市場調査レポート
商品コード
1215720
オンラインリーディングプラットフォーム市場2022-2028Online Reading Platform Market 2022-2028 |
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オンラインリーディングプラットフォーム市場2022-2028 |
出版日: 2023年01月14日
発行: Orion Market Research
ページ情報: 英文
納期: 2~3営業日
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オンラインリーディングプラットフォームの世界市場は、予測期間中に8.9%という大幅なCAGRで成長すると予想されています。市場を押し上げる要因の1つは、ペーパーバックやハードカバーの書籍に比べて電子書籍の価格が低いことです。ペーパーバックやハードカバーの書籍は、何百ページもの印刷、製本、包装、生産から小売店への移動などが必要なため、多くのコストがかかり、利益も少なくなります。しかし、電子書籍は簡単にダウンロードできるため、ペーパーバックよりはるかに安価です。また、電子書籍は紙を必要としないため、環境にも優しい選択肢です。例えば、2021年5月、Koboは、2021年3月の電子書籍の消費量が前年比60%増になったと発表しました。また、Koboの電子書籍リーダーの利用は、前年のデータと比較して61%増加しています。
世界のオンラインリーディングプラットフォーム市場は、アプリケーション、展開モード、サブスクリプションタイプに基づいてセグメント化されています。アプリケーションに基づき、市場は個人向けと商用に区分されます。展開モードに基づけば、市場はクラウドベースとウェブサイトベースに細分化されます。サブスクリプションの種類によって、市場はワンタイムライセンス、年間ライセンス、四半期ライセンス、月間ライセンスに細分化されます。展開モードのうち、クラウドベースのセグメントは、世界中でクラウドベースのプラットフォームが急速に採用されていることから、予測期間中に市場で成長すると予想されます。クラウドモデルの導入には、柔軟性や拡張性など、いくつかの利点があります。また、データセンターの維持費を最小限に抑え、データストレージのコストを削減することで、長期的なコスト削減も実現できます。
地域的には、世界のオンラインリーディングプラットフォーム市場は、北米、欧州、アジア太平洋地域、その他の地域に区分されます。アジア太平洋地域は、手頃な料金でインターネット接続が可能なスマートフォンの普及が進んでいることから、予測期間中に市場が大きく成長すると予想されます。このため、同地域ではオンライン教育システムが増加し、COVID-19で飛躍的な成長を遂げています。UNICEFレポート2020によると、東南アジア諸国の90%以上がパンデミックに対応するために何らかの形で遠隔学習政策を実施しているとのことです。
Title:Global Online Reading Platform Market Size, Share & Trends Analysis Report by Application (Personal, and Commercial), by Deployment Mode (Cloud-based, and Website-based), and by Subscription Type (One Time License, Yearly, Quarterly, and Monthly) Forecast Period (2022-2028).
The global online reading platform market is anticipated to grow at a considerable CAGR of 8.9% during the forecast period. One of the core factors that is boosting the market is the lower prices of e-books as compared to paperback or hardcover books. Paperback or hardcover books cost a lot since it requires hundreds of pages, printing, binding, packaging, and moving from production to retailer which adds a lot of cost with less profit. However, e-books can be downloaded simply which makes them far cheaper than a paperback. Moreover, an e-book is an environmentally friendly option since the need for paper is obsolete. For instance, in May 2021, Kobo informed us that eBook consumption raised by 60% year-on-year for March 2021. The use of Kobo e-Readers has also grown by 61% as compared to previous years' data.
The global online reading platform market is segmented based on the application, deployment mode, and subscription type. Based on the application, the market is segmented into personal, and commercial. Based on the deployment mode, the market is sub-segmented into cloud-based, and website-based. Based on the subscription type, the market is sub-segmented into the one-time license, yearly, quarterly, and monthly. Among the deployment mode, the cloud-based segment is anticipated to grow in the market during the forecast period, owing to the rapid adoption of cloud-based platforms across the globe. Deploying a cloud model offers several benefits including inflexibility and scalability. It also offers long-time cost-saving advantages by minimizing data center maintenance costs and declining data storage costs.
Geographically, the global online reading platform market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. The Asia-Pacific region is anticipated to grow significantly in the market during the forecast period owing to the growing smartphone penetration with internet connections available at an affordable rate. This has increased the online education system in the region which has grown exponentially in COVID-19. As per the UNICEF report 2020, more than 90% of Southeast Asian countries have implemented some form of remote learning policy in response to the pandemic.
The major companies serving the global online reading platform market include Amazon.com, Inc., Apple, Inc., Barnes & Noble, Rakuten Kobo Inc., Smashwords, Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in November 2021, Rakuten Kobo and Booktopia, an Australian online book retailer, launched the Kobo Plus in Australia, the all-you-can-read eBook subscription giving to readers unlimited access to numerous eBook titles. The launch extended the exclusive partnership between Kobo and Booktopia after the companies released co-branded e-reading apps for iOS and Android in April 2020.
Research Methodology
The market study of the global online reading platform market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of the market size, and intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: