コンシューマーヘルスケアの市場規模、シェア、成長分析、製品別、流通チャネル別、地域別 - 産業予測 2025～2032年

コンシューマーヘルスケア市場規模は2023年に2,923億米ドルとなり、2024年の3,139億3,000万米ドルから2032年には5,557億3,000万米ドルに成長し、予測期間中（2025-2032年）のCAGRは7.4％で成長する見通しです。

コンシューマーヘルスケア市場は、世界保健機関（WHO）の報告によると、2050年までに60歳以上の成人が21億人に達すると予測されている、急速に増加する高齢者人口に牽引され、大幅な成長を遂げます。この層では、消化不良や慢性疼痛など、加齢に関連した疾病が急増しており、一般用医薬品（OTC）や栄養補助食品の需要増につながっています。コンシューマーヘルスケア製品は、健康増進、栄養、口腔ケア、スキンケアなど多岐にわたる。業界の拡大には、セルフメディケーションの動向の高まり、ヘルスケアコストの増加、患者中心のケアへの注目の高まり、処方箋からOTCオプションへのシフトなどが背景にあります。さらに、可処分所得の増加とともに、ウェルネスと予防ヘルスケアの受け入れが拡大していることも、コンシューマーヘルスケア分野をさらに強化しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ

コンシューマーヘルスケア市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 栄養補助食品
• 市販薬

コンシューマーヘルスケア市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• デパート
• 独立小売業者
• 薬局またはドラッグストア
• 専門小売業者
• スーパーマーケットまたはハイパーマーケット

コンシューマーヘルスケア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Haleon plc（United Kingdom）
• Kenvue Inc.（USA）
• McKesson Corporation（USA）
• Sun Pharmaceutical Industries Limited（India）
• Zydus Wellness Limited（India）
• Procter & Gamble Co.（USA）
• Unilever plc（United Kingdom/Netherlands）
• Nestle Health Science（Switzerland）
• Reckitt Benckiser Group plc（United Kingdom）
• Sanofi Consumer Healthcare（France）
• Bayer Consumer Health（Germany）
• Pfizer Consumer Healthcare（USA）
• Johnson & Johnson Consumer Inc.（USA）
• Abbott Laboratories（USA）
• GlaxoSmithKline Consumer Healthcare（United Kingdom）
• Amway Corporation（USA）
• Herbalife Nutrition Ltd.（USA）
• Nature's Bounty Co.（USA）

結論と提言

Consumer Healthcare Market size was valued at USD 292.3 billion in 2023 and is poised to grow from USD 313.93 billion in 2024 to USD 555.73 billion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032).

The consumer healthcare market is set for substantial growth, driven by the rapidly increasing senior population, projected to reach 2.1 billion adults aged 60 and over by 2050, as reported by the World Health Organization. This demographic is experiencing a surge in age-related ailments, such as digestion issues and chronic pain, leading to higher demand for over-the-counter (OTC) medications and dietary supplements. Consumer healthcare products span health improvement, nutrition, oral, and skin care. The industry's expansion is fueled by rising self-medication trends, increasing healthcare costs, a greater focus on patient-centered care, and the shift from prescriptions to OTC options. Moreover, growing acceptance of wellness and preventive healthcare alongside higher disposable incomes further bolsters the consumer healthcare sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Consumer Healthcare market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Consumer Healthcare Market Segments Analysis

Global Consumer Healthcare Market is segmented by Product, Distribution Channel and region. Based on Product, the market is segmented intoDietary Supplementsand OTC Pharmaceuticals. Based on Distribution Channel, the market is segmented into Departmental Stores, Independent Retailers, Pharmacies or Drugstores, Specialist Retailers and Supermarkets or Hypermarkets. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Consumer Healthcare Market

A significant driver of growth within the global consumer healthcare market is the positive shift in consumer attitudes toward health and wellness. As individuals become increasingly aware of the importance of preventive care and self-care, there is a notable trend toward seeking out non-prescription medications and nutritional products. This heightened awareness not only fuels market expansion but also contributes to a broader array of products becoming available to consumers. Consequently, as people prioritize their health and actively engage in self-care practices, the consumer healthcare market continues to flourish, reflecting the evolving needs and preferences of the population.

Restraints in the Consumer Healthcare Market

The progress of the global consumer healthcare market is significantly hindered by stringent regulations and compliance requirements. Manufacturers are compelled to adhere to comprehensive guidelines that govern product safety, efficacy, and marketing approaches. This necessity leads to elevated costs and prolonged timelines for launching new products, ultimately stifling innovation and leading to a stagnation in the development of essential offerings within the industry. As a result, the burdensome nature of these regulatory frameworks hampers the growth potential of the market, limiting the ability of companies to respond quickly to consumer needs and market trends.

Market Trends of the Consumer Healthcare Market

The consumer healthcare market is witnessing a robust trend toward personalization, driven by an increasing demand for tailored health solutions that cater to individual needs and preferences. This shift is fueled by advancements in data analytics and technology, enabling organizations to develop customized health regimens, targeted supplements, and personalized wellness services. By focusing on the unique health requirements of diverse consumers, companies not only enhance customer satisfaction and loyalty but also foster a deeper connection between brands and their clientele. As this trend continues to evolve, it is expected to shape the landscape of consumer healthcare, promoting innovation and improving overall health outcomes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies

Global Consumer Healthcare Market Size by Product & CAGR (2025-2032)

• Market Overview
• Dietary Supplements
• OTC Pharmaceuticals

Global Consumer Healthcare Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Departmental Stores
• Independent Retailers
• Pharmacies or Drugstores
• Specialist Retailers
• Supermarkets or Hypermarkets

Global Consumer Healthcare Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel)
  • US
  • Canada
• Europe (Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Haleon plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenvue Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKesson Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sun Pharmaceutical Industries Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zydus Wellness Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever plc (United Kingdom/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Health Science (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanofi Consumer Healthcare (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer Consumer Health (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Consumer Healthcare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson Consumer Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline Consumer Healthcare (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations