美容医療の市場規模、シェア、成長分析：製品別、施術法別、エンドユーザー別、地域別 - 産業予測、2024年～2031年

世界の美容医療の市場規模は、2022年に131億米ドルとなり、2023年の144億米ドルから、2031年までには356億米ドルに成長し、予測期間（2024年～2031年）のCAGRは10.1％で成長する見通しです。

エステティック市場は、幅広い製品とサービスの提供により大きな成長を遂げています。この急成長の背景には、社会的な外見重視の高まりと、美容治療の受け入れ拡大があります。医療技術の革新は、従来の美容整形手術に躊躇する人々に新たな選択肢を提供し、市場拡大を後押ししています。美容医療には現在、脂肪吸引、豊胸術、ボトックス注射、フィラー、レーザーピーリング、脱毛治療など、合法的に行われる治療が含まれます。さらに、この市場にはスキンケア、化粧品、ヘアケアなどの美容製品も含まれます。外見への注目が、侵襲的・低侵襲的施術の人気の上昇につながっています。ソーシャルメディアとインフルエンサーは、特に若い層の間で、美的強化の需要をさらに増幅させています。ファッション業界もまた、自尊心、社会的受容、または個人的な卓越性のために外見を改善しようとする個人に対応することで、重要な役割を果たしています。技術が進歩し、セルフケアに対する意識が高まるにつれ、美容治療や製品に対する世界の需要は増加の一途をたどっています。肥満の増加を含むライフスタイルの変化が高齢者に影響を与え、市場の成長に寄与しています。この市場拡大の主要な促進要因としては、美容に対する意識と需要の高まり、多くの施術が低侵襲であること、美容治療をめぐるタブーの減少、特に新興市場における可処分所得の増加などが挙げられます。これらの要因は、美容市場の継続的成長を支えるものと予想されます。

目次

イントロダクション

• 調査の目的
• 定義
• 市場範囲

調査手法

• 情報調達
• 二次・一次情報源
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 市場概要見通し
• 供給需要動向分析
• セグメント別機会分析

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• ポーターの分析

主要な市場の考察

• 技術分析
• 価格分析
• バリューチェーン分析
• 市場のエコシステム
• スタートアップ分析
• ケーススタディ分析
• 貿易分析
• 特許分析
• サプライチェーン分析
• 規制情勢
• イノベーションマトリクス
• 主要な投資分析
• 主要な成功要因
• 市場魅力度指数
• 競合の程度

美容医療市場：製品別

• 市場概要
• フェイシャルエステ製品
  • ボツリヌス毒素
  • 皮膚充填剤
  • マイクロダーマブレーション製品
  • ケミカルピーリング
• 化粧品インプラント
  • 乳房インプラント
    • シリコン乳房インプラント
    • 生理食塩水乳房インプラント
  • 臀部インプラント
  • 顔面インプラント
• 皮膚美容機器
  • 非外科的皮膚引き締め装置
  • レーザー皮膚再生装置
  • マイクロニードリング製品
  • 光線療法装置
• ボディコントゥアリングデバイス
  • 非外科的脂肪減少装置
  • セルライト除去装置
  • 脂肪吸引装置
• 医師が処方する化粧品および美白剤
• 脱毛器
  • レーザー脱毛器
  • IPL脱毛器
• タトゥー除去装置
• スレッドリフト製品
• 医師が処方するまつげ製品
• 爪治療レーザー装置

美容医療市場：施術法別

• 市場概要
• 外科手術
  • 豊胸手術
  • 鼻形成術
  • フェイスリフト・ボディリフト
  • その他
• 非外科的処置
  • アンチエイジング・肌の若返り
  • タトゥー・傷跡の除去
  • 脱毛
  • 脂肪分解
  • その他

美容医療市場：エンドユーザー別

• 市場概要
• クリニック、病院、医療施設、スパ
• ビューティーセンター
• 在宅医療

美容医療市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • 英国
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主要な市場企業が採用した戦略
• 市場における最近の活動
• 主要企業の市場シェア（2023年）

主要企業プロファイル

• Lutronic（South Korea）
• Vennus Concept（Canada）
• Evolus Inc.（US）
• Cutera（US）
• Eclipse（Belgium）
• Cynosure（US）
• Merz Pharma（Germany）
• Sisram Medical Ltd（Israel）
• BTL Group of Companies（Switzerland）
• Zimmer Biomet（Poland）
• Fotona（US）
• Abbvie Inc.（US）
• Johnson & Johnson（US）
• Bausch Health Companies Inc.（Canada）
• Cutera（US）
• El.En. S.P.A.（Italy）
• Inmode Ltd.（Israel）
• Fotona（Slovenia）
• Merz Pharma（Germany）
• Venus Concept（Canada）
• Aerolase Corp.（US）
• Sciton（US）
• Bohus Biotech Ab（Sweden）
• Lutronic（South Korea）
• Recosmo（South Korea）
• Sharplight Technologies Inc.（Canada）
• Therapeutics, Inc.（US）
• Medytox（South Korea）
• Polytech Health & Aesthetics Gmbh（Germany）
• Asclepion（Germany）
• Apyx Medical（US）
• Gc Aesthetics（Ireland）
• Laser Llc（Russia）
• Huadong Medicine Co., Ltd.（China）
• Revance Aesthetics（US）

Global Medical Aesthetics Market size was valued at USD 13.1 billion in 2022 and is poised to grow from USD 14.4 billion in 2023 to USD 35.6 billion by 2031, growing at a CAGR of 10.1% in the forecast period (2024-2031).

The aesthetic market is experiencing significant growth due to the broad array of products and services available. This surge is driven by the increasing societal emphasis on physical appearance and the growing acceptance of cosmetic treatments. Medical innovations are offering new options for those who may be hesitant about traditional cosmetic surgeries, thus propelling market expansion. Aesthetic medical procedures now include legally performed treatments such as liposuction, breast augmentation, Botox injections, fillers, laser peels, and hair removal therapies. Additionally, the market encompasses beauty products like skincare, cosmetics, and haircare. The focus on physical appearance has led to a rise in the popularity of invasive and minimally invasive procedures. Social media and influencers have further amplified the demand for aesthetic enhancements, particularly among younger demographics. The fashion industry also plays a significant role by catering to individuals seeking to improve their appearance for self-esteem, social acceptance, or personal excellence. As technology advances and awareness of self-care grows, the global demand for aesthetic treatments and products continues to rise. Lifestyle changes, including increased obesity, are impacting older adults and contributing to market growth. Key drivers of this expansion include heightened awareness and demand for aesthetic beauty, the minimally invasive nature of many procedures, reduced taboos surrounding cosmetic treatments, and rising disposable incomes, particularly in emerging markets. These factors are expected to support the continued growth of the aesthetic market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Medical Aesthetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Medical Aesthetics Market Segmental Analysis

Global medical aesthetics market is segmented based on the Product, Procedure, End-user, and Region. Based on Product, the market is segmented into Facial Aesthetic Products (Botulinum Toxin, Dermal Fillers, Microdermabrasion Products, Chemicals Peels), Cosmetics Implants (Breast Implants {Silicone Breast Implants, Saline Breast Implants}, Gluteal Implants, Facial Implants), Skin Aesthetic Devices (Nonsurgical Skin Tightening Devices, Laser Skin Resurfacing Devices, Micro Needling Products, Light Therapy Devices), Body Contouring Devices (Nonsurgical Fat Reduction Devices, Cellulite Reduction Devices, Liposuctions Devices), Physician-dispensed Cosmeceuticals and Skin Lighteners, Hair Removal Devices (Laser Hair Removal Devices, IPL Hair Removal Devices), Tattoo Removal Devices, Thread Lift Products, Physician- Dispensed Eyelash Products, and Nail Treatment Laser Devices. Based on Procedure, the market is segmented into Surgical Procedures (Breast Augmentation, Rhinoplasty, Facelift and Body Lift, Others), Non-surgical Procedures (Anti-aging And Skin Rejuvenation, Tattoo and Scar Removal, Hair Removal, Lypolysis, and Others. Based on End-user, the market is segmented into Clinics, Hospitals, and Medicals Spas, Beauty Centers, and Home Care Settings. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa.

Drivers of the Global Medical Aesthetics Market

The cosmetic market is witnessing a significant shift towards proactive aesthetic procedures, with individuals increasingly seeking preventive treatments to maintain their youthful appearance rather than waiting until signs of aging become apparent. This trend reflects a millennial approach to self-care, focusing on maintaining a consistent appearance over time. Additionally, there is a growing emphasis on personalized treatments tailored to individual needs and preferences. This customization enhances the patient experience and fosters a stronger connection between clients and spas. As a result, customers are more likely to return, and offering a range of beauty-positive practices becomes crucial for attracting and retaining clients.

Restraints in the Global Medical Aesthetics Market

The regulatory landscape for equipment, procedures, and techniques aimed at preventing or treating diseases is complex and varies significantly across countries. This complexity creates obstacles for the introduction of innovative products and restricts market access for some providers. Navigating different regulatory regimes is challenging, requiring considerable time, resources, and expertise, which can impact the overall healthcare delivery system when introducing new treatments or devices. Additionally, stringent regulatory policies can pose significant barriers for smaller providers and manufacturers, limiting their ability to compete effectively. Consequently, regulatory instability can hinder technological innovation and delay the availability of advanced therapeutic procedures in various regions.

Market Trends of the Global Medical Aesthetics Market

Nonsurgical facial rejuvenation methods, such as botulinum toxin and hyaluronic acid treatments, are gaining popularity globally, contributing to market growth. Individuals with darker skin types often seek alternative medical procedures to achieve a lighter complexion, a trend particularly evident in countries like India, where darker skin tones are common. This ongoing demand supports the growth of such procedures. Additionally, glutathione, once celebrated in countries like the Philippines as a "magical skin whitening" molecule, has gained significant popularity worldwide. Despite some controversy, glutathione therapy for skin whitening is increasingly offered in aesthetic clinics across India, with many now providing IV-based glutathione treatments.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Value Chain Analysis
• Ecosystem of the Market
• Start-up Analysis
• Case Study Analysis
• Trade Analysis
• Patent Analysis
• Supply Chain Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Market Attractive Index
• Degree of Competition

Medical Aesthetics Market by Product

• Market Overview
• Facial Aesthetic Products
  • Botulinum Toxin
  • Dermal Fillers
  • Microdermabrasion Products
  • Chemicals Peels
• Cosmetics Implants
  • Breast Implants
    • Silicone Breast Implants
    • Saline Breast Implants
  • Gluteal Implants
  • Facial Implants
• Skin Aesthetic Devices
  • Nonsurgical Skin Tightening Devices
  • Laser Skin Resurfacing Devices
  • Micro Needling Products
  • Light Therapy Devices
• Body Contouring Devices
  • Nonsurgical Fat Reduction Devices
  • Cellulite Reduction Devices
  • Liposuctions Devices
• Physician-dispensed Cosmeceuticals and Skin Lighteners
• Hair Removal Devices
  • Laser Hair Removal Devices
  • IPL Hair Removal Devices
• Tattoo Removal Devices
• Thread Lift Products
• Physician- Dispensed Eyelash Products
• Nail Treatment Laser Devices

Medical Aesthetics Market by Procedure

• Market Overview
• Surgical Procedures
  • Breast Augmentation
  • Rhinoplasty
  • Facelift and Body Lift
  • Others
• Non-surgical Procedures
  • Anti-aging And Skin Rejuvenation
  • Tattoo and Scar Removal
  • Hair Removal
  • Lypolysis
  • Others

Medical Aesthetics Market by End-user

• Market Overview
• Clinics, Hospitals, and Medicals Spas
• Beauty Centers
• Home Care Settings

Medical Aesthetics Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • Italy
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Lutronic (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vennus Concept (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evolus Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cutera (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eclipse (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cynosure (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merz Pharma (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisram Medical Ltd (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BTL Group of Companies (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zimmer Biomet (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fotona (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbvie Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bausch Health Companies Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cutera (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• El.En. S.P.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inmode Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fotona (Slovenia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merz Pharma (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Venus Concept (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aerolase Corp. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sciton (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bohus Biotech Ab (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lutronic (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Recosmo (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharplight Technologies Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Therapeutics, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medytox (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polytech Health & Aesthetics Gmbh (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asclepion (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apyx Medical (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gc Aesthetics (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laser Llc (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huadong Medicine Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revance Aesthetics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments