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市場調査レポート
商品コード
1461619
ヨガツーリズムの世界市場規模、シェア、成長分析：ツーリストタイプ別、ジェンダー別 - 産業予測（2024年～2031年）Global Yoga Tourism Market Size, Share, Growth Analysis, By Type of Tourist(Adventure Tourists, Cultural Tourists), By Gender(Women and Men) - Industry Forecast 2024-2031 |
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| ヨガツーリズムの世界市場規模、シェア、成長分析：ツーリストタイプ別、ジェンダー別 - 産業予測（2024年～2031年） |
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出版日: 2024年04月03日
発行: SkyQuest
ページ情報: 英文 223 Pages
納期: 3～5営業日
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- 全表示
- 概要
- 目次
世界のヨガツーリズムの市場規模は、2022年に1,642億6,000万米ドルとなり、2023年の1,739億5,000万米ドルから2031年には2,751億7,000万米ドルに拡大し、予測期間中（2024年～2031年）にCAGR5.9%で成長すると予測されています。
ヨガツーリズムは、ウェルネスを目的とした旅行の動向の高まりとともに隆盛を極め、"気分が良くなる旅 "というコンセプトを強調しています。ウェルネスツーリズムの一部であるヨガツーリズムは、身体、心、魂を統合するという哲学を体現しています。呼吸を改善し、ストレスを軽減し、筋肉の調子を整え、柔軟性を高めるという利点がよく宣伝されています。多くのウェルネス企業がこの動向に対応し、精神的ストレスの緩和を目的としたオンラインヨガや瞑想セッションを提供しています。ヨガアライアンス、ヨガジャーナル、イプソス・パブリック・アフェアーズが実施した最近の調査では、1,700人のヨガ実践者を含む2,000人が参加し、アメリカ人のヨガ関連器具、クラス、アパレルへの支出が大幅に増加し、3年間で100億米ドルから160億米ドルに急増していることが明らかになりました。特筆すべきは、ヨガ実践者だけで、コースへの支出が58億米ドル、ウェアの購入が46億米ドルで、いずれも以前の2倍以上になっていることです。Compareretreats.com Ltd.によると、ヨガ、エクササイズ、スパのリトリートは合わせてウェルネス旅行全体の半数以上を占め、中でもヨガリトリートは17.8％と最も高くなっています。デトックスや抗ストレス目的のリトリートが僅差で続き、総合的なウェルネス体験への需要が高まっていることが浮き彫りになりました。定期的なヨガの実践で自分自身を維持する人々は、しばしば「ヨガトラベラー」と呼ばれ、その半数は毎日または隔月で練習に専念し、地元のヨガスタジオのクラスに頻繁に参加しています。
目次
エグゼクティブサマリー
- 市場概要
- 転変
調査手法
- 情報調達
- 二次・一次情報源
- 市場規模の推定
- 市場の危機と限界
親市場の分析
- 市場概要
- 市場規模
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
主な市場の考察
- 技術分析
- 価格分析
- サプライチェーン分析
- バリューチェーン分析
- 市場のエコシステム
- IP分析
- 貿易分析
- スタートアップ分析
- 原材料の分析
- イノベーションマトリクス
- パイプライン製品の分析
- マクロ経済指標
- 主な投資の分析
- 主な成功要因
- 競合の程度
市場力学と見通し
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
- 規制情勢
- ポーターの分析
- 将来の混乱についての特別な考察
ヨガツーリズムの世界市場：ツーリストタイプ別
- 市場概要
- アドベンチャーツーリスト
- 文化ツーリスト
- 健康・ウェルネスツーリスト
- スピリチュアルツーリスト
ヨガツーリズムの世界市場：ジェンダー別
- 市場概要
- 女性と男性
ヨガツーリズムの世界市場規模：地域別
- 市場概要
- 北米
- 米国
- カナダ
- 欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他欧州
- アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
- ラテンアメリカ
- ブラジル
- その他ラテンアメリカ
- 中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ
競合情勢
- 上位5社の比較
- 主要企業の市場ポジショニング（2021年）
- 主要市場企業が採用した戦略
- 主要成功戦略
- 市場における最近の活動
- 主要企業の市場シェア（2021年）
主要企業プロファイル
- Yoga International（US）
- Yoga Journal（US）
- Yoga Alliance（US）
- Gaia, Inc.（US）
- BookYogaRetreats（Netherlands）
- CorePower Yoga（US）
- Pure Yoga（Hong Kong）
- Ananda in the Himalayas（India）
- Manduka（US）
- Liforme（UK）
- YogaWorks（US）
- Iyengar Yoga Institute of San Francisco（US）
- Yoga Download（US）
- YogaGlo（US）
- Yogaworks（US）
- Wanderlust（US）
- Sivananda Ashram Yoga Retreat（Bahamas）
- Yogaville（US）
- Tripaneer（Netherlands）
- Yoga retreats Spain（Spain）
Global Yoga Tourism Market size was valued at USD 164.26 Billion in 2022 and is poised to grow from USD 173.95 Billion in 2023 to USD 275.17 Billion by 2031, at a CAGR of 5.9% during the forecast period (2024-2031).
Yoga tourism has flourished alongside the growing trend of travel for wellness purposes, emphasizing the concept of "travel to feel better." Yoga travel, a subset of wellness tourism, embodies the philosophy of integrating body, mind, and soul. It's often promoted for its benefits in improving breathing, reducing stress, enhancing muscle tone, and boosting flexibility. Many wellness companies have responded to this trend by offering online yoga and meditation sessions aimed at alleviating mental stress. Recent surveys conducted by Yoga Alliance, Yoga Journal, and Ipsos Public Affairs, involving 2,000 participants including 1,700 yoga practitioners, reveal a significant increase in spending among Americans on yoga-related equipment, classes, and apparel, soaring from $10 billion to $16 billion in three years. Notably, yoga practitioners alone accounted for $5.8 billion in course expenditures and $4.6 billion in clothing purchases, both more than doubling from previous years. According to Compareretreats.com Ltd., yoga, exercise, and spa retreats collectively comprised over half of all wellness getaways, with yoga retreats ranking highest at 17.8%. Detoxification and anti-stress retreats followed closely behind, underscoring the growing demand for holistic wellness experiences. Those who sustain themselves through regular yoga practice are often referred to as "yoga travelers," with half of them dedicating themselves to daily or bi-monthly practice, frequently attending classes at local yoga studios.
Top-down and bottom-up approaches were used to estimate and validate the size of the global yoga tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Yoga Tourism Market Segmental Analysis
Yoga Tourism Market is segmented on the basis of Gender, Type of Tourist, Source and region. By Gender, the Yoga Tourism Market is segmented into Women and Men. By Type of Tourist, Yoga Tourism Market is segmented into Adventure Tourists, Cultural Tourists, Health & Wellness Tourists, Spiritual Tourists. By Source, the Yoga Tourism Market is segmented into Internet, Instructor, Gyms, Meditation Centers. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Yoga Tourism Market
With an increasing awareness of the physical, mental, and emotional advantages that come with yoga practice, there's a rising trend in yoga tourism, offering a blend of travel and wellness experiences. Yoga is renowned for its myriad health benefits, encompassing stress alleviation, enhanced flexibility, heightened strength, improved posture, and strengthened immune function. Additionally, it's purported to yield mental health advantages, including anxiety and depression mitigation, fostering an overall sense of well-being.
Restraints in the Global Yoga Tourism Market
As the trend of wellness tourism gains traction, yoga tourism finds itself vying for attention among a plethora of alternative wellness pursuits, including spa retreats, fitness retreats, and meditation retreats. Although yoga typically constitutes a fundamental aspect of many wellness getaways, these retreats frequently feature an array of supplementary activities and therapies, encompassing massages, facials, fitness sessions, and nutritional guidance. Consequently, distinguishing yoga tourism within the bustling wellness landscape poses a notable challenge.
Market Trends of the Global Yoga Tourism Market
In recent years, the popularity of online yoga classes and apps has surged, enabling travelers to engage in yoga sessions from any corner of the globe and at their convenience. A multitude of online platforms, such as YogaGlo, YogaDownload, and Glo, present an extensive array of classes spanning from traditional yoga sessions to yoga-infused workouts, accommodating practitioners across all proficiency levels, from novices to seasoned experts.
Table of Contents
Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Global Yoga Tourism Market by Type of Tourist
- Market Overview
- Adventure Tourists
- Cultural Tourists
- Health & Wellness Tourists
- Spirituals Tourists
Global Yoga Tourism Market by Gender
- Market Overview
- Women and Men
Global Yoga Tourism Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- Yoga International (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Yoga Journal (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Yoga Alliance (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Gaia, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- BookYogaRetreats (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- CorePower Yoga (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Pure Yoga (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ananda in the Himalayas (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Manduka (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Liforme (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- YogaWorks (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Iyengar Yoga Institute of San Francisco (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Yoga Download (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- YogaGlo (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Yogaworks (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Wanderlust (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sivananda Ashram Yoga Retreat (Bahamas)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Yogaville (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tripaneer (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Yoga retreats Spain (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
