オンラインデーティングサービスの世界市場：2024-2031年

世界のオンラインデーティングサービス市場規模、シェア、動向分析レポート：タイプ別（サブスクリプション型デーティングアプリ、無料デーティングアプリ）、性別（男性、女性）、年齢別（18～25歳、26～34歳、35～50歳、50歳以上）予測期間（2024-2031年）

世界のオンラインデーティングサービス市場は、予測期間（2024-2031年）にCAGR5.5％で成長すると予測されます。同市場の成長の背景には、ひとり親にとって時間管理は不可欠であり、人脈を重視し子育てとの両立を図ることで時間管理能力を大幅に向上させることができるという需要の高まりがあります。さらに、市場参入企業は、この時間管理需要の高まりに対応するため、新製品の発売を模索しています。例えば、2022年3月、Match Groupは、ひとり親を対象とした最新のデーティングアプリ「Stir」を発表しました。このアプリは「Stir Time」と呼ばれるスケジュール管理オプションを提供し、ユーザーがデートとデートの間の時間を管理できるようにすることで、2,000万人という十分なサービスを受けていないひとり親に対応しています。

セグメント別の展望

サブスクリプション型デーティングアプリが世界のオンラインデーティングサービス市場で大きなシェアを占めると予想される

オンラインデーティングサービスの世界市場において、サブスクリプション型デーティングアプリのサブセグメントが大きなシェアを占めると予想されます。このセグメントの成長は、ユーザー体験とサポートに対する需要の高まりに起因しています。卓越したユーザー体験と迅速なカスタマーケアを提供することは不可欠です。市場プレイヤーは、消費者に提供するサブスクリプション型のオプションの需要を満たすために、新製品の発売を求めています。例えば、2023年12月、Tinderは月額499ドルのサブスクリプションを開始しました。Tinder Plus（月額7.99ドル）、Gold（月額24.99ドル）、Platinum（月額29.99ドル）の3つのサブスクリプション・オプションを提供しています。

地域別展望

世界のオンラインデーティングサービス市場は、北米（米国、カナダ）、欧州（英国、イタリア、スペイン、ドイツ、フランス、その他欧州地域）、アジア太平洋（インド、中国、日本、韓国、その他アジア地域）、世界のその他の地域（中東・アフリカ、ラテンアメリカ）を含む地域別にさらに細分化されます。なかでもアジア太平洋は、インターネット・サービスの利用が増加し、一夫一婦制でないパートナーシップを好む消費者が増えていることから、世界市場で突出したシェアを占めると予想されます。

北米地域はオンラインデーティングサービスの世界市場において著しいCAGRで成長する見込み

すべての地域の中で、北米地域は予測期間中にかなりのCAGRで成長すると予想されています。この地域の成長の背景には、スマートフォンの普及率の上昇とインターネットアクセスがデーティングアプリの成長を加速させ、オンラインデーティングをより身近で広範なものにしたことがあります。さらに、地域全体でデーティングアプリの使用に対する政府機関の普及率が上昇しています。2023年11月の国立医薬品食品衛生研究所によると、過去10年間で、デーティングアプリの利用が大幅に増加しています。2022年には3億6,600万人以上がオンラインデーティングサービスを利用しています。米国の成人の30％が毎日のどこかでデーティングアプリを利用したことがあり、オンラインデーティングサイトを利用する個人の35％が攻撃的または不適切なメッセージを受け取ったと報告しています。

目次

第1章 レポート概要

• 業界の現状分析と成長ポテンシャルの展望
• 調査方法とツール
• 市場内訳
  • セグメント別
  • 地域別

第2章 市場概要と洞察

• 調査範囲
• アナリストの洞察と現在の市場動向
  • 主な調査結果
  • 推奨事項
  • 結論

第3章 競合情勢

• 主要企業分析
• Badoo Trading Ltd.
  • 概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• Bumble Group
  • 会社概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• Coffee Meets Bagel, Inc.
  • 概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• 主要戦略分析

第4章 市場セグメンテーション

• オンラインデーティングサービスの世界市場：タイプ別
  • サブスクリプション型デーティングアプリ
  • 無料デーティングアプリ
• オンラインデーティングサービスの世界市場：性別
  • 男性
  • 女性
• オンラインデーティングサービスの世界市場：年齢別
  • -25歳
  • -34歳
  • -50歳
  • 50歳以上

第5章 地域別分析

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • イタリア
  • スペイン
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• 世界のその他の地域

第6章 企業プロファイル

• eharmony Inc.
• Grindr LLC
• HAPPN
• Hinge, Inc.
• Jdate
• Kunlun Tech Co Ltd.
• Love Group Global Ltd.
• Match Group, LLC
• Shaadi.com
• Spark Networks SE
• The Meet Group, Inc.
• TrulyMadly
• Zhenai

LIST OF TABLES

• 1.GLOBAL ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
• 2.GLOBAL SUBSCRIPTION-BASED ONLINE DATING APP SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 3.GLOBAL FREE ONLINE DATING APP SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 4.GLOBAL ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY GENDER, 2023-2031 ($ MILLION)
• 5.GLOBAL ONLINE DATING SERVICES FOR MALE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 6.GLOBAL ONLINE DATING SERVICES FOR FEMALE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 7.GLOBAL ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY AGE, 2023-2031 ($ MILLION)
• 8.GLOBAL ONLINE DATING SERVICES IN 18 - 25 YEARS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 9.GLOBAL ONLINE DATING SERVICES IN 26 - 34 YEARS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 10.GLOBAL ONLINE DATING SERVICES IN 35 - 50 YEARS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 11.GLOBAL ONLINE DATING SERVICES IN ABOVE 50 YEARS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 12.GLOBAL ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 13.NORTH AMERICAN ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
• 14.NORTH AMERICAN ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
• 15.NORTH AMERICAN ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY GENDER, 2023-2031 ($ MILLION)
• 16.NORTH AMERICAN ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY AGE, 2023-2031 ($ MILLION)
• 17.EUROPEAN ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
• 18.EUROPEAN ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
• 19.EUROPEAN ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY GENDER, 2023-2031 ($ MILLION)
• 20.EUROPEAN ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY AGE, 2023-2031 ($ MILLION)
• 21.ASIA-PACIFIC ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
• 22.ASIA-PACIFIC ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
• 23.ASIA-PACIFIC ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY GENDER, 2023-2031 ($ MILLION)
• 24.ASIA-PACIFIC ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY AGE, 2023-2031 ($ MILLION)
• 25.REST OF THE WORLD ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
• 26.REST OF THE WORLD ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
• 27.REST OF THE WORLD ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY GENDER, 2023-2031 ($ MILLION)
• 28.REST OF THE WORLD ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY AGE, 2023-2031 ($ MILLION)

LIST OF FIGURES

• 1.GLOBAL ONLINE DATING SERVICES MARKET SHARE BY TYPE, 2023 VS 2031 (%)
• 2.GLOBAL SUBSCRIPTION-BASED ONLINE DATING APP SERVICES MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 3.GLOBAL FREE ONLINE DATING APP SERVICES MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 4.GLOBAL ONLINE DATING SERVICES MARKET SHARE BY GENDER, 2023 VS 2031 (%)
• 5.GLOBAL ONLINE DATING SERVICES FOR MALE MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 6.GLOBAL ONLINE DATING SERVICES FOR FEMALE MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 7.GLOBAL ONLINE DATING SERVICES MARKET SHARE BY AGE, 2023 VS 2031 (%)
• 8.GLOBAL ONLINE DATING SERVICES IN 18-25 YEARS MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 9.GLOBAL ONLINE DATING SERVICES IN 26-34 YEARS MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 10.GLOBAL ONLINE DATING SERVICES IN 35-50 YEARS MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 11.GLOBAL ONLINE DATING SERVICES IN ABOVE 50 YEARS MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 12.GLOBAL ONLINE DATING SERVICES MARKET SHARE BY REGION, 2023 VS 2031 (%)
• 13.US ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
• 14.CANADA ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
• 15.UK ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
• 16.FRANCE ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
• 17.GERMANY ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
• 18.ITALY ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
• 19.SPAIN ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
• 20.REST OF EUROPE ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
• 21.INDIA ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
• 22.CHINA ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
• 23.JAPAN ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
• 24.SOUTH KOREA ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
• 25.REST OF ASIA-PACIFIC ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
• 26.LATIN AMERICA ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
• 27.THE MIDDLE EAST & AFRICA ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)

Global Online Dating Services Market Size, Share & Trends Analysis Report by Type (Subscription-Based Dating App and Free Dating App), by Gender (Male and Female), and by Age (18-25 years, 26-34 years, 35-50 years, and Above 50 years) Forecast Period (2024-2031)

The global online dating services market is anticipated to grow at a CAGR of 5.5% during the forecast period (2024-2031). The market's growth is attributed to the growing demand for time management is essential for single parents, and integrate times can significantly improve time management skills by focusing on connections and balancing parenthood responsibilities. Furthermore, market players are seeking for the new product launch to meet this growing demand for time management. For instance, in March 2022, Match Group launched its latest dating app, Stir, aimed at single parents. The app offers a scheduling option called "Stir Time," allowing users to manage their time between dates, addressing the under-served 20 million single parents.

Segmental Outlook

The global online dating services market is segmented by type, gender, and age. Based on the type, the market is sub-segmented into subscription-based dating apps and free dating apps. Based on gender, the market is sub-segmented into male and female. Furthermore, based on age, the market is sub-segmented into 18-25 years, 26-34 years, 35-50 years, and above 50 years. The free dating app subcategory is expected to capture a significant portion of the market share within the type segment. The growth can be attributed to the owing its low cost and minimal subscription costs, the app can generate in more users and expand its global presence in the online dating services industry. Furthermore, market players are looking for the new product launch to meet the demand for dating website app. For instance, in August 2023, Never Married Dating launched a new free dating website app for single never married people.

The Subscription-based Dating App Sub-Segment is Anticipated to Hold a Considerable Share of the Global Online Dating Services Market

Among the types, the subscription-based dating app sub-segment is expected to hold a considerable share of the global online dating services market. The segmental growth is attributed to the growing demand for user experience and support. It is essential to provide an exceptional user experience and responsive customer care. The market players are seeking for the new product launch to meet the demand for subscription based options to offer consumers. For instance, in December 2023, Tinder launched a $499 monthly subscription. It offers three subscription options such as Tinder Plus ($7.99 per month), Gold ($24.99 per month), and Platinum ($29.99 per month).

Regional Outlook

The global online dating services market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, Asia-Pacific is anticipated to hold a prominent share of the market across the globe, owing to rise in the region's use of internet service and an increased preference among consumers for non-monogamous partnerships.

The North America Region is Expected to Grow at a Significant CAGR in the global Online Dating Services Market

Among all regions, the North American region is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to the rise in smartphone penetration and internet access has accelerated the growth of dating apps, making online dating more accessible and widespread. Furthermore, the rising prevalence of government agencies for the use of dating applications across the region. According to the National Institute of Health (gov.) in November 2023, over the past decade, there has been a significant increase in the use of dating applications. Over 366 million individuals used online dating services in 2022. The 30% of adults in the US have used dating apps at a point in every day, and 35% of the individuals that use online dating sites report receiving offensive or inappropriate messages.

Market Players Outlook

The major companies serving the global online dating services market include eharmony Inc., Hinge, Inc., Match Group, LLC, Shaadi.com, The Meet Group, Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in February 2022, Bumble, Inc. acquired Fruitz, an app that helps users find matches, aiming to gain traction with a younger, Gen Z audience, despite already having an international presence.

The Report Covers:

• Market value data analysis of 2023 and forecast to 2031.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global online dating services market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies. Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1.Report Summary

• Current Industry Analysis and Growth Potential Outlook
• 1.1.Research Methods and Tools
• 1.2.Market Breakdown
  • 1.2.1.By Segments
  • 1.2.2.By Region

2.Market Overview and Insights

• 2.1.Scope of the Report
• 2.2.Analyst Insight & Current Market Trends
  • 2.2.1.Key Findings
  • 2.2.2.Recommendations
  • 2.2.3.Conclusion

3.Competitive Landscape

• 3.1.Key Company Analysis
• 3.2.Badoo Trading Ltd.
  • 3.2.1.Overview
  • 3.2.2.Financial Analysis
  • 3.2.3.SWOT Analysis
  • 3.2.4.Recent Developments
• 3.3.Bumble Group
  • 3.3.1.Overview
  • 3.3.2.Financial Analysis
  • 3.3.3.SWOT Analysis
  • 3.3.4.Recent Developments
• 3.4.Coffee Meets Bagel, Inc.
  • 3.4.1.Overview
  • 3.4.2.Financial Analysis
  • 3.4.3.SWOT Analysis
  • 3.4.4.Recent Developments
• 3.5.Key Strategy Analysis

4.Market Segmentation

• 4.1.Global Online Dating Services Market by Type
  • 4.1.1.Subscription-Based Dating App
  • 4.1.2.Free Dating App
• 4.2.Global Online Dating Services Market by Gender
  • 4.2.1.Male
  • 4.2.2.Female
• 4.3.Global Online Dating Services Market by Age
  • 4.3.1.18 - 25 years
  • 4.3.2.26 - 34 years
  • 4.3.3.35 - 50 years
  • 4.3.4.Above 50 years

5.Regional Analysis

• 5.1.North America
  • 5.1.1.United States
  • 5.1.2.Canada
• 5.2.Europe
  • 5.2.1.UK
  • 5.2.2.Germany
  • 5.2.3.Italy
  • 5.2.4.Spain
  • 5.2.5.France
  • 5.2.6.Rest of Europe
• 5.3.Asia-Pacific
  • 5.3.1.China
  • 5.3.2.India
  • 5.3.3.Japan
  • 5.3.4.South Korea
  • 5.3.5.Rest of Asia-Pacific
• 5.4.Rest of the World

6.Company Profiles

• 6.1.eharmony Inc.
• 6.2.Grindr LLC
• 6.3.HAPPN
• 6.4.Hinge, Inc.
• 6.5.Jdate
• 6.6.Kunlun Tech Co Ltd.
• 6.7.Love Group Global Ltd.
• 6.8.Match Group, LLC
• 6.9.Shaadi.com
• 6.10.Spark Networks SE
• 6.11.The Meet Group, Inc.
• 6.12.TrulyMadly
• 6.13.Zhenai