市場調査レポート

商品コード

1306565

スマートホーム購入者動向

Smart Home Buyer Journey

出版日: 2023年06月30日 | 発行: Parks Associates

| ページ情報: 英文 | 納期: 即日から翌営業日

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概要
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概要

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当レポートでは、スマートホーム購入者動向について調査し、スマートホームのマーケティング戦略に不可欠な消費者の購買行動と嗜好に関する最新の動向データを提供します。デバイスカテゴリー別のスマートホーム製品の普及率や購入意向などの主要なパフォーマンス指標や、購入チャネル、ブランド検討、設置嗜好などのバイヤーズジャーニー要素も含まれています。

ホームコントロールアプリの使用状況
スマートホームデバイスユニットの主な制御方法
スマートスピーカーまたはスマートディスプレイの全体的な所有権
スマートセーフティ・セキュリティデバイスの主な制御方法
エネルギー、照明、水道機器の主な制御方法

スマートホームプラットフォームの設定

スマートホームデバイスの制御に使用されるプラットフォーム
最も使用されているスマートホームデバイス制御プラットフォーム
スマートホームデバイスの制御に使用されるプラットフォーム数
スマートホームデバイスの所有権別のスマートホームデバイスの制御に使用されるプラットフォーム数
参加者間の将来の購入とエコシステム統合に関する考慮事項

知名度vs.価値vs.手頃な価格

スマートデバイス：知名度vs.価値vs.手頃な価格
スマートデバイス：知名度
スマートデバイス：認識されるメリットの価値
スマートデバイス：手頃な価格

最近のデバイスの購入とトリガー

スマートホームデバイスの購入と購入意向
賢いセキュリティと安全装置の購入
スマートエネルギー、照明、水道機器の購入
スマート家電の購入
スマートホームデバイス：購入価格
平均販売価格：一部のスマートホームデバイス
スマートホームデバイスを購入する理由

製品バンドルの力

スマートホームデバイスの導入、交換、設置

ブランドの考慮事項と選択

購入意向

購入意向：スマート安全装置およびセキュリティ装置
購入意向：スマートエネルギー、照明、水道機器
購入意向：スマート家電
スマート家電バージョンの購入意向

付録

SYNOPSIS:

This flagship consumer study provides the latest trending data on consumer purchase behavior and preferences that are essential for smart home marketing strategies. Key performance indicators such as smart home product adoption and purchase intention by device categories are included, as are buyer's journey elements such as purchase channels, brand consideration, and installation preferences. The study evaluates product bundling as an important and growing merchandising strategy.

ANALYST INSIGHT:

"In this challenging environment, the categories that remain strong include video doorbells, cameras, and smart thermostats. While interest in these core devices hold steady, bundles of devices around them and services that support them will be the best chance to grow." - Chris White, Research Director, Parks Associates.

Executive Summary

Smart Home Device Ownership
Growing Device Categories
Size of Device Ownership Segments and # of Smart Home Devices Owned
Number of Platform Used to Control Smart Home Devices
Smart Home Device Affordable & Value Groups
Smart Home Product Purchase Channel
Reasons for Purchasing Smart Home Devices
Buying Patterns of Recent Smart Home Device Purchasers
Core Smart Home Devices

Smart Home Adoption

Smart Home Device Ownership
Number of Smart Home Devices
Average Smart Home Devices Owned
Tech Affinity, by Smart Home Device Ownership
Diffusion of Innovation: Tech Adopter Segments
Smart Home Device Owners/User Segments
Smart Safety & Security Device Ownership
Smart Energy, Lighting, Water Device Ownership
Smart Appliance Ownership

Smart Home Control Trends

Home Control App Usage
Primary Control Method of Smart Home Devices Units
Overall Smart Speaker or Smart Display Ownership
Primary Control Method of Smart Safety & Security Device
Primary Control Method of Energy, Lighting, Water Device

Smart Home Platform Preferences

Platforms Used to Control Smart Home Devices
Most Used Smart Home Device Control Platform
Number of Platform Used to Control Smart Home Devices
Number of Platform Used to Control Smart Home Devices by Smart Home Device Ownership
Future Purchase and Ecosystem Integration Considerations Among Intenders

Familiarity vs. Value vs. Affordability

Smart Devices: Familiarity vs. Value vs. Affordability
Smart Devices: Familiarity
Smart Device: Perceived Value of Benefit
Smart Devices: Affordability

Recent Device Purchases and Triggers

Smart Home Device Purchases and Intentions to Buy
Smart Security & Safety Device Purchases
Smart Energy, Lighting, Water Device Purchases
Smart Appliance Purchases
Smart Home Devices: Purchase Price
Average Selling Price: Select Smart Home Devices
Reasons for Purchasing Smart Home Devices

The Power of Product Bundles

Number of Smart Home Devices Purchased, Among Buyers
Core Smart Home Device List
Households That Bought 2+ Devices From Core List Last Year
Reason for Purchasing Bundle Services & Products
Satisfaction Level with Extra Items Purchased in the Bundle
Frequency of Using Extra Items in the Bundle
Households That Bought 1+ Devices From Core List in the Prior 12 Months Grouped by Bundle Behavior
Inhibitors to Purchasing Multi-Packs of Smart Home Devices
Attitudes Toward Product Bundle Purchase for Additional Cost
High Likelihood to Purchase Product Bundle by Smart Home Device Count Segments

Adopting, Replacing, and Installing Smart Home Devices

Smart Home Device Acquisition Method
Smart Home Product Purchase Channel
Smart Home Device Acquisition Method - Not Purchases (Gifts, and Pre-installation)
Smart Home Device Acquisition Method - Focus on Gifts and Pre-installed
Smart Home Device Acquisition Method - Focus on Purchases
Smart Security & Safety Devices: Professional Installation
Smart Energy Devices: Professional Installation
Smart Home Devices Purchase: First Time vs. Return Purchase
Reason for Replace or Upgrade Smart Home Devices

Brand Considerations and Choices

Smart Home Product Purchase Considerations
Smart Safety & Security Device: Top 5 Brands Purchased
Smart Energy, Lighting and Appliances: Top 5 Brands Purchased

Purchase Intentions

Purchase Intention: Smart Safety & Security Devices
Purchase Intention: Smart Energy, Lighting, Water Device
Purchase Intention: Smart Appliance
Smart Appliance Version Purchase Intention

Appendix

Demographic Breakdown of Tech Adopter Segments
Housing-related Demographic Breakdown of Tech Adopter Segments
Defining Heads of Internet Households