PreK向け読書教育（2023年）

世界のPreK向け読書教育の市場規模は、2022年の4億1,100万米ドルから、2025年までには4億4,760万米ドルに成長すると予測されています。

印刷教材が市場の中で圧倒的に大きなセグメントを占めており、その他のセグメントには、電子書籍、オーディオ、ワークシート、フラッシュカード、ペインティング、グラフィックが含まれます。市場の成長は、COVID-19以降の新しい教育方法や、読書教育にエビデンスベースまたは「読書の科学」メソッドを活用することへの関心の高まり、多様なデジタル技術の統合の拡大など、さまざまな要因に起因していると考えられます。

当レポートでは、世界のPreK向け読書教育について調査分析し、市場規模や構造の調査・決定、就学前児童への読み聞かせの動向や変化についてのレビューに加え、ガイド付き読み聞かせ、デジタル学習、フォニックス、差別化読み聞かせ、対面式学習からの移行、デジタルと印刷、プレイベース学習など、就学前の読み聞かせにおけるさまざまな方法を取り上げています。また、主要な製品タイプとして、タイプ別売上、業界予測、流通経路、教育動向、特別なニーズを持つ子どもたち、主要なPreK向け読書教育出版社のプロファイルも取り上げています。

目次

エグゼクティブサマリー

イントロダクション・調査手法

調査手法

COVIDの影響が長引く：読書学習の損失

COVID以降の読書指導戦略の変更

• ガイド付き読書
• デジタル学習
• 読書レベル
• 音韻認識とフォニックス
• 差別化された読書
• 対面学習からの移行

業界の概要：規模とセクター

主要な読書指導方法と製品

業界の力と動向

デジタル vs 印刷、および魅力的なテクノロジー

• 適応学習プラットフォーム
• 遊びベースの学習

主な製品カテゴリー

商品売上高：種類別

業界予測

主要ベンダー

• SCHOLASTIC CORPORATION
• SAVVAS LEARNING COMPANY
• MCGRAW HILL
• HOUGHTON MIFFLIN HARCOURT
• FOLLETT SCHOOL SOLUTIONS
• RENAISSANCE LEARNING

教育動向

教育科学

現在のPreK向け読書教育におけるその他の方法

• ビデオ教育ベースのゲーム
• メディア・リテラシー
• 差別化された指導
• 自然と遊び
• デジタル技術の利用

物流 / 販路の概要・動向

特別な支援が必要な子供たち

アクセシビリティの問題

• 視覚障害者の生活保護

教師不足と燃え尽き症候群

公平性を確保する上での連邦および州政府の役割

Simba has estimated that the total market size for the PreK Reading Instructional Market for 2022 was estimated to be $411 million and is forecast to grow to $447.6 million by 2025. The report also finds that print materials makes up the largest segment of the market by far. Other segments include ebooks, audio, worksheets, flash cards, painting, and graphics. Simba has determined that the growth in the market can be attributed to a variety of factors, including new Post COVID 19 teaching methods, the increase in the interest in utilizing evidence based or "science of reading" methods for teaching reading, and the growth of integration of various digital technologies in the market.

What this Report Covers

In addition to examining and determining market size and structure, and reviewing trends and changes in how reading is being taught to PreK, the report also covers a range of methods of teaching PreK Reading such as guided reading, digital learning, phonics, differentiated reading, shifts from face to face learning; digital vs. print; play based learning. Also covered are major product categories including product sales by type; industry forecasts; distribution outlets; trends in teaching; children with special needs and profiles of major PreK reading educational publishers.

Key Findings and Trends

Key findings examined and analyzed in this report include new Post COVID-19 emphases on student engagement; an increase in teacher training; the rise in the use of phonics as a preferred teaching method; mergers and acquisitions as a strategy to increase market share; and the rise of new entrants into the market. Also covered are the range of trends in teaching such as video education based games, differentiated instruction; integrating nature and play, the use of digital technologies and a renewed emphasis on teaching media literacy.

About Simba Information

Publishers and investment professionals can trust Simba Information's PreK Reading 2023 Report to provide the inside intelligence needed to evaluate the growth potential and understand the trends impacting the market for reading instructional materials for the PreK market.

This report is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the larger trends and necessary business strategies when considering the social and emotional instructional market.

Simba has the knowledge base and perspective gained from more than 20 years' covering this market and the rapid changes in technology, the economy, mergers, partnerships and public policy than affect it.

Table of Content

EXECUTIVE SUMMARY

INTRODUCTION & METHODOLOGY

METHODOLOGY

LINGERING COVID IMPACT: READING LEARNING LOSSES

CHANGES TO READING INSTRUCTIONAL STRATEGIES SINCE COVID

Guided Reading

Digital Learning

Reading Levels

Phonological Awareness and Phonics

Differentiated Reading

Shifts from Face-to-Face Learning

Figure 1. Number of Virtual Schools by School Level, 2019-2020

Figure 2. States That Were Most Improved in Internet Connectivity, 2020-2021 (percent)

INDUSTRY OVERVIEW: SIZE AND SECTORS

KEY READING TEACHING METHODS AND PRODUCTS

INDUSTRY FORCES AND TRENDS

Table 1. PreK Reading Instructional Materials Industry Size, 2019-2021 (million dollars)

DIGITAL VERSUS PRINT AND ENGAGING TECHNOLOGIES

Adaptive Learning Platforms

Play-Based Learning

MAJOR PRODUCT CATEGORIES

Product Sales by Type

Table 2. PreK Reading Instructional Materials Industry Size by Product Type, 2022 (percent)

INDUSTRY FORECASTS

Table 3. PreK Reading Instructional Materials Industry Size, 2022-2025 (million dollars)

LEADING VENDORS

SCHOLASTIC CORPORATION

Overview

Operating Segments

Children's Book Publishing and Distribution

February ii 2023 © Simba Information

Education Solutions

International

Financials

Table 4. Scholastic Company Sales, 2020-2022 (million dollars)

Table 5. Scholastic PreK Portfolio

Recent Developments

Strategies

SAVVAS LEARNING COMPANY

Overview

Table 6. Savvas Learning Company PreK Portfolio

Recent Developments

Strategies

MCGRAW HILL

Overview

Operating Segments

Financials

Table 7. McGraw Hill PreK Portfolio

Recent Developments

Strategies

HOUGHTON MIFFLIN HARCOURT

Overview

Table 8. Houghton Mifflin Harcourt Sales by Geographical Segment, 2019-2021 (million dollars)

Operating Segments

Financials

Table 9. Houghton Mifflin Harcourt Net Sales & Operating Income, 2019-2021 (million dollars)

Table 10. Houghton Mifflin Harcourt PreK Portfolio

Recent Developments

Strategies

FOLLETT SCHOOL SOLUTIONS

Overview

Operating Segments

Table 11. Follett School Solutions PreK Portfolio

Recent Developments

Strategies

RENAISSANCE LEARNING

Overview

Table 12. Renaissance Learning PreK Portfolio

Recent Developments

Strategies

TRENDS IN TEACHING

THE SCIENCE OF TEACHING

Figure 3. Scarborough's Reading Rope illustrates the components of skilled reading

OTHER CURRENT METHODS FOR TEACHING READING TO PREK

Video-education based Games

Media Literacy

Differentiated Instruction

Nature and Play

Use of Digital Technologies

DISTRIBUTION/OUTLETS OVERVIEW, TRENDS

CHILDREN WITH SPECIAL NEEDS

ACCESSIBILITY ISSUES

Public Assistance for Persons with Visual Impairments

Table 13. List of State Reading Materials for People Who Are Blind, Visually Impaired, or Have a Physical or Print Disability

TEACHER SHORTAGES AND BURNOUT

ROLE OF FEDERAL AND STATE GOVERNMENT IN ENSURING EQUITY