K-12（幼稚園・小学校・中学校・高校）の副教材市場

K-12（幼稚園・小学校・中学校・高校）の副教材の市場規模は、2020年に38億米ドルとなり、2024年にはCAGR5.3%を示し、46億米ドルに成長すると予測されています。これにより、副教材がK-12向け教材市場全体に占める割合は43.9%から45.7%に上昇すると考えられます。

当レポートでは、K-12の副教材市場について調査し、市場規模や、主要教科別の市場動向、副教材を利用する際の教師の実践や視点、副教材の欠点と問題点、教師の適切な副教材検索を支援するための州・学区・教育出版社の意義と機会、主要企業プロファイルなどの情報を提供しています。

目次

調査手法

エグゼクティブサマリー

副教材とは

• バックグラウンド
• 「副教材」とは？
• いくつかの違い
• 副教材が重要な理由と、現在さらに重要視されている理由
• 補足リソースはどこから来るのか?

副教材市場：売上、支出、予測

• 教科別の副教材市場
  • 化学
  • リーディング
  • 算数
  • 社会
  • 社会的および感情的な学習
  • 今後の展望

教師の実践と視点

• 教師が副教材を求める理由と時期
• 教師はどこで検索するか?
• 教師はどのように資料を検索および参照するのか?
• 品質/望ましい情報源の基準の確立
• 選考後

副教材の欠点と問題点

• 品質への懸念
• 弱点の原因
  • 効果のないリソース評価方法
  • 不適切または誤解を招くリソースの説明
  • 貧弱なGoogle検索機能
  • 時間ストレス
  • 可能な解決策
• ポジティブな側面

影響と機会

• 州および学区のガイダンス
• 教育出版社の役割
• 基準とガイダンスに関する潜在的な問題

企業プロファイル

• 主要企業
  • Discovery Education
  • Houghton Mifflin Harcourt（HMH）
  • McGraw Hill Education
  • Renaisance
  • Savvas（以前のPearson K-12 Learning）
  • Stride Learning Solutions
  • Scholastic
• その他の出版社

補足選択ガイドのサンプル

Simba has estimated the size of the K-12 instructional supplemental materials market to be $3.8 billion in 2020 and is forecast to grow to $4.6 billion in 2024, representing a CAGR of 5.3% and an increase in the share of the total K-12 instructional materials market from 43.9% to 45.7%. This is one of the highlights of Simba's just released report, The State of the “K-12 Supplemental Materials Market: 2022”.

What this Report Covers

In addition to examining and determining market size and structure, the report also examines: definitions of supplemental material; various types and sources of resources; size of market by key subject areas: science, reading, math, and social studies; teachers' practices and perspectives when using supplemental resources: when educators seek it; where do they search; and how they search and browse; downsides and drawbacks with supplemental materials, including issues around quality and alignment to standards; problems with virtual resource pools; and implications and opportunities for states, school districts, and educational publishers to assist teachers in locating appropriate supplemental materials.

Key Findings

Key findings examined and analyzed in this report include what teachers look for when choosing a supplemental resource based on subject area; the problems with user ratings on unregulated supplementary web sites like Teachers Pay Teachers; and opportunities for educational materials publishers to play a larger role in assisting schools and teachers in choosing supplemental materials. Also examined are some of the more subtle and indirect benefits of letting teachers seek and use supplemental resources despite some of the drawbacks of these resources.

Key Companies Profiled

Simba has also identified and profiled those major educational materials publishers, as well as smaller innovators who are leaders in publishing supplemental resources. Larger profiles are provided for Discovery Education, Houghton Mifflin Harcourt, McGraw Hill, Renaissance Learning, Savvas, Scholastic and Stride Learning Solutions. Companies with smaller profiles include Accelerate Learning, Amazon Ignite, Amplify, BrainPOP, Carnegie Learning, Chegg Uversity, Desmos, Edgenuity, Follett, Imagine Learning, Kahn Academy, Kahoot!, Lexia Learning, Newsela, RethinkEd, Rosetta Stone and Square Panda.

About Simba Information

Publishers and investment professionals can trust Simba Information's “State of K-12 Supplemental Materials Market 2022” to provide the inside intelligence needed to evaluate the growth potential and understand the trends impacting the market for the K-12 supplemental instructional materials market.

This report is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the larger trends and necessary business strategies when considering the supplemental materials instructional market.Simba has the knowledge base and perspective gained from more than 20 years' covering this market and the rapid changes in technology, the economy, mergers, partnerships and public policy than affect it.

Table of Contents

Methodology

Executive Summary

What Are Supplemental Materials?

• Background
• What is "Supplemental Material"?
• Some Distinctions
• Why Supplementary Materials Matter-and Why They Matter So Much Now
• Where do Supplemental Resources Come From?

The Supplementary Materials Market: Sales, Spending and Forecasts

• Table Total Size and Share of Supplementary Materials Market, 2020-2024 (in millions)
• Supplemental Market by Subject Area
  • Science
    • Table: Spending on K-12 Core vs. Supplemental Instructional Materials for Science, 2020-2021 and 2021-2022 (in millions)
  • Reading
    • Table: Estimates of Reading Spending by Classroom, 2019-2020 School Years
  • Math
    • Table: Estimates of Mathematics Supplementary Materials Spending by Classroom, 2018-2019 School Years
  • Social Studies
    • Table: Estimate of Supplemental Social Studies Spending by Classroom, 2019-2020
  • Social and Emotional Learning
    • Table: Sales of Social-Emotional Learning Materials, 2020-2021 and 2021-2022, Core vs. Supplemental (in millions)
    • Table: Forecasted Sales of Social-Emotional Learning Instructional Materials, 2022-2023 and 2023-2024, Core vs. Supplemental (in millions)
• Looking Forward

Teachers' Practices and Perspectives

• Why and When Teachers Seek Out Supplementary Materials
• Where Do Teachers Search?
• How Do Teachers Search and Browse for Materials?
  • Table: Most Commonly Selected ELA Resources by Teachers, (Beyond Curriculum): Top 10
  • Table: Most Commonly Selected Math Resources by Teachers, (Beyond Curriculum): Top 10
  • Table: Most Commonly Selected ELA Science Resource by Teachers, (Beyond Curriculum): Top 10
• Establishing Criteria for a Quality/Desirable Source
  • Table: Criteria for Selecting Supplemental Reading Resources
  • Table: Most Important Criteria in Selecting Supplemental Social Studies Materials
• After Selection

Downsides and Drawbacks with Supplementary Materials

• Quality Concerns
• Causes of the Weaknesses
  • Ineffective Resource Rating Methods
  • Incorrect or misleading resource descriptions
  • Poor Google Search Capabilities
  • Time Stresses
  • Possible Solutions
• Not Forgetting the Positives

Implications and Opportunities

• State and School District Guidance
• The Role of Educational Publishers
• Potential Problems with Standards and Guidance

Company Profiles

• Major Players
  • Discovery Education
  • Houghton Mifflin Harcourt (HMH)
  • McGraw Hill Education
  • Renaissance
  • Savvas (Previously Pearson K-12 Learning)
  • Stride Learning Solutions
  • Scholastic
• Selected Other Publishers

Sample Supplemental Selection Guides

• State of Kentucky: High Quality Instructional Resources
• Fremont Union High School District (Sunnyvale, California) "Selecting Supplemental Materials"