位置情報サービスの世界市場 - 市場規模、シェア、成長分析：コンポーネント別、ロケーションタイプ別、用途別、業種別、業界予測（2022年～2028年）

世界の位置情報サービスの市場規模は、2021年に454億米ドルとなり、予測期間（2023年～2030年）に24.6%のCAGRで成長し、2022年の565億7,000万米ドルから2030年には4,094億8,000万米ドルになると予測されます。

位置情報サービス市場の拡大を促す主な要因の1つは、センサーやIoTなどのスマートデバイスの利用率が高いことです。

位置情報サービスはここ数年で人気が高まっています。近くにいる友人を探したり、一番近いレストランを探したり、近隣の住民にお得な情報を宣伝するために利用する人が増えています。

当レポートでは、世界の位置情報サービス市場について調査し、市場概要、親市場分析、市場力学と見通し、各種分析による市場の考察、セグメント・地域別の市場分析、企業プロファイルなど情報を提供しています。

目次

エグゼクティブサマリー

親市場分析

• 市場概要
• 市場規模
• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 主要な市場考察
  • 技術分析
  • 価格分析
  • サプライチェーン分析
  • バリューチェーン分析
  • 市場のエコシステム
  • 知財分析
  • 貿易分析
  • スタートアップ分析
  • 原材料分析
  • イノベーションマトリックス
  • パイプライン製品の分析
  • マクロ経済指標
  • 主要な投資分析
• 主要な成功要因
• 競合の程度

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 規制状況
• ポーターの分析
  • 競合企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力
• 将来的な混乱に関するSkyquestの特別考察
  • 政治的影響
  • 経済的影響
  • 社会的影響
  • 技術的影響
  • 環境的影響
  • 法的影響

世界の位置情報サービス市場：コンポーネント別

• 市場概要
• プラットホーム
• サービス
• ハードウェア

世界の位置情報サービス市場：ロケーションタイプ別

• 市場概要
• 屋内
• 屋外

世界の位置情報サービス市場：用途別

• 市場概要
• 地理情報システム
• ナビゲーション
• 追跡
• ソーシャルメディア

世界の位置情報サービス市場：業種別

• 市場概要
• 物流
• 小売
• 医療
• メディア
• 防衛
• その他

世界の位置情報サービス市場の規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • その他欧州
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2021年）
• 主要な市場参入企業が採用した戦略
• 主要な成功戦略
  • 開発別
  • 企業別
  • 年別
• 市場における最近の活動
• 主要企業の市場シェア（2021年）

主要企業プロファイル

• AiRISTA Flow
• Apple
• Aruba Networks
• CenTrak
• Cisco
• Ericsson
• ESRI
• GE Healthcare
• Google
• HERE
• IBM
• KDDI
• Leantegra
• Microsoft
• Navigine

Global Location Based Services Market size was valued at USD 45.4 billion in 2021 and is poised to grow from USD 56.57 billion in 2022 to USD 409.48 billion by 2030, growing at a CAGR of 24.6% in the forecast period (2023-2030).

A category of services known as a location-based service (LBS) allow users to access location-specific data and other internet services. These functions include asset tracking, proximity marketing, local search and information, social networking and entertainment, and mapping and navigation. Location-based services provide real-time geo-data from a range of smart devices, such as smartphones, in order to deliver information, entertainment, or security. One of the main factors driving the location based services market's rise is the high usage of smart devices like sensors, IoT, and others. Due to its many benefits, the market for location-based services is expanding.

Location-based services (LBS) have grown in popularity over the past few years. An increasing number of people use it to locate friends nearby, locate the closest restaurant, or promote deals to neighbourhood residents. LBS gives users access to current and important information about their surroundings while enabling businesses to keep customers updated about their orders. Each of these LBS applications offers a dynamic user experience, giving businesses a useful channel for client interaction.

Location can be determined using wireless-assisted GNSS (A-GNSS), observed timing difference of arrival (OTDOA), observed time difference of arrival (E-OTD), and hybrid technologies, which combine A-GNSS with other well-known technologies. Location-based services can give commuters and anyone looking for services a more accurate location and an anticipated arrival time in real time by following the movement of cars. Due to the significant efforts made by countries throughout the world to achieve smooth transportation goals as part of their smart city initiatives, this market is anticipated to grow significantly. More possibilities would result from these shifts, particularly in the Latin American and Asian-Pacific regions. growing the market for location-based services globally.

Furthermore, due to the large continuous investments for the integration of 3D map apps with smartphones, industry heavyweights like Nokia, Samsung, and other OEMs are entering this sector. Microsoft Corp. and Amazon Inc. are just a couple of the online web service providers who have started to offer 3D maps on their systems. For instance, the renowned manufacturer of wireless smartphone accessories Parrot has positioned its consumer drones for use in 3D modelling, mapping, and agricultural. These events are expected to increase market demand in emerging economies during the course of the predicted period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global location based services Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report

For better understanding, we have segmented the global location based services market by component, location type, application, vertical and region. Based on component, the Location Based Services Market is segmented into platform, services and hardware. Based on location type, the Location Based Services Market is segmented into indoor and outdoor. Based on application, the Location Based Services Market is segmented into GIS, navigation, tracking, social media. Based on vertical, the Location Based Services Market is segmented into logistics, retail, healthcare, media, defence, and others. Based on region, the Location Based Services Market is categorized into North America, Europe, Asia-Pacific, South America, and MEA.

Driver

Smart phones, social media, and the ease of access to GPS technology are all expected to spur industry growth.

The increasing use of smartphones and other wireless devices is one of the main drivers behind the growth of the global market for location-based services. Another reason that is projected to support the expansion of the location-based services business is the popularity of location-based check-in applications, advancements in communication technology's analytic capabilities, and the affordability of GPS-mounted devices. Additional factors driving the growth of the global location-based services market include the rising use of social media, mobile networking, and the Internet of Things (IoT), as well as communications advancements and ongoing research and development in 4G and 5G technologies in economically developing regions.

The growth of location-based technologies is anticipated to increase demand for location-based services across industries.

Due to the ongoing need for location-based applications in e-commerce, food delivery, tourism, and social networking applications, the global market for location-based services is anticipated to have significant growth potential. Retailers can use location-based services (LBS), which also offer quick access to information about products or services, to determine consumer preferences. Retailers, for instance, may plan their advertising campaigns based on consumer geography to focus on the closest store or local deals. Retailers will profit from this because it will allow them to increase income and offer their clients personalised goods and services.

In the automotive sector, highly functioning location-based services are becoming more common. LBS assist truck and vehicle drivers in choosing the best route, reducing idle time and increasing efficiency. Automakers make careful to provide their customers with value-added services such vehicle telematics, navigation, emergency services, asset tracking, traffic services, and emergency services, to name just a few.

Restraint

High prices could impede the market's expansion for location-based services.

When it comes to location-based service pricing, all players in the mobile ecosystem-including consumers, advertisers, marketing suppliers, and advertising service agencies-face considerable difficulties. The cost structures of voice and data services, including apps, are quite dissimilar. While open-ended pricing models are utilised for data services, network operators frequently use per-minute and flat rate pricing structures for voice services. clients have not been pleased with the present way of billing clients based on airtime and data usage. Future high-speed networks (4G and higher), with their clear and enticing pricing systems, may create new industry opportunities. Content providers must make challenging price choices if they want to profit from promotions and location-based advertising that will bring customers to a storefront. How much consumers are willing to pay for LBS and the most effective technique to tempt them with promotional offers and bundled services in a mobile environment have not yet been put to the test. Prices will have a big influence on the adoption of location-based services and the resulting consumer demand. Customers want these services to be simple, open, and worthwhile of the money they pay for them.

The extent to which network operators secure their users' privacy will impact how broadly location-based services are used. Some consumers dislike marketing attempts that breach their privacy, and unwanted mobile advertising is commonly seen as intrusive. Location-based service providers must be aware of the fine line that must be drawn between personalization and resolving privacy concerns. In order to provide tailored context-specific location-based services, customer data should be collected and processed. However, while handling consumer personal data, appropriate management and security procedures should be put in place. Mobile devices can be configured to a great extent, which creates many opportunities for personalised location-based services that can be requested as needed. With the introduction of these services, customer privacy protection will be essential.

Market Trends

Mobile services that use location are becoming more common. A smart phone and data plan enable access to a location-based service. Social networking, local search and information services, navigation, and entertainment are common subcategories. The biggest social networks are rapidly growing on the mobile web. Vendors have been encouraged to support the explosive growth of mobile applications, particularly location-aware apps, thanks to improved 3G networks, increased 3G handset usage, and the popularity of smart phones. Application stores provide an extra entry point into the market for location-based services. While many operator navigation services are anticipated to continue being supported by service fees and tracking services, local search and social networking services will be ad-supported. Compared to premium mobile sources, mobile advertising is still a fragmented sector with low revenues. As a result, for some firms, geography can be a key target marketing trait.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune
• Research Methodology
• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
• Key Market Insights
• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition
• Market Dynamics & Outlook
• Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
• Regulatory Landscape
• Porters Analysis
• Competitive rivalry
• Threat of Substitute Products
• Bargaining Power of Buyers
• Threat of New Entrants
• Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
• Political Impact
• Economic Impact
• Social Impact
• Technical Impact
• Environmental Impact
• Legal Impact
• Global Location Based Services Market by Component
• Market Overview
• Platform
• Services
• Hardware
• Global Location Based Services Market by Location Type
• Market Overview
• Indoor
• Outdoor

Global Location Based Services Market by Application

• Market Overview
• GIS
• Navigation
• Tracking
• Social Media
• Global Location Based Services Market by Vertical
• Market Overview
• Logistics
• Retail
• Healthcare
• Media
• Defence
• Others
• Global Location Based Services Market Size by Region
• Market Overview
• North America
• USA
• Canada
• Europe
• Germany
• Spain
• France
• UK
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
• Latin America
• Brazil
• Rest of Latin America
• Middle East & Africa (MEA)
• GCC Countries
• South Africa
• Rest of MEA
• Competitive Landscape
• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
• By Development
• By Company
• By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021
• Key Company Profiles
• AiRISTA Flow (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Apple (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Aruba Networks (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• CenTrak (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Cisco (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Ericsson (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• ESRI (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• GE Healthcare (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Google (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• HERE (Netherlands)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• IBM (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• KDDI (Japan)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Leantegra (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Microsoft (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Navigine (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments