米国のチョコレートキャンディ市場：動向と機会（第14版）

米国のチョコレートキャンディの市場規模は、年平均4.5%のペースで拡大し、2027年には383億米ドルに達すると予測されています。高水準のインフレと製品のプレミアム化が平均価格を上昇させ、2017年から2022年までの売上拡大を牽引しています。

当レポートでは、チョコレートキャンディ市場の現状を分析しています。食生活の選択とチョコレートの購入／消費に関連する消費者の人口統計、認識、動機、行動を調査しています。COVID-19の流行が消費者に与える影響についても、チョコレートキャンディの消費の観点から分析しています。

目次

第1章 エグゼクティブサマリー

第2章 COVID-19の消費者への影響

第3章 概要と市場動向

• ハイライト
• 有病率
• 報告された食物アレルギーと乳糖不耐症の増加率
• チョコレート生産の持続可能性
• 森林破壊と人権問題
• より倫理的な製品としてのフェアトレードチョコレート
• ホームベーキングの動向
• チョコレート市場への影響
• 消費者が求める栄養素
• 消費者が栄養成分表示に求める情報

第4章 チョコレートの販売、出荷、および消費者による使用

• ハイライト
• スナック食品とチョコレート菓子の出荷
• チョコレート小売販売
• カテゴリー別売上高
• チョコレートの消費頻度
• チョコレートの使用目的

第5章 小売およびマーケティングの動向と機会

• ハイライト
• 食品ギフトの動向
• 店頭購買動向
• プロモーション
• トップチョコレートマーケターのブランドポジショニング

第6章 消費者人口統計

• ハイライト
• 世帯、2022年（消費者の割合）
• オンライン食料品ショッピングWebサイトの使用

第7章 消費者心理学

• ハイライト
• 炭水化物、タンパク質、および全体/未加工食品に関する姿勢
• 食事制限、栄養上の利点、および朝食
• 間食
• プレミアムフーズ
• 消費者の購入スタイル
• チョコレートを買うときの優先順位
• 健康的な生活様式

第8章 パッケージングの動向

• ハイライト
• 効果的なパッケージと低コストのパッケージのバランス
• 生分解性で堆肥化可能な包装の機会

Everyday uses of chocolate such as for snacking and baking have always been important, but they are becoming more important to consumers since 2020 for a number of reasons. For instance, chocolate has been a stress-reliever for some consumers who have experienced higher anxiety levels during and since the COVID-19 pandemic. Additionally, consumers who increased their baking activity as they stayed at home more and kept that habit up even as they settled into a "new normal" phase, are likely to use more chocolate for this purpose. Furthermore, chocolate is seen as an everyday indulgence; it tends to be readily available and affordable when other types of "self care" might not.

Special occasions and holidays that are often tied to food gifting and involve consuming traditional types of candy and baked treats - such as Valentine's Day, Mother's Day, Easter, Halloween, anniversaries, and winter holidays, particularly Christmas and Hanukkah - are also strategically important to chocolate sales. These are prime occasions for chocolate gifting and traditions that utilize candy, especially chocolate, which in turn can cause people to increase the amount or frequency with which they consume candy.

The US chocolate candy market is projected to expand at an average rate of 4.5% annually, reaching $38.3 billion in 2027. High levels of inflation and product premiumization that increases average prices drove dollar sales growth from 2017 through 2022.

Scope of the Report

This Packaged Facts report analyzes the dynamics of the current landscape of the chocolate candy market. Consumer demographics, perceptions, motivations, and behavior are examined as pertaining to dietary choices and purchases/consumption of chocolate. Effects of the COVID-19 pandemic on consumers are also analyzed (in a broad sense), including in the context of chocolate.

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

Everyday and Holiday Chocolate Eating Occasions

Priorities When Buying Chocolate

Packaging Opportunities

Key Demographics

Scope

CHAPTER 2: COVID-19 EFFECTS ON CONSUMERS

HIGHLIGHTS

• FIRST TIME USE OF ONLINE GROCERY SHOPPING AND RESTAURANT ORDERING METHODS IN

Table 2-1. Coronavirus Food Ordering Habits: "Because of the coronavirus, I have for the first time used…", 2020 (percent of consumers)

• BOOSTED ONLINE GROCERY SHOPPING ACTIVITY CONTINUING THROUGH

Activity Spiked in 2020 during the Early Part of the Pandemic

Table 2-2. Coronavirus Food Purchase Habits: "Because of the coronavirus, I am…", 2020-2021 (percent of consumers)

• Many Have Continued Ordering More Groceries Online in 2021 and

Figure 2-1. Grocery Ordering Habits Continue to Be Affected by the Pandemic, 2021-2022 (percent of consumers)

Frequency of Grocery Shopping: In-Person vs. Online

• Figure 2-2. Frequency of Buying Groceries In-Person and Online,

Frequent Consumers of Chocolate Are More Likely to Still Be Boosting Online Grocery Shopping Activity

Table 2-3. Frequent Chocolate Consumption Activity by Increasing Online Grocery Ordering Activity

Compared to Pre-COVID Habits, 2022 (percent of consumers vs. percent of consumers who use chocolate often or frequently)

Use of Meal Kit Delivery Services

Figure 2-3. Changes in Ordering Meal Kits during and since the pandemic, 2021-2022 (percent of consumers)

SNACKING AND HEALTHY EATING HABITS

Changes in Eating Behavior during and since the Pandemic

Table 2-4. Coronavirus Eating Habits: "Because of the coronavirus, I am eating more…", 2021 (percent of consumers)

Chocolate Candy: US Market Trends and Opportunities, 14th Edition ii March 2023 © Packaged Facts

Figure 2-4. Coronavirus Habits in Snacking, Eating Frequency, and Eating "Comfort" Foods, 2021-2022 (percent of consumers)

Figure 2-5. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021-2022 (percent of consumers)

Increased Eating Frequency Among Frequent Consumers of Chocolate

Table 2-5. Frequent Chocolate Consumption Activity by Increasing Eating Activity Compared to Pre[1]COVID Habits, 2022 (percent of consumers vs. percent of consumers who use chocolate often or frequently)

CONCERNS ABOUT COVID-19 EXPOSURE REMAIN

Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends

Table 2-6. Coronavirus Health Concerns: "I am concerned about the…", 2020-2022 (percent of consumers)

Figure 2-6. COVID-19 Statistics, March 2020-March 2023 (new cases and deaths)

Concerns About COVID-19 Variants

Figure 2-7. Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021-2022 (percent of consumers)

Frequent Consumers of Chocolate Are More Likely to Express Coronavirus Concerns

Table 2-7. Frequent Chocolate Consumption Activity by Concerns about the Coronavirus Health

Threat and Variants, 2022 (percent of consumers vs. percent of consumers who use chocolate often or frequently)

RISING PRICES DURING AND SINCE THE PANDEMIC

Table 2-8. Consumer Concerns about Rising Food Prices, 2021-2022 (percent of consumers)

The Vast Majority of Consumers Have Noticed the Rising Cost of Food Over the Past Year, and

Many Are Changing Their Purchasing Decisions

• Figure 2-8. Noticing the Rising Cost of Food over the Past Year,
• Figure 2-9. Impact of Rising Costs on Food/Beverage Purchasing,

Cutting Back on Household Expenses

Table 2-9. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)

Table 2-10. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)

Frequent Consumers of Chocolate Show No Difference in Concerns about Rising Food Prices

Table 2-11. Frequent Chocolate Consumption Activity by Concerns about Rising Food Prices, 2022 (percent of consumers vs. percent of consumers who use chocolate often or frequently)

FOOD SHORTAGES DURING AND SINCE THE PANDEMIC

Concerns About Food Shortages

Table 2-12. Consumer Concerns about Food Shortages, 2021-2022 (percent of consumers)

Stockpiling of Food and Beverage Items

Table 2-13. Consumer Stockpiling of Food and Beverage Products, 2022 (percent of consumers)

Frequent Consumers of Chocolate Have Greater Concerns about Food Shortages

Table 2-14. Frequent Chocolate Consumption Activity by Concerns about Food Shortages, 2022 (percent of consumers vs. percent of consumers who use chocolate often or frequently)

NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC

• Negative Effects Reported in 2020 and

Table 2-15. Coronavirus Concerns: "The coronavirus has negatively affected my…", 2020-2021 (percent of consumers)

Continuing Mental and Physical Health Effects

Figure 2-10. Changes in Mental and Physical Symptoms during and since the pandemic, 2022 (percent of consumers)

Stress Levels and Changes Made to Reduce Stress

• Figure 2-11. Stress Levels in the Past Six Months and Areas of Change to Reduce Stress,
• Figure 2-12. Changes Made to Nutrition or Diet to Manage or Reduce Stress,

Changes to Mental and Physical Health among Frequent Consumers of Chocolate

Figure 2-13. Changes in Mental and Physical Symptoms during and since the pandemic by Frequent

Chocolate Consumption, 2022 (percent of consumers)

PANDEMIC EFFECTS ON WORK

• Changes to Work Patterns Have Continued in 2021 and

Figure 2-14. Coronavirus Changes to Work Patterns, 2021-2022 (percent of consumers)

People Who Are Set Up to Work from Home or Have Increased Work-from-Home Time during and since the Pandemic Are More Likely to Be Frequent Consumers of Chocolate

Table 2-16. Frequent Chocolate Consumption Activity by Work from Home Activity, 2022 (percent of consumers vs. percent of consumers who use chocolate often or frequently)

IN-STORE SHOPPING PATTERNS

Figure 2-15. Changes to In-Store Shopping Activity Continue in the Vaccine Era, 2021-2022 (percent of consumers)

CHANGES TO CELEBRATING SPECIAL OCCASIONS

Many Consumers Have Extended or Will Extend Holiday Celebrations Compared to Pre-Pandemic

Behavior

Table 2-17. Extensions to Holiday Celebrations during and since the pandemic, 2022 (percent of consumers)

Consumers Are Using Chocolate More for Everyday Occasions, Less for Special Occasions

Table 2-18. Changes to Chocolate Use Occasions during and since the pandemic, 2022 (percent of consumers)

CHAPTER 3: OVERVIEW AND MARKET TRENDS

HIGHLIGHTS

FOOD INTOLERANCE, FOOD ALLERGIES, AND DIETARY RESTRICTIONS ARE A CONCERN TO MANY CONSUMERS

Figure 3-1. Chocolate Allergen Information Shows Milk and Soy Ingredients and Possible Cross[1]Contamination with Peanuts

• Prevalence in

Figure 3-2. Prevalence of Food Allergies, Gluten Intolerance, and Lactose Intolerance, 2022 (percent of consumers)

Figure 3-3. Prevalence of Food Allergies and Intolerances/Sensitivities, 2022 (percent of consumers)

Rising Rates of Reported Food Allergies and Lactose Intolerance over Time

Table 3-1. Food Allergies and Lactose Intolerance, 2017-2022 (percent of consumers)

Purchases of Foods with Allergy-Friendly Labels

• Figure 3-4. Seeking Allergy Friendly Food Labels,

Many Consumers Purchase Allergy-Friendly Foods for Reasons Other Than an Allergy or

Intolerance

• Figure 3-5. Reasons for Choosing Allergy Friendly Food Labels,

PLANT-BASED AND PLANT-FORWARD TRENDS

Definitions

Vegan

Vegetarian

Pescatarian

Flexitarian

Omnivore

Plant-Based Dairy Products

Plant-Based Eating and Sustainability Are Buzzwords Important to the General Public

Figure 3-6. Magazine Covers Reflect the Issues of Importance to General Consumers

• One-Fourth of Consumers Claim to Primarily Follow a Flexitarian Diet in

Figure 3-7. Diets/Eating Philosophies Primarily Followed by Consumers, 2022 (percent of consumers)

SUSTAINABILITY OF CHOCOLATE PRODUCTION

Deforestation and Human Rights Concerns

Chocolate Marketers Working Toward Improving the Cocoa Supply Chain

Figure 3-8. Map Showing Deforestation in the Past Decade at the Ivory Coast

Sustainable Farming Techniques

Fair Trade Chocolate as a More Ethical Product

Figure 3-9. Fair Trade Cocoa Claims to Make a Difference by Changing the Industry for the Better

HOME BAKING TRENDS

Baking for Indulgence, Nostalgia, or Comfort

Convenience Foods and Semi-Homemade Foods

Branding Can Increase Appeal of Baking Products

Figure 3-10. New Cross-Branded Baking Mixes Combine the Fun and Flavor of Two Household Names

Figure 3-11. Triple Chocolate Brownies Feature Branded Chocolate as an Ingredient

THE COVID-19 PANDEMIC WAS THE JUMPSTART THE ONLINE GROCERY MARKET NEEDED

Impact on the Market for Chocolate

NUTRIENTS SOUGHT BY CONSUMERS

Consumers Continue to Seek Out Protein Sources

• Figure 3-12. Nutrients Consumers Seek to Consume,

Table 3-2. Preferences for Functional Food and Beverage Ingredients, 2022 (percent of consumers)

Sources Used to Consume Nutrients

• Figure 3-13. Sources Consumers Use to Consume Nutrients,

Consumers Report Increasing Consumption of Protein from Whole-Plant Sources

• Figure 3-14. Changes in Consumption of Protein Sources in the Last Year,

Avoiding or Limiting Sugar Intake

• Figure 3-15. Avoiding or Limiting Sugars,

Reasons for Avoiding or Limiting Sugar Intake

• Figure 3-16. Reasons for Avoiding or Limiting Sugars,

Sugar Continues to Be Preferred Over Low/No-Calorie Sweeteners

• Figure 3-17. Preferences for Sweeteners,

Table 3-3. Preferences for Sweetener Types, 2022 (percent of consumers)

Information Consumers Seek Out on Nutrition Facts Labels

• Figure 3-18. Information Consumers Seek Out on Nutrition Facts Labels,

MINDFUL AND INTUITIVE EATING

Definition

Dieting Activity

Figure 3-19. Adherence to a Diet/Eating Pattern in the Past Year, 2018-2022

Frequency of Feelings and Behaviors Associated with Mindful and Intuitive Eating Patterns

• Figure 3-20. Frequency of Feelings/Behaviors Involving Food,

Consumer Mindfulness Index

• Figure 3-21. Consumer Mindfulness Index,

CHAPTER 4: SALES, SHIPMENTS, AND CONSU MER USE OF CHOCOLATE

HIGHLIGHTS

SHIPMENTS OF SNACK FOODS AND CHOCOLATE CONFECTIONS

Table 4-1. Snack Food and Chocolate Shipments, 2017-2022, 2027P (billion dollars)

Table 4-2. Snack Food and Chocolate Shipments, 2017-2022, 2027P (billion 2012 dollars)

CHOCOLATE RETAIL SALES

Category Dollar Sales

Table 4-3. Chocolate Candy Retail Sales by Type, 2017-2022 (million dollars)

Table 4-4. Chocolate Candy Retail Sales by Type, 2022, 2023P-2027P (million dollars)

Figure 4-1. Chocolate Candy Category Sales, 2022 (percent)

Figure 4-2. Seasonal Chocolate Candy Sales, 2022 (percent)

Luxury, Premium, and Everyday Chocolate

MOST CONSUMERS HAVE PURCHASED CHOCOLATE IN THE LAST SIX MONTHS

Figure 4-3. Consumer Purchases of Chocolate Types in the Last Six Months, 2022 (percent of consumers)

BOXED CHOCOLATE BRANDS

Table 4-5. Purchases of Boxed Chocolate Brands in the Last Six Months, 2012, 2017-2022 (percent of consumers)

BRANDS OF OTHER CHOCOLATE FORMATS

Table 4-6. Purchases of Chocolate Brands in Other Formats in the Last Six Months, A-G, 2020-2022 (percent of consumers)

Table 4-7. Purchases of Chocolate Brands in Other Formats in the Last Six Months, H-L, 2020-2022 (percent of consumers)

Table 4-8. Purchases of Chocolate Brands in Other Formats in the Last Six Months, M-O, 2020-2022 (percent of consumers)

Table 4-9. Purchases of Chocolate Brands in Other Formats in the Last Six Months, P-S, 2020-2022 (percent of consumers)

Table 4-10. Purchases of Chocolate Brands in Other Formats in the Last Six Months, T-Y, 2020-2022 (percent of consumers)

CHOCOLATE CONSUMPTION FREQUENCY

Table 4-11. Frequency of Chocolate Consumption by Flavor/Type, 2022 (percent of consumers)

PURPOSES OF CHOCOLATE USE

Table 4-12. Purposes of Chocolate Consumption by Type, 2022 (percent of consumers who use each chocolate type)

CHAPTER 5: RETAIL AND MARKETING TRENDS AND OPPORTUNITIES

HIGHLIGHTS

FOOD GIFTING TRENDS

Food Gifts Purchased for O thers

Table 5-1. Food Gift Types Purchased for others in the Last 12 Months, 2010-2022 (percent of consumers)

Food Gifts Purchased for Self

Table 5-2. Food Gift Types Purchased for Self in the Last 12 Months, 2020-2022 (percent of consumers)

Receipt of Personal vs. Work-Related Food Gifts

Table 5-3. Types of Food Gifts Received: Personal Gift vs. Business Gift in the Last 12 Months, 2020-2022 (percent of adults who received a food gift)

Frequent Chocolate Consumption by Purchases and Receipt of Food Gifts

Table 5-4. Frequent Chocolate Consumption Activity by Purchases and Receipt of Food Gifts, 2022 (percent of consumers vs. percent of consumers who use chocolate at least often)

Personalization and Customization Is Important in the Chocolate Food Gifting Space

Figure 5-1. Addition of Chocolatey Treats Can Upgrade a Food Gift

Figure 5-2. Build-A-Box of Chocolates with Custom Gift Box Selections

Figure 5-3. Making Candy Food Gifts More Personal with Photos of Your Relationships

Figure 5-4. Make Your Gift More Personal By Allowing the Recipient to Pick It

INDULGENCE VS. HEALTH

Clean Label and "Better-for-You" Trends

Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency

Consumers Think Small and Medium Businesses Have More Credibility

Figure 5-5. Clean Label Chocolate Brand Features Organic, Paleo, Non-GMO, and Vegan Labels and

Emphasizes Absence of Undesirable Ingredients

Preferences for Product Labels Show "Natural" and "Clean" Are Most Preferential

• Figure 5-6. Preferences for Labels When Buying Products,

Paying Attention to Food Labels - Shopping Online vs. In-Person

• Figure 5-7. Influential Labels When Purchasing Food,

Reasons for Seeking "Natural" Food Labels

• Figure 5-8. Reasons for Seeking "Natural" Food Labels,

Perception of Health Differences in Products Based on Nutrition Facts Panel

• Figure 5-9. Perception of Healthiness of Two Products with the Same Nutrition Facts Panel,

Unrefined Sugar

Figure 5-10. Dark Chocolate with Unrefined Cane Sugar Has a Story to Tell About Its Premium and

Simple Ingredients

Sugar-Free/No Sugar Added Products and Alternative Sweeteners

Figure 5-11. Chocolate Made with No Sugar Added Emphasizes Natural Ingredients and Product

Claims

Figure 5-12. Great-Tasting Sugar-Free Boxed Chocolates Made With Natural Stevia Leaf Extract

Figure 5-13. Zero Sugar Reformulated Popular Chocolate Candies

Low-Carb/High Protein, Keto, and Paleo Diets May Influence the Choice to Consume Chocolate

Figure 5-14. Clean Label Chocolate with Paleo Label Is Simple and Contains the Same Amount of Fat and Carbs

Addition of Nuts, Fruit, Seeds, and Other Ingredients for Increased Nutrition

Figure 5-15. Chocolate Features Nuts, Fruit, and Added Hemp Protein for More Balanced Nutrition

Figure 5-16. Dark Chocolate Treats with Ingredients That Are "Good-for-You"

Vegan/Plant-Based Chocolate Appeals to Those Looking to Eat a Plant-Forward Diet

• Figure 5-17. New Mass-Market Plant-Based Chocolates Announced in

Figure 5-18. Vegan Chocolate Is Usually Premium and Carries Other Labels Such as Organic and Fair

Trade

Organic Products

Figure 5-19. Organic Chocolate Line from Premium Chocolate Company Specializing in Fair Trade

Chocolate

Figure 5-20. Organic Chocolate Is Beginning to Hit the Mass-Market with Top Brands

UNIQUE FLAVORS AND FLAVOR COMBINATIONS

Figure 5-21. "Totally New Flavor Experience" Compared to Fine Wines

Figure 5-22. Adding Fruit Filling to Chocolate for Unique Flavors and Colors

Figure 5-23. Seasonal Chocolate Flavors Available for a Limited Time

Figure 5-24. Artisan, Handcrafted Truffles with Elegant Designs and Flavors

CANDY ADJACENCIES

TARGETING LGBT CONSUMERS, A GROWING DEMOGRAPHIC

Figure 5-25. Pride-Themed Chocolates Available Online

Figure 5-26. DIY Rainbow Chocolate Ideas on Pinterest

FAMILIES WITH CHILDREN ARE IMPORTANT CONSUMERS OF CHOCOLATE

Figure 5-27. Treats with Toys Increase Appeal of Chocolate with Children and Families

Figure 5-28. Snack Bars for Kids Contain Chocolate and a Full Serving of Fruits and Vegetables

MAJOR HOLIDAYS

Winter Holidays (Thanksgiving, Christmas, Hanukkah, Kwanzaa)

Table 5-5. Planned Winter Holiday Gift Spending, Total and Per Person, 2015-2022

Figure 5-29. Christmas Food Gifts Play up Luxury Look, Focus Less on Holiday Imagery

Valentine's Day

Table 5-6. Planned Valentine's Day Spending, Total and Per Person, 2015-2023

Non-Traditional Celebrations

Figure 5-30. See's Promotes Chocolate Exchanges for Galentine's Day

Mother's Day

Table 5-7. Planned Mother's Day Spending, Total and Per Person, 2015-2022

Figure 5-31. Chocolate Gift Assortments for Mother's Day Feature Spring Colors and Flowers to Show

Appreciation for Mom

Easter

Table 5-8. Planned Easter Spending, Total and Per Person, 2015-2023

Figure 5-32. Easter Candies Often Feature Pastel Colors, Flowers, and an Easter Bunny or Easter Eggs

Halloween

Table 5-9. Planned Halloween Spending, Total and Per Person, 2015-2022

Figure 5-33. Halloween Candy Gift Set With Decorative Box

WEDDINGS &ANNIVERSARIES

The Percentage of Consumers Who Are Married Has Fallen, But More People Are Now Living With

Domestic Partners

Table 5-10. Marriage Statistics, 2012-2022

Same-Sex Marriages

Figure 5-34. Personalized Chocolates for Same-Sex Wedding

DIRECT-TO-CONSUMER (DTC) AND ONLINE MARKETING

New Companies and Products with Niche Appeal May Choose Online/DTC Channels

Figure 5-35. New Chocolate Brand Available Exclusively via E-Commerce Emphasizes Full Traceability of Ingredients

Private Labels

Figure 5-36. Private Label Premium Chocolates Exclusive to DTC Retailer

Subscription Boxes

Figure 5-37. Chocolate Subscription Box Ships Monthly as the "Ultimate Gift" for Chocolate Lovers

IN-STORE PURCHASING TRENDS

Figure 5-38. Target Offers Order Pickup, Same-Day Delivery, and Shipping for Chocolate and Other

Grocery Items

Retail Stores Rely More On Impulse Purchases of Chocolate

Figure 5-39. End Caps Featuring Valentine's Day Chocolates

Holiday Promotions Are Key

Figure 5-40. Valentine's Day Promotions in Mobile App Advertisements and in Seasonal Aisle In-Store

Private Label Chocolates Are a Driver of Store Traffic and Retailer Loyalty

Figure 5-41. Private Label Chocolate Brands Advertised Alongside National Brands for Seasonal

Promotion

BRAND POSITIONING OF TOP CHOCOLATE MARKETERS

Lindt & Sprungli Group

Ghirardelli

Figure 5-42. Classic Chocolates Are Luxurious and Indulgent, and Themed Gift Sets Nod to San

Francisco Roots

Lindt

Figure 5-43. The Lindt Difference

Figure 5-44. LINDOR Marketing for Principal Chocolate Truffles

Russell Stover

Figure 5-45. Make Happy Campaign Shows Gift Giving Moments and Hugs

Godiva

Figure 5-46. Godiva Promotes Online Sales with Free Shipping Code

Hershey

Figure 5-47. Plant-Based Chocolate Launch Uses Oats Instead of Dairy Milk

Mars Wrigley

Figure 5-48. Mars Wrigley Aims to Bring Even More Smiles to the World with Celebratory Candy

Figure 5-49. Twix Challenges Consumers to Guess Which Twix Side is which on Instagram

Figure 5-50. Dove Chocolate Instagram Advertises with Premium Wrappers, Holiday Decorations, and

Indulgent Recipes

Ferrero

Figure 5-51. Decadent Ferrero Rocher Pralines Have a Premium Image for Food Gifting and Special

Celebrations

Figure 5-52. "Everyone's Crunch-ing" Marketing Shows Everyday Appeal for Crispy Chocolate Bars

CHAPTER 6: CONSUMER DEMOGRAPHICS

HIGHLIGHTS

CHOCOLATE PURCHASES HIGHEST AMONG GENERATION X

Table 6-1. Purchases of Chocolate Formats in the Last Six Months by Age Bracket, 2022 (percent of consumers)

Table 6-2. Frequent Consumption of Chocolate Types by Age Bracket, 2022 (percent of consumers)

WOMEN ARE MORE LIKELY THAN MEN TO PURCHASE CHOCOLATE

Table 6-3. Purchases of Chocolate Formats in the Last Six Months by Gender, 2022 (percent of consumers)

Table 6-4. Frequent Consumption of Chocolate Types by Gender, 2022 (percent of consumers)

CHOCOLATE PURCHASES VARY SOMEWHAT ACROSS DIFFERENT HOUSEHOLD INCOME BRACKETS, BUT ARE HIGH

AMONG ALL GROUPS

Table 6-5. Purchases of Chocolate Formats in the Last Six Months by Household Income Bracket, 2022 (percent of consumers)

Table 6-6. Frequent Consumption of Chocolate Types by Household Income Bracket, 2022 (percent of consumers)

MARRIED/PARTNERED CONSUMERS AND PRESENCE OF CHILDREN IN THE HOUSEHOLD

Table 6-7. Purchases of Chocolate Formats in the Last Six Months by Marriage Status and Children under 18, 2022 (percent of consumers)

Table 6-8. Frequent Consumption of Chocolate Types by Partnership Status and Children under 18, 2022 (percent of consumers)

Figure 6-1. Chocolate Consumption Frequency by Child Age Bracket and Presence of Children in the

Household, 2022 (percent of consumers)

LGBT CONSUMERS ARE MORE LIKELY TO BUY CHOCOLATE

Table 6-9. Purchases of Chocolate Formats in the Last Six Months by LGBT Membership, 2022 (percent of consumers)

THOSE LIVING IN THE MIDWEST REGION ARE MOST LIKELY TO BUY CHOCOLATE

Table 6-10. Purchases of Chocolate Formats in the Last Six Months by US Region, 2022 (percent of consumers)

Table 6-11. Frequent Consumption of Chocolate Types by US Region, 2022 (percent of consumers)

RURAL, SUBURBAN, AND URBAN CONSUMERS DIFFER SOMEWHAT IN CHOCOLATE CONSUMPTION

Table 6-12. Purchases of Chocolate Formats in the Last Six Months by Population Density of

Residence Area, 2022 (percent of consumers)

Table 6-13. Frequent Consumption of Chocolate Types by Rural, Suburban, and Urban Environment, 2022 (percent of consumers)

CHOCOLATE PURCHASES ARE HIGH AMONG ALL RACIAL/ETHNIC GROUPS

Table 6-14. Purchases of Chocolate Formats in the Last Six Months by Race/Ethnicity, 2022 (percent of consumers)

Table 6-15. Frequent Consumption of Chocolate Types by Race/Ethnicity, 2022 (percent of consumers)

DIFFERENCES IN CHOCOLATE PURCHASES BASED ON EDUCATIONAL ATTAINMENT

Table 6-16. Purchases of Chocolate Formats in the Last Six Months by Educational Attainment, 2022 (percent of consumers)

Table 6-17. Frequent Consumption of Chocolate Types by Educational Attainment, 2022 (percent of consumers)

FREQUENT CONSUMERS OF CHOCOLATE ARE MORE LIKELY TO FOLLOW NON-OMNIVORE DIETS/EATING PHILOSOPHIES

Table 6-18. Purchases of Chocolate Formats in the Last Six Months by Primary Diet/Eating Philosophy, 2022 (percent of consumers)

Table 6-19. Frequent Consumption of Chocolate Types by Primary Diet/Eating Philosophy, 2022 (percent of consumers)

USE OF ONLINE GROCERY SHOPPING WEBSITES

Table 6-20. Purchases of Chocolate Formats in the Last Six Months by Use of Online Grocery Delivery

Services, 2022 (percent of consumers)

Table 6-21. Frequent Consumption of Chocolate Types by Use of Online Grocery Websites in the Last

30 Days, 2022 (percent of consumers)

FREQUENT HOME BAKERS ARE MORE LIKELY TO USE CHOCOLATE AT LEAST ONCE PER WEEK

Table 6-22. Frequent Consumption of Chocolate Types by Frequency of Home Baking Activity, 2022 (percent of consumers)

CHAPTER 7: CONSUMER PSYCHOGRAPHICS

HIGHLIGHTS

ATTITUDES ABOUT CARBS, PROTEINS, AND WHOLE/UNPROCESSED FOODS

Table 7-1. Statements about Carbohydrates/Sweeteners, Proteins, and Whole/Unprocessed Foods by

Frequent consumption of Chocolate Types, 2022 (percent of consumers who strongly agree)

FOOD RESTRICTIONS,NUTRITIONAL BENEFITS, AND BREAKFAST

Table 7-2. Statements about Nutritional Benefits, Food Restrictions, and Breakfast by Frequent consumption of Chocolate Types, 2022 (percent of consumers who strongly agree)

SNACKING BEHAVIOR

Table 7-3. Statements about Snacking by Frequent consumption of Chocolate Types, 2022 (percent of consumers who agree)

PREFERENCES FOR HEALTHY VS. INDULGENT FOODS

Table 7-4. Healthy vs. Indulgent Food Preferences by Purchases of Chocolate Formats in the Last Six Months, 2022 (percent of consumers who agree completely)

PREMIUM FOODS

Table 7-5. Premium Food Preferences by Purchases of Chocolate Formats in the Last Six Months, 2022 (percent of consumers who agree completely)

CONSUMER BUYING STYLES

Table 7-6. Buying Styles by Purchases of Chocolate Formats in the Last Six Months, 2022 (percent of consumers who agree completely)

PRIORITIES WHEN BUYING CHOCOLATE

Table 7-7. Priorities Placed When Buying Chocolate and Chocolate Candies, 2022 (percent of consumers)

WILLINGNESS TO PAY MORE FOR DIFFERENT CHOCOLATE FEATURES

Table 7-8. Agreement on Statements about Willingness to Pay More for Chocolate, 2022 (percent of consumers)

MOST CONSUMERS THINK DARK CHOCOLATE IS HEALTHY AND THAT CHOCOLATE CAN BE CONSUMED AS PART OF A

HEALTHY LIFESTYLE

Table 7-9. Agreement on Statements about Willingness to Pay More for Chocolate, 2022 (percent of consumers)

CHAPTER 8: PACKAGING TRENDS

HIGHLIGHTS

THE BALANCE BETWEEN EFFECTIVE AND LOW-COST PACKAGING

RECYCLABLE/ENVIRONMENTALLY FRIENDLY PACKAGING IS MORE IMPORTANT THAN EVER

OPPORTUNITIES FOR BIODEGRADABLE AND COMPOSTABLE PACKAGING

Figure 8-1 Compostable Chocolate Truffle Wrappers

TRUTH IN ADVERTISING EXTENDS TO PACKAGING

FUNCTIONAL PACKAGING CAN BE FRAMED AS SUSTAINABILITY

Figure 8-2 Chocolate Packaging Functions As a Holiday Decoration to Be Used Again and Again

CREATIVE PACKAGING PROVIDES GIFT RECIPIENTS WITH A MEMORABLE EXPERIENCE

Figure 8-3 Stacked Folding Cartons Create a New Object for Holiday Candy and Chocolates

Figure 8-4 Creative Gift Tin Spins and Plays Music

PROTECTIVE PACKAGING IS IMPORTANT FOR PRODUCT INTEGRITY

Figure 8-5 Void Fill Used As an Attractive and Elegant Enhancement to a Chocolate Food Gift

RETAIL-READY PACKAGING MAKES CHOCOLATE PROMOTIONS STAND OUT AND PROMOTES STOCKING EFFICIENCY IN

STORES

Figure 8-6 Retail-Ready Packaging Promotes Shelf Organization and Promotion of Food Gift Brands In[1]Store