インドのフットマッサージ機市場評価：タイプ別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会および予測、2019年度～2033年度

インドのフットマッサージ機市場は、ライフスタイルの変化、健康意識の高まり、技術の進歩の組み合わせにより、2026～2033年度の予測期間中にCAGR 6.56％を記録し、2025年度の5,418万米ドルから2033年度には9,007万米ドルまで成長すると予測されています。主要な促進要因のひとつは、都市生活者、特に専門職やIT専門職が数時間座って仕事をするため、足の痛みや血行不良を引き起こすストレスや座りっぱなしのライフスタイルが増加していることです。このため、便利な家庭用マッサージ製品に対する需要が高まっています。また、血液循環の改善、痛みの緩和、リラクゼーションといったフットリフレクソロジーの利点に対する意識の高まりもあり、消費者は予防ヘルスケアの一環としてこれらの製品にお金を払うようになっています。中産階級の増加と可処分所得の増加も市場を促進しており、消費者はさらなる快適さを求めて高級電気マッサージ器や指圧マッサージ器にお金を払うことを望んでいます。

オンラインショッピングプラットフォームの急速な成長により、フットマッサージ機が手頃な価格になり、割引や支払いの容易さがさらに売上を促進しています。企業のウェルネス・プログラムの採用と在宅勤務スペースの増加が需要をさらに押し上げ、企業や個人がストレスを軽減するための人間工学的ソリューションを求めています。インドにおける高齢者人口の増加、糖尿病や関節炎に関連する疾患の増加も、フットケア用治療製品の需要を押し上げています。人工知能を搭載したマッサージャー、温熱療法、アプリケーション制御技術などの技術の進歩は、技術に敏感な消費者を引き付けており、有名人の推薦やソーシャルメディアのインフルエンサープロモーションが製品人気をさらに促進しています。さらに、ヘルスケアと予防的ウェルネスの推進を支援する政府の取り組みと、従業員の福利厚生に対する民間の投資が、市場の成長を促進しています。全体として、都市化、健康意識、デジタルの普及、可処分所得の増加の相乗効果により、インドのフットマッサージ機市場は当面成長を続けるとみられます。

例えば、2022年1月、パナソニックホールディングス株式会社は、新しいmomi momi温熱マッサージラウンジャーEP-MAF1を発表しました。このマッサージャーは、首・肩中心、腰中心、脚中心、ストレッチ＆エアーをターゲットとしています。エアバッグとローラーによる脚のマッサージを同時に行い、脚の疲れやむくみを解消します。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 お客様の声

• 回答者の人口統計
• ブランド認知度
• 購入決定時に考慮される要素
• 購入後に直面する課題
• 優先流通チャネル

第6章 インドのフットマッサージ機市場の展望、2019年度～2033年度

• 市場規模分析と予測
  • 金額別
  • 数量別
• 市場シェア分析と予測
  • タイプ別
    • フットマッサージローラー
    • エア圧縮マッサージャー
    • フットスパマッサージャー
    • その他
  • エンドユーザー別
    • 家庭
    • コマーシャル
  • 価格帯別
    • 質量
    • プレミアム
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • 限定店舗
    • マルチブランドストア
    • オンライン
    • その他
  • 地域別
    • 北
    • 南
    • 西部と中央部
    • 東
  • 企業別市場シェア分析（上位5社およびその他- 金額ベース、2025年度）
• 2025年度市場マップ分析
  • タイプ別
  • エンドユーザー別
  • 価格帯別
  • 流通チャネル別
  • 地域別

第7章 需要供給分析

第8章 輸入と輸出の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場促進要因
• 市場の課題

第14章 市場動向と発展

第15章 政策と規制状況

第16章 ケーススタディ

第17章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• 上位5社のSWOT分析
• 市場上位10社の主要企業の情勢
  • Paramount Surgimed Limited（Osim India）
  • 会社概要
  • 主要経営陣
  • 提供される主な製品
  • 主要財務状況（報告時点）
  • 主要市場への注力と地理的プレゼンス
  • 最近の動向/コラボレーション/ パートナーシップ/合併と買収
  • JSB Healthcare Private Limited
  • Philips India Limited
  • Lifelong Online Retail Private Limited
  • Nureca Limited（Dr. Trust）
  • FKA Distributing Co., LLC（Homedics）
  • Universal Corporation Limited（Agaro）
  • Robocura Wellness
  • Go Ads India Private Limited（Arg Healthcare）
  • Beurer India Private Limited
  • M/s Bhagyalaxmi Industries（RoboTouch）

上記の企業は市場シェアに応じて注文を保留するものではなく、調査作業中に入手可能な情報に応じて変更される可能性があります。

第18章 戦略的提言

第19章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Foot Massage Machine Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Foot Massage Machine Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Foot Massage Machine Market Share (%), By Type, FY2019-FY2033F
• Figure 4. India Foot Massage Machine Market Share (%), By End User, FY2019-FY2033F
• Figure 5. India Foot Massage Machine Market Share (%), By Price Range, FY2019-FY2033F
• Figure 6. India Foot Massage Machine Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 7. India Foot Massage Machine Market Share (%), By Region, FY2019-FY2033F
• Figure 8. By Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 9. By End User Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By Price Range Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

India foot massage machine market is projected to witness a CAGR of 6.56% during the forecast period FY2026-FY2033, growing from USD 54.18 million in FY2025 to USD 90.07 million in FY2033F, owing to a combination of changing lifestyles, increasing health awareness, and technological advancements. One of the key drivers is the growing levels of stress and sedentary lifestyle of urban dwellers, especially professionals and IT professionals who work for several hours sitting, resulting in foot pain and poor circulation. This has led to demand for convenient in-home massage products. The growing awareness of the benefits of foot reflexology in terms of improved blood circulation, pain relief, and relaxation has also made consumers pay for these products as part of their preventive healthcare. The growing middle class and rising disposable incomes have also promoted the market, with consumers willing to pay for premium electric and Shiatsu massagers for added comfort.

The rapid growth of online shopping platforms has made foot massage machines affordable, with discounts and ease of payment further driving sales. Adoption of corporate wellness programs, along with growth in work-from-home spaces, has further driven demand, as corporations and individuals seek ergonomic solutions to reduce stress. Growth in the elderly population in India, as well as a rise in diabetes and arthritis-related ailments, has also driven demand for therapeutic foot care products. Technological advancements, such as artificial intelligence-powered massagers, heat therapy, and application-controlled technology, are attracting tech-aware consumers, with celebrity endorsements and social media influencer promotions further driving product popularity. In addition, government initiatives supporting the promotion of healthcare and preventive wellness, along with private investment in employee well-being, are driving market growth. Overall, the synergy between urbanization, health awareness, digital penetration, and growing disposable income positions the Indian market for foot massage machines to continue to grow in the near term.

For instance, in January 2022, Panasonic Holdings Corporation unveiled the new momi momi thermal massage lounger EP-MAF1. This massager targets neck & shoulder focus, lower back focus, legs focus, stretch & air. Leg massage by air bags and rollers simultaneously to relieve fatigue and swollen legs.

Rising Stress and Sedentary Lifestyles Drive the India Foot Massage Machine Market Demand

The growing prevalence of stress and sedentary lifestyles in India is primarily driving the demand for foot massage machines in the nation. With growing work pressure, long sitting hours, and stressful urban life, many professionals, especially from the IT and corporate world, are experiencing pain in the feet, poor circulation of blood, and muscle stiffness. These issues have prompted consumers to accept convenient and efficient ways to relax and reduce pain, and thus, foot massage machines have become a home wellness favourite. The shift towards desk jobs and reduced physical activities has also increased foot-borne diseases, which have prompted people to invest in electric massagers, Shiatsu rollers, and reflexology-based machines. In addition, the increasing awareness regarding self-care and preventive health practices has prompted people to adopt foot massage therapy to reduce stress, enhance sleep, and improve overall well-being. E-commerce websites have significantly enabled the reach of these devices, with a range of options available, ranging from inexpensive manual massagers to premium smart machines with heat and vibration features. With stress levels still on the rise and sedentary lifestyles becoming the norm, the Indian market for foot massage machines is set to grow further, with demand for convenient therapy solutions in everyday life on the rise.

For instance, in February 2024, beatXP, operated by GHV Advanced Health Pvt Ltd, rolled out its latest line-up of next-gen massage guns and leg massagers for peak performance and pain relief. The Drift Power Massage Gun is a top-of-the-line body massager designed for everyone, regardless of gender. This robust device features a high-performance brushless motor that runs at impressive frequencies ranging from 1800 to 3200 RPM.

Expansion of E-Commerce and Easy Availability Expands the India Foot Massage Machine Market Size

The quick upsurge in online commerce platforms has emerged as a major driver in the growth of India's foot massage machine market, making these wellness products affordable for consumers in urban and semi-urban areas. Online retailing pioneers, as well as niche health and wellness platforms, now carry a range of foot massagers from affordable manual models to high-end electric models with heat therapy and Shiatsu options. Convenient availability, combined with competitive pricing, promotional offers, and easy EMI schemes, has reduced the entry barrier for first-time customers. The digital shopping revolution has benefited most working professionals and well-oriented consumers, with the convenience of feature comparison, reading reviews, and doorstep delivery being attractive. Influencer reviews and social media promotions have further increased product visibility, making customers aware of the advantages of foot massage therapy. With improved internet penetration and sound online payment systems, e-commerce is set to continue being a top channel for sales, further boosting market growth and introducing innovative, technology-based massage solutions to a broader set of consumers.

Foot Spa Massager Dominates the India Foot Massage Machine Market Share

Foot spa massagers have become the leading force in India's booming foot massage machine market, transforming the way consumers tackle relaxation and pampering. These remarkable machines, which integrate hydrotherapy, heat therapy, and vibration massage, are capturing common ground in popularity because of their multi-functional advantages and reasonable pricing. In contrast to traditional electric massagers, spas for feet provide a more comprehensive experience by targeting multiple issues at the same time, from enhancing blood flow and relieving swelling to smoothing out calloused skin and conditioning feet for pedicures. The segment growth is being driven by growing stress levels in India and a lack of physical activity, with urban working professionals and health-aware consumers liking the spa-like experience these devices extend in the comfort of their homes. E-commerce sites have been at the forefront of this trend, with Amazon and Flipkart hosting extensive ranges of foot spas that are always among the best-rated wellness products. With the evolution of the market, manufacturers are launching smart features such as adjustable heat settings and Bluetooth capabilities to improve the user experience. Although electric Shiatsu massagers remain popular for localized pain relief, foot spas have become the gateway of choice for first-time consumers, owing to their simplicity and all-around advantages.

For instance, in May 2024, Lifelong Online Retail Private Limited introduced the Lifelong Foot Massager, designed to ease tired muscles, melt away stress, and boost blood circulation. With a variety of settings, it offers a personalized massage experience tailored just for you. Ideal for home use, the lifelong foot massager guarantees a refreshing experience that promotes your overall well-being.

Impact of the U.S. Tariff on India Electric Foot Massage Machine Market

The imposition of U.S. tariffs on Indian exports, including electric foot massage machines, could have mixed effects on India's domestic and export-driven market.

Higher tariffs would make Indian-made foot massagers more expensive for American consumers, potentially reducing demand.

Indian manufacturers may need to explore alternative markets (Middle East, Europe, Southeast Asia) to offset losses from U.S. trade restrictions.

Companies relying on U.S. bound exports may face financial strain, leading to production cuts or job losses in India's manufacturing sector.

If exports decline, manufacturers may redirect supply to India's growing domestic market, increasing availability and competitive pricing.

Key Players Landscape and Outlook

The Indian electric foot massage machine market is led by a vibrant competitive landscape with differentiated player segments addressing different consumer needs. Premium international players lead the premium market with high-end features such as 3D Shiatsu and AI-based customization. Domestic players of developing countries have established a strong presence in the mid-range segment by providing feature-laden yet value-for-money offerings with heat therapy and vibration features. Healthgenie India Pvt Ltd addresses the budget segment primarily, and generic Chinese imports address price-sensitive first-time buyers. Growth startups are launching innovative products, integrating new-age technology with ancient wellness principles. The market is expected to grow with rising health awareness, e-commerce growth, and corporate wellness programs in the future. Growth drivers include the advent of smart connected devices, integration of massage technologies, and usage of Ayurvedic principles. Challenges continue in price sensitivity, spurious products, and rural market penetration. Opportunities lie in localized manufacturing, expansion in tier 2/3 cities through EMI-based accessibility, and wellness clinic tie-ups.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel

6. India Foot Massage Machine Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Type
    • 6.2.1.1. Foot Massager Roller
    • 6.2.1.2. Air Compression Massager
    • 6.2.1.3. Foot Spa Massager
    • 6.2.1.4. Others
  • 6.2.2. By End User
    • 6.2.2.1. Household
    • 6.2.2.2. Commercial
  • 6.2.3. By Price Range
    • 6.2.3.1. Mass
    • 6.2.3.2. Premium
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Supermarkets/Hypermarkets
    • 6.2.4.2. Exclusive Stores
    • 6.2.4.3. Multi-Branded Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. North
    • 6.2.5.2. South
    • 6.2.5.3. West and Central
    • 6.2.5.4. East
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Type
  • 6.3.2. By End User
  • 6.3.3. By Price Range
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Paramount Surgimed Limited (Osim India)
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. J S B Healthcare Private Limited
  • 17.3.3. Philips India Limited
  • 17.3.4. Lifelong Online Retail Private Limited
  • 17.3.5. Nureca Limited (Dr. Trust)
  • 17.3.6. FKA Distributing Co., LLC (Homedics)
  • 17.3.7. Universal Corporation Limited (Agaro)
  • 17.3.8. Robocura Wellness
  • 17.3.9. Go Ads India Private Limited (Arg Healthcare)
  • 17.3.10. Beurer India Private Limited
  • 17.3.11. M/s Bhagyalaxmi Industries (RoboTouch)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer