市場調査レポート
商品コード
1215760
ミールキット宅配サービス市場2022-2028Meal Kit Delivery Services Market 2022-2028 |
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ミールキット宅配サービス市場2022-2028 |
出版日: 2023年01月15日
発行: Orion Market Research
ページ情報: 英文
納期: 2~3営業日
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ミールキット宅配サービスの世界市場は、予測期間中に8.1%というかなりのCAGRで成長すると予想されています。ミレニアル世代、特に学生の間で家庭料理への嗜好が高まっていることが、ミールキット宅配サービス市場の成長に大きく寄与している要因です。このような嗜好の高まりは、テイクアウトや宅配サービスと比較して、手作りの食事が持つ利点によるものです。手作りの食事は、時間とお金を節約し、食品の無駄を減らすことができるため、より経済的です。ミールキットは、特定の人数を養うために必要な食材の正確な量が付属しているので、食品の無駄を排除します。これらの利点に起因して、市場プレーヤーは、迅速かつ簡単にベジタリアン、低カロリーダイエットのミールキットサービスを追加することによって、そのサービスを拡大しています。例えば、2021年3月、SodexoはHelloFreshとの提携を発表し、米国の300以上の大学の学生にHelloFreshとEveryPlateのミールキットの配達を提供することを発表しました。SodexoのBiteUアプリを通じて、学生は豊富な週替わりメニューからミールキットを事前選択、注文、予約して配達することができます。EveryPlateでは、シェフが監修したベジタリアンメニューやグルメメニューなど、常に変化するメニューを提供しています。ミールキットは、新鮮で計量済みの食材、ステップバイステップの説明書、30分以内に夕食を作るのに必要な道具一式とともに届きます。
ミールキット宅配サービスの世界市場は、提供サービス、サービス、食事の種類、プラットフォームに基づいて区分されています。提供方法に基づいて、市場は加熱して食べる、調理して食べるに区分されます。サービスに基づいて、市場は単一、および複数に細分化されます。食事のタイプに基づき、市場はビーガン、ベジタリアン、ノンベジタリアンに区分されます。さらに、プラットフォームに基づいて、市場はオンラインプラットフォームとオフラインプラットフォームに分類されます。食事タイプのうち、ヴィーガン・セグメントは予測期間中にかなりの速度で成長すると予想されています。世界中でビーガン人口が増加しているため、同セグメントは急速に成長すると予想されます。乳糖不耐症や様々な食物アレルギーの増加による消費者の嗜好の変化が、ビーガンや植物由来の食品に傾倒させています。このように、健康やダイエットに関心の高い人々の間でビーガン食品の消費が増加していることは、ビーガン食を含む食事の提供を拡大するよう市場プレイヤーを促しています。例えば、2021年7月、ハローフレッシュは、Fenn Foodsとの新たな提携を通じて、オーストラリアでビーガン向けの提供を拡大すると発表しました。Fenn Foodsは、カーボンニュートラル認証を受けた植物由来のミンチであるvEEFを供給する予定です。Hello Fresh社は、Fenn Foods社の植物性ミンチを「Chilli Cin Carne」レシピの材料として利用する予定です。Hello Freshの動きは、植物由来の選択肢に対する需要の高まりを裏付けるものであり、他の食事宅配サービスにとっての標準となるものです。
ミールキット宅配サービスの世界市場は、地域的には、北米、欧州、アジア太平洋地域、その他の地域に区分されます。欧州は、この地域におけるビーガン食品の需要の高まりにより、世界のミールキット宅配サービス市場でかなりのシェアを占めると予想されます。The Vegan Societyの委託を受けたIpsos Moriの2019年の調査によると、英国では、2014年に15万人、0.25%だったビーガン人口が、2019年には60万人、1.16%に増加しました。健康上の利点から、思いやりのあるライフスタイルを選ぶ人が増え、ヴィーガンの商品も増えています。このようにヴィーガンや植物由来の食品への需要が高まっていることが、欧州におけるヴィーガンミールキット宅配サービスの成長を後押ししています。
Title:Global Meal Kit Delivery Services Market Size, Share & Trends Analysis Report by Offering (Heat & Eat, and Cook & Eat), by Service (Single and Multiple), by Meal Type (Vegan, Vegetarian, and Non-vegetarian), and by Platform (Online Platform and Offline Platform) Forecast Period (2022-2028).
The global meal kit delivery services market is anticipated to grow at a considerable CAGR of 8.1% during the forecast period. The growing preference for home-cooked food among millennials especially among students is a major factor contributing to the growth of the meal kit delivery services market. This increasing preference is attributed due to the benefits of homemade meals in comparison with takeouts and home delivery services. Homemade meals are more economical as it saves time and money and reduces food wastage. Meal kits eliminate food wastage as they come with the exact amount of ingredients required to feed a specific number of people. Attributing to these aforementioned benefits, market players are expanding their services by adding quick and easy vegetarian, low-calorie diet meal kit services. For instance, in March 2021, Sodexo announced a partnership with HelloFresh to offer delivery of HelloFresh and EveryPlate meal kits to students at more than 300 US colleges and universities. Through Sodexo's BiteU app, students can pre-select, order, and schedule meal kits for delivery from an extensive rotating weekly menu. EveryPlate offers an ever-changing menu of chef-curated recipes with vegetarian and gourmet options. Meal kits arrive with fresh, pre-measured ingredients, step-by-step instructions, and all the necessary tools to get dinner together in 30 minutes or less.
The global meal kit delivery services market is segmented based on the offering, service, meal type, and platform. Based on the offering, the market is segmented into heat & eat, and cook & eat. Based on the service, the market is sub-segmented into single, and multiple. Based on meal type, the market is segmented into vegan, vegetarian and non-vegetarian. Further, based on the platform the market is categorized into the online platform and offline platform. Among the meal type, the vegan segment is anticipated to grow at a considerable rate over the forecast period. Due to the increasing vegan population across the globe, the segment is anticipated to grow rapidly. Changing consumer preferences due to the growing prevalence of lactose intolerance and various food allergies is inclining them towards vegan and plant-based food. This increasing consumption of vegan food among health and diet-conscious people is encouraging market players to expand their meal offerings to include vegan meals. For instance, in July 2021, Hello Fresh announced that it is expanding its vegan offerings in Australia through a new partnership with Fenn Foods. Fenn Foods will be supplying vEEF, its carbon neutral certified, plant-based mince. Hello Fresh will be utilizing the plant-based meat from Fenn Foods as an ingredient in their 'Chilli Cin Carne' recipe. The move by Hello Fresh confirms the rising demand for plant-based options, along with setting the standard for other meal delivery services.
Geographically, the global meal kit delivery services market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. Europe is anticipated to hold a considerable share in the global meal kit delivery services market owing to the growing demand for vegan food products in this region. According to a 2019 survey by Ipsos Mori, commissioned by The Vegan Society, in Great Britain, there has been an increase in the vegan population from 150,000 or 0.25% in 2014 to 600,000 vegans or 1.16% in 2019. More people are opting for a compassionate lifestyle and more vegan offerings due to health benefits. This increasing demand for vegan and plant-based food is fueling the growth of vegan meal kit delivery services in Europe.
The major companies serving the global meal kit delivery services market include Blue Apron, LLC, Freshly Inc., Fresh Prep Foods Inc., Grocery Delivery E-Services USA, INC. dba HelloFresh, The Kroger Co., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in 2021, meal kit delivery operator HelloFresh introduced a new format with the launch of HelloFresh Market, an online store offering a range of new meal add-ons. The new options include ready-to-heat meals, snacks, desserts, sides, and much more across the US.
Research Methodology
The market study of the global meal kit delivery services market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of the market size, and intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: