インドのワイヤレスヘッドセット市場：製品タイプ別、接続性別、価格帯別、流通チャネル別、地域別、機会、予測、2019年度～2033年度

インドのワイヤレスヘッドセットの市場規模は、スマートフォンの普及、eコマースの拡大、消費者のライフスタイルの進化により、2026年度～2033年度の予測期間中に9.21％のCAGRで拡大し、2025年度の7億6,556万米ドルから2033年度には15億4,910万米ドルに成長すると予測されています。主な理由の1つは、国内でスマートフォンの使用を受け入れる人が増えていることで、国内では10億人を超える携帯加入者を誇り、4G/5G携帯電話を取得する個人も増えています。このため、ワイヤレスヘッドセットの使用は消費者にとって非常に人気の高い選択肢となっています。Netflix（Netflix Inc.）、Spotify（Spotify Technology S.A.）、YouTube（Google LLC）などのストリーミング・プラットフォームの利用も、パーソナル・オーディオ・デバイスの需要を高めています。消費者はまた、ワイヤレスで絡みにくいオーディオ製品、特にトゥルー・ワイヤレス・ステレオ（TWS）イヤホンに注目しています。

リモートワークやeラーニングへのシフトは、大きな影響を及ぼしています。従業員や学生は、オンライン会議や授業用にノイズキャンセリングヘッドセットを購入しています。モバイルゲームやストリーミングサービスなど、ゲームやエンターテイメント分野の拡大が、低遅延ワイヤレスゲームヘッドセットの需要を牽引しています。価格は依然として最も重要な要素であり、人気ブランドの手頃な価格の製品が市場を独占しています。PLIスキームなどの政府プログラムは、現地生産を奨励し、コストを削減しています。Amazon.com, Inc.やFlipkart Internet Private Limitedなどのオンラインショッピングサイトは、お買い得品や支払いプランでワイヤレスヘッドセットを簡単に購入できるようにしています。有名人やインフルエンサーがこれらのブランドの知名度を高めています。アクティブ・ノイズ・キャンセリング（ANC）、長バッテリー寿命、AI音声アシスタントなどの新技術が、ハイテクに詳しい購買層を引き寄せています。フィットネス文化も貢献しており、ジム愛好家やランナーの間では防汗・防水イヤホンが売れています。5Gの展開が進み、新たなアイデアも登場していることから、インドのワイヤレスヘッドセット市場は今後2、3年でさらなる成長を遂げると思われます。

例えば、2025年6月、Nothing Technology Limitedは、同社初のフルサイズ・ヘッドホン「Headphone 1」の発売を決定しました。

当レポートでは、インドのワイヤレスヘッドセット市場について調査し、市場の概要とともに、製品タイプ別、接続性別、価格帯別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 お客様の声

第6章 インドのワイヤレスヘッドセット市場の見通し、2019年度～2033年度

• 市場規模分析と予測
• 市場シェア分析と予測
  • 製品タイプ別
    • オンイヤーヘッドセット
    • オーバーイヤーヘッドセット
    • イヤホン
    • ネックバンドヘッドセット
    • その他
  • 接続性別
    • Wi-Fi
    • Bluetooth
  • 価格帯別
    • エコノミー/ミッドレンジ
    • プレミアム
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • マルチブランドストア
    • 限定店舗
    • オンライン
    • その他
  • 地域別
    • 北部
    • 南部
    • 西部と中央部
    • 東部
  • 企業別市場シェア分析（上位5社およびその他- 金額ベース、2025年度）
• 2025年度の市場マップ分析

第7章 需要供給分析

第8章 輸出入の分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

• 市場の促進要因
• 市場の課題

第13章 市場動向と発展

第14章 政策と規制状況

第15章 ケーススタディ

第16章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要企業トップ10の情勢
  • Sony India Private Limited
  • Sennheiser Electronics India Private Limited
  • Bose Corporation India Private Limited
  • Imagine Marketing Limited (Boat)
  • Nexxbase Marketing Private Limited (Noise)
  • Philips India Limited
  • Oneplus Technology India Private Limited
  • Logitech Electronics (India) Private Limited
  • Zebronics India Private Limited
  • Brand Eyes Distributors Pvt Ltd (Skullcandy)

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Wireless Headsets Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Wireless Headsets Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Wireless Headsets Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Wireless Headsets Market Share (%), By Connectivity, FY2019-FY2033F
• Figure 5. India Wireless Headsets Market Share (%), By Price Range, FY2019-FY2033F
• Figure 6. India Wireless Headsets Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 7. India Wireless Headsets Market Share (%), By Region, FY2019-FY2033F
• Figure 8. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 9. By Connectivity Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

India wireless headsets market is projected to witness a CAGR of 9.21% during the forecast period FY2026-FY2033, growing from USD 765.56 million in FY2025 to USD 1549.10 million in FY2033F, owing to a rising smartphone adoption, e-commerce expansion, and evolving consumer lifestyles. One primary reason is that more people in the country are embracing the use of smartphones, with the nation boasting over 1 billion mobile subscribers and an increasing number of individuals acquiring 4G/5G phones. This makes the use of wireless headsets a highly sought-after choice for consumers. The use of streaming platforms, including Netflix (Netflix Inc.), Spotify (Spotify Technology S.A.), and YouTube (Google LLC), has also increased the demand for personal audio devices. Consumers are also turning to wireless, tangle-free audio products, especially True Wireless Stereo (TWS) earbuds, as they are portable, tangle-free, and feature convenient options such as pairing with multiple devices and touchscreen controls.

The shift to remote work and e-learning has had a massive impact. Employees and students are purchasing noise-cancelling headsets for their online meetings and classes. Expansion in the gaming and entertainment space, like mobile games and streaming services, has driven demand for low-latency wireless gaming headsets. Price is still the most crucial factor, with affordable products from popular brands dominating the market. Government programs, such as the PLI scheme, are encouraging local manufacturing and reducing costs. Online shopping websites, including Amazon.com, Inc., and Flipkart Internet Private Limited, have made it easy to buy wireless headsets with deals and payment plans. Celebrities and influencers have boosted the visibility of these brands. New technology, such as active noise cancellation (ANC), long battery life, and AI voice assistants, is drawing in tech-savvy buyers. The fitness culture has also contributed, with sweat-proof and water-proof earbuds among gym enthusiasts and runners. With the increasing rollout of 5G and new ideas on the horizon, the Indian wireless headset market is poised for further growth over the next couple of years.

For instance, in June 2025, Nothing Technology Limited confirmed the launch of the Headphone 1, its first full-size headphones.

Increasing Demand for Wireless and Convenient Audio Solutions Drives the India Market Demand

The Indian market for wireless headsets is expanding rapidly as more people prefer wireless and portable audio. As fewer people use wired earphones, Bluetooth devices, specifically True Wireless Stereo (TWS) earbuds, are gaining popularity due to their convenience in carrying, usage, and features. The convenience of wire-free connectivity, touch control, and multiple device pairing has made wireless headsets a necessity for smartphone users. Moreover, the increased adoption of hybrid work and distance learning has accelerated demand, as employees and students require convenient, high-quality audio devices for calls and online classes. The integration of AI voice assistants, long battery life, and quick charging has enhanced the user experience, making wireless headsets a necessity in everyday life. As prices decline and local manufacturing rises, wireless audio devices are within reach of more people, securing their place in India's rapidly expanding audio devices market.

For instance, in July 2024, Noise, operated by Nexxbase Marketing Pvt. Ltd., launched its new wireless headphones. It offers AI-enhanced Environmental Noise Cancellation (ENC) technology and 70 hours of playtime.

Gaming and Entertainment Boom Expands the India Wireless Headsets Market Size

India's gaming and entertainment industries are experiencing rapid development, which is driving the growth of the wireless headsets market. Mobile gaming is gaining popularity with the rise of BGMI, Free Fire, and Call of Duty: Mobile, creating a massive demand for wireless headsets that offer low-latency audio, surround sound, and noise cancellation. The growth of esports tournaments and live streaming has consolidated the trend, with professional and amateur gamers seeking special gaming headsets from every manufacturer. Meanwhile, the entertainment industry is shifting to OTT platforms, such as Netflix, Inc. (Netflix), Amazon.com, Inc. (Amazon Prime Video), and JioStar India Private Limited (Disney+ Hotstar), as well as music streaming platforms like Spotify, which has increased the demand for an improved audio experience. Consumers now seek wireless headsets with enhanced features, such as Active Noise Cancellation (ANC) and improved bass, for an enhanced viewing or listening experience. The convergence of gaming and entertainment features, along with the increasing incomes of young Indians, is fueling market growth at a faster rate. With the improvement in 5G connectivity and the growing popularity of cloud gaming, the demand for high-end wireless headsets is expected to increase further, making this segment of the Indian audio devices market of prime importance for growth.

For instance, in October 2024, Sony Group Corporation expanded its PlayStation 5 accessories lineup in India with the exciting launch of the Pulse series audio devices. The new Pulse Explore wireless earbuds and Pulse Elite wireless headset are designed to elevate the gaming experience, offering exceptional sound quality and seamless connectivity.

Earbuds are the Growing Segment in India Wireless Headsets Market

The Indian wireless audio segment is experiencing a phenomenal growth in demand for true wireless stereo (TWS) earbuds. They have emerged as the most popular and fastest-growing category of audio devices. TWS earbuds are growing exponentially, leaving neckbands and over-ear headphones way behind. Their ease of portability, improved features, and reduced prices are the drivers behind this explosive growth. The phasing out of 3.5mm audio jacks from phones has converted earbuds from a luxury to a necessity. Meanwhile, technology has brought premium features such as active noise cancellation (ANC), touch controls, and multipoint connectivity within reach. New features, such as compact charging cases and customizable ear tips, have made them much more convenient and comfortable to use. Battery life has also improved drastically, with most models now offering more than 20 hours of overall playback time and quick-charging facilities. This growth is also showing in ancillary industries, creating new business opportunities in accessories, audio software, and service repair, making TWS earbuds a very key segment of India's consumer electronics industry.

For instance, in February 2025, Exotic Mile ("Boult Audio) launched three new audio devices as a part of the company's Boult x Mustang collection, two TWS earbuds and a headphone set.

Impact of the U.S. Tariff on India Wireless Headsets Market

The U.S. government's recent imposition of tariffs on imported electronics, including wireless headsets, is creating ripple effects across India's booming audio devices market. While the direct impact appears limited since India isn't a major headset exporter to the U.S., the secondary consequences are reshaping the industry's dynamics.

Many Indian brands rely on Chinese-made components for their TWS earbuds and wireless headsets. With U.S. tariffs increasing costs for Chinese manufacturers, Indian companies face higher import costs for components such as Bluetooth chips, batteries, and drivers.

While U.S. tariffs pose short-term challenges for India's wireless headset market, they are also accelerating localization and supply chain diversification. Brands that adapt quickly by boosting local manufacturing, optimizing costs, and exploring new markets could turn this into a strategic advantage.

Key Players Landscape and Outlook

Indian wireless headset market is highly active and competitive. Local players are dominating the budget and mid-segment with low price points, celebrity endorsements, and India-made products. Local players are receiving enhanced threats from global players such as Apple Computer, Inc. and Sony India Private Limited in the premium segment. Meanwhile, Chinese players such as OnePlus Technology India Private Limited are also entering the affordable segment, offering features like ANC at competitive price points. The market is changing at a swift pace and now encompasses more than just fundamental audio capabilities. Trends demand better sound quality, health monitoring, and AI-based personalization, even in mid-segment products. For technology companies, the seamless integration of products is becoming increasingly crucial. In the future, the industry is at a turning point, with local manufacturing increasing due to PLI schemes, which can transform India into a dominant exporter of wireless audio products. Market competition is likely to become more concentrated, as global firms target the premium segment. New developments in low-latency audio for gaming, battery life, and innovative features will continue to shape the products available.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of the U.S. Tariff

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel

6. India Wireless Headsets Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. On-Ear Headsets
    • 6.2.1.2. Over-Ear Headsets
    • 6.2.1.3. Earbuds
    • 6.2.1.4. Neckband Headsets
    • 6.2.1.5. Others
  • 6.2.2. By Connectivity
    • 6.2.2.1. Wi-Fi
    • 6.2.2.2. Bluetooth
  • 6.2.3. By Price Range
    • 6.2.3.1. Economy/Mid-Range
    • 6.2.3.2. Premium
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Supermarkets/ Hypermarkets
    • 6.2.4.2. Multi-Branded Stores
    • 6.2.4.3. Exclusive Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. North
    • 6.2.5.2. South
    • 6.2.5.3. West and Central
    • 6.2.5.4. East
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By Connectivity
  • 6.3.3. By Price Range
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Policy and Regulatory Landscape

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Sony India Private Limited
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. Sennheiser Electronics India Private Limited
  • 16.3.3. Bose Corporation India Private Limited
  • 16.3.4. Imagine Marketing Limited (Boat)
  • 16.3.5. Nexxbase Marketing Private Limited (Noise)
  • 16.3.6. Philips India Limited
  • 16.3.7. Oneplus Technology India Private Limited
  • 16.3.8. Logitech Electronics (India) Private Limited
  • 16.3.9. Zebronics India Private Limited
  • 16.3.10. Brand Eyes Distributors Pvt Ltd (Skullcandy)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer