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市場調査レポート

中国市場:通信、モバイル、ブロードバンド、予測

China - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

発行 BuddeComm 商品コード 204221
出版日 ページ情報 英文 102 Pages
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中国市場:通信、モバイル、ブロードバンド、予測 China - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
出版日: 2016年06月28日 ページ情報: 英文 102 Pages
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概要

中国の通信市場は、依然として普及率が低く、そのことが、将来成長への優れた指標になっています。

当レポートでは、中国の通信市場について調査分析し、通信、モバイル、インターネット、ブロードバンド、デジタルTV、IPTVの発展動向に焦点を当てて、市場・産業分析、動向と発展、数値と統計、産業・規制問題、インフラ、主要企業など、体系的な情報を提供しています。

第1章 主要統計

第2章 通信市場

  • 概要
  • 歴史的概要

第3章 規制環境

  • 歴史的概要
  • 規制当局
  • 政府の政策
  • 通信規制
  • ライセンス
  • 相互接続
  • 関税状況
  • ユニバーサルサービス義務

第4章 競合問題

第5章 固定ネットワークオペレーター

  • イントロダクション
  • China Telecom
  • China Unicom
  • China Tower
  • CITIC Networks

第6章 通信インフラ

  • 国営通信ネットワーク
  • 予測
  • 新たな発展
  • 国際インフラ
  • 固有ITの発展
  • スマートインフラ

第7章 ブロードバンド市場

  • イントロダクションと統計概要
  • FttP・FttH
  • HFCネットワーク
  • DSLネットワーク

第8章 デジタルメディア

  • イントロダクション
  • 規制
  • 主要企業
  • 広告
  • テレビ放送
  • IPTV
  • HFC
  • 衛星TV
  • ビデオストリーミング
  • ソーシャルメディア
  • 音楽
  • オンラインゲーム・ギャンブル

第9章 デジタル経済

  • イントロダクション
  • オンライン活動

第10章 モバイル通信

  • 市場分析
  • モバイル統計
  • 規制問題
  • モバイルインフラ
  • 主要モバイルオペレーター
  • モバイルコンテンツ・アプリケーション

図表

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

Overview

This report provides a comprehensive overview of trends and developments in China's telecommunications market. The report analyses the Telecoms Infrastructure, mobile, fixed broadband, Digital Media and Digital Economy sectors.

Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major players, revenues, subscribers, ARPU;
  • Broadband, VoIP, IPTV;
  • Mobile voice and data markets;
  • Broadband (FttH, DSL, wireless);
  • Digital Economy and Digital Media sectors eg e-Commerce and e-Payments;
  • Mobile and fixed broadband forecasts to 2021.

Executive Summary

China Continues to Evolve as a World Leader in the Digital Media Sector

The Chinese telecom market is the largest in the world in terms of subscribers and is undergoing transition. Mobile subscriptions outnumber fixed voice connections and voice is giving way to data as the primary revenue generator. China's telecom market is served by three operators; China Telecom, China Unicom and China Mobile. All three are integrated providers of telecom services although China Mobile is the largest in the crucial mobile market.

China's fixed-line market is in decline due to voice mobile substitution although the two main fixed-line operators of China Telecom and China Unicom have aggressively deployed and marketed fibre broadband to increase the value of maintaining a fixed-line.

In 2016 the Ministry of Industry and Information Technology (MIIT) issued a fourth basic telecommunications licence to state-backed China Broadcasting Network (CBN) enables CBN and its subsidiary China Cable Television Network to provide domestic internet data transmission and telecom infrastructure services.

Although China boasts the largest mobile market in the world, there is still much room for growth given the relatively recent focus on large scale LTE investment. China's mobile market is served by mobile network operators China Telecom, China Mobile and China Unicom which operate a variety of technology platforms that reflect the commercial preferences of operators and the industry development policies of the government.

Entering 2016 all three mobile network operators are focused on deploying LTE networks and monetizing such investments by enticing end users to upgrade to higher ARPU LTE products such as mobile broadband. The number of mobile subscribers passed the 1.3 billion subscriber mark, with penetration surpassing 100%. China Mobile continues to dominate the mobile industry with 63% market share.

Mobile subscriber growth is expected to be very slow due to a saturated and mature market. Operators will continue to focus on increasing ARPU in light of diminishing opportunities to acquire new subscribers and the need for operators to maximise monetization of LTE investments.

Operators are also investing in technologies design to maximise the user experience such as Rich Communication Service (RCS), Voice over LTE (VoLTE) and Near Field Communications (NFC).

China possesses the largest broadband subscriber base in the world, with the majority of users accessing the Internet through mobile devices. Catering to this demand are China's three telcos: China Telecom, China Unicom and China Mobile. Broadband makes up the majority of fixed Internet connections given dial-up comprises less than 2% of total fixed Internet connections.

Despite high broadband penetration China possesses one of the slowest broadband speeds globally although this should change following network architecture improvements such as the October 2015 completion of a two year project to increase the number of nationwide Internet traffic hubs from three to ten.

Unlike the US market, where cable internet access plays a prominent role in developing the fixed broadband market, DSL was the initial driving force behind fixed broadband growth in China, followed later by EPON fibre and now GPON fibre.

HFC makes up a tiny proportion of total broadband connections as despite the fact that China also possesses the largest cable TV subscriber base in the world, cable TV operators were late in upgrading cable TV networks with the necessary infrastructure, missing a significant slice of the country's rapidly expanding fixed broadband market.

In mid 2016 the Chinese government unveiled plans to invest additional funds in developing broadband networks. The move will be boost growth of China's e-commerce giants such as Alibaba, Suning and JD, as these providers shift their focus their strategy to more rural areas. The government's Broadband China Plan.

With the world's largest online population, China's digital economy has grown rapidly to cater to the needs of the online masses. Much of the initial growth in China's digital economy was underpinned by the online demand for information, media and commerce, giving rise to China's three domestic digital economy giants; Baidu (search), Alibaba (e-commerce) and Tencent (social media). Traditional media players largely struggled to keep pace with the migration of audiences to online media, while China's telcos missed the opportunity to develop into digital giants as they focus on deploying fixed and mobile broadband networks.

Also evolving within China's digital economy to meet the needs of China's online audience are the banking and financial services industry, public administration services, health services and education services.

China's digital economy will continue to grow as only half of China's 1.4 billion people are online. This online audience is growing wealthier due to China's consistent macroeconomic growth and demographic trends such as ongoing urbanisation. As a consequence China's online audience is increasingly willing to spend online, a trend encouraged by the government as it seeks to balance the economy away from an overreliance on building infrastructure and exporting goods towards domestic consumption.

The fate of China's traditional media players is largely secure given that they are government owned and hence seen as an integral part of the government's desire to control the media. The competition for audience share and hence revenue between privately and state-owned operators reflects the same competitive challenges faced by state-owned operators in other industries in China's evolving economy.

Table of Contents

1. Key statistics

2. Telecommunications market

  • 2.1. Historical overview
    • 2.1.1. Background of China's telecom market - 1980s and 1990s
    • 2.1.2. Background of China's telecom market - 2000-2007
    • 2.1.3. China's telecom market restructure in 2008
    • 2.1.4. Overview of China's telecom market - 2008-2012
    • 2.1.5. Trade dispute - 2013/2014

3. Regulatory environment

  • 3.1. Historic overview
  • 3.2. Regulatory authority
    • 3.2.1. Ministry of Industry and Information Technology (MIIT)
    • 3.2.2. China Internet Network Information Centre
  • 3.3. Government policies
    • 3.3.1. Private investment in state-controlled industries
    • 3.3.2. Broadband China
    • 3.3.3. Three-network Convergence Policy
    • 3.3.4. Internet Plus
    • 3.3.5. IOT / M2M
  • 3.4. Telecommunications Regulations
  • 3.5. Licensing
  • 3.6. Interconnect
    • 3.6.1. Local calls and domestic long distance calls
    • 3.6.2. International long distance calls
    • 3.6.3. Internet backbone networks
    • 3.6.4. SMS
    • 3.6.5. MMS
  • 3.7. Tariff Setting
  • 3.8. Universal Service Obligation

4. Competition issues

  • 4.1. New Telecommunications Licenses

5. Fixed network market

  • 5.1. Introduction
  • 5.2. China Telecom
    • 5.2.1. Company overview
    • 5.2.2. China Telecom: Financial statistics
    • 5.2.3. China Telecom: Operations statistics
  • 5.3. China Unicom
    • 5.3.1. Company overview
    • 5.3.2. China Unicom: Financial statistics
    • 5.3.3. China Unicom: Operations statistics
  • 5.4. China Tower
  • 5.5. CITIC Networks

6. Telecommunications infrastructure

  • 6.1. Overview of the national telecom network
  • 6.2. New developments
  • 6.3. International infrastructure (satellite, submarine)
    • 6.3.1. Terrestrial and submarine cable infrastructure
    • 6.3.2. Satellite infrastructure
    • 6.3.3. International Internet bandwidth
  • 6.4. Specific IT developments (data centres, cloud computing)
    • 6.4.1. Cloud Computing
  • 6.5. Smart infrastructure
    • 6.5.1. Smart grids
    • 6.5.2. Smart cities
    • 6.5.3. Connected homes
    • 6.5.4. Connected car

7. Broadband market

  • 7.1. Introduction and statistical overview
    • 7.1.1. Market analysis
    • 7.1.2. Broadband statistics
    • 7.1.3. Forecast broadband subscribers - 2016-2021
  • 7.2. Regional Broadband Network Plans
  • 7.3. Fibre-to-the-Premises (FttP) and Fibre-To-The-Home (FttH)
    • 7.3.1. Introduction
    • 7.3.2. Recent Developments
    • 7.3.3. China Telecom
    • 7.3.4. China Unicom
  • 7.4. Hybrid Fibre Coax (HFC) networks
  • 7.5. Digital Subscriber Line (DSL) networks
    • 7.5.1. Fixed wireless

8. Digital media

  • 8.1. Introduction
  • 8.2. Regulation
  • 8.3. Key digital media players
    • 8.3.1. Baidu
    • 8.3.2. Tencent
    • 8.3.3. SINA
    • 8.3.4. Weibo
    • 8.3.5. Sohu
  • 8.4. Advertising
  • 8.5. Television broadcasting
  • 8.6. Internet Protocol TV (IPTV)
    • 8.6.1. Alibaba
    • 8.6.2. Baidu
    • 8.6.3. Tencent
    • 8.6.4. Xiaomi
    • 8.6.5. China Telecom
    • 8.6.6. China Unicom
  • 8.7. Hybrid fibre coax cable (HFC)
    • 8.7.1. Overview
    • 8.7.2. Consolidation
    • 8.7.3. CATV market regulations
    • 8.7.4. Major operators
    • 8.7.5. Statistics
    • 8.7.6. Digital Cable TV
    • 8.7.7. Next Generation Broadcasting network
  • 8.8. Satellite TV
  • 8.9. Video streaming
    • 8.9.1. Major players
  • 8.10. Social media
    • 8.10.1. Meilishuo
    • 8.10.2. Mogujie
    • 8.10.3. RenRen
  • 8.11. Music
  • 8.12. On line gaming and gambling
    • 8.12.1. Major players

9. Digital economy

  • 9.1. Introduction
  • 9.2. IoT / Smart Cities
    • 9.2.1. China Unicom
  • 9.3. Online activities
    • 9.3.1. e-Commerce
    • 9.3.2. e-Banking
    • 9.3.3. e-payments
    • 9.3.4. e-Government
    • 9.3.5. e-Health
    • 9.3.6. e-Education

10. Mobile communications

  • 10.1. Market analysis
  • 10.2. Mobile statistics
    • 10.2.1. General statistics
    • 10.2.2. Mobile broadband statistics
    • 10.2.3. Forecasts
  • 10.3. Regulatory issues
    • 10.3.1. Licensing
    • 10.3.2. Mobile Number Portability (MNP)
    • 10.3.3. VAT Introduction
  • 10.4. Mobile infrastructure
    • 10.4.1. Digital networks
    • 10.4.2. Other infrastructure developments
    • 10.4.3. IoT and M2M networks
  • 10.5. Major mobile operators
    • 10.5.1. Operators
    • 10.5.2. China Mobile Ltd (CML)
    • 10.5.3. China Telecom
    • 10.5.4. China Unicom
    • 10.5.5. MVNOs
  • 10.6. Mobile content and applications
    • 10.6.1. Mobile internet
    • 10.6.2. Rich Communication Services (RCS)
    • 10.6.3. Mobile gaming
    • 10.6.4. m-commerce
    • 10.6.5. m-banking (payments/loans)
    • 10.6.6. Mobile Advertising
    • 10.6.7. m-TV
    • 10.6.8. Apps

List of Tables:

  • Table 1 - Country statistics - 2015
  • Table 2 - Telecom revenue and investment statistics - 2015
  • Table 3 - Telephone network statistics - 2015
  • Table 4 - Internet user statistics - 2015
  • Table 5 - Fixed Broadband statistics - 2015
  • Table 6 - Mobile statistics - 2015
  • Table 7 - National telecommunications authorities
  • Table 8 - Telecom industry revenue and fixed asset investment - 2006 - 2013
  • Table 9 - China Telecom financial data - 2001 - 2015
  • Table 10 - China Telecom revenue breakdown - 2009 - 2015
  • Table 11 - China Telecom fixed-line, fixed broadband subscribers and ARPU - 2004 - 2016
  • Table 12 - China Unicom financial data - 2001 - 2015
  • Table 13 - China Unicom - Fixed line Local access subscribers - 2008 - 2015
  • Table 14 - Fixed-line and mobile subscriptions and penetration rate - 1998 - 2014
  • Table 15 - Historical - Fixed-line local telephone calls - 2006 - 2013
  • Table 16 - Historical - Fixed-line traditional long-distance telephone calls - 2006 - 2013
  • Table 17 - China total international outlet bandwidth: 2006 - 2014
  • Table 18 - International outlet bandwidth for key networks - 2004 - 2014
  • Table 19 - Internet users and annual change - 1996 - 2016
  • Table 20 - Average time online per week - 2010 - 2014
  • Table 21 - Urban and Rural Internet users - 2013 - 2015
  • Table 22 - Gender structure of Internet users - 2011 - 2015
  • Table 23 - Comparison in age structure of China internet users - 2008 - 2015
  • Table 24 - Fixed broadband subscribers, annual change and penetration - 2000 - 2016
  • Table 25 - Internet access by Internet access device type - 2013 - 2015
  • Table 26 - Internet access locations for computers - 2013 - 2015
  • Table 27 - China Telecom fixed broadband subscribers and annual change - 2003 - 2015
  • Table 28 - China Unicom - Fixed line Broadband subscribers - 2008 - 2015
  • Table 29 - China Unicom - Number of Fixed Broadband Access Ports - 2010 - 2015
  • Table 30 - China Unicom - International Internet and cable capacity - 2010 - 2014
  • Table 31 - Forecast broadband subscribers and penetration rates - 2016; 2018; 2021
  • Table 32 - China Telecom - FttX homes passed and Subscribers - 2013 - 2015
  • Table 33 - DSL internet subscribers - 2000 - 2014
  • Table 34 - Baidu financial data - 2012 - 2015
  • Table 35 - Tencent financial data - 2012 - 2015
  • Table 36 - Tencent capital expenditure - 2013 - 2015
  • Table 37 - Tencent - Monthly Active Users of various products - 2013 - 2015
  • Table 38 - Tencent - Mobile Monthly Active Users for QQ and Qzone- 2014 - 2015
  • Table 39 - SINA financial data - 2012 - 2015
  • Table 40 - SINA revenue breakdown - 2012 - 2015
  • Table 41 - Weibo financial data - 2012 - 2015
  • Table 42 - Weibo operational data - 2012 - 2015
  • Table 43 - Sohu financial data - 2010 - 2015
  • Table 44 - China online advertising revenue - 2012 - 2018
  • Table 45 - China Telecom ITV revenue - 2012 - 2015
  • Table 46 - Cable TV subscriptions and annual growth - 1996 - 2016
  • Table 47 - Digital cable TV subscribers and penetration rate - 2002 - 2016
  • Table 48 - Online video users and utilisation rate - 2009 - 2015
  • Table 49 - Brand Penetration rates of video sites - 2014
  • Table 50 - RenRen financial data - 2010 - 2015
  • Table 51 - RenRen operational data - 2012 - 2014
  • Table 52 - Online music users and utilisation rate - 2009 - 2014
  • Table 53 - Online gaming users and utilisation rate - 2009 - 2014
  • Table 54 - Time spent playing online games daily - 2014
  • Table 55 - Payment for PC online games - 2014
  • Table 56 - Utilisation rate and number of users of different network applications - 2012 - 2015
  • Table 57 - Market share of online search engines - 2005 - 2010; 2012; 2014
  • Table 58 - Online shopping users and utilisation rate - 2009 - 2015
  • Table 59 - Alibaba financial data - 2011 - 2015
  • Table 60 - Alibaba revenue breakdown - 2011 - 2015
  • Table 61 - Alibaba GMV: Taobao, Tmall, Total, Mobile - 2013 - 2015
  • Table 62 - Alibaba Annual active buyers and Mobile MAU - 2014 - 2015
  • Table 63 - JD.com financial data - 2012 - 2015
  • Table 64 - JD.com - Gross Merchandise Volume (GMV) - 2011 - 2015
  • Table 65 - JD.com - Active customer accounts - 2012 - 2015
  • Table 66 - JD.com - Fulfilled orders - 2012 - 2015
  • Table 67 - Brand penetration of online payment platforms - 2015
  • Table 68 - Historical - Mobile subscribers and annual change - 1995 - 2002
  • Table 69 -- Mobile subscribers by provider and Annual Change - 2002 - 2016
  • Table 70 - Online Instant messaging users and utilisation rate - 2009 - 2015
  • Table 71 - China Mobile 3G and LTE subscribers - 2009 - 2015
  • Table 72 - China Mobile - mobile data traffic - 2010 - 2015
  • Table 73 - China Telecom - Monthly Average data Traffic per handset - 2011 - 2015
  • Table 74 - China Telecom - Total Handset data traffic - 2012 - 2015
  • Table 75 - China Unicom - Total Handset data traffic - 2010 - 2015
  • Table 76 - Forecast mobile subscribers and penetration rates - 2016; 2018; 2021
  • Table 77 - China Mobile revenue, capex, EBITDA margin, net profit - 2000 - 2015
  • Table 78 - CAPEX breakdown - 2015 - 2016
  • Table 79 - China Mobile ARPU - 1997 - 2016
  • Table 80 - China Mobile subscribers, annual change, and market share - 1997 - 2016
  • Table 81 - China Mobile - 3G and 4G subscribers - 2016
  • Table 82 - China Telecom mobile and 3G/4G subscribers and ARPU - 2002 - 2016
  • Table 83 - China Unicom 2G and 3G/4G subscribers - 2002 - 2015
  • Table 84 - China Unicom 2G/3G and 4G subscribers - 2014 - 2016
  • Table 85 - China Unicom 2G and 3G/4G ARPU- 2008 - 2015
  • Table 86 - China Unicom - Number of GSM and 3G/4G base stations - 2010 - 2014
  • Table 87 - Utilisation rate and number of users for mobile applications - 2013 - 2014
  • Table 88 - Mobile internet subscribers and annual change - 2006 - 2015
  • Table 89 - Mobile online gaming users and utilisation rate - 2010 - 2015
  • Table 90 - Apple net sales for Greater China - 2012 - 2015

List of Charts:

  • Chart 1 - Historical - Fixed-line traditional long-distance telephone calls - 2008 - 2013
  • Chart 2 - China total international outlet bandwidth - 2006 - 2014
  • Chart 3 - Number of Internet users and annual change in China - 2000 - 2016
  • Chart 4 - China broadband subscribers and household penetration - 2003 - 2016
  • Chart 5 -Cable TV subscribers and digital TV penetration - 2007 - 2016
  • Chart 6 - Online video viewing by duration and device - 2015
  • Chart 7 - Users penetration of major video portals - 2014
  • Chart 8 - China Mobile market subscribers and Annual Change - 2002 - 2016
  • Chart 9 - Mobile market share per operator - 2008 - 2015

List of Exhibits:

  • Exhibit 1 - Restructuring of China's telecommunications industry
  • Exhibit 2 - China Telecom Corporation Ltd at a glance - 2015
  • Exhibit 3 - China Unicom Ltd at a glance - June2015
  • Exhibit 4 - Regional/international fibre optic cable networks: January 2015
  • Exhibit 5 - Selected Chinese satellite service providers and satellites
  • Exhibit 6 - China Satcom satellite fleet
  • Exhibit 7 - China Mobile Limited at a glance - 2015
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