ミキサー・ジューサー・グラインダーのインド市場：製品タイプ別、価格帯別、用途別、流通チャネル別、地域別、機会、予測、2019年～2033年

インドのミキサー・ジューサー・グラインダー市場は、都市化、可処分所得の増加、消費者のライフスタイルの進化が相まって、2026～2033年の予測期間中にCAGR 5.12％を記録し、2025年の5億8,000万米ドルから2033年には8億7,000万米ドルに成長すると予測されます。都市に移り住み、多忙なライフスタイルを送る人が増えているため、効率的なキッチン家電のニーズが高まっており、共働きの個人や核家族世帯では、ミキサー・ジューサー・グラインダーといった便利な家電への依存度が高まっています。所得が増加するアッパーミドルクラスの増加も市場を牽引しており、顧客はより高品質で長寿命、機能満載の家電製品を選ぶようになっています。栄養に対する意識の高まりがジューサー、特にコールドプレスジューサーの需要を高めており、消費者はパック飲料の代わりに新鮮な自家製飲料を選ぶようになっています。

オンラインショッピングの増加が市場拡大を加速させています。Amazon.com, Inc.やFlipkart Internet Private Limitedなどが、より安い価格、クリックボタンによる比較、宅配を提供しています。インフルエンサーの推薦やデジタルマーケティングが購買を誘導しています。スマートデバイス、静音モーター、多機能家電は、ハイテクに敏感な消費者にアピールする新製品であり、グリーン基準準拠の省エネ製品も同様です。西洋料理、スムージー、プロテインシェイク、お菓子作りも、ミキサーやジューサーの需要を牽引しています。農村部の電化やUjjwala Yojanaのような政府の取り組みにより、こうした製品は小規模な町や都市でも利用できるようになりました。さらに、消費者は、優れたブランド、有名人のプロモーション、売上を押し上げるお祭りのオファーに支えられて、古い家電製品をより良いものに買い替えつつあります。

これらすべての要因が相まって、インドのミキサー・ジューサー・グラインダー市場を牽引しており、革新性と手頃な価格が消費者を惹きつける原動力となっています。例えば、2024年4月、Cellecor Gadgets Public Limitedはミキサー・グラインダーの品揃えを増やしました。最初のミキサー・グラインダー発売の成功に乗じて、Cellecorは健康的な生活の増加傾向を利用しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定時に考慮される要素
• 購入後に直面する課題
• 優先流通チャネル
• 購入頻度

第6章 インドのミキサー・ジューサー・グラインダー市場の展望、2019年～2033年

• 市場規模分析と予測
  • 金額別
  • 数量別
• 市場シェア分析と予測
  • 製品タイプ別
    • ミキサー
    • ジューサー
    • グラインダー
    • 多機能製品
  • 価格帯別
    • 量産/エコノミー
    • プレミアム
  • 用途別
    • 住宅
    • 商業
  • 流通チャネル別
    • マルチブランドアウトレット
    • スーパーマーケット/ハイパーマーケット
    • 限定店舗
    • オンライン
    • その他
  • 地域別
    • 北部
    • 東部
    • 西部と中央部
    • 南部
  • 企業別市場シェア分析（上位5社・その他- 金額ベース、2025年）
• 2025年市場マップ分析
  • 製品タイプ
  • 価格帯別
  • 用途別
  • 流通チャネル別
  • 地域別

第7章 輸入と輸出の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

• 市場促進要因
• 市場の課題

第13章 市場動向と発展

第14章 政策と規制状況

第15章 ケーススタディ

第16章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• トップ5社のSWOT分析
• 市場トップ10社の主要企業の情勢
  • Philips India Limited
  • BSH Household Appliances Manufacturing Private Limited
  • Panasonic Life Solutions India Private Limited
  • TTK Prestige Limited
  • Bajaj Electricals Limited
  • Havells India Limited
  • Usha International Limited
  • Sujata Home Appliances Private Limited
  • Butterfly Gandhimathi Appliances Limited
  • Crompton Greaves Consumer Electricals Limited

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Mixer Juicer and Grinder Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. India Mixer Juicer and Grinder Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Mixer Juicer and Grinder Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Mixer Juicer and Grinder Market Share (%), By Price Range, FY2019-FY2033F
• Figure 5. India Mixer Juicer and Grinder Market Share (%), By Application, FY2019-FY2033F
• Figure 6. India Mixer Juicer and Grinder Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 7. India Mixer Juicer and Grinder Market Share (%), By Region, FY2019-FY2033F
• Figure 8. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 9. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 10. By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025

India mixer juicer and grinder market is projected to witness a CAGR of 5.12% during the forecast period FY2026-FY2033, growing from USD 0.58 billion in FY2025 to USD 0.87 billion in FY2033F, owing to a combination of urbanization, rising disposable incomes, and evolving consumer lifestyles. With the increasing number of people moving to cities and leading more hectic lifestyles, the need for effective kitchen appliances has grown, with working individuals and nuclear families becoming more reliant on convenient ones such as mixer grinders and juicers. The growing upper-middle class with rising incomes is also driving the market, as customers choose to spend more on better quality, longer life, and feature-packed appliances. Health and wellness trends are also in the picture, as increased awareness of nutrition is strengthening the demand for juicers, particularly cold-press juicers, as consumers turn to fresh home-made drinks instead of packaged drinks.

Growing online shopping has accelerated market expansion. Cheaper prices, click-button comparison, and home delivery are provided by Amazon.com, Inc., Flipkart Internet Private Limited, and other websites. Influencer endorsements and digital marketing guide purchases. Smart devices, quieter motors, and multi-functional appliances are new products that appeal to tech-savvy consumers, as are green standard-compliant energy-efficient products. Western cuisine, smoothies, protein shakes, and baking have also driven demand for mixer and juicer. Government efforts like rural electrification and Ujjwala Yojana have made such products accessible to smaller towns and cities. Further, consumers are replacing older appliances with better ones, supported by good brands, celebrity promotions, and festive offers that boost sales.

All these factors put together are driving the India mixer juicer and grinder market, with innovation and affordability being the driving factors to attract consumers. For instance, in April 2024, Cellecor Gadgets Public Limited broadened its range of Mixer Grinders. Riding high on the success of their first Mixer Grinder launch, Cellecor is tapping into the growing trend of healthy living.

Rising Urbanization and Changing Lifestyles Drives the India Mixer Juicer and Grinder Market Demand

The fast pace of urbanization in India is driving demand for mixer-grinders, juicers, and other kitchen appliances at a fast pace, as urban consumers increasingly pursue convenience and efficiency in their busy lives. As more people move to cities and lead busy lives, time-saving appliances have become essential in contemporary homes. The trend towards nuclear families and working couples has also driven this trend, as working professionals and homemakers look for quick food preparation solutions. Furthermore, shifting eating patterns, such as rising popularity for healthy smoothies, fresh juices, and homemade sauces, have driven the use of multi-functional kitchen gadgets. With increasingly technology-aware and brand-aware urban consumers, companies are designing sleek designs, smart features, and energy-efficient models to meet changing needs. This urban-driven demand, combined with increasing disposable incomes and increased exposure to international food trends, continues to drive India's mixer, juicer, and grinder market growth.

For Instance, In March 2025, Philips Domestic Appliances India Ltd. launched a new HL7773 mixer grinder with the microgrind technology.

Technological Advancements and Smart Appliances Expands the India Mixer Juicer and Grinder Market Size

The mixer, juicer, and grinder market in India is emerging in a strong growth phase, fueled by a fast-accelerating technology cycle and increasing subsequent demand for smart home kitchen appliances. Competitors are utilizing new technologies like IoT-enabled connectivity, touch panels, and AI features to give consumers a cushier and simpler lifestyle. Energy-efficient motors, noise cancellation technologies, and stronger stainless-steel blades are favoring appliance performance, appealing to quality-centric consumers. Further, all-in-one mixer, grinding, and juicing consumer appliances provide solutions for urban consumers who are behaviorally constrained in space. Smart appliances that can be controlled on mobile applications or via voice or by trusting the appliance to act were also starting to influence the industry and are more attractive to digitally focused millennials. Overall, technological interactions are creating a definitively positive influence in the growth of the mixer, juicer, and grinder markets in India, deepening the market's reach for its consumers, and answering the uncertainty about the future of the mixer, juicer, and grinder market in India.

Juicer Type is Expected to Register Significant Growth in the India Mixer Juicer and Grinder Market

The juicer category is quickly gaining momentum in India's kitchen space, owing to growing health awareness and changing lifestyles trends. The mixer-grinder will maintain a large market share, but juicers are expanding at the highest growth rate, as urban consumers are increasingly thinking about nutrition and health. The category is propelled by the increased consumption of fresh beverages without preservatives, along with international health trends, ranging from detox diets to cold-pressed juices. All types of juicers are quickly growing in consumer segments: centrifugal juicers dominate the mass market segment, in terms of pricing and ease-of-use, and masticating and cold-press juicers are growing among health-focused consumers that are willing to pay more to preserve nutrients. The affluent segment is seeing high traction in consumption of low-oxidation, enzyme-preserving slow juicers, particularly among upper-middle-class consumers in Indian cities. All players are tapping into this trend by developing innovative aspects of their juicers, such as clean-emergency designs, BPA-free materials, and multifunctional juicing-blending capabilities. The juicer segment is well placed to continue its growth trajectory as Indian consumers start to embrace healthier lifestyles with processed convenience foods. The juicer may eventually displace the historical mixer-grinder.

For instance, in March 2025, Crompton Greaves Consumers Electrical Limited announced its fresh-mix ultra juicer

Impact of the U.S. Tariff on India Mixer Juicer and Grinder Market

The U.S. imposition of tariffs on Indian exports, including small kitchen appliances like mixer-grinders and juicers, could have mixed effects on India's domestic market, depending on trade policies, cost structures, and market adaptability.

If the U.S. imposes tariffs on Indian-made products, exporters may face reduced profit margins, making them less competitive against non-tariff alternatives.

The U.S. is a key export market for premium Indian brands. Tariffs could dampen overseas sales, affecting manufacturers reliant on exports.

Key Players Landscape and Outlook

The Indian mixer, juicer, and grinder industry has a dynamic, competitive market of established domestic players, global brands, and new-generation D2C upstarts vying for market share. Preethi brand rules the premium category with high-wattage, long-lasting mixer-grinders and a strong southern India presence, while Bajaj Electricals Limited rules the mid-market with competitive pricing and strong rural penetration. Global brands like Philips India Limited and Morphy Richards target urban Indians with a health focus with premium juicers and smart kitchen appliances, leveraging their international brand reputation for quality. The industry is also disrupted by online-first brands like Agaro (Universal Corporation Ltd) and Lifelong Online Retail Private Limited, providing affordability with modern features through aggressive e-commerce play. New players like Wonderchef Home Appliances Pvt. Ltd are leveraging celebrity endorsements with minimalist designs to target millennial consumers. Going ahead, the industry is moving towards premiumization through IoT-enabled products, while also driving rural market expansion with cost-effective solutions. With consolidation on the cards, success will hinge on keeping affordability in sync with premium features, omnichannel building, and addressing India's diverse consumer needs across urban and rural India.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. India Mixer Juicer and Grinder Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Mixer
    • 6.2.1.2. Juicer
    • 6.2.1.3. Grinder
    • 6.2.1.4. Multi-Functional Products
  • 6.2.2. By Price Range
    • 6.2.2.1. Mass/Economy
    • 6.2.2.2. Premium
  • 6.2.3. By Application
    • 6.2.3.1. Residential
    • 6.2.3.2. Commercial
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Multi-Branded Outlets
    • 6.2.4.2. Supermarkets/Hypermarkets
    • 6.2.4.3. Exclusive Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. North
    • 6.2.5.2. East
    • 6.2.5.3. West and Central
    • 6.2.5.4. South
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By Price Range
  • 6.3.3. By Application
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Policy and Regulatory Landscape

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Philips India Limited
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. BSH Household Appliances Manufacturing Private Limited
  • 16.3.3. Panasonic Life Solutions India Private Limited
  • 16.3.4. TTK Prestige Limited
  • 16.3.5. Bajaj Electricals Limited
  • 16.3.6. Havells India Limited
  • 16.3.7. Usha International Limited
  • 16.3.8. Sujata Home Appliances Private Limited
  • 16.3.9. Butterfly Gandhimathi Appliances Limited
  • 16.3.10. Crompton Greaves Consumer Electricals Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer