data breaches and unauthorized access, which can lead to financial losses, reputational harm, and legal repercussions. Consequently, organizations may be deterred from adopting crowd analytics solutions, impacting market growth.

Market Trends of the global crowd analytics Market

The global crowd analytics market is experiencing a significant upward trend, driven by the increasing demand for personalized marketing strategies among brands. Companies are increasingly leveraging advanced analytics and artificial intelligence to analyze crowd behavior and preferences, enabling them to deliver tailored experiences to consumers. This shift towards hyper-personalization is enhancing customer engagement and loyalty while driving sales growth. Additionally, the integration of real-time data insights into marketing campaigns allows businesses to adapt swiftly to changing consumer dynamics, solidifying crowd analytics as an essential tool for achieving competitive advantage in today's digital landscape.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factor
Degree of Competition
Top Investment Pockets
Ecosystem of the Market
Regulatory Analysis
Case Study Analysis
Value Chain Analysis
Patent Analysis
Technology Analysis

Crowd Analytics Market, By Component

Market Overview
Standalone solution
Services
- Professional Services
- System Integration
- Training and Education
- Support and Maintenance
- Consulting
- Managed Services

Crowd Analytics Market, By Deployment Mode

Market Overview
Cloud
On-Premises

Crowd Analytics Market, By Organization Size

Market Overview
Large Enterprises
Small & Medium Sized Enterprises

Crowd Analytics Market, By Application

Market Overview
Customer Management
Marketing Campaign Measurement
Market Forecasting
Pricing Analytics
Revenue Optimization
Incident Response and Alerting

Crowd Analytics Market, By Vertical

Market Overview
Consumer Packaged Goods and Retail
Travel and Tourism
Transportation
Media and Entertainment
Public Safety
Healthcare and Life Sciences
Banking, Financial Services, and Insurance
Others

Crowd Analytics Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Nokia Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AGT International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NEC Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Walkbase
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Spigit, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sightcorp BV
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wavestore
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Savannah Simulations AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Crowdanalytix, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Securion Systems
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Crowd Dynamics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Geodan
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ubimo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CrowdVision
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kairos AR, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Munich Airport International GmbH
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ARMORWAY, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
iOmniscient Pty Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Axis Communications AB
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sensum
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

群集分析の市場規模、シェア、成長分析：コンポーネント別、組織規模別、業種別、地域別 - 産業予測、2024-2031年

Crowd Analytics Market Size, Share, Growth Analysis, By Component, By Organization Size, By Vertical (Consumer-Packaged Goods and retail, Travel and tourism) By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

群集分析市場：コンポーネント別

群集分析市場：展開モード別

群集分析市場：組織規模別

群集分析市場：アプリケーション別

群集分析市場：業種別

群集分析市場規模：地域別