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市場調査レポート
商品コード
1345200
フレーバー粉末飲料の世界市場の規模、シェア、成長分析：製品タイプ別、包装タイプ別 - 産業予測（2023年～2030年）Global Flavored Powder Drinks Market Size, Share, Growth Analysis, By Product Type(fruit-based, chocolate-based), By packaging type(sachets, pouches) - Industry Forecast 2023-2030 |
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| フレーバー粉末飲料の世界市場の規模、シェア、成長分析：製品タイプ別、包装タイプ別 - 産業予測（2023年～2030年） |
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出版日: 2023年05月12日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3～5営業日
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- 全表示
- 概要
- 目次
世界のフレーバー粉末飲料の市場規模は、2022年の759億7,000万米ドルから2030年までに1,000億4,000万米ドルに達し、予測期間（2023年～2030年）にCAGRで3.5%の成長が予測されています。
市場は主に、便利で健康的な飲料の選択肢に対する需要の高まりによって牽引されており、消費者は味に妥協することなく水分補給をすることができます。フィットネスとウェルネスの動向の人気は、市場で容易に入手できる低カロリーな無糖の飲料オプションに対する需要の増加に寄与しています。しかし、産業が直面する大きな課題の1つは、人工甘味料や人工香料の使用に対する消費者の懸念です。人工的な原材料に関連する潜在的な健康リスクに対する認識が高まるにつれ、消費者は天然かつ有機の代替品を求めるようになっています。市場のメーカーもまた激しい競合に直面しており、革新的なフレーバー、魅力的な包装、効果的なマーケティング戦略を通じて製品の差別化を図る必要があります。課題はありますが、市場はオンライン小売プラットフォームの人気の高まりなど、刺激的な機会も示しています。eコマースプラットフォームを活用することで、メーカーはより多くの消費者にリーチし、競争力のある価格で多様な製品を提供することができます。さらに、免疫強化やエネルギー増強など、さまざまな利益を提供する機能性飲料に対する需要の高まりは、市場でメーカーが革新的な製品を生み出すための扉を開きます。こうした機会を取り込むことは、産業の継続的な成長と成功につながります。
促進要因
市場は主に、手軽な飲料に対する需要の増加によって牽引され、大幅な成長を示しています。今日のペースの速い世界では、消費者は忙しいライフスタイルに合った、手間のかからない迅速な選択肢を求めています。粉末飲料は、携帯性と準備の容易さを提供する便利なソリューションとして浮上しています。これらの飲料は簡単に持ち運ぶことができ、水などの液体と混ぜて清涼飲料を作ることができるため、外出先での消費に最適です。
抑制要因
市場は、消費者の健康への関心の高まりにより成長を示しています。砂糖入り飲料や炭酸飲料の健康への悪影響に対する認識が高まり、消費者はより健康的な代替品を求めるようになっています。糖分が抑えられ、栄養素が添加されたフレーバー粉末飲料は、より健康的な選択肢として認識されつつあります。さらに、消費者は現在、単なる水分補給にとどまらない機能的な利益をもたらす飲料を求めています。消化の改善、エネルギーレベルの向上、免疫力の強化などです。フレーバー粉末飲料には、ビタミン、ミネラル、プロバイオティクス、ハーブエキスなど、さまざまな機能性成分を配合することができ、こうした需要に応えています。
市場動向
革新的な包装は、市場を牽引する重大な動向です。メーカー各社は、消費者の利便性、使いやすさ、携帯性を高めるため、新たな包装オプションを継続的に模索しています。1回分の小袋、スティックパック、小分けパックなどのソリューションは、外出先での消費ニーズに対応しています。密封・再封可能な包装は、製品の鮮度と風味を長期間維持するために人気を集めています。さらに、一部のメーカーは環境意識の高い消費者にアピールするため、環境に優しい包装材にも注力しています。消費者体験を向上させ、利便性を高めることで、革新的な包装が市場成長を促進すると予測されています。
機能性飲料の人気の高まりも市場の顕著な動向です。消費者は、単純な水分補給だけでなく、その他の健康効果を提供する飲料を求めるようになっています。その結果、メーカー各社はビタミン、ミネラル、プロバイオティクス、植物エキスのような栄養素や機能性成分を添加したフレーバー粉末飲料を製造しています。これらの製品は、砂糖入りの清涼飲料水やジュースに代わる、より健康的な代替品として宣伝されています。健康志向の高まりに伴い、健康全般をサポートする機能性飲料の需要は今後も伸び続け、市場をさらに牽引していく見込みです。
当レポートでは、世界のフレーバー粉末飲料市場について調査分析し、市場力学と見通し、セグメント分析、企業プロファイルなどを提供しています。
目次
エグゼクティブサマリー
調査手法
親市場の分析
主な市場の考察
- 技術分析
- 価格分析
- サプライチェーン分析
- バリューチェーン分析
- 市場のエコシステム
- IP分析
- 貿易分析
- スタートアップ分析
- 原材料の分析
- イノベーションマトリクス
- パイプライン製品の分析
- マクロ経済指標
- 主な投資の分析
- 主な成功要因
- 競合の程度
市場力学と見通し
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
- 規制情勢
- ポーターの分析
- 将来の混乱についての特別な考察
世界のフレーバー粉末飲料市場：製品タイプ別
- 市場の概要
- フルーツベース
- チョコレートベース
- その他
世界のフレーバー粉末飲料市場：包装タイプ別
- 市場の概要
- サシェ
- パウチ
- 缶
- その他
世界のフレーバー粉末飲料の市場規模：地域別
- 市場の概要
- 北米
- 米国
- カナダ
- 欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他の欧州
- アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他のアジア太平洋
- ラテンアメリカ
- ブラジル
- その他のラテンアメリカ
- 中東・アフリカ
- GCC諸国
- 南アフリカ
- その他の中東・アフリカ
競合情勢
- 上位5社の比較
- 主要企業の市場ポジショニング（2021年）
- 主な市場企業が採用した戦略
- 主要成功戦略
- 市場における最近の活動
- 主要企業の市場シェア（2021年）
主要企業プロファイル
- Nestle S.A. - (Switzerland)
- PepsiCo Inc. - (U. S)
- The Coca-Cola Company - (U. S)
- Kraft Foods Group, Inc. - (U. S)
- Mondelez International, Inc. - (U. S)
- Dr. Pepper Snapple Group, Inc. - (U. S)
- Unilever NV - Netherlands
- Gatorade Company, Inc. - (U. S)
- Arizona Beverage Company - (U. S)
- Danone S.A. - (France)
- Suntory Holdings Ltd. - (Japan)
- Monster Beverage Corporation - (U. S)
- Cott Corporation - (Canada)
- Ajinomoto Co. Inc. - (Japan)
- Britannia Industries Limited - (India)
- Red Bull GmbH - (Austria)
- Cadbury Schweppes Plc - (U.K)
- The Hershey Company - (U. S)
- The Kraft Heinz Company - (U. S)
- Tata Global Beverages Limited - (India)
Flavored Powder Drinks Market size was valued at USD 73.40 Billion in 2021 and is poised to grow from USD 75.97 Billion in 2022 to USD 100.04 Billion by 2030, at a CAGR of 3.5 % during the forecast period (2023-2030).
The flavored powder drinks market serves the purpose of providing consumers with a convenient and enjoyable alternative to traditional beverages. These powdered drinks are easily stored and portable, making them an ideal choice for busy individuals who are constantly on the move. Moreover, they cater to health-conscious consumers seeking low-sugar and low-calorie options. The market is primarily driven by the rising demand for convenient and healthy beverage choices, allowing consumers to stay hydrated without compromising on taste. The popularity of fitness and wellness trends has contributed to the increased demand for low-calorie and sugar-free drink options, readily available in the flavored powder drinks market. However, one of the significant challenges faced by the industry is consumer concerns over the use of artificial sweeteners and flavors. As awareness of potential health risks associated with artificial ingredients grows, consumers are seeking natural and organic alternatives. Manufacturers in this market also encounter intense competition, necessitating product differentiation through innovative flavors, attractive packaging, and effective marketing strategies. Despite the challenges, the flavored powder drinks market also presents exciting opportunities, such as the growing popularity of online retail platforms. Leveraging e-commerce platforms allows manufacturers to reach a broader audience and offer a diverse range of products at competitive prices. Furthermore, the rising demand for functional beverages, offering various benefits like immune-boosting or energy-enhancing properties, opens doors for manufacturers to create innovative products in the flavored powder drinks market. Embracing these opportunities can lead to continued growth and success within the industry.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Flavored Powder Drinks Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Segments covered in this report:
The global flavored powder drinks Market is segmented on the type of product, packaging type and region. By product type, the market can be segmented into fruit-based, chocolate-based, and others. By packaging type, the market can be segmented into sachets, pouches, cans, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Driver:
The global flavored powder drinks market is witnessing significant growth, primarily driven by the increasing demand for convenience beverages. In today's fast-paced world, consumers are seeking quick and hassle-free options that fit their busy lifestyles. Powdered drinks emerge as a convenient solution, offering portability and easy preparation. These beverages can be carried with ease and mixed with water or other liquids to create a refreshing drink, making them perfect for on-the-go consumption.
Restraint:
The global flavored powder drinks market is experiencing growth due to rising health concerns among consumers. There is an increasing awareness of the adverse health effects of sugary and carbonated beverages, prompting consumers to seek healthier alternatives. Flavored powder drinks, with their reduced sugar content and added nutrients, are being perceived as a healthier choice. Moreover, consumers are now looking for drinks that provide functional benefits beyond just hydration. They seek beverages that offer advantages such as improved digestion, increased energy levels, or enhanced immunity. Flavored powder drinks can be formulated with a variety of functional ingredients, including vitamins, minerals, probiotics, and herbal extracts, to meet this demand.
Market Trends:
Innovative packaging is a significant trend driving the global flavored powder drinks market. Manufacturers are continuously exploring new packaging options to enhance consumer convenience, ease of use, and portability. Solutions like single-serve sachets, stick packs, and small packets cater to on-the-go consumption needs. Resealable and re-closable packaging is gaining popularity for maintaining product freshness and flavor over an extended period. Moreover, some manufacturers are also focusing on eco-friendly packaging materials to appeal to environmentally conscious consumers. By improving the consumer experience and offering enhanced convenience, innovative packaging is expected to boost the growth of the flavored powder drinks market.
The growing popularity of functional beverages is another prominent trend in the market. Consumers are increasingly seeking beverages that provide additional health benefits beyond simple hydration. As a result, manufacturers are formulating flavored powder drinks with added nutrients and functional ingredients like vitamins, minerals, probiotics, and plant extracts. These products are promoted as healthier alternatives to sugary soft drinks and juices. With a rising emphasis on health-conscious choices, the demand for functional beverages that support overall well-being is expected to continue to grow, further driving the flavored powder drinks market.
Table of Contents
- Executive Summary
- Market Overview
- Wheel of Fortune
- Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
- Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
- Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
- Global Flavored Powder Drinks Market by Product Type
- Market Overview
- fruit-based
- chocolate-based
- and others
- Global Flavored Powder Drinks Market by packaging type
- Market Overview
- sachets
- pouches
- cans
- and others
- Global Flavored Powder Drinks Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
- Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
- Key Company Profiles
- Nestle S.A. - (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- PepsiCo Inc. - (U. S)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Coca-Cola Company - (U. S)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kraft Foods Group, Inc. - (U. S)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Mondelez International, Inc. - (U. S)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Dr. Pepper Snapple Group, Inc. - (U. S)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Unilever NV - Netherlands
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Gatorade Company, Inc. - (U. S)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Arizona Beverage Company - (U. S)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Danone S.A. -(France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Suntory Holdings Ltd. -(Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Monster Beverage Corporation - (U. S)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Cott Corporation - (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ajinomoto Co. Inc. - (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Britannia Industries Limited - (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Red Bull GmbH - (Austria)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Cadbury Schweppes Plc - (U.K)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Hershey Company - (U. S)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Kraft Heinz Company - (U. S)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tata Global Beverages Limited - (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
