耳鼻咽喉科用機器の市場規模、シェア、成長分析、製品別、エンドユーザー別、地域別 - 産業予測、2024年～2031年

耳鼻咽喉科用機器の世界市場規模は、2022年に173億米ドルと評価され、2023年の184億5,000万米ドルから2031年には308億1,000万米ドルに成長し、予測期間中（2024-2031年）のCAGRは6.62％で成長する見通しです。

同市場の成長を牽引しているのは、高齢者人口の増加、難聴の高い有病率、低侵襲手術の増加など、いくつかの要因です。先進技術の採用、早期発見のためのヘルスケア投資の拡大、規制政策の支持などが、この成長をさらに後押ししています。例えば、Action on Hearing Lossの報告によると、英国では約1,100万人が難聴を経験しており、そのうち800万人が65歳以上です。さらに、ヘルスケア分野では、従来の手術から耳鼻咽喉科専門分野での低侵襲手術への移行が進んでいます。人工知能や機械学習の統合、聴覚製品の革新など、技術の進歩も市場の拡大に寄与しています。特筆すべき例として、アウディベルが2021年10月に発売したAI補聴器「Arc」は、音量を自動調整し、耳かけ型や完全耳あな型など様々なスタイルがあります。

目次

イントロダクション

• 調査の目的
• 定義
• 市場範囲

調査手法

• 情報調達
• 二次データソースと一次データソース
• 市場規模予測
• 市場の想定と制限

エグゼクティブサマリー

• 市場概要見通し
• 供給需要動向分析
• セグメント別機会分析

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• ポーターの分析

主な市場の考察

• 主な成功要因
• 競合の程度
• 主な投資機会
• 市場のエコシステム
• 規制情勢

耳鼻咽喉科用機器市場：製品別

• 市場概要
• 診断機器
  • 内視鏡
  • 硬性内視鏡
  • 耳鏡
  • 副鼻腔鏡
  • フレキシブル内視鏡
  • 鼻鏡
  • 喉頭鏡
  • 咽頭鏡
  • 鼻咽頭鏡
  • 聴力検査装置
• 外科手術用機器
  • 電動手術器具
  • 高周波（RF）ハンドピース
  • ハンドヘルド機器
  • 鼻科学器具
  • 耳鼻科用器具
  • 喉頭器具
  • 頭頸部手術器具
  • その他のハンドヘルド機器
  • バルーン副鼻腔拡張装置
  • 耳鼻咽喉科用品
  • パッキング材
  • 鼻ステントと副子
  • 耳管
  • 音声補綴装置
• 補聴器
• 聴覚インプラント
• CO2レーザー
• 画像誘導手術システム

耳鼻咽喉科用機器市場：エンドユーザー別

• 市場概要
• 家庭
• 病院および外来診療所
  • 耳鼻咽喉科クリニック

耳鼻咽喉科市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場における最近の活動
• 主要企業の市場シェア（2023年）

主要企業プロファイル

• Medtronic Plc
• Stryker Corporation
• Smith & Nephew Plc
• Olympus Corporation
• Cochlear Limited
• Sonova Holding Ag
• William Demant Holding A/S
• Gn Store Nord
• Coloplast
• Baxter International
• Starkey Hearing Technologies
• American Hearing Systems Inc
• Narang Medical Limited
• Med-El Gmbh
• Ws Audiology A/S
• Horentek Systems
• Audina Hearing Instruments
• Sinusys Corporation
• Richard Wolf Gmbh
• Boston Scientific

Global ENT Devices Market size was valued at USD 17.3 billion in 2022 and is poised to grow from USD 18.45 billion in 2023 to USD 30.81 billion by 2031, growing at a CAGR of 6.62% during the forecast period (2024-2031).

The market's growth is driven by several factors including an increasing geriatric population, a high prevalence of hearing loss, and the rising use of minimally invasive surgeries. The adoption of advanced technologies, growing healthcare investments in early detection, and supportive regulatory policies further propel this growth. For instance, in the UK, about 11 million people experience hearing loss, with 8 million being 65 or older, as reported by Action on Hearing Loss. Additionally, the healthcare sector is shifting from traditional surgeries to minimally invasive procedures within ENT specialties. Technological advancements, such as the integration of Artificial Intelligence and Machine Learning, and innovations in auditory products, also contribute to the market's expansion. A notable example is Audibel's launch of the Arc AI hearing aid in October 2021, which automatically adjusts volume and is available in various styles, including behind-the-ear and completely in-canal.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global ENT Devices market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global ENT Devices Market Segmental Analysis

Global ENT Devices Market is segmented by Product, End User, and Region. Based on Product, the market is segmented into Diagnostic Devices (Endoscopes (Rigid Endoscopes (Otoscopes, Sinuscopes), Flexible Endoscopes (Rhinoscopes, Laryngoscopes, Pharyngoscopes, Nasopharyngoscopes), Hearing Screening Devices)), Surgical Devices (Powered Surgical Instruments, Radiofrequency (Rf) Handpieces, Handheld Instruments (Rhinology Instruments, Otology Instruments, Laryngeal Instruments, Head And Neck Surgery Instruments, Other Handheld Instruments), Balloon Sinus Dilation Devices, ENT Supplies (Packing Material, Nasal Stents & Splints), Ear Tubes, Voice Prosthesis Devices), Hearing Aids, Hearing Implants, CO2 Lasers, Image-Guided Surgery Systems. Based on End User, the market is segmented into Home Use, Hospitals And Ambulatory Settings (ENT Clinics). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Drivers of the Global ENT Devices Market

Technological advancements in hearing aids and ENT devices are driving market growth. Recent innovations include the development of compact hearing devices connected to the ear via thin, nearly invisible tubes, enhancing their appeal and contributing to market expansion. The integration of AI into ENT devices, which leverages deep neural networks to process sound, is another significant factor. For example, Starkey's Livio AI hearing aids feature brain tracking to detect early signs of dementia, a built-in fitness tracker, and a personal assistant for reminders and transcriptions. Furthermore, leading market players have introduced advanced surgical devices and gadgets, positively influencing overall market growth.

Restraints in the Global ENT Devices Market

Certain ENT procedures are notably expensive, which can hinder market growth. For instance, a 2018 study published on NCBI, titled "Health Care Costs and Cost-Effectiveness in Laryngotracheal Stenosis," highlighted that the treatment for laryngotracheal stenosis is among the more costly ENT procedures. The high costs associated with ENT devices, coupled with limited reimbursement options, present significant barriers to the expansion of the global market.

Market Trends of the Global ENT Devices Market

A notable trend in the global ENT devices market is the integration of audio streaming technology. Wireless connectivity, particularly Bluetooth, has become a standard feature in most hearing aids, enhancing user convenience and connectivity. Additionally, the adoption of Artificial Intelligence in ENT devices is on the rise. AI enables these devices to monitor various metrics such as daily steps, social engagement, and active listening, which contribute to generating an overall wellness score. Moreover, advanced AI capabilities include fall detection, allowing the device to automatically alert pre-programmed emergency contacts if a fall is detected, thereby improving user safety and responsiveness.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Regulatory Landscape

ENT Devices Market, By Product

• Market Overview
• Diagnostic Devices
  • Endoscopes
  • Rigid Endoscopes
  • Otoscopes
  • Sinuscopes
  • Flexible Endoscopes
  • Rhinoscopes
  • Laryngoscopes
  • Pharyngoscopes
  • Nasopharyngoscopes
  • Hearing Screening Devices
• Surgical Devices
  • Powered Surgical Instruments
  • Radiofrequency (Rf) Handpieces
  • Handheld Instruments
  • Rhinology Instruments
  • Otology Instruments
  • Laryngeal Instruments
  • Head And Neck Surgery Instruments
  • Other Handheld Instruments
  • Balloon Sinus Dilation Devices
  • ENT Supplies
  • Packing Material
  • Nasal Stents & Splints
  • Ear Tubes
  • Voice Prosthesis Devices
• Hearing Aids
• Hearing Implants
• CO2 Lasers
• Image-Guided Surgery Systems

ENT Devices Market, By End User

• Market Overview
• Home Use
• Hospitals And Ambulatory Settings
  • ENT Clinics

ENT Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Medtronic Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stryker Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smith & Nephew Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olympus Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cochlear Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonova Holding Ag
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Demant Holding A/S
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gn Store Nord
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coloplast
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baxter International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starkey Hearing Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Hearing Systems Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Narang Medical Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Med-El Gmbh
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ws Audiology A/S
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Horentek Systems
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audina Hearing Instruments
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sinusys Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Richard Wolf Gmbh
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boston Scientific
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments