冷蔵庫のベトナム市場：製品タイプ別、タイプ別、展開タイプ別、容量別、最終用途別、技術別、価格別、流通チャネル別、地域別、機会、予測、2018年～2032年

ベトナムの冷蔵庫市場は、可処分所得の増加、都市化、中間層の増加により、予測期間2025～2032年のCAGRは5.09％となり、2024年の17億2,000万米ドルから2032年には25億6,000万米ドルに成長すると予測されます。環境問題への関心の高まりと技術の進歩により、消費者はエネルギー効率の高いスマートな冷蔵庫を選ぶようになっています。政府の政策は省エネ家電を奨励しており、これが市場成長をさらに後押ししています。核家族化と現代的なライフスタイルが、小型で技術的に進歩した冷蔵庫の需要拡大にさらに貢献しています。さらに、急成長するeコマース市場と小売店の成長により、冷蔵庫をより身近な存在にしています。

例えば、2024年10月、Hoa Phat Refrigeration Engineering Co.Ltd.は米国にダブルインバーター冷蔵庫を輸出しました。容量286リットルのトップフリーザー付きです。この冷蔵庫は国際的なエネルギー規制基準を満たしており、ベトナムの持続可能性への取り組みを示しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定時に考慮される要素
• 優先購入チャネル
• 購入頻度
• 購入後に直面する課題

第6章 ベトナムの冷蔵庫市場の展望、2018年～2032年

• 市場規模分析と予測
  • 金額別
  • 数量別
• 市場シェア分析と予測
  • 製品タイプ別
    • シングルドア
    • トップフリーザー
    • フレンチドア
    • ボトムフリーザー
    • サイドバイサイド
    • その他
  • タイプ別
    • スマート
    • 非スマート
  • 展開タイプ別
    • 自立型冷蔵庫
    • ビルトイン冷蔵庫
  • 容量別
    • 200L未満
    • 200L～400L
    • 400L超
  • 最終用途別
    • 住宅
    • 商業
  • 技術別
    • インバーター
    • 非インバーター
  • 価格順
    • 量産
    • プレミアム
    • 高級
  • 流通チャネル別
    • スーパーマーケットとハイパーマーケット
    • 限定店舗
    • マルチブランドストア
    • オンライン
    • その他
  • 地域別
    • 北部
    • 南部
    • 中央部
  • 企業別市場シェア分析（上位5社・その他- 金額別、2024年）
• 2024年市場マップ分析
  • 製品タイプ別
  • タイプ別
  • 展開タイプ別
  • 容量別
  • 最終用途別
  • 技術別
  • 価格順
  • 流通チャネル別
  • 地域別

第7章 輸入と輸出の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

• 市場促進要因
• 市場の課題

第13章 市場動向と発展

第14章 ケーススタディ

第15章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• トップ5社のSWOT分析
• 主要9社の市場プレーヤーの情勢
  • Samsung Vina Electronics Co., Ltd.
  • LG Electronics Vietnam Co., Ltd.
  • Electrolux Vietnam Co., Ltd.
  • Mitsubishi Electric Corporation
  • Panasonic Vietnam Co.,Ltd.
  • Whirlpool
  • Sharp Electronics (Vietnam) Company Limited
  • Midea Consumer Electric (Vietnam) Co., Ltd.
  • Arcelik Hitachi Home Appliances Sales Vietnam Co., Ltd.

第16章 戦略的提言

第17章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Vietnam Refrigerator Market, By Value, In USD Billion, 2018-2032F
• Figure 2. Vietnam Refrigerator Market, By Volume, In Thousand Units, 2018-2032F
• Figure 3. Vietnam Refrigerator Market Share (%), By Product Type, 2018-2032F
• Figure 4. Vietnam Refrigerator Market Share (%), By Type, 2018-2032F
• Figure 5. Vietnam Refrigerator Market Share (%), By Deployment Type, 2018-2032F
• Figure 6. Vietnam Refrigerator Market Share (%), By Capacity, 2018-2032F
• Figure 7. Vietnam Refrigerator Market Share (%), By End-Use, 2018-2032F
• Figure 8. Vietnam Refrigerator Market Share (%), By Technology, 2018-2032F
• Figure 9. Vietnam Refrigerator Market Share (%), By Price, 2018-2032F
• Figure 10. Vietnam Refrigerator Market Share (%), By Distribution Channel, 2018-2032F
• Figure 11. Vietnam Refrigerator Market Share (%), By Region, 2018-2032F
• Figure 12. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 13. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 14. By Deployment Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 15. By Capacity Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 16. By End-Use Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 17. By Technology Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 18. By Price Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 19. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 20. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

Vietnam refrigerator market is projected to witness a CAGR of 5.09% during the forecast period 2025-2032, growing from USD 1.72 billion in 2024 to USD 2.56 billion in 2032 because of growing disposable income, urbanization and a growing middle class. Consumers are opting for energy-efficient and smart refrigerators because of growing environmental concerns and advancements in technology. Government policies are encouraging energy-saving appliances which further drive market growth. The growth in nuclear families and contemporary lifestyle has further contributed to the increasing demand for small and technologically advanced refrigerators. Furthermore, the burgeoning e-commerce market and retail growth have enhanced availability that makes the refrigerator more accessible.

For instance, in October 2024, Hoa Phat Refrigeration Engineering Co. Ltd has exported a double inverter refrigerator to the United States. It has a capacity of 286 liters with the top freezer. It meets the international energy regulations standards showing the push towards the sustainability from Vietnam.

Rising Disposable Income and Urbanization is Driving Demand for Refrigerator

Vietnam's rapid economic growth has led to a substantial increase in disposable income that enable more households to invest in new appliances such as refrigerators. With the per capita GDP of the country increasing, consumers are moving towards the premium and energy-efficient refrigerators by going beyond the entry-level models to multi-door and smart refrigerators. Increased earnings have also made it possible for rural dwellers to consume refrigeration technology that widens the overall market.

Urbanization is another key driver, with millions of consumers moving to urban areas in search of enhanced employment opportunities. This has resulted in an increase in nuclear families and high-tech apartments which results in an increased demand for small, high-technology refrigerators which are apt for smaller living spaces. Urban customers look for high-end features like inverter technology, frost-free operation and smart connectivity which drives the sales of mid-to-premium range of refrigerators.

Moreover, cities have a greater number of supermarkets and convenience stores that enhance the demand for refrigerators in commercial areas. The expansion of modern retail and food delivery services has prompted families to keep fresh food for longer durations, which further drives the sales of refrigerators.

Additionally, Vietnam's government is also investing in urban infrastructure and smart city initiatives that drive the uptake of new home appliances. As urban areas grow and lifestyle changes, refrigeration is no longer a luxury but a necessity. The combination of growing income levels and growing urbanization is likely to continue driving the growth of Vietnam's refrigerator market in the future. For instance, Vietnam manufacturing of home electrical appliances such as refrigerators is increased by 19.9% in December 2024 compared to the corresponding month one year ago. This growth reflects the increase in domestic demand for refrigerators in Vietnam.

Technological Advancements and Smart Features is Driving Market Expansion

The growing requirement for refrigerators in Vietnam is heavily influenced by technological developments and the launch of smart features. Buyers are currently searching for energy-efficient, high-end refrigerators that are convenient, have improved preservation of food and connectivity. One of the strongest innovations is inverter technology that assists in saving electricity consumption while ensuring efficient cooling. With the hike in electricity prices, buyers are choosing inverter-based refrigerators to conserve long-term energy expenses.

Further, IoT (Internet of Things) feature-enabled smart refrigerators are also becoming increasingly popular, particularly among urban families. Smart refrigerators enable temperature control through smartphones, maintenance notifications, and even food freshness tracking through AI sensors. With the internet penetration increasing in Vietnam, the adoption of smart homes is also likely to increase which will in turn drive refrigerator sales.

Brands are also concentrating on sophisticated cooling features like multi-airflow systems and humidity-controlled compartments that maintain foods fresher for longer durations. This follows the shift in consumer lifestyle where individuals want to keep groceries for longer durations instead of buying them daily.

Additionally, anti-bacterial and deodorizing functions are becoming mid-to-premium segment refrigerator standards addressing the increasing post-pandemic health concerns. Companies are committing to research and development to bring in models responsive to Vietnamese consumers' requirements like compact sizes for small urban homes and refrigerators with bigger freezer compartments for bulk storage. For instance, in December 2024, Panasonic Vietnam introduced the HARMONY+ Edition, which is characterized by its Slot-in wall design that blends perfectly with city kitchen settings. This model features sophisticated functionalities such as soft freezing, dedicated fruit and vegetable compartments, antibacterial technology and auto ice maker which responds to the contemporary urbanites' demands.

Top Freezer Segment is Leading the Market Share

The top freezer refrigerator segment has cemented its dominance in the market. Due to its affordability, practicality and widespread consumer preference. These models are the most common choice among middle-income households which represent a large portion of Vietnan's population. Top freezer models are significantly more budget-friendly, which makes them accessible to a broader range of consumers.

One of the key factors driving their dominance is energy efficiency. Many top-freezer refrigerators now come with inverter technology which help households by reducing electricity bills which is an essential consideration given rising energy costs. Their compact and space-efficient design also makes them ideal for small urban apartment which aligns with Vietnam's rapid urbanization and the trends toward smaller living spaces.

In addition, Vietnamese consumers prefer top-freezer models because of their functional storage design. With a large fresh food compartment and a freezer at the top, these refrigerators offer easy access to most-used fresh food while still offering plenty of freezing capacity. This is especially valuable since more Vietnamese households are cooking at home and require dependable food storage options.

Additionally, prominent companies such as LG and Panasonic give great emphasis to this segment, providing different models with humidity control, antibacterial technology and quick-cooling features which suits local consumer requirements. For instance, in March 2023, Samsung launched its Bespoke refrigerator range in Vietnam, with artificial intelligence support. They also come with personalised colour panels and high-end features such as an upper freezer storage compartment with four different cooling modes, which will improve food freshness. Moreover, compatibility with SmartThings Energy's AI Energy Mode enables users to track and manage energy usage using a smartphone application, ensuring maximum energy efficiency.

Northern Region is Dominating the Vietnam Refrigerator Market Share

The northern part of Vietnam, specifically Hanoi and the adjacent regions is one of the driving forces behind Vietnam's refrigerator market because of some economic, climatic and demographic reasons. One of the major reasons is the dense population and economic growth in Hanoi, the capital city. As a metropolitan area, Hanoi possesses a wide base of consumers with increasing disposable income, making households able to invest in quality and energy-efficient refrigerators. The northern region is also home to numerous industry zones and manufacturing centers, pulling in an increasing middle-class population that needs modern home appliances.

Another significant driver is the climate. Northern Vietnam has clear-cut seasons with hot summers and cold winters. The high summer temperatures create greater demand for refrigerators, as consumers require effective cooling solutions for food storage. Also, with colder winters, individuals keep more fresh fruits and vegetables and seasonal food which creates greater need for sophisticated refrigeration technology.

The heavy concentration of manufacturing and distribution plants in the north also adds to the market dominance. Most major appliance brands, such as Samsung, LG and local manufacturers, have factories in northern industrial estates, providing quicker supply chain distribution and cost-effectiveness.

Future Market Scenario (2025 - 2032F)

There is a significant trend towards smart refrigerators that come with innovative features like Wi-Fi connectivity and energy-saving technologies. Consumers are increasingly becoming green, and as a result, there is an increased demand for appliances that consume less energy and use environmentally friendly refrigerants.

Online distribution channels are increasing in popularity, offering customers greater convenience and availability of a greater range of goods at competitive prices. This phenomenon indicates the new retail landscape of Vietnam and greater dependence on electronic channels for consumption.

The market provides several forms of refrigerators such as single-door, double-door, and side-by-side refrigerators depending on different requirements of consumers that increase the sales.

Key Players Landscape and Outlook

Continuous innovation characterizes the landscape of the refrigerator market in Vietnam, as companies compete to outperform one another in terms of smart and energy-efficient refrigerators. The market prognosis remains positive, owing to rising disposable income and urbanization, as well as technological advancements and smart features, which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market. For instance, in May 2024, Climaveneta Chat Union Refrigeration Equipment Vietnam, a joint venture between Hong Kong-based Chat Union and Italy's MEHITS (owned by Mitsubishi Electric Japan), inaugurated its manufacturing facility in Ben Luc, Long An Province.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Purchase Channel
• 5.5. Frequency of Purchase
• 5.6. Challenges Faced Post Purchase

6. Vietnam Refrigerator Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Single Door
    • 6.2.1.2. Top Freezer
    • 6.2.1.3. French Door
    • 6.2.1.4. Bottom Freezer
    • 6.2.1.5. Side-By-Side
    • 6.2.1.6. Others
  • 6.2.2. By Type
    • 6.2.2.1. Smart
    • 6.2.2.2. Non-Smart
  • 6.2.3. By Deployment Type
    • 6.2.3.1. Free-Standing Refrigerators
    • 6.2.3.2. Built-In Refrigerators
  • 6.2.4. By Capacity
    • 6.2.4.1. Less Than 200 L
    • 6.2.4.2. 200 L - 400 L
    • 6.2.4.3. Above 400 L
  • 6.2.5. By End-use
    • 6.2.5.1. Residential
    • 6.2.5.2. Commercial
  • 6.2.6. By Technology
    • 6.2.6.1. Inverter
    • 6.2.6.2. Non-Inverter
  • 6.2.7. By Price
    • 6.2.7.1. Mass
    • 6.2.7.2. Premium
    • 6.2.7.3. Luxury
  • 6.2.8. By Distribution Channel
    • 6.2.8.1. Supermarkets and Hypermarkets
    • 6.2.8.2. Exclusive Stores
    • 6.2.8.3. Multi Branded Stores
    • 6.2.8.4. Online
    • 6.2.8.5. Others
  • 6.2.9. By Region
    • 6.2.9.1. Northern
    • 6.2.9.2. Southern
    • 6.2.9.3. Central
  • 6.2.10. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Product Type
  • 6.3.2. By Type
  • 6.3.3. By Deployment Type
  • 6.3.4. By Capacity
  • 6.3.5. By End-use
  • 6.3.6. By Technology
  • 6.3.7. By Price
  • 6.3.8. By Distribution Channel
  • 6.3.9. By Region

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 9 Market Players
  • 15.3.1. Samsung Vina Electronics Co., Ltd.
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Key Products Offered
    • 15.3.1.4. Key Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 15.3.2. LG Electronics Vietnam Co., Ltd.
  • 15.3.3. Electrolux Vietnam Co., Ltd.
  • 15.3.4. Mitsubishi Electric Corporation
  • 15.3.5. Panasonic Vietnam Co.,Ltd.
  • 15.3.6. Whirlpool
  • 15.3.7. Sharp Electronics (Vietnam) Company Limited
  • 15.3.8. Midea Consumer Electric (Vietnam) Co., Ltd.
  • 15.3.9. Arcelik Hitachi Home Appliances Sales Vietnam Co., Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer