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市場調査レポート

米国のオフィス用コーヒーサービス市場:市場動向・市場機会 (第2版)

Office Coffee Service in the U.S.: Market Trends and Opportunities, 2nd Edition

発行 Packaged Facts 商品コード 232491
出版日 ページ情報 英文 117 Pages
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米国のオフィス用コーヒーサービス市場:市場動向・市場機会 (第2版) Office Coffee Service in the U.S.: Market Trends and Opportunities, 2nd Edition
出版日: 2015年03月23日 ページ情報: 英文 117 Pages
概要

多くの従業員はコーヒーを生産性向上ツールとして見ており、高品質のオフィス用コーヒーは重要な特典と見なされていますが、職場にグラウンド/ホールビーンコーヒーおよびKカップコーヒー用のコストを負担する雇用者は半数以下にとどまっていることから、オフィス用コーヒー市場には大きな成長の余地が残されています。米国のオフィス用コーヒーサービス市場は2015年、2016年ともに4.5%の成長が予測されています。

当レポートでは、米国のオフィス用コーヒーサービス市場の動向について調査分析し、オフィス用コーヒーサービスの収益実績・予測、製品カテゴリー別の主要動向、産業区分別の市場シェア、マクロ経済など各種市場影響因子の分析、コーヒーメニューのトレンド、消費者によるコーヒー利用行動・好みの分析、サービスプロバイダーにとっての市場機会と課題などをまとめ、お届けいたします。

第1章 エグゼクティブサマリー

第2章 オフィス用コーヒーサービス市場:市場規模・予測

  • 安定的成長
  • コーヒーへOCS (オフィス用コーヒーサービス) のシェアを増大
  • ブランドコーヒーの回復
  • コーヒーメーカーの設置

第3章 オフィス用コーヒーサービスを形成する機会・課題

  • 機会:従業員生産性の向上
  • 課題:バーチャルワークスペースの動向
  • 機会:マクロ経済予測
  • 課題:小規模企業の成長停滞
  • 中立:コーヒー価格の展望
  • 中立:K-カップ、ほか

第4章 フードサービスにおけるコーヒーメニューの動向

  • メニューに載っているコーヒー
  • 概要
  • コーヒーの多様性
  • コーヒーフレーバー・種類

第5章 従業員用のコーヒー調達・コーヒータイプの分析

  • コーヒーを飲む頻度:1日中 vs 仕事中
  • 日常のコーヒー消費分析
  • 過去7日間のコーヒー調達:手段/ロケーション別
  • コーヒー利用頻度
  • 従業員のコーヒータイプ選択
  • 企業/ロケーション規模
  • 人口統計分析、ほか

第6章 雇用者のコーヒーコスト負担・オフィス用コーヒーの競合

  • 従業員のコーヒーに対する雇用者の財務負担
  • 人口統計分析:グラウンド/ホールビーン
  • 概要
  • 高頻度のコーヒー愛飲者は仕事中、その他の様々な飲料も消費、ほか

第7章 職場における行動:コーヒー品質、シングルカップの選択、飲料の洗濯および持続可能性

  • 概要
  • 高品質コーヒー
  • シングルカップの選択
  • 飲料の選択
  • 持続可能なコーヒーのオプション、ほか

第8章 オフィス用コーヒーサービスプロバイダーの分析

  • Aramark Corp
  • Filterfresh
  • Sodexo Inc
  • Starbucks

付録

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目次
Product Code: LA5479808

Convincing employers that office coffee service can increase productivity and morale-and thereby justify the cost associated with office coffee service-remains a key to the industry's future success. But that success can also be actualized by enhancing office coffee service's health halo to leverage association with employer wellness program trends and by demonstrating to employers that keeping employees on site saves them money.

The good news is that, according to Packaged Facts' proprietary consumer research, significant room for growth remains: Many employees view coffee as a productivity tool and view high-quality office coffee as an important perk, but employers still pick up less than half of their workplace ground/whole bean and pod/K-Cup coffee costs. The wildcard concerns the degree K-Cups higher costs may dampen employers' decision to cover them (so far, they are more likely to cover those costs for higher-income employees); K-Cups also need to navigate increasing concerns about plastic waste, opening the door for alternative packaging and bean-to-cup office coffee brewers. But on the heels of several years of steady growth, with these factors in mind, Packaged Facts forecasts the office coffee market to grow 4.5% in both 2015 and 2016.

Office Coffee Service in the U.S.: Market Trends and Opportunities, 2nd Edition provides insight on opportunities, challenges and trends shaping the U.S. office coffee service market. Scope of analysis is centered on office coffee service provision and full-time employed office coffee usage and attitudes. In particular, the report:

  • Provides a market size and forecast for office coffee service, along with sales by product category and number of brewer placements by brewer brand.
  • Identifies opportunities and challenges central to the growth of office coffee service, including the importance of coffee to workplace productivity and morale; the potential costs associated with keeping coffee-drinking employees onsite; leveraging employer wellness program trends; challenges associated with the at-home working trend and small business growth; macroeconomic forecasting; coffee commodity and retail price trends; coffeehouse chain performance trends; and challenges facing future K-Cup growth.
  • Assesses coffee menu trends, focusing on menu item penetration by restaurant segment, including top flavors and types.
  • Analyzes the coffee procurement methods and coffee types used by full-time employed daily coffee drinkers, as well as their frequency of coffee drinking all day versus at work Demographic analysis by company size, population density, frequency of coffee use, and government versus private employment is included, as is analysis by gender, race/ethnicity, region and household income.
  • Analyzes the degree employers contribute to the cost of coffee made/used at work; and the degree employees use other beverages as well as other products office coffee service providers can provide as a complement to coffee.
  • Explores employee attitudes related to beverage selection at work; single-cup selection at work; and the importance of high-quality and environmentally friendly coffee at work.
  • Analyzes leading coffee service providers Aramark, Compass Group, Sodexo and Starbucks.

Table of Contents

Chapter 1: Executive Summary

  • Report Scope
  • Report Summary
  • Office coffee service market size and forecast
  • Opportunities & challenges shaping office coffee service
  • Opportunity: Enhance employee productivity
  • Opportunity: Give employees a perk they really want
  • Opportunity: Keep employees on site or watch money go out the door
  • Challenge: virtual workspace trend
  • Opportunity: tap into wellness
  • Opportunity: macroeconomic forecast
  • Challenge: lagging growth among small companies
  • Opportunity: falling office vacancy rates
  • Neutral: Coffee price outlook
  • Challenge: Coffeehouse chain performance trends
  • Neutral: K-cups
  • Coffee foodservice menu trends
  • Coffee varieties
  • Coffee flavors and types
  • Employee coffee procurement and coffee type analysis
  • The target market
  • Coffee procurement in past 7 days, by method/location
  • Employee coffee type choices
  • Employer coffee cost contribution & office coffee competition
  • Employer financial contribution to employee coffee
  • Competition or complement: other beverages, foods and services
  • Workplace attitudes: coffee quality, single-cup and beverage selection, & sustainability
  • Valuing high-quality coffee
  • Wanting better quality coffee
  • Single-cup selection
  • Beverage selection
  • Sustainable coffee options

Chapter 2: Office Coffee Service Market Size and Forecast

  • Steady growth
  • Graph 2-1: Office Coffee Service Revenue, 2007-2016
  • Coffee grows share of OCS sales
  • Graph 2-2: Office Coffee Service Revenue, Dollar Share by Product Category, 2007-2014
  • Branded coffee makes a comeback
  • Graph 2-3: Office Coffee Service Revenue: Coffee Share by Coffee Type, 2014
  • Graph 2-4: Office Coffee Service Accounts, by Industry Served, 2008-2014
  • Brewer placements
  • Table 2-1: Office Coffee Service Accounts, by Industry Served, 2008-2014
  • Table 2-2: U.S. Single-Cup Brew Placements, by Marketer, 2010-2014

Chapter 3: Opportunities & Challenges Shaping Office Coffee Service

  • Opportunity: Enhance employee productivity
  • Table 3-1: Coffee Influence on Employee Workday Productivity, by Demographic, 2014
  • Opportunity: Give employees a perk they really want
  • Table 3-2: Degree Employees View High-Quality Coffee as Important Workplace Perk, by Demographic, 2014
  • Opportunity: Keep employees on site or watch money go out the door
  • Low price, quality and convenience drive the fast food restaurant decision
  • Among restaurants, convenience comes in many forms
  • For employees, what does it mean?
  • Restaurant density analysis suggests strong convenience competition
  • Table 3-3: Restaurant Density, by Restaurant Type: Selected Zip Codes and Locations, 2012
  • And foretells $1,500 per employee in lost productivity
  • Table 3-4: Time and Money Lost to Offsite Coffee Run, 2015
  • Challenge: virtual workspace trend
  • Trending work-at-home employment
  • Percentage of employed working only at home continues to increase
  • Table 3-5: Employed Persons Working At Home & At Workplace, Time Spent Working at Locations,2004-2013
  • Office coffee service vulnerability
  • Opportunity: tap into wellness
  • A trend on the rise
  • Table 3-6: Employees with Access to Wellness Programs, by Establishment Size and Occupation,2010-2014
  • Tea provides health and wellness halo
  • Opportunity: macroeconomic forecast
  • Graph 3-1: Unemployment, GDP & Inflation Forecast, 2015-2017
  • Challenge: lagging growth among small companies
  • Smallest firms have yet to recover from recession declines but growth has returned
  • Table 3-7: Distribution of Private Sector Firms by Size Class, Population & Percentage Share,2007-2014
  • Employment share among smallest firms declines
  • Table 3-8: Distribution of Private Sector Employment by Firm Size Class, Population & Percentage Share, 2007-2014
  • Opportunity: falling office vacancy rates
  • Table 3-9: Office Vacancy Rate: Downtown and Suburban, 2012-2014
  • Neutral: Coffee price outlook
  • Graph 3-2: Monthly & Annual Coffee Price Trends: 2004-2014
  • Reflected in consumer price trends
  • Graph 3-3: Consumer Price Index: Coffee & Roasted Coffee, 2007-2015
  • Coffee imports
  • Table 3-10: Coffee Imports, by Product Type Value, Volume & U.S. Dollars per Ton, by Product Type,2010-2014
  • Challenge: Coffeehouse &coffee-centric QSR chain performance trends
  • Same-store restaurant sales comparisons
  • Coffeehouses continue to grow sales, squeeze more out of locations
  • Graph 3-4: Dunkin' Donuts, Starbucks & Tim Hortons Annual Same-Store Sales: 2007-2014
  • Graph 3-5: Dunkin' Donuts, Starbucks & Tim Hortons Cumulative Same-Store Sales: 2007-2014
  • Neutral: K-cups
  • But also a cannibal
  • And increasingly under fire for waste
  • A Godzilla made of K-Cups
  • An opening for alternative packaging
  • And a whole bean renaissance?

Chapter 4: Coffee Foodservice Menu Trends

  • Coffee on the menu
  • Overview
  • Coffee on the menu
  • Table 4-1: Top Four Coffee Varieties, Penetration by Restaurant Segment, 2014
  • Coffee varieties
  • Table 4-2: Top Coffee Varieties, Penetration by Restaurant Segment, 2014
  • Table 4-3: Top Coffee Varieties, Penetration by Restaurant Segment, 2010-2014
  • Coffee flavors and types
  • Table 4-4: Top Coffee Flavors/Types, Penetration by Restaurant Segment, 2014
  • Table 4-5: Top Coffee Flavors/Types, Penetration by Restaurant Segment, 2010-2014

Chapter 5: Employee Coffee Procurement and Coffee Type Analysis

  • Coffee drinking frequency: all day versus at work
  • Targeting a broad audience
  • Daily coffee consumption analysis
  • Full-time workers are drinking at least a cup of coffee outside the workplace
  • Graph 5-1: Full-Time Employee Coffee Drinking Frequency: All Day versus at Work, 2014
  • Coffee Procurement in Past 7 Days, by Method/Location
  • Overview
  • The starter cup
  • Commute coffee cannibalizes office coffee opportunity
  • And can target several employees with one purchase
  • Half of full-time workers make coffee at work
  • Graph 5-2: Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, 2014
  • Demographic analysis
  • Younger workers tasked with procuring office coffee
  • Table 5-1: Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, by Age, 2014
  • Hispanics are most likely to buy coffee and make coffee at work
  • Table 5-2: Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, by Race/Ethnicity,2014
  • Regional differences
  • Table 5-3: Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, by Region, 2014
  • Coffee usage frequency
  • Table 5-4: Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, by Coffee Usage Frequency, 2014
  • Company/location size impacts where coffee drinkers get their cup
  • Table 5-5: Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, by Company/Location Size, 2014
  • Employee coffee type choices
  • Overview
  • Coffee pods closing the gap in coffee type usage
  • Restaurant coffee holds its own
  • Via gives instant coffee a lift
  • The reinvention of vending and kiosk coffee
  • Graph 5-3: Full-Time Employed Coffee Type Choices, 2014
  • Demographic analysis
  • Men most likely to use vending style coffees and kiosks
  • Table 5-6: Full-Time Employed Coffee Type Choices, by Gender, 2014
  • 18-34s show increased usage across spectrum of coffee types
  • Table 5-7: Full-Time Employed Coffee Type Choices, by Age, 2014
  • Affluent embrace the pod/k-cup format
  • Table 5-8: Full-Time Employed Coffee Type Choices, by HH Income, 2014
  • Instant coffee has strong usage among black demographic
  • Table 5-9: Full-Time Employed Coffee Type Choices, by Race/Ethnicity, 2014
  • High frequency coffee drinkers utilize a variety of coffee types
  • Table 5-10: Full-Time Employed Coffee Type Choices, by Coffee Usage Frequency, 2014
  • Company/location size
  • Table 5-11: Full-Time Employed Coffee Type Choices, by Company/Location Size, 2014
  • Government employees most likely to use restaurant coffee and instant coffee
  • Table 5-12: Full-Time Employed Coffee Type Choices, by Employment Sector, 2014
  • The urban work setting is competitive for office coffee
  • Table 5-13: Full-Time Employed Coffee Type Choices, by Choice and Rural, Suburban & Urban Work Setting, 2014

Chapter 6: Employer Coffee Cost Contribution & Office Coffee Competition

  • Employer financial contribution to employee coffee
  • Overview
  • Less than half of office coffee is paid for by the employer
  • Pod/k-cup employer contribution lags that for ground/whole bean coffee
  • Graph 6-1: Employer Financial Contribution to Employee Ground/ Whole Bean & Pod/Single-Cup
  • Coffee Use, 2014
  • Demographic analysis: Ground/whole bean
  • Less affluent are more likely to get employer paid coffee
  • Table 6-1: Employer Financial Contribution to Employee Ground/Whole Bean Coffee Use, by HH Income, 2014
  • Rural employees are the least likely to receive employer paid office coffee
  • Table 6-2: Employer Financial Contribution to Employee Ground/Whole Bean Coffee Use, by Population Density, 2014
  • 10-99 employee companies most likely to pay for 100% of ground/whole bean office coffee
  • Table 6-3: Employer Financial Contribution to Employee Ground/Whole Bean Coffee Use, by Company Size & Location Size, 2014
  • Demographic analysis: Coffee pods/k-cups
  • Affluent are more likely to get employer paid pod coffee
  • Table 6-4: Employer Financial Contribution to Employee Pod/Single-Cup Coffee Use, by HH Income, 2014
  • Employees working in the suburbs are most likely to get employer paid pod coffee
  • Table 6-5: Employer Financial Contribution to Employee Pod/Single-Cup Coffee Use, by Population Density, 2014
  • Company size plays a role
  • Table 6-6: Employer Financial Contribution to Employee Pod/Single-Cup Coffee Use, by Company Size & Location Size, 2014
  • Overview
  • Water-the healthy choice
  • Soda remains widely used
  • Tea emerges as a viable opportunity to compliment office coffee
  • Energy drinks: the coffee alternative
  • Smoothies as a meal replacement
  • Snack culture provides opportunity to build incremental sales
  • Graph 6-2: Full-Time Employed Daily Coffee Drinkers: Other Beverages, Foods & Services Used at Work in Past 7 Days, 2014
  • Demographic analysis
  • Women are more likely to consume other types of drinks and snacks while at work
  • Table 6-7: Full-Time Employed Daily Coffee Drinkers: Other Beverages, Foods & Services Used at Work in Past 7 Days, by Gender, 2014
  • Younger age groups are most likely to drink energy drinks
  • Table 6-8: Full-Time Employed Daily Coffee Drinkers: Other Beverages, Foods & Services Used at Work in Past 7 Days, by Age, 2014
  • Racial/ethnic differences
  • Table 6-9: Full-Time Employed Daily Coffee Drinkers: Other Beverages, Foods & Services Used at Work in Past 7 Days, by Race/Ethnicity, 2014
  • Employees in the west are more likely to drink a variety of beverages at work
  • Table 6-10: Full-Time Employed Daily Coffee Drinkers: Other Beverages, Foods & Services Used at Work in Past 7 Days, by Region, 2014
  • High frequency coffee drinkers consume a variety of other beverages at work
  • Table 6-11: Full-Time Employed Daily Coffee Drinkers: Other Beverages, Foods & Services Used at
  • Work in Past 7 Days, by Daily Coffee Usage Frequency, 2014

Chapter 7: Workplace Attitudes: Coffee Quality, Single-Cup Selection, Beverage Selection & Sustainability

  • Important office coffee attributes
  • Overview
  • High-quality coffee
  • Graph 7-1: Importance of High-Quality Coffee at Work, 2014
  • Demographic analysis
  • Table 7-1: Importance of High-Quality Coffee at Work, by Demographic, 2014
  • Who wants better quality coffee? Room for improvement.
  • Those who value high quality even more likely to want better coffee
  • Premium as sustainable
  • Graph 7-2: Degree of Wanting Better Quality Coffee at Work: All Daily Coffee Drinkers vs. Those Who View High-Quality Coffee as Important, 2014
  • Demographic analysis: Better coffee in demand
  • Table 7-2: Degree Employees Want Better Coffee at Work, by Demographic, 2014
  • Single-cup selection
  • Graph 7-3: Importance of Single-Cup/K-Cup Selection at Work, 2014
  • Those who value single-cup/k-cup coffee selection more apt to desire better variety
  • Graph 7-4: Degree of Wanting More Single-Cup/K-Cup Variety at Work: All Daily Coffee Drinkers vs. Those Who View Good Single-Cup/K-Cup Selection as Important, 2014
  • Demographic analysis: Employees from large companies seeking single-cup
  • Table 7-3: Degree Employees Want More Single-Cup/K-Cup Variety at Work, by Demographic, 2014
  • Beverage selection
  • Graph 7-5: Importance of Beverage Selection at Work, 2014
  • Workplace beverage variety needed
  • Graph 7-6: Degree of Wanting More Beverage Variety at Work: All Daily Coffee Drinkers vs. Those Who
  • View Beverage Selection as Important, 2014
  • Sustainable coffee options
  • Table 7-4: Importance of High-Quality Coffee at Work, by Demographic, 2014

Chapter 8: Office Coffee Service Provider Analysis

  • Aramark Corp
  • Sales analysis
  • Table 8-1: Aramark North American Food and Support Services, Sales by Segment, 2013-2014
  • Table 8-2: Aramark Business & Industry Clients, Food Services and Facilities Services, 2014
  • Vending & office refreshments operations
  • Filterfresh
  • Compass Group PLC
  • Compass Group North America
  • Foodservice strategy
  • Room for growth
  • Balance: a wellness solution offering guidance and education
  • North America Business & Industry Sector
  • Coffee and refreshment services
  • Growing by acquisition
  • Sodexo Inc
  • Company segmentation
  • Strong corporate segment growth
  • Table 8-3: Sodexo North American On-Site Service Solutions Revenue, by Segment, 2013-2014
  • Foodservice segments
  • Office coffee service
  • Starbucks
  • Table 8-4: Starbucks Revenue: Restaurant & Retail/Foodservice, 2009-2014; Product Type & Geography, 2011-2014
  • Growing foodservice sales
  • Home and office delivery
  • Office coffee and vending

Appendix

  • Methodology
  • Consumer survey methodology
  • Report table interpretation
  • Color coding
  • Indexing
  • Terms and definitions
  • Supermarkets
  • Restaurant categories
  • Limited-service restaurant definitions
  • Full-service restaurant definitions
  • Other definitions
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