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表紙：広告ベースビデオオンデマンド市場-2023～2031年の成長、将来展望、競合分析
市場調査レポート
商品コード
1422199

広告ベースビデオオンデマンド市場-2023～2031年の成長、将来展望、競合分析

Advertising-Based Video On Demand Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031
出版日: | 発行: Acute Market Reports | ページ情報: 英文 111 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
広告ベースビデオオンデマンド市場-2023～2031年の成長、将来展望、競合分析
出版日: 2024年01月12日
発行: Acute Market Reports
ページ情報: 英文 111 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

広告ベースビデオオンデマンド（AVOD）市場は、デジタルエンターテインメントの中でダイナミックなセグメントであり、著しい成長と進化を目の当たりにしています。AVOD市場は、デジタルコンテンツ消費の動向の高まり、コンテンツクリエイターやパブリッシャーによるAVODの採用、AVODプラットフォームの世界の拡大といった主要促進要因によって、2024年から2032年の予測期間中にCAGR 29.2%で成長すると予想されています。しかし、広告疲労やユーザー・エクスペリエンスへの懸念という課題は、慎重な検討を要する重大な抑制要因となっています。広告ポジション、デバイス、地域情勢別という微妙な市場セグメンテーションは、AVODの状況を形成するダイナミックな戦略や嗜好に関する洞察を提供します。地域別では、アジア太平洋地域が主要な牽引役として浮上しており、同地域の急速なデジタル化とAVODサービスの人気を反映しています。競合情勢では、トップ企業が極めて重要な役割を果たしており、豊富なコンテンツライブラリーと戦略的イニシアチブを活用して市場の優位性を維持しています。

デジタルコンテンツ消費の増加：広告ベースビデオオンデマンド（AVOD）需要の促進

AVOD市場を牽引しているのは、デジタルコンテンツ消費の急増です。その証拠に、プラットフォームを問わずオンラインビデオの視聴者数は急激に増加しており、ユーザーは多様なコンテンツへのオンデマンドアクセスをますます好むようになっています。この原動力は、AVODサービスの加入者数の増加に見られるように、従来のリニアTVからデジタル・ストリーミング・プラットフォームへのシフトによって強調されています。市場は、視聴者がパーソナライズされた広告付きコンテンツを求めるという消費者行動のパラダイムシフトを経験し、AVODプラットフォームにとって有利な機会を生み出しています。ユーザー・エンゲージメントの大幅な増加やAVODサービスの利用時間数からも明らかなように、デジタル・コンテンツの消費動向の高まりが、市場の軌道を形成する主な要因となっています。

コンテンツ制作者と出版社別AVODの採用：広告によるデジタルコンテンツの収益化

AVOD市場は、コンテンツ制作者とパブリッシャーによるAVODモデルの広範な採用によって推進されています。その証拠に、コンテンツ制作者とAVODプラットフォームが戦略的パートナーシップを結び、ターゲット広告を通じてコンテンツを収益化しています。この推進力は、より多くの視聴者にリーチし、広告を通じて収益を得るために広告付きモデルを選択するコンテンツ制作者の増加によって強調されています。AVODプラットフォームを効果的に活用したコンテンツ制作者の成功例からも明らかなように、収益化戦略としてAVODを採用する動きは、デジタルコンテンツのエコシステムにおける主流となっています。コンテンツ制作者とAVODプラットフォームが協力することで、ターゲット広告に支えられたプレミアムコンテンツへの無料アクセスが消費者に提供され、市場の成長を牽引しています。

AVODプラットフォームの世界展開：成長のための国際市場への参入

AVOD市場は、AVODプラットフォームの世界な拡大により、力強い成長を遂げています。その証拠に、AVODサービスは国際市場にまで進出しており、広告付きコンテンツに対する世界の需要の高まりに乗じています。この原動力は、多様な文化的嗜好に対応するためにコンテンツや広告を戦略的にローカライズし、国内の枠を超えてユーザーベースを拡大していることにあります。AVODプラットフォームとさまざまな地域のコンテンツ制作者とのパートナーシップやコラボレーションが増加していることからも明らかなように、AVODの世界の拡大は市場ダイナミクスに影響を与える重要な要因です。AVODプラットフォームが地域に特化したコンテンツや広告を提供できることは、新市場への参入と成功に貢献しています。

広告疲労とユーザー・エクスペリエンスへの懸念：収益創出とユーザー満足度のバランス

AVOD市場における顕著な抑制要因は、広告疲労とユーザー・エクスペリエンスへの懸念という課題です。その証拠に、過剰な広告がユーザーの満足度やエンゲージメントに悪影響を与え、全体的な視聴体験の低下につながる可能性があります。この抑制は、シームレスで中断のないコンテンツ視聴体験を求めるユーザーの嗜好によって強調され、広告による収益創出とポジティブなユーザー体験の確保とのバランスに関する懸念を引き起こしています。押し付けがましい広告や反復的な広告への不満を示すユーザーからのフィードバックや調査結果からも明らかなように、広告疲れやユーザー体験への懸念に対処することは、AVODプラットフォームが忠実なユーザー層を維持・獲得する上で極めて重要です。

広告ポジション別：ミッドロール広告が市場を独占

2023年、AVOD市場は、コンテンツ消費の途中に配置されるミッドロール広告から大きな収益を上げています。同時に、2024年から2032年までの予測期間中、プリロール広告が最も高いCAGRを示したが、これはメインコンテンツに先行する広告への嗜好が高まっていることを示しています。この微妙なセグメンテーションは、ミッドロール広告がコンテンツ消費中のユーザーのエンゲージメントに対応し、プリロール広告が即時の注目を集めるために支持を集めるという、広告ポジショニング戦略の動的な性質を示しています。

デバイス別：モバイル端末セグメントが市場を独占

2023年のAVOD市場は、スマートフォンでのコンテンツ消費の動向を反映し、モバイルデバイスからの収益が大きいです。同時に、TVデバイスが予測期間中に最も高いCAGRを示したが、これはスマートTVやコネクテッドデバイスのAVODサービスへの採用が拡大していることを示します。この包括的なセグメンテーションは、ユーザーがAVODコンテンツにアクセスする多様なプラットフォームを浮き彫りにしています。

APACが世界のリーダーであり続ける

地域別では、2023年のAVOD市場はダイナミックな動向を示し、アジア太平洋地域が売上高とCAGRの両方でトップとなった。これは、エンタテインメントのデジタル化が進み、手頃な価格のスマートフォンが利用できるようになったことで、この地域が世界のAVOD市場に大きく貢献していることを反映しています。北米も、成熟したデジタルコンテンツエコシステムと大規模なデジタル消費者基盤に牽引され、収益に大きく貢献しました。欧州は堅調な市場であるが、CAGRは若干低く、同地域の市場が成熟していることを示しています。この地理的区分は、AVOD市場の世界な性質を強調するものであり、異なる地域がその軌道を形成する上で明確な役割を果たしています。

市場競争は予測期間中に激化へ

競合情勢では、YouTube、Hulu、Roku、Facebook、IBM、Vimeo、Brightcove、Vidyard、Kaltura、Dailymotion、Vdocipher、SymphonyAI Media、Muvi、Dacastなどの主要企業がAVOD市場の舵取りに貢献しています。これらの業界大手は、豊富なコンテンツライブラリ、ユーザーフレンドリーなインターフェース、戦略的パートナーシップを持ち、市場のダイナミクスに大きな影響を与えています。2023年、これらの企業は好調な収益を示し、コンテンツ獲得、ユーザー獲得戦略、世界展開への継続的な投資により、市場成長の重要な貢献者と位置づけられています。AVOD市場が2024年から2032年までの予測期間に進むにつれて、これらの業界リーダーは優位性を維持し、市場の将来形成に極めて重要な役割を果たすと予想されます。

目次

第1章 序文

  • レポート内容
    • 報告書の目的
    • 対象者
    • 主な提供商品
  • 市場セグメンテーション
  • 調査手法
    • フェーズⅠ-二次調査
    • フェーズⅡ-一次調査
    • フェーズⅢ-有識者レビュー
    • 前提条件
    • 採用したアプローチ

第2章 エグゼクティブサマリー

第3章 広告ベースビデオオンデマンド市場：競合分析

  • 主要ベンダーの市場での位置付け
  • ベンダーが採用する戦略
  • 主要な産業戦略
  • ティア分析：2023 vs 2032

第4章 広告ベースビデオオンデマンド市場：マクロ分析と市場力学

  • イントロダクション
  • 世界の広告ベースビデオオンデマンド市場金額 2022-2032
  • 市場力学
    • 市場促進要因
    • 市場抑制要因
    • 主な課題
    • 主な機会
  • 促進要因と抑制要因の影響分析
  • シーソー分析
  • ポーターのファイブフォースモデル
    • サプライヤーパワー
    • バイヤーパワー
    • 代替品の脅威
    • 新規参入業者の脅威
    • 競争企業間の敵対関係
  • PESTEL分析
    • 政治的情勢
    • 経済情勢
    • テクノロジーの情勢
    • 法的情勢
    • 社会的情勢

第5章 広告ベースビデオオンデマンド市場：広告挿入位置別 2022-2032

  • 市場概要
  • 成長・収益分析：2023 vs 2032
  • 数量と価格の分析2022-2032
  • 市場セグメンテーション
    • プレロール
    • ミッドロール
    • ポストロール

第6章 広告ベースビデオオンデマンド市場：デバイス別 2022-2032

  • 市場概要
  • 成長・収益分析：2023 vs 2032
  • 数量と価格の分析2022-2032
  • 市場セグメンテーション
    • ラップトップおよびタブレット PC
    • 携帯
    • コンソール
    • テレビ

第7章 広告ベースビデオオンデマンド市場：企業規模別 2022-2032

  • 市場概要
  • 成長・収益分析：2023 vs 2032
  • 数量と価格の分析2022-2032
  • 市場セグメンテーション
    • 中小企業（SME）
    • 大企業

第8章 広告ベースビデオオンデマンド市場：業界別 2022-2032

  • 市場概要
  • 成長・収益分析：2023 vs 2032
  • 数量と価格の分析2022-2032
  • 市場セグメンテーション
    • メディアとエンターテイメント
    • BFSI
    • 教育
    • 小売および消費財
    • IT＆テレコム
    • ヘルスケア
    • その他

第9章 北米の広告ベースビデオオンデマンド市場 2022-2032

  • 市場概要
  • 広告ベースビデオオンデマンド市場：広告挿入位置別 2022-2032
  • 広告ベースビデオオンデマンド市場：デバイス別 2022-2032
  • 広告ベースビデオオンデマンド市場：企業規模別 2022-2032
  • 広告ベースビデオオンデマンド市場：業界別 2022-2032
  • 広告ベースビデオオンデマンド市場：地域別 2022-2032
    • 北米
      • 米国
      • カナダ
      • その他北米地域

第10章 英国と欧州連合の広告ベースビデオオンデマンド市場 2022-2032

  • 市場概要
  • 広告ベースビデオオンデマンド市場：広告挿入位置別 2022-2032
  • 広告ベースビデオオンデマンド市場：デバイス別 2022-2032
  • 広告ベースビデオオンデマンド市場：企業規模別 2022-2032
  • 広告ベースビデオオンデマンド市場：業界別 2022-2032
  • 広告ベースビデオオンデマンド市場：地域別 2022-2032
    • 英国と欧州連合
      • 英国
      • ドイツ
      • スペイン
      • イタリア
      • フランス
      • その他欧州地域

第11章 アジア太平洋の広告ベースビデオオンデマンド市場 2022-2032

  • 市場概要
  • 広告ベースビデオオンデマンド市場：広告挿入位置別 2022-2032
  • 広告ベースビデオオンデマンド市場：デバイス別 2022-2032
  • 広告ベースビデオオンデマンド市場：企業規模別 2022-2032
  • 広告ベースビデオオンデマンド市場：業界別 2022-2032
  • 広告ベースビデオオンデマンド市場：地域別 2022-2032
    • アジア太平洋
      • 中国
      • 日本
      • インド
      • オーストラリア
      • 韓国
      • その他アジア太平洋地域

第12章 ラテンアメリカの広告ベースビデオオンデマンド市場 2022-2032

  • 市場概要
  • 広告ベースビデオオンデマンド市場：広告挿入位置別 2022-2032
  • 広告ベースビデオオンデマンド市場：デバイス別 2022-2032
  • 広告ベースビデオオンデマンド市場：企業規模別 2022-2032
  • 広告ベースビデオオンデマンド市場：業界別 2022-2032
  • 広告ベースビデオオンデマンド市場：地域別 2022-2032
    • ラテンアメリカ
      • ブラジル
      • メキシコ
      • その他ラテンアメリカ地域

第13章 中東・アフリカの広告ベースビデオオンデマンド市場 2022-2032

  • 市場概要
  • 広告ベースビデオオンデマンド市場：広告挿入位置別 2022-2032
  • 広告ベースビデオオンデマンド市場：デバイス別 2022-2032
  • 広告ベースビデオオンデマンド市場：企業規模別 2022-2032
  • 広告ベースビデオオンデマンド市場：業界別 2022-2032
  • 広告ベースビデオオンデマンド市場：地域別 2022-2032
    • 中東・アフリカ
      • GCC
      • アフリカ
      • その他中東・アフリカ地域

第14章 企業プロファイル

  • YouTube
  • Hulu
  • Roku
  • Facebook
  • IBM
  • Vimeo
  • Brightcove
  • Vidyard
  • Kaltura
  • Dailymotion
  • Vdocipher
  • SymphonyAI Media
  • Muvi
  • Dacast
  • その他の主要企業
図表

List of Tables

  • TABLE 1 Global Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 2 Global Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 3 Global Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 4 Global Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 5 North America Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 6 North America Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 7 North America Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 8 North America Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 9 U.S. Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 10 U.S. Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 11 U.S. Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 12 U.S. Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 13 Canada Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 14 Canada Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 15 Canada Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 16 Canada Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 17 Rest of North America Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 18 Rest of North America Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 19 Rest of North America Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 20 Rest of North America Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 21 UK and European Union Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 22 UK and European Union Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 23 UK and European Union Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 24 UK and European Union Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 25 UK Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 26 UK Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 27 UK Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 28 UK Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 29 Germany Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 30 Germany Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 31 Germany Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 32 Germany Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 33 Spain Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 34 Spain Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 35 Spain Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 36 Spain Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 37 Italy Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 38 Italy Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 39 Italy Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 40 Italy Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 41 France Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 42 France Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 43 France Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 44 France Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 45 Rest of Europe Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 46 Rest of Europe Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 47 Rest of Europe Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 48 Rest of Europe Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 49 Asia Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 50 Asia Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 51 Asia Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 52 Asia Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 53 China Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 54 China Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 55 China Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 56 China Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 57 Japan Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 58 Japan Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 59 Japan Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 60 Japan Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 61 India Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 62 India Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 63 India Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 64 India Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 65 Australia Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 66 Australia Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 67 Australia Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 68 Australia Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 69 South Korea Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 70 South Korea Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 71 South Korea Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 72 South Korea Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 73 Latin America Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 74 Latin America Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 75 Latin America Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 76 Latin America Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 77 Brazil Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 78 Brazil Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 79 Brazil Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 80 Brazil Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 81 Mexico Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 82 Mexico Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 83 Mexico Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 84 Mexico Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 85 Rest of Latin America Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 86 Rest of Latin America Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 87 Rest of Latin America Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 88 Rest of Latin America Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 89 Middle East and Africa Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 90 Middle East and Africa Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 91 Middle East and Africa Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 92 Middle East and Africa Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 93 GCC Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 94 GCC Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 95 GCC Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 96 GCC Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 97 Africa Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 98 Africa Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 99 Africa Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 100 Africa Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)
  • TABLE 101 Rest of Middle East and Africa Advertising-Based Video On Demand Market By Advertisement Position, 2022-2032, USD (Million)
  • TABLE 102 Rest of Middle East and Africa Advertising-Based Video On Demand Market By Device, 2022-2032, USD (Million)
  • TABLE 103 Rest of Middle East and Africa Advertising-Based Video On Demand Market By Enterprise Size, 2022-2032, USD (Million)
  • TABLE 104 Rest of Middle East and Africa Advertising-Based Video On Demand Market By Industry Vertical, 2022-2032, USD (Million)

List of Figures

  • FIG. 1 Global Advertising-Based Video On Demand Market: Market Coverage
  • FIG. 2 Research Methodology and Data Sources
  • FIG. 3 Market Size Estimation - Top Down & Bottom-Up Approach
  • FIG. 4 Global Advertising-Based Video On Demand Market: Quality Assurance
  • FIG. 5 Global Advertising-Based Video On Demand Market, By Advertisement Position, 2023
  • FIG. 6 Global Advertising-Based Video On Demand Market, By Device, 2023
  • FIG. 7 Global Advertising-Based Video On Demand Market, By Enterprise Size, 2023
  • FIG. 8 Global Advertising-Based Video On Demand Market, By Industry Vertical, 2023
  • FIG. 9 Global Advertising-Based Video On Demand Market, By Geography, 2023
  • FIG. 10 Market Geographical Opportunity Matrix - Global Advertising-Based Video On Demand Market, 2023

FIG. 11Market Positioning of Key Advertising-Based Video On Demand Market Players, 2023

FIG. 12Global Advertising-Based Video On Demand Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032

  • FIG. 13 Global Advertising-Based Video On Demand Market, By Advertisement Position, 2023 Vs 2032, %
  • FIG. 14 Global Advertising-Based Video On Demand Market, By Device, 2023 Vs 2032, %
  • FIG. 15 Global Advertising-Based Video On Demand Market, By Enterprise Size, 2023 Vs 2032, %
  • FIG. 16 Global Advertising-Based Video On Demand Market, By Industry Vertical, 2023 Vs 2032, %
  • FIG. 17 U.S. Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 18 Canada Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 19 Rest of North America Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 20 UK Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 21 Germany Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 22 Spain Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 23 Italy Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 24 France Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 25 Rest of Europe Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 26 China Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 27 Japan Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 28 India Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 29 Australia Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 30 South Korea Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 31 Rest of Asia Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 32 Brazil Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 33 Mexico Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 34 Rest of Latin America Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 35 GCC Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 36 Africa Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
  • FIG. 37 Rest of Middle East and Africa Advertising-Based Video On Demand Market (US$ Million), 2022 - 2032
目次
Product Code: 140071-01-24

The advertising-based video on demand (AVOD) market is a dynamic segment within the digital entertainment landscape, witnessing significant growth and evolution. The AVOD market is expected to grow at a CAGR of 29.2% during the forecast period of 2024 to 2032, driven by key drivers such as the rising trend of digital content consumption, the adoption of AVOD by content creators and publishers, and the global expansion of AVOD platforms. However, the challenge of ad fatigue and user experience concerns poses a significant restraint that requires careful consideration. The nuanced segmentation of the market by advertisement position, device, and geographic region provides insights into the dynamic strategies and preferences shaping the AVOD landscape. Geographically, the Asia-Pacific region emerges as a key driver, reflecting the region's rapid digitalization and the popularity of AVOD services. In the competitive landscape, top players play a pivotal role, leveraging their extensive content libraries and strategic initiatives to maintain market dominance.

Rising Digital Content Consumption: Fueling Demand for advertising-based video on demand (AVOD)

The AVOD market is driven by the surging popularity of digital content consumption. Evidence includes the exponential increase in online video viewership across platforms, with users increasingly preferring on-demand access to a diverse range of content. This driver is underscored by the shift from traditional linear TV to digital streaming platforms, as evidenced by the growing number of subscribers to AVOD services. The market has experienced a paradigm shift in consumer behavior, with viewers seeking personalized and ad-supported content, creating lucrative opportunities for AVOD platforms. As evidenced by the substantial increase in user engagement and the number of hours spent on AVOD services, the rising trend of digital content consumption is a primary driver shaping the market's trajectory.

Adoption of AVOD by Content Creators and Publishers: Monetizing Digital Content through Advertising

The AVOD market is propelled by the widespread adoption of AVOD models by content creators and publishers. Evidence includes the strategic partnerships between content creators and AVOD platforms to monetize content through targeted advertising. This driver is emphasized by the increasing number of content creators opting for ad-supported models to reach a wider audience and generate revenue through advertisements. As evidenced by the success stories of content creators who have effectively leveraged AVOD platforms, adopting AVOD as a monetization strategy has become a mainstream trend in the digital content ecosystem. The collaborative efforts between content creators and AVOD platforms are driving the market's growth, providing consumers with free access to premium content supported by targeted advertisements.

Global Expansion of AVOD Platforms: Tapping into International Markets for Growth

The AVOD market is experiencing robust growth due to the global expansion of AVOD platforms. Evidence includes AVOD services extending their reach to international markets, and capitalizing on the growing demand for ad-supported content worldwide. This driver is highlighted by the strategic localization of content and advertisements to cater to diverse cultural preferences, expanding the user base beyond domestic boundaries. As evidenced by the increasing partnerships and collaborations between AVOD platforms and content creators from different regions, the global expansion of AVOD is a key driver influencing market dynamics. The ability of AVOD platforms to offer region-specific content and advertisements contributes to their success in penetrating and thriving in new markets.

Ad Fatigue and User Experience Concerns: Balancing Revenue Generation with User Satisfaction

A notable restraint in the AVOD market is the challenge of ad fatigue and user experience concerns. Evidence includes the potential negative impact of excessive advertisements on user satisfaction and engagement, leading to a decline in the overall viewing experience. This restraint is emphasized by user preferences for a seamless and uninterrupted content-watching experience, raising concerns about the balance between revenue generation through ads and ensuring a positive user experience. As evidenced by user feedback and surveys indicating dissatisfaction with intrusive or repetitive advertisements, addressing ad fatigue and user experience concerns is crucial for AVOD platforms to retain and attract a loyal user base.

By Advertisement Position: Mid-roll Advertisements Dominate the Market

In 2023, the AVOD market showcased substantial revenue from Mid-roll advertisements, positioned during the middle of content consumption. Simultaneously, Pre-roll advertisements exhibited the highest CAGR during the forecast period from 2024 to 2032, indicative of the growing preference for ads preceding the main content. This nuanced segmentation illustrates the dynamic nature of ad positioning strategies, with Mid-roll ads catering to user engagement during content consumption and Pre-roll ads gaining traction for capturing immediate attention.

By Device: Mobile Device Segment Dominates the Market

The AVOD market demonstrated significant revenue from Mobile devices in 2023, reflecting the increasing trend of content consumption on smartphones. Simultaneously, TV devices exhibited the highest CAGR during the forecast period, signifying the growing adoption of smart TVs and connected devices for AVOD services. This comprehensive segmentation highlights the diverse platforms through which users access AVOD content, with Mobile devices dominating in terms of revenue and TV devices driving the highest growth.

APAC Remains the Global Leader

Geographically, the AVOD market exhibited dynamic trends in 2023, with the Asia-Pacific region leading in both revenue generation and the highest CAGR. This reflects the region's significant contribution to the global AVOD landscape, driven by the increasing digitalization of entertainment and the availability of affordable smartphones. North America also contributed significantly to revenue, driven by a mature digital content ecosystem and a large base of digital consumers. Europe, while demonstrating a robust market, experienced a slightly lower CAGR, indicative of the mature nature of the market in the region. This geographic segmentation underscores the global nature of the AVOD market, with different regions playing distinct roles in shaping its trajectory.

Market Competition to Intensify during the Forecast Period

In the competitive landscape, top players such as YouTube, Hulu, Roku, Facebook, IBM, Vimeo, Brightcove, Vidyard, Kaltura, Dailymotion, Vdocipher, SymphonyAI Media, Muvi, and Dacast are instrumental in steering the AVOD market. These industry leaders, with their extensive content libraries, user-friendly interfaces, and strategic partnerships, have significantly influenced market dynamics. In 2023, these companies demonstrated strong revenues, and their continued investments in content acquisition, user engagement strategies, and global expansion position them as key contributors to the market's growth. As the AVOD market progresses into the forecast period from 2024 to 2032, these industry leaders are expected to maintain their dominance and play a pivotal role in shaping the market's future.

Historical & Forecast Period

This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofAdvertising-Based Video On Demand market are as follows:

  • Research and development budgets of manufacturers and government spending
  • Revenues of key companies in the market segment
  • Number of end users and consumption volume, price and value.

Geographical revenues generate by countries considered in the report:

Micro and macro environment factors that are currently influencing the Advertising-Based Video On Demand market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Market Segmentation

Advertisement Position

    • Pre-roll
    • Mid-roll
    • Post-roll

Device

    • Laptops & Tablet PCs
    • Mobile
    • Console
    • TV

Enterprise Size

    • Small & Medium Enterprise (SME)
    • Large Enterprise

Industry Vertical

    • Media & Entertainment
    • BFSI
    • Education
    • Retail & Consumer Goods
    • IT & Telecom
    • Healthcare
    • Others

Region Segment (2021-2031; US$ Million)

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • UK and European Union
    • UK
    • Germany
    • Spain
    • Italy
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • GCC
    • Africa
    • Rest of Middle East and Africa

Key questions answered in this report:

  • What are the key micro and macro environmental factors that are impacting the growth of Advertising-Based Video On Demand market?
  • What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
  • Estimated forecast and market projections up to 2031.
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which market segment holds a larger market share and why?
  • Are low and middle-income economies investing in the Advertising-Based Video On Demand market?
  • Which is the largest regional market for Advertising-Based Video On Demand market?
  • What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
  • Which are the key trends driving Advertising-Based Video On Demand market growth?
  • Who are the key competitors and what are their key strategies to enhance their market presence in the Advertising-Based Video On Demand market worldwide?

Table of Contents

1. Preface

  • 1.1. Report Description
    • 1.1.1. Purpose of the Report
    • 1.1.2. Target Audience
    • 1.1.3. Key Offerings
  • 1.2. Market Segmentation
  • 1.3. Research Methodology
    • 1.3.1. Phase I - Secondary Research
    • 1.3.2. Phase II - Primary Research
    • 1.3.3. Phase III - Expert Panel Review
    • 1.3.4. Assumptions
    • 1.3.5. Approach Adopted

2. Executive Summary

  • 2.1. Market Snapshot: Global Advertising-Based Video On Demand Market
  • 2.2. Global Advertising-Based Video On Demand Market, By Advertisement Position, 2023 (US$ Million)
  • 2.3. Global Advertising-Based Video On Demand Market, By Device, 2023 (US$ Million)
  • 2.4. Global Advertising-Based Video On Demand Market, By Enterprise Size, 2023 (US$ Million)
  • 2.5. Global Advertising-Based Video On Demand Market, By Industry Vertical, 2023 (US$ Million)
  • 2.6. Global Advertising-Based Video On Demand Market, By Geography, 2023 (US$ Million)
  • 2.7. Attractive Investment Proposition by Geography, 2023

3. Advertising-Based Video On Demand Market: Competitive Analysis

  • 3.1. Market Positioning of Key Advertising-Based Video On Demand Market Vendors
  • 3.2. Strategies Adopted by Advertising-Based Video On Demand Market Vendors
  • 3.3. Key Industry Strategies
  • 3.4. Tier Analysis 2023 Versus 2032

4. Advertising-Based Video On Demand Market: Macro Analysis & Market Dynamics

  • 4.1. Introduction
  • 4.2. Global Advertising-Based Video On Demand Market Value, 2022 - 2032, (US$ Million)
  • 4.3. Market Dynamics
    • 4.3.1. Market Drivers
    • 4.3.2. Market Restraints
    • 4.3.3. Key Challenges
    • 4.3.4. Key Opportunities
  • 4.4. Impact Analysis of Drivers and Restraints
  • 4.5. See-Saw Analysis
  • 4.6. Porter's Five Force Model
    • 4.6.1. Supplier Power
    • 4.6.2. Buyer Power
    • 4.6.3. Threat Of Substitutes
    • 4.6.4. Threat Of New Entrants
    • 4.6.5. Competitive Rivalry
  • 4.7. PESTEL Analysis
    • 4.7.1. Political Landscape
    • 4.7.2. Economic Landscape
    • 4.7.3. Technology Landscape
    • 4.7.4. Legal Landscape
    • 4.7.5. Social Landscape

5. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)

  • 5.1. Market Overview
  • 5.2. Growth & Revenue Analysis: 2023 Versus 2032
  • 5.3. Volume and Pricing Analysis, 2022-2032
  • 5.4. Market Segmentation
    • 5.4.1. Pre-roll
    • 5.4.2. Mid-roll
    • 5.4.3. Post-roll

6. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)

  • 6.1. Market Overview
  • 6.2. Growth & Revenue Analysis: 2023 Versus 2032
  • 6.3. Volume and Pricing Analysis, 2022-2032
  • 6.4. Market Segmentation
    • 6.4.1. Laptops & Tablet PCs
    • 6.4.2. Mobile
    • 6.4.3. Console
    • 6.4.4. TV

7. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)

  • 7.1. Market Overview
  • 7.2. Growth & Revenue Analysis: 2023 Versus 2032
  • 7.3. Volume and Pricing Analysis, 2022-2032
  • 7.4. Market Segmentation
    • 7.4.1. Small & Medium Enterprise (SME)
    • 7.4.2. Large Enterprise

8. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)

  • 8.1. Market Overview
  • 8.2. Growth & Revenue Analysis: 2023 Versus 2032
  • 8.3. Volume and Pricing Analysis, 2022-2032
  • 8.4. Market Segmentation
    • 8.4.1. Media & Entertainment
    • 8.4.2. BFSI
    • 8.4.3. Education
    • 8.4.4. Retail & Consumer Goods
    • 8.4.5. IT & Telecom
    • 8.4.6. Healthcare
    • 8.4.7. Others

9. North America Advertising-Based Video On Demand Market, 2022-2032, USD (Million)

  • 9.1. Market Overview
  • 9.2. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
  • 9.3. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
  • 9.4. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
  • 9.5. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
  • 9.6.Advertising-Based Video On Demand Market: By Region, 2022-2032, USD (Million)
    • 9.6.1.North America
      • 9.6.1.1. U.S.
        • 9.6.1.1.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 9.6.1.1.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 9.6.1.1.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 9.6.1.1.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
      • 9.6.1.2. Canada
        • 9.6.1.2.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 9.6.1.2.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 9.6.1.2.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 9.6.1.2.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
      • 9.6.1.3. Rest of North America
        • 9.6.1.3.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 9.6.1.3.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 9.6.1.3.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 9.6.1.3.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)

10. UK and European Union Advertising-Based Video On Demand Market, 2022-2032, USD (Million)

  • 10.1. Market Overview
  • 10.2. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
  • 10.3. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
  • 10.4. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
  • 10.5. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
  • 10.6.Advertising-Based Video On Demand Market: By Region, 2022-2032, USD (Million)
    • 10.6.1.UK and European Union
      • 10.6.1.1. UK
        • 10.6.1.1.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 10.6.1.1.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 10.6.1.1.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 10.6.1.1.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
      • 10.6.1.2. Germany
        • 10.6.1.2.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 10.6.1.2.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 10.6.1.2.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 10.6.1.2.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
      • 10.6.1.3. Spain
        • 10.6.1.3.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 10.6.1.3.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 10.6.1.3.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 10.6.1.3.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
      • 10.6.1.4. Italy
        • 10.6.1.4.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 10.6.1.4.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 10.6.1.4.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 10.6.1.4.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
      • 10.6.1.5. France
        • 10.6.1.5.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 10.6.1.5.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 10.6.1.5.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 10.6.1.5.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
      • 10.6.1.6. Rest of Europe
        • 10.6.1.6.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 10.6.1.6.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 10.6.1.6.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 10.6.1.6.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)

11. Asia Pacific Advertising-Based Video On Demand Market, 2022-2032, USD (Million)

  • 11.1. Market Overview
  • 11.2. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
  • 11.3. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
  • 11.4. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
  • 11.5. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
  • 11.6.Advertising-Based Video On Demand Market: By Region, 2022-2032, USD (Million)
    • 11.6.1.Asia Pacific
      • 11.6.1.1. China
        • 11.6.1.1.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 11.6.1.1.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 11.6.1.1.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 11.6.1.1.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
      • 11.6.1.2. Japan
        • 11.6.1.2.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 11.6.1.2.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 11.6.1.2.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 11.6.1.2.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
      • 11.6.1.3. India
        • 11.6.1.3.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 11.6.1.3.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 11.6.1.3.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 11.6.1.3.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
      • 11.6.1.4. Australia
        • 11.6.1.4.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 11.6.1.4.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 11.6.1.4.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 11.6.1.4.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
      • 11.6.1.5. South Korea
        • 11.6.1.5.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 11.6.1.5.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 11.6.1.5.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 11.6.1.5.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
      • 11.6.1.6. Rest of Asia Pacific
        • 11.6.1.6.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 11.6.1.6.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 11.6.1.6.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 11.6.1.6.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)

12. Latin America Advertising-Based Video On Demand Market, 2022-2032, USD (Million)

  • 12.1. Market Overview
  • 12.2. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
  • 12.3. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
  • 12.4. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
  • 12.5. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
  • 12.6.Advertising-Based Video On Demand Market: By Region, 2022-2032, USD (Million)
    • 12.6.1.Latin America
      • 12.6.1.1. Brazil
        • 12.6.1.1.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 12.6.1.1.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 12.6.1.1.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 12.6.1.1.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
      • 12.6.1.2. Mexico
        • 12.6.1.2.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 12.6.1.2.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 12.6.1.2.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 12.6.1.2.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
      • 12.6.1.3. Rest of Latin America
        • 12.6.1.3.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 12.6.1.3.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 12.6.1.3.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 12.6.1.3.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)

13. Middle East and Africa Advertising-Based Video On Demand Market, 2022-2032, USD (Million)

  • 13.1. Market Overview
  • 13.2. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
  • 13.3. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
  • 13.4. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
  • 13.5. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
  • 13.6.Advertising-Based Video On Demand Market: By Region, 2022-2032, USD (Million)
    • 13.6.1.Middle East and Africa
      • 13.6.1.1. GCC
        • 13.6.1.1.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 13.6.1.1.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 13.6.1.1.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 13.6.1.1.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
      • 13.6.1.2. Africa
        • 13.6.1.2.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 13.6.1.2.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 13.6.1.2.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 13.6.1.2.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
      • 13.6.1.3. Rest of Middle East and Africa
        • 13.6.1.3.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
        • 13.6.1.3.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
        • 13.6.1.3.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
        • 13.6.1.3.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)

14. Company Profile

  • 14.1. YouTube
    • 14.1.1. Company Overview
    • 14.1.2. Financial Performance
    • 14.1.3. Product Portfolio
    • 14.1.4. Strategic Initiatives
  • 14.2. Hulu
    • 14.2.1. Company Overview
    • 14.2.2. Financial Performance
    • 14.2.3. Product Portfolio
    • 14.2.4. Strategic Initiatives
  • 14.3. Roku
    • 14.3.1. Company Overview
    • 14.3.2. Financial Performance
    • 14.3.3. Product Portfolio
    • 14.3.4. Strategic Initiatives
  • 14.4. Facebook
    • 14.4.1. Company Overview
    • 14.4.2. Financial Performance
    • 14.4.3. Product Portfolio
    • 14.4.4. Strategic Initiatives
  • 14.5. IBM
    • 14.5.1. Company Overview
    • 14.5.2. Financial Performance
    • 14.5.3. Product Portfolio
    • 14.5.4. Strategic Initiatives
  • 14.6. Vimeo
    • 14.6.1. Company Overview
    • 14.6.2. Financial Performance
    • 14.6.3. Product Portfolio
    • 14.6.4. Strategic Initiatives
  • 14.7. Brightcove
    • 14.7.1. Company Overview
    • 14.7.2. Financial Performance
    • 14.7.3. Product Portfolio
    • 14.7.4. Strategic Initiatives
  • 14.8. Vidyard
    • 14.8.1. Company Overview
    • 14.8.2. Financial Performance
    • 14.8.3. Product Portfolio
    • 14.8.4. Strategic Initiatives
  • 14.9. Kaltura
    • 14.9.1. Company Overview
    • 14.9.2. Financial Performance
    • 14.9.3. Product Portfolio
    • 14.9.4. Strategic Initiatives
  • 14.10. Dailymotion
    • 14.10.1. Company Overview
    • 14.10.2. Financial Performance
    • 14.10.3. Product Portfolio
    • 14.10.4. Strategic Initiatives
  • 14.11. Vdocipher
    • 14.11.1. Company Overview
    • 14.11.2. Financial Performance
    • 14.11.3. Product Portfolio
    • 14.11.4. Strategic Initiatives
  • 14.12. SymphonyAI Media
    • 14.12.1. Company Overview
    • 14.12.2. Financial Performance
    • 14.12.3. Product Portfolio
    • 14.12.4. Strategic Initiatives
  • 14.13. Muvi
    • 14.13.1. Company Overview
    • 14.13.2. Financial Performance
    • 14.13.3. Product Portfolio
    • 14.13.4. Strategic Initiatives
  • 14.14. Dacast
    • 14.14.1. Company Overview
    • 14.14.2. Financial Performance
    • 14.14.3. Product Portfolio
    • 14.14.4. Strategic Initiatives
  • 14.15. Other Notable Players
    • 14.15.1. Company Overview
    • 14.15.2. Financial Performance
    • 14.15.3. Product Portfolio
    • 14.15.4. Strategic Initiatives