カバの根エキスの世界市場規模、シェア、成長分析、製品別、エンドユーザー別、性質別、流通チャネル別-産業予測、2024～2031年

カバ根エキスの世界市場規模は2022年に11億8,000万米ドルと評価され、予測期間（2024～2031年）のCAGRは16.30%で、2023年の13億7,000万米ドルから2031年には45億9,000万米ドルに成長する展望です。

仲間からのプレッシャー、社会からの期待など、今日の若者にとってはすべてが重荷です。このようなシナリオにある若者は、より多くのことを成し遂げようと努力しています。カバ根から抽出されたエキスは、ストレスを軽減し、心身の健康を促進することが示されています。カバが注目されているのは、ストレスを軽減する作用があるからです。Piper methysticumから調製される飲み物や抽出物はカバと呼ばれます。多くの国でカバの市場はほとんどないです。カバ根エキス商品の認知度を高めることで、これらの国々でビジネスを成功させることができます。

カバ根エキス製品の世界市場シェアの大半は北米が占めています。カバ根エキスを含む製品の最大の生産者と消費者はフィジーです。より多くの人々がカバ製品の健康上の利点を認識するようになっているため、アジア太平洋も同様に急速に拡大しています。2021年、フィジーはおよそ4,190万米ドル相当の商品を輸出しました。フィジーの農村住民の70％以上が雇用をカヴァに依存しています。

市場シェアは約67％で、液体と粉末を合わせると粉末タイプが最大のシェアを占めています。健康志向の人々は粉末タイプを利用し、お湯とブレンドしてカバ茶を作る。抗カフェイン作用があるため、人々は頻繁に利用し始めています。

目次

エグゼクティブサマリー

• 市場概要
• 隆盛と衰退

調査手法

• 情報調達
• 二次データソースと一次データソース
• 市場規模の推定
• 市場の危機と限界

親市場の分析

• 市場概要
• 市場規模
• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題

主要市場の考察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料の分析
• イノベーションマトリクス
• パイプライン製品の分析
• マクロ経済指標
• 主要投資の分析
• 主要成功要因
• 競合の程度

市場力学と展望

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 規制情勢
• ポーターの分析
• 将来の混乱についての特別な考察

カバ根エキスの世界市場：製品別

• 市場概要
• 液体と粉末

カバ根エキスの世界市場：エンドユーザー別

• 市場概要
• 飲食品
• 医薬品
• 化粧品とパーソナルケア製品

カバ根エキスの世界市場：性質別

• 市場概要
• オーガニックと従来型

カバ根エキスの世界市場：流通チャネル別

• 市場概要
• ハイパーマートとスーパーマーケット
• コンビニ
• 専門店
• オンライン販売チャネル

カバ根エキスの世界市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • その他の欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他のアジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他のラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2021年）
• 主要市場企業が採用した戦略
• 主要成功戦略
• 市場における最近の活動
• 主要企業の市場シェア（2021年）

主要企業プロファイル

• Kava Kauai
• Nakamal at Home
• Kava Society
• Kona Kava Farm
• Vanuatu Kava
• Bula Kava House
• Gourmet Hawaiian Kava
• Fiji Kava
• Root of Happiness
• Kalm with Kava
• Mahakea Kava
• Cactus Kava
• Tongan Kava
• Taki Mai
• Melo Melo Kava
• Wakacon
• Kava Konnection
• Ozia Originals
• True Kava
• Kavafied

Global Kava Roots Extract Market size was valued at USD 1.18 billion in 2022 and is poised to grow from USD 1.37 billion in 2023 to USD 4.59 billion in 2031, at a CAGR of 16.30% during the forecast period (2024-2031).

Peer pressure, society expectations, and mountain works are all heavy loads for today's youth. Youth in this scenario are working hard to accomplish more. Extracts from kava roots have been shown to reduce stress and promote mental and physical well-being. Kava has drawn attention because of its ability to reduce stress. A drink or extract prepared from Piper methysticum is called kava. Because of ignorance, there is very little of a kava market in many nations. By raising awareness of kava root extract goods, business can thrive in these nations.

The majority of the global market share for kava root extract products is held by North America. The largest producer and consumer of products containing kava root extract is Fiji. Because more people are becoming aware of the health benefits of kava products, the Asia-Pacific area is likewise expanding more quickly. In 2021, Fiji exported goods worth roughly USD 41.9 million. Over 70% of Fiji's rural inhabitants depend on kava for employment.

With a market share of almost 67%, powder form has the biggest share across liquid and powder forms. Health-conscious people utilize the powder version, which they blend with hot water to make kava tea. People are starting to use it more frequently because of its anti-caffeine qualities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Kava Roots Extract Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Kava Roots Extract Market Segmental Analysis

On the basis of Product type, the market is segmented into liquid and powder. On the Basis of end-use industry, market is segmented into food & beverage, cosmetics and personal care, and pharmaceuticals. On the basis of distribution channel, the Kava Roots Extract Market is segmented to Hypermarkets & supermarkets, Convenience store, Specialty stores, and Online sales channel. On the basis of region, the Kava Roots Extract Market is segmented into Asia Pacific, Europe, North America, Middle East & Africa, and Latin America.

Drivers of the Global Kava Roots Extract Market

Growing inclination toward using herbal remedies instead of chemical medications as a result of its numerous adverse effects. Because customers are choosing medicinal plants and herbs to maintain their health and wellness, the herbal sector is growing. Extracts from the kava root offer a wide range of therapeutic uses. In several European nations, they are used to treat nerve disorders and anxiety, including sleeplessness, restlessness, and stress. Thus, the growing acceptance of kava as a treatment for a range of ailments is anticipated to propel market expansion.

Restraints in the Global Kava Roots Extract Market

The government of Germany, France, and Canada has outlawed the use of kava due to certain adverse effects, including liver toxicity, neurotoxicity, and kava dermopathy. This could have a detrimental impact on the global market for kava root extract sales.

Market Trends of the Global Kava Roots Extract Market

The growing demand for herbal medicines by consumers is expected to present enormous growth potential for the pharmaceutical industry in the years to come. Pharmaceutical companies are researching the benefits of kava root extracts because they can effectively cure a wide range of conditions, from cancer to neurological diseases. The market for herbal medicines is expanding at a CAGR of 11.6%. Herbal remedies are the only accessible and reasonably priced form of treatment in underdeveloped nations. Herbal remedies are mostly preferred by consumers for joint discomfort and colds and coughs.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Kava Roots Extract Market by Product

• Market Overview
• Liquid and Powder

Global Kava Roots Extract Market by End user

• Market Overview
• Food & Beverage
• Pharmaceuticals
• Cosmetics and Personal Care Products

Global Kava Roots Extract Market by Nature

• Market Overview
• Organic and Conventional

Global Kava Roots Extract Market by Distribution channel

• Market Overview
• Hypermarts & supermarts
• Convenience store
• Specialty stores
• and Online sales channel

Global Kava Roots Extract Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Kava Kauai
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nakamal at Home
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kava Society
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kona Kava Farm
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vanuatu Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bula Kava House
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gourmet Hawaiian Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiji Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Root of Happiness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kalm with Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahakea Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cactus Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tongan Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taki Mai
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melo Melo Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wakacon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kava Konnection
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ozia Originals
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kavafied
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• In March 2021, Ohana kava bar started selling its products online for a large number of individuals to have access to this health-promoting herbal extract.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• In March 2022, HiLands Foods launched Fijian Lami Kava in Australia. The brand uses piper methysticum roots to produce its herbal kava, which is produced in both powder and raw-root forms.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments