Product Code: PM2393
The global Product Analytics market size is expected to reach USD 46.53 billion by 2030 according to a new study by Polaris Market Research. The report "Product Analytics Market Share, Size, Trends, Industry Analysis Report, By Component (Solutions, Services), By Deployment (Cloud, On-premises), By Industry Vertical; By Region; Segment Forecast, 2022 - 2030" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The growing need for advanced analytics tools to ensure market competitiveness, as well as increasing demand for the managed platform and cloud-based analytical solutions, are the chief factors that are anticipated to bolster the demand in the near future. In addition, increasing requirements for advancing customer behavior management to deliver personalized recommendations of goods are further attributed to the industry demand across the globe.
Moreover, rapid integration of advanced technologies such as Big Data, artificial intelligence (AI), Machine Learning (ML), and other analytical technologies, as well as flourishing growth of end-use verticals, is also presenting various growth prospects to the industry growth. The solutions segment is anticipated to lead the market over the forecasting period. The industry solutions offer product teams to increase their well-understanding of customers' experience and offer benefits like tracking engagement, finding personas, and scrutinizing behaviors.
Additionally, the segment also gathers consumers' information and helps enterprises to make data-driven decisions. Whereas the service segment is showing the highest growth rate in the global industry in the near future. The increasing number of technological developments, growth of industry 4.0, and rising penetration of analytical services in almost every sector are act as a catalyzing factor for the segment growth.
The demand for product analytics in a specific use of business intelligence (BI) and analytical software for analyzing merchandise reports, services return, warranties, customer feedback, and other information from deployed sensors is leading the market growth. Various businesses are emphasizing the goods and services that are customer-centric and aid in boosting the customer's experiences. Businesses are highly adopting digital touchpoints with product analytics solutions to discover and understand the customers' needs and demands.
Accordingly, organizations are converging to improvise customer experience and engagement with the help of social, digital, and mobile support channels. Thereby, the shifting trend for consumer experience and engagement by delivering the right information and quality support to the population in real-time is witnessing an upsurge in demand for product analytics across the globe.
Market participants such as Riskedge Solutions, Medallia, Amplitude, Countly, Gainsight, Google, Heap, IBM, LatentView Analytics, Adobe, Oracle, Pendo, Plytix, Salesforce, and Veritone are some of the key players operating in the global market. For instance, in January 2021, Google declared the introduction of its Product Discovery Solutions for the retail industry. This suite will improve the retailer's eCommerce competence and also boosts consumer experience.
Polaris Market Research has segmented the Product Analytics market report on the basis of component, deployment, industry vertical, and region:
Product Analytics, Component Outlook (Revenue - USD Billion, 2018 - 2030)
Solutions
Services
Product Analytics, Deployment Outlook (Revenue - USD Billion, 2018 - 2030)
Cloud
On-premises
Product Analytics, Industry Vertical Outlook (Revenue - USD Billion, 2018 - 2030)
Automotive
Energy & Utilities
Healthcare & Pharmaceuticals
Retail & Consumer Goods
Industry Equipment Manufacturing
Media & Entertainment
Others
Product Analytics, Regional Outlook (Revenue - USD Billion, 2018 - 2030)
North America
U.S.
Canada
Europe
France
Germany
UK
Italy
Spain
Netherlands
Russia
Asia Pacific
China
India
Japan
Malaysia
South Korea
Indonesia
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
UAE
Saudi Arabia
Israel
South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Product Analytics Market Insights
- 4.1. Product Analytics - Industry Snapshot
- 4.2. Product Analytics Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Growing need to improve customer behavior management to deliver personalized recommendations of products
- 4.2.1.2. Product analytics and intelligence tools to play a key role in the post-COVID-19 era
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Growing concerns over data privacy and security
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Product Analytics Market Industry Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Product Analytics Market, by Component
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 5.3. Solutions
- 5.3.1. Global Product Analytics Market, by Solutions, by Region, 2018 - 2030 (USD Billion)
- 5.4. Services
- 5.4.1. Global Product Analytics Market, by Services, by Region, 2018 - 2030 (USD Billion)
6. Global Product Analytics Market, by Deployment
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 6.3. Cloud
- 6.3.1. Global Product Analytics Market, by Cloud, by Region, 2018 - 2030 (USD Billion)
- 6.4. On-premises
- 6.4.1. Global Product Analytics Market, by On-premises, by Region, 2018 - 2030 (USD Billion)
7. Global Product Analytics Market, by Industry Vertical
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 7.3. Automotive
- 7.3.1. Global Product Analytics Market, by Automotive, by Region, 2018 - 2030 (USD Billion)
- 7.4. Energy & Utilities
- 7.4.1. Global Product Analytics Market, by Energy & Utilities, by Region, 2018 - 2030 (USD Billion)
- 7.5. Healthcare & Pharmaceuticals
- 7.5.1. Global Product Analytics Market, by Healthcare & Pharmaceuticals, by Region, 2018 - 2030 (USD Billion)
- 7.6. Retail & Consumer Goods
- 7.6.1. Global Product Analytics Market, by Retail & Consumer Goods, by Region, 2018 - 2030 (USD Billion)
- 7.7. Industry Equipment Manufacturing
- 7.7.1. Global Product Analytics Market, by Industry Equipment Manufacturing, by Region, 2018 - 2030 (USD Billion)
- 7.8. Media & Entertainment
- 7.8.1. Global Product Analytics Market, by Media & Entertainment, by Region, 2018 - 2030 (USD Billion)
- 7.9. Others
- 7.9.1. Global Other Product Analytics Market, by Region, 2018 - 2030 (USD Billion)
8. Global Product Analytics Market, by Geography
- 8.1. Key findings
- 8.2. Introduction
- 8.2.1. Product Analytics Market Assessment, By Geography, 2018 - 2030 (USD Billion)
- 8.3. Product Analytics Market - North America
- 8.3.1. North America: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.3.2. North America: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.3.3. North America: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.3.4. Product Analytics Market - U.S.
- 8.3.4.1. U.S.: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.3.4.2. U.S.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.3.4.3. U.S.: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.3.5. Product Analytics Market - Canada
- 8.3.5.1. Canada: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.3.5.2. Canada.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.3.5.3. Canada: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.4. Product Analytics Market - Europe
- 8.4.1. Europe: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.4.2. Europe.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.4.3. Europe: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.4.4. Product Analytics Market - UK
- 8.4.4.1. UK: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.4.4.2. UK.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.4.4.3. UK: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.4.5. Product Analytics Market - France
- 8.4.5.1. France: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.4.5.2. France.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.4.5.3. France: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.4.6. Product Analytics Market - Germany
- 8.4.6.1. Germany: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.4.6.2. Germany.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.4.6.3. Germany: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.4.7. Product Analytics Market - Italy
- 8.4.7.1. Italy: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.4.7.2. Italy.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.4.7.3. Italy: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.4.8. Product Analytics Market - Spain
- 8.4.8.1. Spain: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.4.8.2. Spain.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.4.8.3. Spain: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.4.9. Product Analytics Market - Netherlands
- 8.4.9.1. Netherlands: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.4.9.2. Netherlands.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.4.9.3. Netherlands: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.4.10. Product Analytics Market - Russia
- 8.4.10.1. Russia: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.4.10.2. Russia.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.4.10.3. Russia: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.5. Product Analytics Market - Asia Pacific
- 8.5.1. Asia Pacific: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.5.2. Asia Pacific.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.5.3. Asia Pacific: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.5.4. Product Analytics Market - China
- 8.5.4.1. China: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.5.4.2. China.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.5.4.3. China: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.5.5. Product Analytics Market - India
- 8.5.5.1. India: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.5.5.2. India.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.5.5.3. India: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.5.6. Product Analytics Market - Malaysia
- 8.5.6.1. Malaysia: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.5.6.2. Malaysia.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.5.6.3. Malaysia: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.5.7. Product Analytics Market - Japan
- 8.5.7.1. Japan: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.5.7.2. Japan.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.5.7.3. Japan: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.5.8. Product Analytics Market - Indonesia
- 8.5.8.1. Indonesia: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.5.8.2. Indonesia.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.5.8.3. Indonesia: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.5.9. Product Analytics Market - South Korea
- 8.5.9.1. South Korea: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.5.9.2. South Korea.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.5.9.3. South Korea: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.6. Product Analytics Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.6.2. Middle East & Africa.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.6.3. Middle East & Africa: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.6.4. Product Analytics Market - Saudi Arabia
- 8.6.4.1. Saudi Arabia: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.6.4.2. Saudi Arabia.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.6.4.3. Saudi Arabia: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.6.5. Product Analytics Market - UAE
- 8.6.5.1. UAE: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.6.5.2. UAE.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.6.5.3. UAE: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.6.6. Product Analytics Market - Israel
- 8.6.6.1. Israel: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.6.6.2. Israel.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.6.6.3. Israel: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.6.7. Product Analytics Market - South Africa
- 8.6.7.1. South Africa: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.6.7.2. South Africa.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.6.7.3. South Africa: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.7. Product Analytics Market - Latin America
- 8.7.1. Latin America: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.7.2. Latin America.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.7.3. Latin America: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.7.4. Product Analytics Market - Mexico
- 8.7.4.1. Mexico: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.7.4.2. Mexico.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.7.4.3. Mexico: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.7.5. Product Analytics Market - Brazil
- 8.7.5.1. Brazil: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.7.5.2. Brazil.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.7.5.3. Brazil: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
- 8.7.6. Product Analytics Market - Argentina
- 8.7.6.1. Argentina: Product Analytics Market, by Component, 2018 - 2030 (USD Billion)
- 8.7.6.2. Argentina.: Product Analytics Market, by Industry Vertical, 2018 - 2030 (USD Billion)
- 8.7.6.3. Argentina: Product Analytics Market, by Deployment, 2018 - 2030 (USD Billion)
9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
- 10.1. Adobe
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
- 10.2. Amplitude
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
- 10.3. Countly
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
- 10.4. Gainsight
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
- 10.5. Google
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
- 10.6. Heap
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
- 10.7. IBM
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
- 10.8. LatentView Analytics
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
- 10.9. Medallia
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
- 10.10. Oracle
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
- 10.11. Pendo
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development
- 10.12. Plytix
- 10.12.1. Company Overview
- 10.12.2. Financial Performance
- 10.12.3. Product Benchmarking
- 10.12.4. Recent Development
- 10.13. Riskedge Solutions
- 10.13.1. Company Overview
- 10.13.2. Financial Performance
- 10.13.3. Product Benchmarking
- 10.13.4. Recent Development
- 10.14. Salesforce
- 10.14.1. Company Overview
- 10.14.2. Financial Performance
- 10.14.3. Product Benchmarking
- 10.14.4. Recent Development
- 10.15. Veritone
- 10.15.1. Company Overview
- 10.15.2. Financial Performance
- 10.15.3. Product Benchmarking
- 10.15.4. Recent Development