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サービスとしてのアナリティクスの世界市場評価、タイプ別、企業規模別、エンドユーザー産業別、地域別、機会および予測、2018年～2032年

Global Analytics as a Service Market Assessment, By Type, By Enterprise Size, By End-user Industry, By Region, Opportunities and Forecast, 2018-2032F

出版日
ページ情報
英文 220 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=147.89円
サービスとしてのアナリティクスの世界市場評価、タイプ別、企業規模別、エンドユーザー産業別、地域別、機会および予測、2018年～2032年
出版日: 2025年07月07日
発行: Markets & Data
ページ情報: 英文 220 Pages
納期: 3～5営業日
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  • 概要
  • 図表
  • 目次
概要

サービスとしてのアナリティクスの世界市場は、予測期間2025年～2032年のCAGRが17.61%に達し、2024年の141億1,000万米ドルから2032年には516億5,000万米ドルに成長すると予測されます。世界のサービスとしてのアナリティクス市場は、リアルタイムのデータ解釈に対する要求の高まりとクラウドサービスの採用の増加、AI技術によるビッグデータの利用の増加、複数の事業部門を通じた柔軟なアナリティクスソリューションの必要性の高まりにより、現在力強い拡大を見せています。

世界のサービスとしてのアナリティクス（AaaS）市場は、企業があらゆるデータの意味を理解し、それに基づいて行動するのに役立つクラウドベースのツールにますます注目していることから拡大しています。現在、企業は複雑な分析システムを自社で構築する代わりに、オンラインでそれらのコンピューティング・システムを利用できるようになっており、その結果、時間とコストを節約できるようになっています。このサービスにより、企業は大量のデータを分析してパターンを発見し、より賢明な意思決定を行い、業績を向上させることが容易になり、AaaSに対する世界市場の需要が高まっています。また、人工知能、機械学習、ビッグデータなどのツールを利用する企業が増えるにつれ、こうしたサービスに対する需要も高まっています。銀行、ヘルスケア、小売業、製造業などの業界では、顧客サービスの強化、コスト削減、競争優位性の獲得などのためにアナリティクスをサービスとして利用しており、AaaSの導入が急増しています。かつては大企業しか利用できなかった高度なツールを活用できるようになったことで、中小企業も勝者として台頭しています。

例えば、Gurucul Solutions Inc.は2023年5月、Snowflake Data Cloud上でSecurity Analytics and Operationsプラットフォームをリリースし、次世代SIEM、Open XDR、UEBA、Identity Analyticsなどを顧客に提供しました。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 お客様の声

  • 回答者の人口統計
  • ブランド認知度
  • 購入決定時に考慮される要素
  • 購入後に直面する課題

第6章 世界のサービスとしてのアナリティクス市場の展望、2018年～2032年

  • 市場規模分析と予測
    • 金額別
  • 市場シェア分析と予測
    • タイプ別
      • 予測分析
      • 処方的分析
      • 診断分析
      • 記述的分析
    • 企業規模別
      • 中小企業
      • 大企業
    • エンドユーザー産業別
      • BFSI
      • 小売業とeコマース
      • ITおよび通信
      • ヘルスケア
      • その他
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 企業別市場シェア分析（上位5社およびその他- 金額別、2024年）
  • 2024年市場マップ分析
    • タイプ別
    • 企業規模別
    • エンドユーザー産業別
    • 地域別

第7章 北米のサービスとしてのアナリティクス市場の展望、2018年～2032年

  • 市場規模分析と予測
    • 金額別
  • 市場シェア分析と予測
    • タイプ別
      • 予測分析
      • 処方的分析
      • 診断分析
      • 記述的分析
    • 企業規模別
      • 中小企業
      • 大企業
    • エンドユーザー産業別
      • BFSI
      • 小売業とeコマース
      • ITおよび通信
      • ヘルスケア
      • その他
    • 国別
      • 米国
      • カナダ
      • メキシコ
  • 国別市場評価
    • 米国のサービスとしてのアナリティクス市場の展望、2018年～2032年
      • 市場規模分析と予測
      • 市場シェア分析と予測

すべてのセグメントは、対象となるすべての地域と国に提供されます。

第8章 欧州のサービスとしてのアナリティクス市場の展望、2018年～2032年

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド

第9章 アジア太平洋のサービスとしてのアナリティクス市場の展望、2018年～2032年

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第10章 南米のサービスとしてのアナリティクス市場の展望、2018年～2032年

  • ブラジル
  • アルゼンチン

第11章 中東・アフリカのサービスとしてのアナリティクス市場の展望、2018年～2032年

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第12章 ポーターのファイブフォース分析

第13章 PESTLE分析

第14章 市場力学

  • 市場促進要因
  • 市場の課題

第15章 市場動向と発展

第16章 ケーススタディ

第17章 競合情勢

  • 市場リーダー上位5社の競合マトリックス
  • 上位5社のSWOT分析
  • 市場上位10社の主要企業の情勢
    • Cloud Software Group, Inc.
      • 会社概要
      • 主要経営陣
      • 提供される主な製品/サービス
      • 主要財務状況（報告時点）
      • 主要市場への注力と地理的プレゼンス
      • 最近の動向/コラボレーション/ パートナーシップ/合併と買収
    • SAS Institute Inc.
    • SAP SE
    • Oracle Corporation
    • Microsoft Corporation
    • IBM Corporation
    • Salesforce.com, inc.
    • Teradata Corporation
    • Google LLC
    • GoodData Corporation

上記の企業は市場シェアに応じて注文を保留するものではなく、調査作業中に入手可能な情報に応じて変更される可能性があります。

第18章 戦略的提言

第19章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 3. Global Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 4. Global Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 5. Global Analytics as a Service Market Share (%), By Region, 2018-2032F
  • Figure 6. North America Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 7. North America Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 8. North America Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 9. North America Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 10. North America Analytics as a Service Market Share (%), By Country, 2018-2032F
  • Figure 11. United States Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 12. United States Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 13. United States Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 14. United States Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 15. Canada Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 16. Canada Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 17. Canada Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 18. Canada Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 19. Mexico Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 20. Mexico Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 21. Mexico Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 22. Mexico Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 23. Europe Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 24. Europe Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 25. Europe Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 26. Europe Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 27. Europe Analytics as a Service Market Share (%), By Country, 2018-2032F
  • Figure 28. Germany Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 29. Germany Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 30. Germany Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 31. Germany Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 32. France Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 33. France Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 34. France Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 35. France Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 36. Italy Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 37. Italy Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 38. Italy Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 39. Italy Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 40. United Kingdom Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 41. United Kingdom Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 42. United Kingdom Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 43. United Kingdom Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 44. Russia Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 45. Russia Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 46. Russia Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 47. Russia Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 48. Netherlands Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 49. Netherlands Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 50. Netherlands Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 51. Netherlands Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 52. Spain Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 53. Spain Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 54. Spain Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 55. Spain Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 56. Turkey Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 57. Turkey Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 58. Turkey Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 59. Turkey Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 60. Poland Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 61. Poland Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 62. Poland Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 63. Poland Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 64. South America Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 65. South America Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 66. South America Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 67. South America Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 68. South America Analytics as a Service Market Share (%), By Country, 2018-2032F
  • Figure 69. Brazil Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 70. Brazil Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 71. Brazil Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 72. Brazil Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 73. Argentina Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 74. Argentina Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 75. Argentina Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 76. Argentina Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 77. Asia-Pacific Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 78. Asia-Pacific Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 79. Asia-Pacific Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 80. Asia-Pacific Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 81. Asia-Pacific Analytics as a Service Market Share (%), By Country, 2018-2032F
  • Figure 82. India Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 83. India Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 84. India Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 85. India Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 86. China Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 87. China Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 88. China Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 89. China Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 90. Japan Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 91. Japan Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 92. Japan Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 93. Japan Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 94. Australia Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 95. Australia Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 96. Australia Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 97. Australia Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 98. Vietnam Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 99. Vietnam Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 100. Vietnam Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 101. Vietnam Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 102. South Korea Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 103. South Korea Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 104. South Korea Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 105. South Korea Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 106. Indonesia Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 107. Indonesia Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 108. Indonesia Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 109. Indonesia Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 110. Philippines Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 111. Philippines Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 112. Philippines Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 113. Philippines Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 114. Middle East & Africa Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 115. Middle East & Africa Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 116. Middle East & Africa Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 117. Middle East & Africa Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 118. Middle East & Africa Analytics as a Service Market Share (%), By Country, 2018-2032F
  • Figure 119. Saudi Arabia Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 120. Saudi Arabia Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 121. Saudi Arabia Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 122. Saudi Arabia Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 123. UAE Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 124. UAE Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 125. UAE Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 126. UAE Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 127. South Africa Analytics as a Service Market, By Value, In USD Billion, 2018-2032F
  • Figure 128. South Africa Analytics as a Service Market Share (%), By Type, 2018-2032F
  • Figure 129. South Africa Analytics as a Service Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 130. South Africa Analytics as a Service Market Share (%), By End-user Industry, 2018-2032F
  • Figure 131. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 132. By Enterprise Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 133. By End-user Industry Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 134. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13553

Global analytics as a service market is projected to witness a CAGR of 17.61% during the forecast period 2025-2032, growing from USD 14.11 billion in 2024 to USD 51.65 billion in 2032. The global analytics as a service market is currently experiencing strong expansion because of the growing requirement for real-time data interpretation and the rising adoption of cloud services, increasing use of big data with AI technologies and the rise in necessity for flexible analytics solutions throughout multiple business sectors.

The global analytics as a service (AaaS) market is expanding as companies are increasingly looking to cloud-based tools that can help them make sense of and act based on all of that data. Now, instead of constructing complex analytics systems themselves, businesses can increasingly tap into those computing systems online, which results in saving time and money. This service makes it easier for companies to analyze swaths of data to uncover patterns, make smarter decisions and improve performance, driving the global market demand for AaaS. In addition, the demand for such services has been rising with more companies using tools such as artificial intelligence, machine learning and big data. Industries such as banking, healthcare, retail and manufacturing use analytics as a service to enhance customer service, reduce costs and get a leg up on the competition, surging AaaS adoption. Even small and medium-sized businesses are emerging as winners, as they are now able to utilize the advanced tools that were once only available to large companies.

For example, in May 2023, Gurucul Solutions Inc. released its Security Analytics and Operations platform on the Snowflake Data Cloud, which, among other features, offered customers Next-Gen SIEM, Open XDR, UEBA and Identity Analytics.

Increasing Use of Cloud Computing Influencing Global Analytics as a Service Market

The increasing demand for cloud-based analytics due to cloud adoption in various industries is one of the major factors driving the analytics as a service market. Cloud-based platforms enable companies to store, access, and manage vast amounts of data without costly infrastructure investment. AaaS solutions are cloud-based, providing the benefits of flexibility, scalability and cost savings, which further drives global analytics as a service market growth in the forecast period. This model allows organizations to pay for only what is consumed, making advanced analytics available even to small and medium enterprises. Moreover, the cloud also makes it easier to bring existing systems closer, enables real-time data availability and interaction across various departments. As organizations continue to move to hybrid and multi-cloud operations, demand for analytics that work within these environments will continue to grow. The cloud also allows for quicker rolling out of services and updates, enabling businesses to keep pace in fast-moving markets. So, the combination of cloud computing and analytics is a significant driving force for market growth.

For example, in February 2025, Salesforce, Inc. signed a seven-year USD 2.5 billion strategic partnerships with Google LLC. The partnership is designed to help bring the power of Google Cloud's scalable infrastructure to Salesforce's CRM system in more advanced, cloud-based products. That partnership illustrated how the cloud is becoming the epicenter for intelligent, flexible and on-demand analytics services to support business needs.

Increased Demand for Data-Driven Decision-Making Proliferating the Analytics as a Service Market

Data-driven decision-making represents a key element that pushes the market forward. Organizations need sophisticated tools to extract valuable insights that drive strategic decisions because data volumes from different platforms, such as websites, mobile apps, IoT devices and social media platforms, are rapidly expanding. Analytics as a service delivers operational intelligence, which helps businesses to make decisions without building their analytics infrastructure, which is cost-effective. Businesses apply these insights to enhance their customer experiences and optimize their supply chains and forecast trends while managing risks more effectively. Business entities that operate in competitive markets must base their timely decisions on precise data to achieve growth instead of experiencing decline. Business leaders, along with their management teams, depend on dashboards with predictive models and performance reports as essential tools to direct their business operations. Companies focused on improving efficiency and innovation while minimizing uncertainty are rapidly adopting analytics as a service because evidence-based decision making drives their operations. Digital transformation will continue to propel this trend forward in the coming years.

For instance, in June 2024, Tenable Holdings, Inc. teamed up with Deloitte Touche Tohmatsu Limited to help customers and management. The alliance brings together Tenable's Exposure Management Platform, consisting of Tenable Cloud Security and Tenable OT Security, and Deloitte's cybersecurity portfolio. This partnership provides customers with improved transparency and risk-based, data-driven prioritization on their digital and operational technologies.

Banking, Financial Services, and Insurance (BFSI) holds Largest Global Market Share

Banking, Financial Services, and Insurance (BFSI) end-user segment has the highest global analytics as a service market share, as it functions mainly on data-driven decisions and operational models. Banks process substantial amounts of structured and unstructured data each day, which includes transaction data and risk scoring. They use analytics as a service to have real-time fraud detection, credit risk monitoring, cloud-based products personalization and real-time regulatory compliance. Banks use predictive analytics to predict market trends and to enhance investment strategies. Furthermore, the growing digital banking transformation, including online banking, mobile apps, and digital payments, also stimulates the demand for scalable analytical solutions. With the growing competition, BFSI organizations are focusing on customer insights, operational efficiency, and data security with the help of cloud-based advanced analytics solutions. This continued need is what has made BFSI the largest end-user segment in this market.

For instance, in April 2024, Cisco Systems, Inc. introduced Hypershield to serve the BFSI sector by protecting virtual machines and Kubernetes clusters with integrated security. Powered by eBPF technology, the solution enables real-time threat detection and compliance across clouds. It is also in line with the increasing demand for secure and scalable digital infrastructure by the BFSI vertical, which further validates their status as one of the largest consumers of advanced analytics and cloud-based security programs.

North America Dominates Global Analytics as a Service Market Size

North America holds the largest share in global analytics as a service market due to high innovation of digital technology, early adoption of digital technology, and the presence of large market players in the region. The United States and Canada are among the leading countries in cloud computing, big data and artificial intelligence impact analytics are based on these central technologies. Organizations across sectors such as BFSI, healthcare, retail, and IT in this region rely heavily on data-driven insights to enhance customer experience, improve operations, and maintain competitiveness. Since the North American companies have a large budget for their IT and analytics area, it is helping the rapid uptake of analytics as a service solution. It is the area that enjoys a developed regulatory environment and a degree of skill in the workforce, helping the rollout and integration of analytics solutions. Additionally, with giants operating in the region, innovation is quickened, and North America strengthens its leading position in this industry.

For instance, in January 2024, McAfee, LLC, a device-to-cloud cybersecurity company, launched an AI-based software, "Project Mockingbird," to find that they had manipulated audio files. This is a behavioral, categorical and contextual analysis approach for stopping the increasing threat of deepfake audio and another sign of the shift towards more sophisticated analytics-based cybersecurity.

Impact of U.S. Tariffs on Global Analytics as a Service Market

U.S. tariffs, especially on tech imports, could increase the costs for infrastructure supporting analytics as a service, including servers and networking gear. This results in higher service prices or slower adoption, particularly for global vendors with international supply chains. Tariffs may also strain U.S. relationships with countries such as China, impacting cooperation and the exchange of data. Cloud-based analytics are less hardware dependent, but long-term trade barriers may impact service.

Key Players Landscape and Outlook

The global analytics as a service market is characterized by the dominance of leading technology vendors, which is leading to innovation in services, cost competitiveness, and scalability. These leaders help shape the market with their comprehensive analytics functionality, from descriptive analytics to predictive analytics to AI-driven insights, available across cloud platforms. Their R&D, global infrastructure, and strategic partnerships mean the uptake of analytics services is racing ahead in all sectors. The market itself is more competitive, as while this is happening, there is an explosion of modern technology, companies becoming smarter and integrating AI and machine learning, and a growing emphasis on data privacy and compliance. This dynamic market evolution is propelling the market toward increasingly tailored, real-time and industry-specific solutions. Further down the road, the ongoing development of analytics tools and further penetration in developing markets promise fresh areas of growth. The market will continue to be competitive, innovative-led, and influenced by the drive towards scalable, low-cost, and high-performance technologies.

For example, in August 2024, the company Fortinet, Inc., known for providing cybersecurity, acquired Next DLP, which deals with insider threats and data security. This adds to Fortinet's own native security platform with advanced data loss prevention (DLP) functionality. This allowed the company to sell more substantial analytics-based security products.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase

6. Global Analytics as a Service Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Type
      • 6.2.1.1. Predictive Analytics
      • 6.2.1.2. Prescriptive Analytics
      • 6.2.1.3. Diagnostic Analytics
      • 6.2.1.4. Descriptive Analytics
    • 6.2.2. By Enterprise Size
      • 6.2.2.1. Small and Medium Enterprises (SMEs)
      • 6.2.2.2. Large Enterprises
    • 6.2.3. By End-user Industry
      • 6.2.3.1. BFSI
      • 6.2.3.2. Retail and E-Commerce
      • 6.2.3.3. IT and Telecom
      • 6.2.3.4. Healthcare
      • 6.2.3.5. Others
    • 6.2.4. By Region
      • 6.2.4.1. North America
      • 6.2.4.2. Europe
      • 6.2.4.3. Asia-Pacific
      • 6.2.4.4. South America
      • 6.2.4.5. Middle East and Africa
    • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Type
    • 6.3.2. By Enterprise Size
    • 6.3.3. By End-user Industry
    • 6.3.4. By Region

7. North America Analytics as a Service Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Type
      • 7.2.1.1. Predictive Analytics
      • 7.2.1.2. Prescriptive Analytics
      • 7.2.1.3. Diagnostic Analytics
      • 7.2.1.4. Descriptive Analytics
    • 7.2.2. By Enterprise Size
      • 7.2.2.1. Small and Medium Enterprises (SMEs)
      • 7.2.2.2. Large Enterprises
    • 7.2.3. By End-user Industry
      • 7.2.3.1. BFSI
      • 7.2.3.2. Retail and E-Commerce
      • 7.2.3.3. IT and Telecom
      • 7.2.3.4. Healthcare
      • 7.2.3.5. Others
    • 7.2.4. By Country
      • 7.2.4.1. United States
      • 7.2.4.2. Canada
      • 7.2.4.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States Analytics as a Service Market Outlook, 2018-2032F
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Type
          • 7.3.1.2.1.1. Predictive Analytics
          • 7.3.1.2.1.2. Prescriptive Analytics
          • 7.3.1.2.1.3. Diagnostic Analytics
          • 7.3.1.2.1.4. Descriptive Analytics
        • 7.3.1.2.2. By Enterprise Size
          • 7.3.1.2.2.1. Small and Medium Enterprises (SMEs)
          • 7.3.1.2.2.2. Large Enterprises
        • 7.3.1.2.3. By End-user Industry
          • 7.3.1.2.3.1. BFSI
          • 7.3.1.2.3.2. Retail and E-Commerce
          • 7.3.1.2.3.3. IT and Telecom
          • 7.3.1.2.3.4. Healthcare
          • 7.3.1.2.3.5. Others

All segments will be provided for all regions and countries covered

8. Europe Analytics as a Service Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Turkey
  • 8.9. Poland

9. Asia-Pacific Analytics as a Service Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America Analytics as a Service Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa Analytics as a Service Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Porter's Five Forces Analysis

13. PESTLE Analysis

14. Market Dynamics

  • 14.1. Market Drivers
  • 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

  • 17.1. Competition Matrix of Top 5 Market Leaders
  • 17.2. SWOT Analysis for Top 5 Players
  • 17.3. Key Players Landscape for Top 10 Market Players
    • 17.3.1. Cloud Software Group, Inc.
      • 17.3.1.1. Company Details
      • 17.3.1.2. Key Management Personnel
      • 17.3.1.3. Key Products/Services Offered
      • 17.3.1.4. Key Financials (As Reported)
      • 17.3.1.5. Key Market Focus and Geographical Presence
      • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 17.3.2. SAS Institute Inc.
    • 17.3.3. SAP SE
    • 17.3.4. Oracle Corporation
    • 17.3.5. Microsoft Corporation
    • 17.3.6. IBM Corporation
    • 17.3.7. Salesforce.com, inc.
    • 17.3.8. Teradata Corporation
    • 17.3.9. Google LLC
    • 17.3.10. GoodData Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer