フレーバー粉末飲料市場：フレーバータイプ別、流通チャネル別-2025-2030年世界予測

フレーバー粉末飲料市場の2023年の市場規模は762億3,000万米ドルで、2024年には803億8,000万米ドルに達すると予測され、CAGR 5.21％で成長し、2030年には1,088億3,000万米ドルに達すると予測されています。

フレーバー粉末飲料は、水や牛乳などの液体に溶かすことを目的としたドライミックスで、フルーティーなものからチョコレート風味のものまで、さまざまな味を提供します。これらの製品は、子供から大人まで幅広い消費者に対応し、ビタミン、ミネラル、エネルギー増強成分などの潜在的な栄養効果とともに、爽やかな風味を提供します。フレーバー粉末飲料の必要性は、その利便性、費用対効果、汎用性にあります。スポーツ栄養、栄養補助食品、代替食など、さまざまな分野で応用されています。この市場の最終用途は、家庭、カフェ、ジム、健康志向の個人など多岐にわたる。この市場を形成する成長要因には、消費者の健康意識の高まり、外出先での栄養ソリューションに対する需要の増加、個別化栄養の傾向の高まりなどがあります。主な市場開拓の機会は、有機・天然素材ベースの製品の開発、機能性健康食品への注目の高まり、新興国市場の未開拓地域への進出にあります。しかし、原材料価格の変動、規制基準の厳格化、レディ・トゥ・ドリンク製品との競合激化といった課題が大きな障害となっています。市場は、人工添加物や保存料に対する消費者の懐疑心という点で限界に直面しており、これが潜在的に需要に影響を及ぼす可能性があります。進化する食生活の嗜好に対応するため、植物性タンパク質、プロバイオティクス、スーパーフードで製品を強化することにイノベーションが集中するかもしれないです。さらに、持続可能な包装を使用したり、ミックスの溶解性や味の複雑さを改善したりすることで、さらなるイノベーションの道が開けるかもしれないです。市場力学はダイナミックであり、技術の進歩や消費者の嗜好の変化によって、その進化は絶えず形作られています。企業がこのような状況を乗り切るには、消費者の健康やライフスタイルの動向に合わせて製品を提供することが重要になります。成功するためには、企業は味の多様性を生み出し、栄養価を高め、利便性を向上させるための研究開発に投資する必要があります。デジタル・マーケティング戦略やeコマース・チャネルを取り入れることで、市場での存在感と消費者の関心をさらに高めることができます。

市場力学：急速に進化するフレーバー粉末飲料市場の主要市場インサイトを公開

フレーバー粉末飲料市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • インスタント飲料カテゴリーに対する消費者の嗜好の高まり
  • 栄養強化飲料に対する意識の高まり
  • 取り扱いと輸送の利便性
• 市場抑制要因
  • 高糖分・高カロリー
• 市場機会
  • ミネラルを添加した新規フレーバーの開発
  • フレーバー粉末飲料の加工とパッケージングの先進化
• 市場の課題
  • 低コストの偽造品の存在

ポーターのファイブフォース：フレーバー粉末飲料市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、フレーバー粉末飲料市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：フレーバー粉末飲料市場における外部からの影響の把握

外部マクロ環境要因は、フレーバー粉末飲料市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析フレーバー粉末飲料市場における競合情勢の把握

フレーバー粉末飲料市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスフレーバー粉末飲料市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、フレーバー粉末飲料市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨フレーバー粉末飲料市場における成功への道筋を描く

フレーバー粉末飲料市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • インスタント飲料カテゴリーに対する消費者の嗜好の高まり
    • 強化飲料や栄養飲料に対する意識の高まり
    • 取り扱いと輸送の利便性
  • 抑制要因
    • 糖分とカロリーが高い
  • 機会
    • ミネラルを添加した新しいフレーバーの開発
    • フレーバー粉末飲料の処理とパッケージングの進歩
  • 課題
    • 安価な偽造品の存在
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 フレーバー粉末飲料市場：フレーバータイプ別

• コーヒーベース
• フルーツベース
• 麦芽ベース

第7章 フレーバー粉末飲料市場：流通チャネル別

• コンビニエンスストア
• ハイパーマーケットとスーパーマーケット
• オンライン

第8章 南北アメリカのフレーバー粉末飲料市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のフレーバー粉末飲料市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのフレーバー粉末飲料市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Abbott Laboratories
• AriZona Beverages USA, LLC
• Cargill Incorporated
• GlaxoSmithKline Plc
• Insta Foods
• Kent Precision Foods Group, Inc.
• Kerry Group Plc
• Keurig Dr Pepper Inc.
• Lasco Foods, Inc.
• Mars, Inc.
• Mondelez International Inc.
• National Beverage Corp.
• Nestle S.A.
• Simatek AS
• Sugam Products

LIST OF FIGURES

• FIGURE 1. FLAVORED POWDER DRINKS MARKET RESEARCH PROCESS
• FIGURE 2. FLAVORED POWDER DRINKS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS FLAVORED POWDER DRINKS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS FLAVORED POWDER DRINKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES FLAVORED POWDER DRINKS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES FLAVORED POWDER DRINKS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC FLAVORED POWDER DRINKS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC FLAVORED POWDER DRINKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA FLAVORED POWDER DRINKS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA FLAVORED POWDER DRINKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. FLAVORED POWDER DRINKS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. FLAVORED POWDER DRINKS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. FLAVORED POWDER DRINKS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. FLAVORED POWDER DRINKS MARKET DYNAMICS
• TABLE 7. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, BY COFFEE-BASED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, BY FRUIT-BASED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, BY MALT-BASED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, BY HYPERMARKETS & SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL FLAVORED POWDER DRINKS MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS FLAVORED POWDER DRINKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 18. ARGENTINA FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 19. ARGENTINA FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 20. BRAZIL FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 21. BRAZIL FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. CANADA FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 23. CANADA FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 24. MEXICO FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 25. MEXICO FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 28. UNITED STATES FLAVORED POWDER DRINKS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 31. ASIA-PACIFIC FLAVORED POWDER DRINKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 32. AUSTRALIA FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 33. AUSTRALIA FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 34. CHINA FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 35. CHINA FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. INDIA FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 37. INDIA FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. INDONESIA FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 39. INDONESIA FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 40. JAPAN FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 41. JAPAN FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. MALAYSIA FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 43. MALAYSIA FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 44. PHILIPPINES FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 45. PHILIPPINES FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. SINGAPORE FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 47. SINGAPORE FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 48. SOUTH KOREA FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 49. SOUTH KOREA FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. TAIWAN FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 51. TAIWAN FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. THAILAND FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 53. THAILAND FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 54. VIETNAM FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 55. VIETNAM FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. EUROPE, MIDDLE EAST & AFRICA FLAVORED POWDER DRINKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 59. DENMARK FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 60. DENMARK FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. EGYPT FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 62. EGYPT FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. FINLAND FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 64. FINLAND FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. FRANCE FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 66. FRANCE FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. GERMANY FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 68. GERMANY FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 69. ISRAEL FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 70. ISRAEL FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. ITALY FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 72. ITALY FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. NETHERLANDS FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 74. NETHERLANDS FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. NIGERIA FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 76. NIGERIA FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. NORWAY FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 78. NORWAY FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. POLAND FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 80. POLAND FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 81. QATAR FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 82. QATAR FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. RUSSIA FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 84. RUSSIA FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. SAUDI ARABIA FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 86. SAUDI ARABIA FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH AFRICA FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH AFRICA FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. SPAIN FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 90. SPAIN FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 91. SWEDEN FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 92. SWEDEN FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. SWITZERLAND FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 94. SWITZERLAND FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. TURKEY FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 96. TURKEY FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 97. UNITED ARAB EMIRATES FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 98. UNITED ARAB EMIRATES FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. UNITED KINGDOM FLAVORED POWDER DRINKS MARKET SIZE, BY FLAVOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 100. UNITED KINGDOM FLAVORED POWDER DRINKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. FLAVORED POWDER DRINKS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 102. FLAVORED POWDER DRINKS MARKET, FPNV POSITIONING MATRIX, 2023

The Flavored Powder Drinks Market was valued at USD 76.23 billion in 2023, expected to reach USD 80.38 billion in 2024, and is projected to grow at a CAGR of 5.21%, to USD 108.83 billion by 2030.

Flavored powder drinks are dry mixes, intended to be dissolved in liquids like water or milk, offering a variety of tastes from fruity to chocolatey. These products cater to a wide range of consumers, from children to adults, providing refreshing flavors alongside potential nutritional benefits like added vitamins, minerals, or energy-enhancing ingredients. The necessity of flavored powder drinks lies in their convenience, cost-effectiveness, and versatility. They find applications across different segments including sports nutrition, dietary supplements, and meal replacements. The end-use scope of this market spans households, cafes, gyms, and health-conscious individuals. Growth factors shaping this market include rising consumer health consciousness, increasing demand for on-the-go nutritional solutions, and the growing trend of personalized nutrition. Key opportunities lie in the development of organic and natural ingredient-based products, increased focus on functional health foods, and expansion into untapped markets in developing regions. However, challenges such as fluctuating raw material prices, stringent regulatory standards, and growing competition from ready-to-drink counterparts pose significant hurdles. The market faces limitations in terms of consumer skepticism regarding artificial additives and preservatives, which could potentially affect demand. Innovations might focus on fortifying products with plant-based proteins, probiotics, or superfoods to cater to evolving dietary preferences. Furthermore, using sustainable packaging and improving the solubility and taste complexity of mixes could present additional innovation avenues. The flavored powder drinks market is dynamic, with technological advances and changing consumer preferences continually shaping its evolution. As companies navigate this landscape, aligning product offerings with consumer health and lifestyle trends will be critical. To thrive, firms should invest in R&D for creating flavor diversity, bolstering nutritional content, and enhancing convenience while also addressing environmental concerns through eco-friendly practices. Embracing digital marketing strategies and e-commerce channels can further strengthen market presence and consumer engagement.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Flavored Powder Drinks Market

The Flavored Powder Drinks Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing consumer preference for instant beverage category
  • Increasing awareness towards fortified and nutritional beverages
  • Convenience of handling and transportation
• Market Restraints
  • High sugar and calorie content
• Market Opportunities
  • Development of novel flavors with additional minerals
  • Advancements in processing and packaging of flavored powder drinks
• Market Challenges
  • Presence of low-cost counterfeit products

Porter's Five Forces: A Strategic Tool for Navigating the Flavored Powder Drinks Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Flavored Powder Drinks Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Flavored Powder Drinks Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Flavored Powder Drinks Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Flavored Powder Drinks Market

A detailed market share analysis in the Flavored Powder Drinks Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Flavored Powder Drinks Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Flavored Powder Drinks Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Flavored Powder Drinks Market

A strategic analysis of the Flavored Powder Drinks Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Flavored Powder Drinks Market, highlighting leading vendors and their innovative profiles. These include Abbott Laboratories, AriZona Beverages USA, LLC, Cargill Incorporated, GlaxoSmithKline Plc, Insta Foods, Kent Precision Foods Group, Inc., Kerry Group Plc, Keurig Dr Pepper Inc., Lasco Foods, Inc., Mars, Inc., Mondelez International Inc., National Beverage Corp., Nestle S.A., Simatek AS, and Sugam Products.

Market Segmentation & Coverage

This research report categorizes the Flavored Powder Drinks Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Flavour Type, market is studied across Coffee-Based, Fruit-Based, and Malt-Based.
• Based on Distribution Channel, market is studied across Convenience Stores, Hypermarkets & Supermarkets, and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing consumer preference for instant beverage category
    • 5.1.1.2. Increasing awareness towards fortified and nutritional beverages
    • 5.1.1.3. Convenience of handling and transportation
  • 5.1.2. Restraints
    • 5.1.2.1. High sugar and calorie content
  • 5.1.3. Opportunities
    • 5.1.3.1. Development of novel flavors with additional minerals
    • 5.1.3.2. Advancements in processing and packaging of flavored powder drinks
  • 5.1.4. Challenges
    • 5.1.4.1. Presence of low-cost counterfeit products
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Flavored Powder Drinks Market, by Flavour Type

• 6.1. Introduction
• 6.2. Coffee-Based
• 6.3. Fruit-Based
• 6.4. Malt-Based

7. Flavored Powder Drinks Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Convenience Stores
• 7.3. Hypermarkets & Supermarkets
• 7.4. Online

8. Americas Flavored Powder Drinks Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Flavored Powder Drinks Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Flavored Powder Drinks Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Abbott Laboratories
• 2. AriZona Beverages USA, LLC
• 3. Cargill Incorporated
• 4. GlaxoSmithKline Plc
• 5. Insta Foods
• 6. Kent Precision Foods Group, Inc.
• 7. Kerry Group Plc
• 8. Keurig Dr Pepper Inc.
• 9. Lasco Foods, Inc.
• 10. Mars, Inc.
• 11. Mondelez International Inc.
• 12. National Beverage Corp.
• 13. Nestle S.A.
• 14. Simatek AS
• 15. Sugam Products