PreK-12（幼稚園～高校）向け出版市場：2024年～2025年

PreK-12（幼稚園～高校）向け出版市場は、2023年に106億米ドルとなりました。各州がパンデミック後の学習難の解決策を優先していることから、主な成長分野には、キャリア・技術教育（CTE）、早期識字教育プログラム、教師の人材育成が含まれます。ESSERの資金援助が段階的に終了するにつれ、教育市場は潜在的な経済的不確実性に直面し、公立・私立両方の教育機関に影響を与えています。

当レポートでは、PreK-12（幼稚園～高校）向け出版市場について調査し、幼稚園から高校までの教育における現在の市場動向を分析し、2023年の教材市場の成長に関する詳細を提供しています。デジタル学習への移行や、ホームスクーリング、バーチャルスクール、チャータースクールといった個別教育モデルの台頭に焦点を当てながら、Pearson、McGraw-Hill、Discovery Educationなどの主な参入企業に注目します。また、2025年以降の予測を提供し、教育出版、デジタル学習の動向、K-12教材に影響を与える政策シフトを理解するための貴重な資料となっています。

目次

エグゼクティブサマリーと調査手法

第1章 入学者数と人口統計

• 入学動向
• 一般的な人口動向
• 公立学校の代替案
• 学生グループとプログラム

第2章 予算と政策

• 幼稚園から高校までの教育に対する連邦政府の資金援助
• 教育に影響を与える州の政策と変更
• 現在のカリキュラムの問題
• カリキュラムに影響を与える政策
• STEM/STEAM
• 社会問題

第3章 PreK-12（幼稚園～高校）向け教材市場規模と予測

• 教材の総売上
• 今後の展望

第4章 PreK-12（幼稚園～高校）向け教育出版社の競争分析

• 2023年～2024年の運用動向
• 2023年および2024年初頭のPreK-12（幼稚園～高校）向け企業の財務実績
• 2023年と2024年のこれまでのM&A活動
• 民間投資は初期段階の機会に焦点を当てる

第5章 結論

Simba Information's Publishing for the PreK-12 Market, 2024-2025 report provides critical insights into the growing market for instructional materials in the K-12 education sector, with a focus on the transition to digital learning and the rise of personalized education models such as homeschooling, virtual schools, and charter schools. Key areas of growth include career and technical education (CTE), early literacy programs, and teacher workforce development, as states prioritize solutions for post-pandemic learning losses. As ESSER funding phases out, the education market faces potential economic uncertainties, affecting both public and private educational institutions.

Simba's Publishing for the PreK-12 Market, 2024-2025 analyzes these current trends in K-12 education and provides details on the growth of the instructional materials market in 2023 which totals $10.6 billion. The report highlights key players such as Pearson, McGraw-Hill, and Discovery Education, noting a decline in mergers and acquisitions as companies adapt to changing educational demands. This comprehensive analysis offers forecasts for 2025 and beyond, making it a valuable resource for understanding educational publishing, digital learning trends, and policy shifts impacting K-12 instructional materials.

Table of Content

EXECUTIVE SUMMARY AND METHODOLOGY

KEY FINDINGS

Enrollment and Demographics:

Budget and Policy

Size of Market for PreK-12 Instructional Materials

Competitive Analysis of Key Players

METHODOLOGY

CHAPTER 1: ENROLLMENT AND DEMOGRAPHICS

• ENROLLMENT TRENDS
• PreK-12 Enrollment Stabilizes
• Figure 1.1. Total Public School Enrollments, 2019-2023
• Figure 1.2. Public School Enrollment by Grade Level, Fall 2018-Fall 2022
• Figure 1.3. Public School Enrollment Percent Change by State, Fall 2019-Fall 2022
• Long-Term Trends
• The Funding Cliff and Enrollments
• Graduation Rates
• Figure 1.4. High School Graduation Rates by State
• Dual Enrollment
• Enrollment Projections 2022-2028
• Figure 1.5. Actual and Projected Enrollment Number for Public Elementary and Secondary Schools by
• Region, Fall 2010, Fall 2016, and Fall 2028
• Figure 1.6. Projected Percent Change in Enrollment of Public Elementary and Secondary Schools by
• State
• THE PUBLIC SCHOOL LANDSCAPE
• Table 1.1. Enrollment in Public K-12 Schools by Level, Fall 2019-Fall 2024 (millions)
• Trends Vary by State
• Table 1.2. Change in Public School Enrollments by State, Fall 2019-Fall 2024 (thousands)
• Table 1.3. PreK-12 Enrollment by Region, Fall 2019-Fall 2023
• Preliminary 2023-2024 State Estimates
• Variations by Districts
• Table 1.4. PreK-12 Enrollment in Key Districts by Academic Year, 2021-2024
• Impacts Vary by Race and Ethnicity
• Table 1.5. Enrollment in Public Schools by Level and Race/Ethnicity, 2022-2023 (thousands)
• September 2024 (C) Simba Information
• ii
• GENERAL POPULATION TRENDS
• Birth Rates
• Figure 1.7. Age Specific Birth Rates, United States 2020-2022
• Table 1.6. Change in Number of Births by Race/Ethnicity, 2020-2022
• Youth Populations
• Table 1.7. Resident US Population Under 18 Years, 2020-2022
• Population Trends by States
• Table 1.8. Total Cumulative Population Change Estimates by Region and State, April 2020-July 1, 2023
• Table 1.9. Change in Population by State, 2020-2022
• NUMBER OF PUBLIC SCHOOLS
• Table 1.10. Number of Public K-12 Schools by Type and Charter, Magnet, and Virtual Status, 2018-19
• through 2019-20
• ALTERNATIVES TO PUBLIC SCHOOLS
• School Choice
• Private Schools
• Catholic Schools
• Table 1.11. Catholic School Enrollment, 2019-2024
• Charter Schools
• Table 1.12. Number of Charter Students and Schools, 2018-2019 through 2021-2022
• Figure 1.8. States with the Largest Charter School Enrollment as a Share of Total School Enrollments,
• 2020-2021
• Home Schooling
• Figure 1.9. States with the Highest Number of Homeschoolers
• Virtual Schooling and Microschooling
• Figure 1.10. Enrollment Trends in Full-Time Virtual Schools
• STUDENT GROUPS AND PROGRAMS
• Poverty and Homelessness
• Table 1.13. Number of Enrolled Homeless Students by Race, 2021-2022
• Continued Rise of English Learner Population
• Students on the Move
• Table 1.14. Number of English Learners and Recent Immigration Students, 2014-2021
• Figure 1.11. Immigrant Students and ELL Students in US Schools, 2020-2021
• Figure 1.11. States with the Highest Number and Share of Immigrant Children Aged 5-17, 2021
• Figure 1.12. Count of Immigrant Children, 2010-2021
• Figure 1.13. Immigrant Children Living in Low-Income Households, 2021
• Table 1.15. Top 10 Home Languages of Recent Immigrant Children
• International Students
• Special Education Services
• Figure 1.14. Percent of Students in Special Education by State
• September 2024 (C) Simba Information iii

CHAPTER 2: BUDGET & POLICY

• FEDERAL FUNDING FOR PREK-12 EDUCATION
• FY 2024 Congressional Appropriations
• Table 2.1. Department of Education Fiscal Year 2023-2025 President's Budget Selected K-12 Programs
• (thousand $)
• Appropriations by State
• Table 2.2. Department of Education Grants to Local Educational Agencies, 2023-2025 (thousand $)
• Federal Department Contributions to Education
• Table 2.3. Federal On Budget Funds for K-12 Education by Agency, 2023-2025 (billion $)
• ESSER Funding
• Total K-12 Spending
• Table 2.4. Summary of Public Elementary/Secondary School System Revenues, FY2022 (thousand $)
• Table 2.5. Summary of Public Elementary/Secondary School System Expenditures, FY2022 (thousand
• $)
• Table 2.6. Summary of Public Elementary/Secondary School System Revenues and Expenditures by
• State, FY2022 (thousand $)
• Looking Ahead
• STATE POLICIES AND CHANGES IMPACTING EDUCATION
• Federal Relief and Its Impact
• Distribution and Utilization of ESSER Funds
• Impact on Student Learning and Academic Recovery
• Allocation and Spending Variations
• Challenges and Criticisms
• State Funding Trends
• Fiscal Survey of States
• General Trends
• Regional Expenditures
• State-Specific Initiatives and Changes
• CURRENT CURRICULUM ISSUES
• Politics in the Classroom: Book Bans, Gag Orders, and the Influence of Parental Choice on
• Curriculum and Content
• Figure 2.1. Book Bans Across the US
• Figure 2.2. Topics Banned Most Often in School Books
• Tracking Legislation and Bans
• Figure 2.3. Books Challenged 2023
• Figure 2.4. Active Content Restriction Bills by State, February 2023-2024
• Rising Topics and Trends
• Role of Educational Publishers
• Social-Emotional Learning
• High Quality Instructional Materials
• The Role of States: Policies and Guidance
• September 2024 (C) Simba Information
• iv
• POLICY INFLUENCING CURRICULUM
• Computer Science
• Key Developments and Initiatives
• State-Specific Highlights
• Financial Literacy
• Federal Legislation
• State-Level Initiatives
• Key Initiatives and Programs
• STEM/STEAM
• Key Trends and Initiatives
• Federal Initiatives and Support
• The Impact of Generative AI
• Background on AI in the Classroom
• US Federal Restrictions on Generative AI
• Other Types of Federal AI Legislation
• State Legislation
• Table 2.7. Education-Related AI Bills as of June 2024
• AI Education Policy Advocacy from Non-Governmental Bodies
• Actions for Educational Publishers and EdTech Companies
• Career and Technical Education (CTE)
• Key Developments and Initiatives
• The Science of Reading
• State Policies and Legislation
• Dual Language Programs
• State-Level Initiatives and Policies
• PreK and Early Learning
• Key Developments and Initiatives
• Media Literacy
• Figure 2.5. States Mandating Media Literacy Instruction in Schools
• Federal Legislation
• Related Initiatives
• State Updates on Current Policy Trends
• Workforce Development and Career and Technical Education (CTE)
• K-12 Funding
• Teacher Workforce
• Early Care and Education
• Academic Achievement and Literacy
• Physical and Mental Health
• Additional Considerations
• SOCIAL ISSUES
• Gun Violence
• Prevalence of Gun Violence in Schools
• Impact on Students and Educational Environments
• September 2024 (C) Simba Information v
• State and Federal Responses
• Impact of the Israel-Hamas War on PreK-12 Education in the US
• Navigating Sensitive Discussions
• Impact on Student Safety and Well-Being
• Teacher Responses and Challenges
• Policy and Community Responses
• Mental Health
• Legislative and Policy Responses
• School-Based Mental Health Initiatives
• Title IX
• Key Changes in the Title IX Regulations
• Implementation and Compliance
• Homelessness
• Key Initiatives and Programs
• Free School Meals for All
• State Initiatives and Policies
• Challenges and Future Directions
• Connectivity and Data Privacy
• Federal and State Initiatives
• Drug Use
• School Responses and Interventions
• Staffing and Teacher Pay
• Table 2.8. Current Spending on Teacher Salaries of Public Elementary/Secondary School Systems by
• State, FY 2022 (thousand $)

CHAPTER 3: PREK-12 INSTRUCTIONAL MATERIALS MARKET SIZE AND FORECASTS

• TOTAL SALES OF INSTRUCTIONAL MATERIALS
• Sales by Segment
• Table 3.1. Sales of Instructional Materials Into PreK-12 Schools by Segment, 2021-2023 ($ millions)
• Table 3.2. Market Share, Sales of Instructional Materials Into PreK-12 Schools by Segment, 2021-
• 2023
• Move to Digital Achieves Equilibrium
• Table 3.3 Share of Instructional Materials, Print vs. Digital, 2020-2023
• LOOKING AHEAD
• Looking beyond 2024
• Potential Negative Forces To Watch
• Table 3.4. Forecasted Sales of Instructional Materials Into PreK-12 Schools by Segment, 2023-2027 ($
• millions)
• Category Trends Continue
• Table 3.5. Market Share, Forecasted Sales of Instructional Materials Into PreK-12 Schools by Segment,
• 2023-2027
• September 2024 (C) Simba Information
• vi
• Digital Materials Steady at Just Under Two-Thirds of Market
• Table 3.6. Forecasted Share of Instructional Materials, Print vs. Digital, 2023-2027

CHAPTER 4: PREK-12 EDUCATIONAL PUBLISHERS COMPETITIVE ANALYSIS

• OPERATIONAL TRENDS IN 2023-2024
• Challenges Facing Educators and Vendors
• Technology at the Forefront
• Budget Questions Ahead
• Learning Loss Is Proving Difficult to Reverse
• All Eyes on Career and Technical Education
• Beyond the Classroom
• Labor Issues and Teacher Burnout
• Politics and Culture
• How Companies Have Responded to the Trends
• Boxlight
• Cambium Learning
• Cengage
• Discovery Education
• Goodheart-Willcox
• HMH
• Kahoot!
• McGraw Hill
• Pearson
• PowerSchool
• Renaissance Learning
• Savvas Learning
• Scholastic
• Stride
• PREK-12 COMPANIES' FINANCIAL PERFORMANCE IN 2023 AND EARLY 2024
• Most Companies Show Revenue Growth in 2023
• Table 4.1. Simba Information's PreK-12 Performance Index, Latest Full Fiscal Year
• Individual Results Vary
• Results Highlight Key Trends
• Looking Ahead to 2024
• Table 4.2. PreK-12 Companies' Revenue Outlook, Latest Partial Fiscal Year
• Digital Transition Continues
• Table 4.3. Digital Products and Services as Share of Selected PreK Companies' Revenue
• STOCK PRICE TRENDS IN 2023-2024
• Table 4.4. Education Company Stock Index, December 30, 2022-December 29, 2023
• PreK-12 Segment Outperforms Key Indexes
• The Year 2024 So Far
• Table 4.5. Public Education Company Stock Index, January 2, 2024-June 28, 2024
• Trend Toward Private Ownership Continues, but at a Slower Pace
• September 2024 (C) Simba Information vii
• SPACs and IPOs Disappear
• ACT Goes From Non-Profit to Private Equity Ownership
• M&A ACTIVITY IN 2023 AND 2024 YEAR TO DATE
• M&A Activity in PreK-12 Education Declines in 2023
• Table 4.6. M&A Activity Involving Suppliers of PreK-12 Educational Solutions, Calendar Year 2023
• Industry Trends Drive Acquisition Activity
• Researchers Confirm Slowing of M&A Deals
• M&A Activity In 2024 Lags Behind 2023 - So Far
• Table 4.7. M&A Activity Involving Suppliers of PreK-12 Educational Solutions, First Half of Calendar
• Year 2024
• PRIVATE INVESTMENT FOCUSES ON EARLY-STAGE OPPORTUNITIES
• Table 4.8. Selected Private Equity Investments in PreK-12 Education, Calendar Year 2023
• Industry-wide, EdTech Investment Quiets to Pre-Pandemic Levels
• New Funds Enter the Market
• First Half of 2024 Keeps Pace with 2023
• Table 4.9. Selected Private Equity Investments in PreK-12 Education, First Half of Calendar Year 2024
• Private Equity Portfolios Maintain Education Holdings
• Table 4.10. Selected Private Equity Investors in PreK-12 Education, 2024

CHAPTER 5: CONCLUSION