敏感肌用歯磨き粉の世界市場：市場規模、シェア、成長分析 - 製品タイプ別、流通チャネル別、産業予測（2024～2031年）

世界の敏感肌用歯磨き粉の市場規模は、2022年に15億8,000万米ドル、2023年に16億6,000万米ドルに達し、2024～2031年の予測期間中にCAGR 5.3%で成長し、2031年には25億1,000万米ドルに達すると予測されています。

より多くの人々が健康維持と歯のケアに重点を置いているため、敏感肌用歯磨き粉産業は成長すると予想されます。また、天然素材やオーガニックのオーラルケア製品への関心も高まっており、それが敏感肌用歯磨き粉の売上増加につながっています。各社は顧客の嗜好に合わせて、ディープクリーニング、ホワイトニング、リペア、プロテクション、ハーバルケア、爽やかなミントフレーバーなどの特徴を持つ様々なタイプの敏感肌用歯磨き粉を提供しています。ホワイトニング歯磨き粉は、多くの利点があるため、特に人気があります。企業はまた、敏感肌用歯磨き粉を販売するために新しく独創的な方法を用いており、これは市場の成長に貢献すると予想されます。ライフスタイルの変化、アルコールやタバコの使用量の増加、歯の知覚過敏のような歯の問題の増加により、世界中の人々が歯のケアにより注意を払うようになっており、これは敏感肌用歯磨き粉市場にとって良いことです。また、不健康な食習慣が大人や子供の歯の問題を引き起こし、敏感肌用歯磨き粉を使う人が増えています。消費者は、ホワイトニング歯磨き粉や知覚過敏を素早く緩和する歯磨き粉のように、即効性のある歯磨き粉を求めており、これは今後も市場の成長を促進すると予想されます。歯磨き粉を選ぶ際、人々はブランドの評判にも注目します。SensodyneやColgate-Palmoliveのようなブランドは、敏感な歯についての認識を高めることで有名であり、より多くの人々が敏感肌用歯磨き粉を使用するのに役立っています。

目次

エグゼクティブサマリー

• 市場概要
• 運命の輪

調査手法

• 情報調達
• セカンダリ・プライマリデータソース
• 市場規模の推定
• 市場の前提条件・制限

親市場の分析

• 市場概要
• 市場規模
• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題

主な市場の考察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料の分析
• イノベーションマトリクス
• パイプライン製品の分析
• マクロ経済指標
• 主な投資の分析
• 主な成功要因
• 競合の程度

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 規制情勢
• ポーターの分析
• 将来の混乱についての特別な考察

世界の敏感肌用歯磨き粉市場：製品タイプ別

• 市場概要
• ホワイトニング
• 迅速緩和
• その他

世界の敏感肌用歯磨き粉市場：流通チャネル別

• 市場概要
• スーパーマーケット/ハイパーマーケット
• コンビニエンスストア
• 薬局・ドラッグストア
• オンライン

世界の敏感肌用歯磨き粉市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • その他の欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他のアジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他のラテンアメリカ
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他の中東・アフリカ

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2021年）
• 主な市場企業が採用した戦略
• 主要成功戦略
• 市場における最近の活動
• 主要企業の市場シェア（2021年）

主要企業プロファイル

• BioMin USA
• Church and Dwight Co. Inc.
• Coswell Spa
• GlaxoSmithKline Plc
• Group Pharmaceuticals Ltd.
• Henkel AG and Co. KGaA
• Optima Naturals S.r.l
• Oriflame Holding AG
• Patanjali Ayurved Ltd.
• Sheffield Pharmaceuticals LLC
• Splat Global UK Ltd.
• Spotlight Oralcare EU
• Sunstar Suisse SA
• The Himalaya Drug Co.
• The Honest Co. Inc.
• The Procter and Gamble Co.
• Vicco Laboratories

Global Sensitive Toothpaste Market size was valued at USD 1.58 billion in 2022 and is poised to grow from USD 1.66 billion in 2023 to USD 2.51 billion by 2031, growing at a CAGR of 5.3 % in the forecast period (2024-2031).

The sensitive toothpaste industry is expected to grow because more people are focused on staying healthy and taking care of their teeth. There's also a growing interest in using natural and organic oral care products, which has led to an increase in sales of sensitive toothpaste. Companies are offering different types of sensitive toothpaste with features like deep cleaning, whitening, repair, protection, herbal care, and refreshing mint flavors to meet customer preferences. Whitening toothpaste is especially popular because it has many benefits. Companies are also using new and creative ways to market their sensitive toothpaste, which is expected to help the market grow. Changing lifestyles, increased alcohol and tobacco use, and more dental problems like tooth sensitivity are making people around the world pay more attention to taking care of their teeth, which is good for the sensitive toothpaste market. Unhealthy eating habits are also causing dental problems in adults and children, leading to more people using sensitive toothpaste. Consumers want toothpaste that works quickly, like whitening toothpaste and toothpaste that gives fast relief from sensitivity, which is expected to keep driving market growth in the future. People also pay attention to brand reputation when choosing toothpaste. Brands like Sensodyne and Colgate-Palmolive are well-known for raising awareness about sensitive teeth and are helping more people use sensitive toothpaste.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sensitive Toothpaste Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sensitive Toothpaste Market Segmental Analysis

The sensitive toothpaste market is segmented on the basis of Product Type, Distribution Channel, and Regional. By Product Type, the market is segmented into Whitening, Rapid Relief, Others. By Distribution Channel, the market is segmented into Supermarkets/ Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online. By Region, the market is segmented into North America, Asia Pacific, Latin America, Middle East & Africa (MEA).

Drivers of the Global Sensitive Toothpaste Market

As people pay more attention to their oral health, they're looking for special products like sensitive toothpaste that can help with specific dental problems.

Restraints in the Global Sensitive Toothpaste Market

It can be tough for sensitive toothpaste to compete with regular toothpaste brands because regular toothpaste usually offers many benefits, making it hard for sensitive toothpaste to stand out. This is especially true for people who don't think sensitivity is a big problem for them.

Market Trends of the Global Sensitive Toothpaste Market

Consumers are looking for natural and herbal ingredients in their personal care products, including toothpaste. This trend also applies to sensitive toothpaste, with more brands offering versions that use natural or herbal ingredients. This appeals to people who want gentler, chemical-free options for their oral care.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Sensitive Toothpaste Market by Product Type

• Market Overview
• Whitening
• Rapid Relief
• and Others

Global Sensitive Toothpaste Market by Distribution Channel

• Market Overview
• Supermarkets/ Hypermarkets
• Convenience Stores
• Pharmacies and Drug Stores
• and Online

Global Sensitive Toothpaste Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• BioMin USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church and Dwight Co. Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coswell Spa
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Group Pharmaceuticals Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG and Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optima Naturals S.r.l
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sheffield Pharmaceuticals LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Splat Global UK Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spotlight Oralcare EU
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Co. Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter and Gamble Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vicco Laboratories
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments