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表紙：ビデオ・オン・デマンド（VD）の世界市場2023-2030
市場調査レポート
商品コード
1296880

ビデオ・オン・デマンド（VD）の世界市場2023-2030

Global Video on Demand (VD) Market 2023-2030
出版日: | 発行: Orion Market Research | ページ情報: 英文 180 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
ビデオ・オン・デマンド（VD）の世界市場2023-2030
出版日: 2023年05月25日
発行: Orion Market Research
ページ情報: 英文 180 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

ビデオ・オン・デマンド（VOD）の世界市場は、予測期間中（2023-2030年）にCAGR 17.5%の大幅な成長が見込まれています。市場の成長は、ストリーミングサービスに対する需要の増加などの要因によるものです。COVID-19では、個人が自宅で過ごす時間が長くなり、娯楽の選択肢を探すようになったため、動画ストリーミングサービスの需要が高まっています。Netflix、Amazon Prime、Disney+などのストリーミング・サービスは、COVID-19を通じて消費者の大幅な増加をもたらしました。

セグメント別の見通し

世界のビデオ・オン・デマンド市場では、定額制のサブセグメントが大きなシェアを占めると予想されています。

ビデオ・オン・デマンド・サービスの人気上昇に伴う需要の高まりにより、モデルの中でもサブスクリプション・サブセグメンテーションが世界のビデオ・オン・デマンド市場で大きなシェアを占めると予想されます。ビデオ・オン・デマンドは、映画、テレビシリーズ、その他のビデオを視聴する方法として人気が高まっており、好きなときに好きなものを見ることができます。定額制のビデオ・オン・デマンドでは、消費者はタイトルごとのレンタル料や加入の制約を気にすることなく、固定料金で総合的なコンテンツ・カタログを視聴することができます。例えば、2023年5月、Amdocs傘下のVubiquity社は、スペインの衛星通信事業者Hispasat社に選ばれ、同社のWave OTT Plus ISPの顧客に、放送のリニアチャンネルやサブスクリプションビデオオンデマンド（SVOD）などの魅力的な新しいデジタルコンテンツを提供すると発表しました。2022年8月、アルファベット社傘下のユーチューブは、ストリーミング・ビデオ・サービスのオンライン・マーケットプレースを開発する意向です。映画やテレビシリーズなどのビデオコンテンツを直接顧客に送り、すぐに視聴できるようにする技術。

地域別の展望

北米地域は、ビデオ・オン・デマンド市場で大きなシェアを占めると予想されています。これは、OTTコンテンツの人気の高まりによるもので、米国市民をケーブル、地域的制約、番組スケジュールから解放すると同時に、ビデオの購入、作成、視聴の提供方法に大きな影響を与えています。限られたジャンルの選択肢、パッケージの柔軟性、利用可能なデバイスの増加、インターネットの普及、全体的に安価な価格設定の結果、利用が増加しています。OTTビデオの視聴時間の割合の増加は、所得者数の増加と相まって、この国のエンターテインメント・シーンが進化していることを示しています。OTTは米国では約6,400万世帯で親しまれており、家庭での平均視聴時間は月86時間と予測されています。さらに、主にスポーツ、教育、娯楽に関連するOTTコンテンツ・ジャンルの66％近くがWi-Fi経由で家庭に届いており、主にスポーツ、教育、娯楽に関連するOTTコンテンツ・ジャンルは大きな成長を遂げています。例えば、2022年6月には、2021年5月に米国で62％の世帯で契約されたNetflixが最も人気のある動画ストリーミング・プラットフォームとなっています。

目次

第1章 レポート概要

  • 業界の現状分析と成長ポテンシャルの展望
  • 調査方法とツール
  • 市場内訳
    • セグメント別
    • 地域別

第2章 市場概要と洞察

  • 調査範囲
  • アナリストの洞察と現在の市場動向
    • 主な調査結果
    • 推奨事項
    • 結論

第3章 競合情勢

  • 主要企業分析
    • Netflix Inc
    • Amazon.com, Inc
    • Google LLC
    • YouTube
  • 主要戦略分析

第4章 市場セグメンテーション

  • ビデオ・オン・デマンド（VD）の世界市場：ビジネスモデル別
    • サブスクリプション型ビデオ・オン・デマンド（SVoD）
    • トランザクション型ビデオ・オン・デマンド（TVoD）
    • 広告ベースのビデオオンデマンド（AVoD）
  • ビデオ・オン・デマンド（VD）の世界市場：プラットフォーム別
    • スマートフォン
    • タブレット
    • スマートテレビ
    • ノートPC
    • PCS
  • ビデオ・オン・デマンド（VD）の世界市場：用途別
    • エンターテインメント
    • 教育およびトレーニング
    • ネットワークビデオキオスク
    • オンラインコマース
    • デジタルライブラリー

第5章 地域分析

  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • イタリア
    • スペイン
    • フランス
    • その他欧州
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • 韓国
    • その他アジア太平洋地域
  • 世界のその他の地域

第6章 企業プロファイル

  • Akamai Technologies, Inc
  • Apple Inc.
  • Cisco Systems, Inc
  • Comcast Corp.
  • Dacast Inc
  • DirecTV
  • DISH Network LLC
  • Fandango Media, LLC
  • Fujitsu America, Inc.
  • Home Box Office, Inc
  • Huawei Technologies Co., Ltd.
  • Hulu, LLC
  • iNDIEFLIX Group Inc
  • Lumen Technologies, Inc.
  • Muvi LLC
  • Popcornflix LLC
  • Roku Inc
  • The Walt Disney Company（Disney+）
  • Vubiquity, Inc
  • Warner Bros. Discovery Inc.
  • Wistia Inc
図表

LIST OF TABLES

  • 1. GLOBAL VIDEO ON DEMAND (VD) MARKET RESEARCH AND ANALYSIS BY MODEL, 2022-2030 ($ MILLION)
  • 2. GLOBAL SUBSCRIPTION VIDEO ON DEMAND (VD) MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 3. GLOBAL TRANSACTIONAL VIDEO ON DEMAND (VD) MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 4. GLOBAL ADVERTISEMENT VIDEO ON DEMAND (VD) MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 5. GLOBAL VIDEO ON DEMAND (VD) MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2022-2030 ($ MILLION)
  • 6. GLOBAL SMARTPHONES VIDEO ON DEMAND (VD) MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 7. GLOBAL TABLETS VIDEO ON DEMAND (VD) MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 8. GLOBAL SMART T.V VIDEO ON DEMAND (VD) MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 9. GLOBAL LAPTOPS VIDEO ON DEMAND (VD) MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 10. GLOBAL PCS VIDEO ON DEMAND (VD) MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 11. GLOBAL VIDEO ON DEMAND (VD) MARKET RESEARCH AND ANALYSIS BY, APPLICATION 2022-2030 ($ MILLION)
  • 12. GLOBAL VIDEO ON DEMAND (VD) FOR ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 13. GLOBAL VIDEO ON DEMAND (VD) FOR EDUCATION AND TRAINING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 14. GLOBAL VIDEO ON DEMAND (VD) NETWORK VIDEO KIOSKS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 15. GLOBAL VIDEO ON DEMAND (VD) ONLINE COMMERCE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 16. GLOBAL VIDEO ON DEMAND (VD) DIGITAL LIBRARIES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 17. NORTH AMERICAN VIDEO ON DEMAND (VD) MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 18. NORTH AMERICAN VIDEO ON DEMAND (VD) MARKET RESEARCH AND ANALYSIS BY MODEL, 2022-2030 ($ MILLION)
  • 19. NORTH AMERICAN VIDEO ON DEMAND (VD) MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2022-2030 ($ MILLION)
  • 20. NORTH AMERICAN VIDEO ON DEMAND (VD) MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 21. EUROPEAN VIDEO ON DEMAND (VD)MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 22. EUROPEAN VIDEO ON DEMAND (VD)MARKET RESEARCH AND ANALYSIS BY MODEL, 2022-2030 ($ MILLION)
  • 23. EUROPEAN VIDEO ON DEMAND (VD)MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2022-2030 ($ MILLION)
  • 24. EUROPEAN VIDEO ON DEMAND (VD)MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 25. ASIA-PACIFIC VIDEO ON DEMAND (VD)MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 26. ASIA-PACIFIC VIDEO ON DEMAND (VD)MARKET RESEARCH AND ANALYSIS BY MODEL, 2022-2030 ($ MILLION)
  • 27. ASIA-PACIFIC VIDEO ON DEMAND (VD)MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2022-2030 ($ MILLION)
  • 28. ASIA-PACIFIC VIDEO ON DEMAND (VD)MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 29. REST OF THE WORLD VIDEO ON DEMAND (VD)MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 30. REST OF THE WORLD VIDEO ON DEMAND (VD)MARKET RESEARCH AND ANALYSIS BY MODEL, 2022-2030 ($ MILLION)
  • 31. REST OF THE WORLD VIDEO ON DEMAND (VD)MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2022-2030 ($ MILLION)
  • 32. REST OF THE WORLD VIDEO ON DEMAND (VD)MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)

LIST OF FIGURES

  • 1. GLOBAL VIDEO ON DEMAND (VD) MARKET SHARE BY MODEL, 2022 VS 2030 (%)
  • 2. GLOBAL SUBSCRIPTION VIDEO ON DEMAND (VD) MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 3. GLOBAL TRANSACTIONAL VIDEO ON DEMAND (VD) MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 4. GLOBAL ADVERTISEMENT VIDEO ON DEMAND (VD) MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 5. GLOBAL VIDEO ON DEMAND (VD) MARKET SHARE BY PLATFORM, 2022 VS 2030 (%)
  • 6. GLOBAL SMARTPHONES VIDEO ON DEMAND (VD) MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 7. GLOBAL TABLETS VIDEO ON DEMAND (VD) MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 8. GLOBAL SMART T.V VIDEO ON DEMAND (VD) MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 9. GLOBAL LAPTOPS VIDEO ON DEMAND (VD) MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 10. GLOBAL PCS VIDEO ON DEMAND (VD) MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 11. GLOBAL VIDEO ON DEMAND (VD) MARKET SHARE BY APPLICATION, 2022 VS 2030 (%)
  • 12. GLOBAL VIDEO ON DEMAND (VD) FOR ENTERTAINMENT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 13. GLOBAL VIDEO ON DEMAND (VD) FOR EDUCATION AND TRAINING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 14. GLOBAL VIDEO ON DEMAND (VD) FOR NETWORK VIDEO KIOSKS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 15. GLOBAL VIDEO ON DEMAND (VD) FOR ONLINE COMMERCE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 16. GLOBAL VIDEO ON DEMAND (VD) FOR DIGITAL LIBRARIES MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 17. US VIDEO ON DEMAND (VD) MARKET SIZE, 2022-2030 ($ MILLION)
  • 18. CANADA VIDEO ON DEMAND (VD) MARKET SIZE, 2022-2030 ($ MILLION)
  • 19. UK VIDEO ON DEMAND (VD) MARKET SIZE, 2022-2030 ($ MILLION)
  • 20. FRANCE VIDEO ON DEMAND (VD) MARKET SIZE, 2022-2030 ($ MILLION)
  • 21. GERMANY VIDEO ON DEMAND (VD) MARKET SIZE, 2022-2030 ($ MILLION)
  • 22. ITALY VIDEO ON DEMAND (VD) MARKET SIZE, 2022-2030 ($ MILLION)
  • 23. SPAIN VIDEO ON DEMAND (VD) MARKET SIZE, 2022-2030 ($ MILLION)
  • 24. REST OF EUROPE VIDEO ON DEMAND (VD) MARKET SIZE, 2022-2030 ($ MILLION)
  • 25. INDIA VIDEO ON DEMAND (VD) MARKET SIZE, 2022-2030 ($ MILLION)
  • 26. CHINA VIDEO ON DEMAND (VD) MARKET SIZE, 2022-2030 ($ MILLION)
  • 27. JAPAN VIDEO ON DEMAND (VD) MARKET SIZE, 2022-2030 ($ MILLION)
  • 28. SOUTH KOREA VIDEO ON DEMAND (VD) MARKET SIZE, 2022-2030 ($ MILLION)
  • 29. REST OF ASIA-PACIFIC VIDEO ON DEMAND (VD) MARKET SIZE, 2022-2030 ($ MILLION)
  • 30. REST OF THE WORLD VIDEO ON DEMAND (VD) MARKET SIZE, 2022-2030 ($ MILLION)
目次
Product Code: OMR2027366

The global video-on-demand (VOD) market is anticipated to grow at a considerable CAGR of 17.5% during the forecast period (2023-2030). The market's growth is attributed to factors such as increasing demand for streaming services. The COVID-19 raised demand for video streaming services as individuals spent more time at home and looked for entertainment options. Streaming services such as Netflix, Amazon Prime, and Disney+ resulted in significant increases in consumers throughout COVID-19.

Segmental Outlook

The global video on demand market is segmented based on model, platform, and application. Based on the model, the market is segmented into subscription video-on-demand (SVoD), transactional video-on-demand (TVoD), and advertisement-based video-on-demand (AVoD) . Based on platform, the market is segmented into smartphones, tablets, smart TVs, laptops, and PCs. Further, based on application, the market is segmented into entertainment, education and training, network video kiosks, online commerce, and digital libraries. Among the models, the subscription video-on-demand sub-segment is estimated to contribute to the growing demand for SVOD is a video-on-demand advertising approach utilised by platforms such as Netflix and Disney+ that provides users with access to a fixed service cost for a particular period of time.

The subscription sub-segment is anticipated to hold a prominent share of the global video-on-demand market.

Among the models, the subscription sub-segment is expected to hold a prominent share of the global video-on-demand market due to the growing demand for growing popularity of video-on-demand services. It is a growingly popular way for people to view films, TV series, and other videos, and it allows them to watch what they want when they want. Subscription video on demand allows consumers to watch a comprehensive catalogue of content for a fixed charge without worrying about per-title rental fees or subscription constraints. For instance, in May 2023, Vubiquity, an Amdocs company, announced that it had been selected by Spanish satellite communications operator Hispasat to bring compelling new digital content, including broadcast linear channels and subscription video on demand (SVOD), to its Wave OTT Plus ISP customers. In August 2022, YouTube, owned by Alphabet Inc., intends to develop an online marketplace for streaming video services. Technology that allows video content, such as films and television series, to be sent directly to individual customers for immediate viewing.

Regional Outlook

The global video on demand market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East and Africa, and Latin America). Among these, the Asia-Pacific region is anticipated to grow at a significant rate over the forecast period, owing to the region's emerging status as the newest and fastest-growing sector for SVOD. SVOD is rapidly developing into a global phenomenon, with millions of users around the globe subscribing to services such as Netflix and Amazon Prime. Several video streaming platforms offer TV series and films for downloading and viewing on devices that have internet access. As a result, consumers are able to view content on their phones, laptops, and tablets at any time and at any place they desire.

The North American region is expected to hold a prominent share of the global hairbrush market.

The North America region is expected to hold a prominent share in the video on demand market, owing to the increasing popularity of OTT content, that simultaneously liberates US citizens from cable, regional constraints, and programming schedules while also significantly influencing the way video is offered for purchase, created, and watched. Usage is rising as a result of limited genre alternatives, package flexibility, increasing device availability, internet penetration, and overall cheaper pricing. The increased percentage of OTT video viewing time, combined with rising income numbers, indicates the country's evolving entertainment scene. OTT is familiar to around 64 million homes in the US, with the average home viewing value projected to be around 86 hours of OTT material per month. Furthermore, nearly sixty-six percent of OTT content genres, mainly connected to sports, education, and entertainment, reach households via Wi-Fi, with OTT content genres primarily related to sports, education, and entertainment experiencing significant growth. For instance, in June 2022, Netflix was the most popular video streaming platform in May 2021, with subscriptions in 62% of households in the US.

Market players' outlook

The major companies serving the global video-on-demand market include Akamai Technologies Inc., Apple Inc., Cisco Systems Inc., Comcast Corp., and Dacast Inc. and others. The market players are considerably contributing to market growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in January 2023, Apple, Inc. will provide video-on-demand and video streaming services that can be accessed via Apple TV, Mac, Apple Watches, iPad, and iPhone. The company offers a range of streaming services from other television networks such as Showtime, HBO, Smithsonian Channels, Starz, CBS, Epix, and others. In March 2022, Apple Inc. rolled out Studio Display and Mac Studio to provide a digital experience to users with the studio. The solution was built with the M1 Ultra, the most powerful chip, and the M1 Max for personal computing.

The report covers:

  • Market value data analysis for 2022 and forecast to 2030
  • Annualised market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions
  • Key companies operating in the global hairbrush market Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market entry and market expansion strategies.
  • Competitive strategies by identifying 'who stands where' in the market.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
    • 3.1.1. Netflix Inc
      • 3.1.1.1. Overview
      • 3.1.1.2. Financial Analysis
      • 3.1.1.3. SWOT Analysis
      • 3.1.1.4. Recent Developments
    • 3.1.2. Amazon.com, Inc
      • 3.1.2.1. Overview
      • 3.1.2.2. Financial Analysis
      • 3.1.2.3. SWOT Analysis
      • 3.1.2.4. Recent Developments
    • 3.1.3. Google LLC
      • 3.1.3.1. Overview
      • 3.1.3.2. Financial Analysis
      • 3.1.3.3. SWOT Analysis
      • 3.1.3.4. Recent Development
    • 3.1.4. YouTube
      • 3.1.4.1. Overview
      • 3.1.4.2. Financial Analysis
      • 3.1.4.3. SWOT Analysis
      • 3.1.4.4. Recent Developments
  • 3.2. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global Video on Demand (VD)Market by Business Model
    • 4.1.2. Subscription Video-on-demand (SVoD)
    • 4.1.3. Transactional Video-on-demand (TVoD)
    • 4.1.4. Advertisement Based Video On Demand (AVoD)
  • 4.2. Global Video on Demand (VD)Market by Platform
    • 4.2.2. Smartphones
    • 4.2.3. Tablets
    • 4.2.4. Smart T.V
    • 4.2.5. Laptops
    • 4.2.6. PCS
  • 4.3. Global Video on Demand (VD)Market by Application
    • 4.3.2. Entertainment
    • 4.3.3. Education and Training
    • 4.3.4. Network Video Kiosks
    • 4.3.5. Online Commerce
    • 4.3.6. Digital Libraries

5. Regional Analysis

  • 5.1. North America
    • 5.1.2. United States
    • 5.1.3. Canada
  • 5.2. Europe
    • 5.2.2. UK
    • 5.2.3. Germany
    • 5.2.4. Italy
    • 5.2.5. Spain
    • 5.2.6. France
    • 5.2.7. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.2. China
    • 5.3.3. India
    • 5.3.4. Japan
    • 5.3.5. South Korea
    • 5.3.6. Rest of Asia-Pacific
  • 5.4. Rest of the World

6. Company Profiles

  • 6.1. Akamai Technologies, Inc
  • 6.2. Apple Inc.
  • 6.3. Cisco Systems, Inc
  • 6.4. Comcast Corp.
  • 6.5. Dacast Inc
  • 6.6. DirecTV
  • 6.7. DISH Network LLC
  • 6.8. Fandango Media, LLC
  • 6.9. Fujitsu America, Inc.
  • 6.10. Home Box Office, Inc
  • 6.11. Huawei Technologies Co., Ltd.
  • 6.12. Hulu, LLC
  • 6.13. iNDIEFLIX Group Inc
  • 6.14. Lumen Technologies, Inc.
  • 6.15. Muvi LLC
  • 6.16. Popcornflix LLC
  • 6.17. Roku Inc
  • 6.18. The Walt Disney Company (Disney+)
  • 6.19. Vubiquity, Inc
  • 6.20. Warner Bros. Discovery Inc.
  • 6.21. Wistia Inc