 |
市場調査レポート
商品コード
1461522
パートナーリレーションシップ管理の世界市場規模、シェア、成長分析、コンポーネント別、用途別、展開タイプ別-産業予測、2024～2031年Global Partner Relationship Management Market Size, Share, Growth Analysis, By Component(Solutions and services), By Application(BFSI, retail and consumer goods), By Deployment Type(On-premise and cloud) - Industry Forecast 2024-2031 |
||||||
| パートナーリレーションシップ管理の世界市場規模、シェア、成長分析、コンポーネント別、用途別、展開タイプ別-産業予測、2024～2031年 |
|
出版日: 2024年04月01日
発行: SkyQuest
ページ情報: 英文 197 Pages
納期: 3～5営業日
|
- 全表示
- 概要
- 目次
世界のパートナーリレーションシップ管理市場規模は、2022年に734億7,000万米ドルと評価され、2023年の852億3,000万米ドルから2031年には2,794億米ドルに成長し、予測期間中（2024～2031年）のCAGRは16％で成長する展望です。
世界のパートナーリレーションシップ管理（PRM）市場は、パートナーネットワークの複雑化、クロスチャネルコラボレーションの必要性、デジタルトランスフォーメーションイニシアチブの急増などを背景に、最近大きな成長と変革が起きています。PRMは、チャネル・パートナー、ディストリビューター、再販業者とのリレーションシップを効率的に管理するための戦略、プロセス、技術を包含しています。これらのソリューションは、パートナーのオンボーディング、トレーニング、取引登録、リード管理、パフォーマンス追跡などの機能を提供し、パートナーの業務を合理化し、コミュニケーションとコラボレーションを促進し、パートナーのエンゲージメントを高め、チャネル全体のパフォーマンスを向上させる。競争の激しいこの市場では、進化するビジネスニーズに応えようとする主要参入企業の絶え間ないイノベーションが確認されており、多くの場合、PRMプラットフォームを顧客リレーションシップ管理（CRM）システムと統合して包括的な考察を行っています。パーソナライズされたパートナーエクスペリエンスとデータ分析は、実用的な洞察とパフォーマンス強化のために注目を集めています。企業がパートナーネットワークの戦略的重要性を認識するようになるにつれ、PRM市場は持続的な成長を遂げようとしています。これは、人工知能（AI）、機械学習（ML）、アナリティクスなどの先進技術の採用と、拡大性、柔軟性、費用対効果を提供するクラウドベースのソリューションに対する需要の高まりが後押ししています。効果的なパートナー管理の必要性、パートナーエコシステムの拡大、デジタル技術の絶え間ない進歩が成長の背景にあると予測されます。
目次
エグゼクティブサマリー
- 市場概要
- 繁栄と衰退
調査手法
- 情報調達
- 二次データソースと一次データソース
- 市場規模の推定
- 市場の危機と限界
親市場の分析
- 市場概要
- 市場規模
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
主要市場の考察
- 技術分析
- 価格分析
- サプライチェーン分析
- バリューチェーン分析
- 市場のエコシステム
- IP分析
- 貿易分析
- スタートアップ分析
- 原材料の分析
- イノベーションマトリクス
- パイプライン製品の分析
- マクロ経済指標
- 主要投資の分析
- 主要成功要因
- 競合の程度
市場力学と展望
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
- 規制情勢
- ポーターの分析
- 将来の混乱についての特別な考察
パートナーリレーションシップ管理の世界市場：コンポーネント別
- 市場概要
- ソリューションとサービス
パートナーリレーションシップ管理の世界市場：用途別
- 市場概要
- BFSI
- 小売と消費財
- 製造業
- 医療
パートナーリレーションシップ管理の世界市場：展開タイプ別
- 市場概要
- オンプレミスとクラウド
パートナーリレーションシップ管理の世界市場規模：地域別
- 市場概要
- 北米
- 米国
- カナダ
- 欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他の欧州地域
- アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他のアジア太平洋
- ラテンアメリカ
- ブラジル
- その他のラテンアメリカ地域
- 中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域
競合情勢
- 上位5社の比較
- 主要企業の市場ポジショニング（2021年）
- 主要市場企業が採用した戦略
- 主要成功戦略
- 市場における最近の活動
- 主要企業の市場シェア（2021年）
主要企業プロファイル
- Oracle Corporation（米国）
- Sharework（フランス）
- Appdirect（米国）
- Kiflo（イスラエル）
- Webinfinity（米国）
- Salesforce Inc（米国）
- Zift Solutions（米国）
- ChannelXperts（オランダ）
- Creatio（米国）
- PartnerStack（カナダ）
- Mindmatrix（米国）
- Agentics（ドイツ）
- Magnetrix Corporation（カナダ）
- Allbound Inc（米国）
- Zinfi Technologies（米国）
- Impartner, Inc（米国）
- Channeltivity（米国）
- ChannelEyes（米国）
- LogicBay Corporation（米国）
- Relayware（英国）
Global Partner Relationship Management Market size was valued at USD 73.47 billion in 2022 and is poised to grow from USD 85.23 billion in 2023 to USD 279.40 billion by 2031, growing at a CAGR of 16% during the forecast period (2024-2031).
The Global Partner Relationship Management (PRM) market has experienced significant growth and transformation recently, driven by the complexity of partner networks, the imperative for cross-channel collaboration, and the surge in digital transformation initiatives. PRM encompasses strategies, processes, and technologies facilitating organizations to efficiently manage their relationships with channel partners, distributors, and resellers. These solutions, offering functionalities like partner onboarding, training, deal registration, lead management, and performance tracking, streamline partner operations, foster communication and collaboration, boost partner engagement, and enhance overall channel performance. The market, fiercely competitive, witnesses continual innovation from key players striving to meet evolving business needs, often integrating PRM platforms with customer relationship management (CRM) systems for comprehensive insights. Personalized partner experiences and data analytics are gaining prominence for actionable insights and performance enhancements. As businesses increasingly recognize the strategic significance of their partner networks, the PRM market is poised for sustained growth, fueled by the adoption of advanced technologies like artificial intelligence (AI), machine learning (ML), and analytics, alongside the rising demand for cloud-based solutions offering scalability, flexibility, and cost-effectiveness. Anticipated growth stems from the imperative for effective partner management, expanding partner ecosystems, and the relentless advancement of digital technologies.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Partner Relationship Management Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Partner Relationship Management Market Segmental Analysis
Global Partner Relationship Management Market is segmented by component, application, deployment type and region. Based on component, the market can be segmented into solutions and services. Based on application, the market is segmented into BFSI, retail and consumer goods, manufacturing, and healthcare. Based on deployment type, the market can be segmented into on-premise and cloud. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Partner Relationship Management Market
A pivotal factor propelling the partner relationship management (PRM) market is the escalating intricacy within partner networks. With businesses enlarging their partner ecosystems, the task of efficiently managing and optimizing relationships with channel partners, distributors, and resellers becomes increasingly daunting. PRM solutions offer indispensable tools and capabilities to streamline partner operations, foster collaboration, and bolster partner engagement, effectively tackling this mounting complexity.
Restraints in the Global Partner Relationship Management Market
One primary challenge facing the PRM market is the reluctance to embrace and integrate new technologies. The implementation of PRM solutions typically demands organizations to revise current workflows, educate staff on unfamiliar systems, and confront resistance to change. Certain enterprises might hesitate to commit to PRM solutions, citing worries about operational disruptions, difficulties in integration, or the necessity for cultural shifts within their establishments. Surmounting these obstacles and fostering extensive acceptance of PRM solutions can pose a significant restraint in the market.
Market Trends of the Global Partner Relationship Management Market
A prominent trend in the partner relationship management (PRM) market involves a growing emphasis on personalized partner experiences. Companies are acknowledging the significance of customizing their interactions and services for each partner, considering their distinct requirements, preferences, and objectives. This shift stems from the aim to intensify partner engagement, cultivate more robust relationships, and amplify partner satisfaction. PRM solutions are evolving to offer customization features, personalized content, and tailored communication channels, empowering businesses to furnish distinctive and value-driven experiences to their partners.
Table of Contents
Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Global Partner Relationship Management Market by Component
- Market Overview
- Solutions and services
Global Partner Relationship Management Market by Application
- Market Overview
- BFSI
- retail and consumer goods
- manufacturing
- and healthcare
Global Partner Relationship Management Market by Deployment Type
- Market Overview
- On-premise and cloud
Global Partner Relationship Management Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- Oracle Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sharework (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Appdirect (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kiflo (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Webinfinity (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Salesforce Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Zift Solutions (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- ChannelXperts (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Creatio (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- PartnerStack (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Mindmatrix (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Agentics (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Magnetrix Corporation (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Allbound Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Zinfi Technologies (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Impartner, Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Channeltivity (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- ChannelEyes (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- LogicBay Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Relayware (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
