牛糞塗料のインド市場：製品タイプ別、エンドユーザー別、地域別、機会、予測、2019年～2033年

インドの牛糞塗料市場は、2026～2033年の予測期間中にCAGR 12.24％を記録し、2025年の109万米ドルから2033年には274万米ドルに成長すると予測されています。インドの牛糞塗料市場は、環境問題に対する意識の高まりと、自然をベースとした伝統的な製品への新たな関心に基づく、エキサイティングな新興市場です。この分野は、牛糞という資源が非常に入手しやすいため、従来の化学ベースの塗料に代わる、環境に優しく持続可能な塗料を提供します。牛糞は環境に優しく、抗菌・抗真菌剤による健康効果も期待でき、農村経済諸国の開発にも貢献します。

牛糞塗料の製造工程はシンプルです。まず、牛糞を他の天然バインダーや添加物と混ぜたペーストを作ります。このシンプルなペーストは、合成化学薬品への依存を減らすだけでなく、農家に収益をもたらし、牛の飼育と農村開発を促進します。このような動きの重要な担い手として、Khadi and Village Industries Commission（KVIC）は、この産業に参入しようとする意欲的な起業家に対し、その生産量を最大化するための支援インフラを提供しています。こうして、起業家が大量生産を増やし、市場をグリーンペイントで覆うことを支援しています。

例えば、2024年3月には、ジャムシェドプルの起業家Jyoti Bala氏の牛糞製品がSwadeshi Melaに出展されました。持続可能性に向けた先駆的な一歩として、アディティヤプールのJyoti Bala氏は牛糞から作られた環境に優しい塗料を発売しました。従来の化学物質ベースの塗料から一歩踏み出したこの取り組みは、土着技術を促進するだけでなく、地元の120世帯に雇用を提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 購入決定時に考慮される要素
  • 洗濯性
  • 環境に優しい
  • 色の多様性
  • 価格競争力

第6章 インドの牛糞塗料市場の展望、2019年～2033年

• 市場規模分析と予測
  • 金額別
  • 数量別
• 市場シェア分析と予測
  • 製品タイプ別
    • エマルジョン塗料
    • ジステンパー
    • その他
  • エンドユーザー別
    • 住宅
    • 商業
    • その他
  • 地域別
    • 北部
    • 南部
    • 東部
    • 西部と中央部
  • 企業別の市場シェア分析（上位5社・その他 - 金額ベース、2025年）
• 2025年の市場マップ分析
  • 製品タイプ別
  • エンドユーザー別
  • 地域別

第7章 バリューチェーン分析

第8章 ポーターのファイブフォース分析

第9章 PESTLE分析

第10章 価格分析

第11章 市場力学

• 市場促進要因
• 市場の課題

第12章 市場動向と発展

第13章 ケーススタディ

第14章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• 上位5社のSWOT分析
• 上位7社の主要企業の情勢
  • Gaumaya Agro Private Limited
  • Prakritik Paint Manufacturers Association (PPMA)
  • Midas Paints Private Limited
  • Vedic Paint
  • Shri Bhimeshwari Polymers
  • Ishta Organics
  • Swati Naturals

第15章 戦略的提言

第16章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Cow Dung Paint Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Cow Dung Paint Market, By Volume, In Liters, FY2019-FY2033F
• Figure 3. India Cow Dung Paint Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Cow Dung Paint Market Share (%), By End-user, FY2019-FY2033F
• Figure 5. India Cow Dung Paint Market Share (%), By Region, FY2019-FY2033F
• Figure 6. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 7. By End-user Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 8. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

India cow dung paint market is projected to witness a CAGR of 12.24% during the forecast period FY2026-FY2033, growing from USD 1.09 million in FY2025 to USD 2.74 million in FY2033. India cow dung paint market is an emerging, exciting space based on the ever-growing awareness about environmental concerns and a renewed interest in traditional products that are nature-based. The sector presents an alternative for environmentally friendly, sustainable, paints against traditional chemical-based ones, as this resource of cow dung is very readily available. It appeals to be ecofriendly, offering the potential for health benefits through the presence of antibacterial and antifungal agents, and contributing to rural economy development.

Cow dung paint has a simple production process. Firstly, the paste is made which mostly consists of cow dung mixed with other natural binders and additives. This simple paste not only reduces dependability on synthetic chemicals but also brings revenue to the farmer, encouraging cow rearing and rural development. As instrumental players in such movements, Khadi and Village Industries Commission (KVIC) is providing its support infrastructures to any aspiring entrepreneur ready to join into this industry so as to maximize its production. Thus, helping entrepreneurs increase mass production and cover markets with green paint.

For instance, in March 2024, cow dung products of Jamshedpur entrepreneur Jyoti Bala were displayed at Swadeshi Mela. In a pioneering step towards sustainability, Jyoti Bala from Adityapur has launched eco-friendly paint made from cow dung. Stepping away from conventional chemical-based paints, this initiative not only promotes indigenous technology but also provides employment for 120 families in the locality.

Indian Government Initiatives Fueling the Cow Dung Paint Revolution

The Indian government is promoting the production and the use of cow dung-based paint to energize its rural economy, empower the farmers, and make its environment sustainable. The Khadi and Village Industries Commission (KVIC) have developed "Khadi Prakritik Paint," the first natural paint made from cow dung in India, which is hermetically labelled as eco-friendly, non-toxic, and supported by inherent anti-fungal and anti-bacterial properties. It's a cost-effective, odorless, and BIS-conforming paint.

Chhattisgarh has taken the lead in this movement and established several units to manufacture paint from cow dung. These units, under the Mahatma Gandhi Rural Industrial Park Scheme, offer local women in self-help groups much-needed income and employment. The state government collects cow dung from cattle-rearers and farmers, which is used to manufacture natural paints for government buildings. Other states are also emulating this practice, and in Uttar Pradesh alone, Saharanpur set its pace by using cow dung paint on government renovation projects. The paint comes in distemper and emulsion forms. This paint is eco-friendly, having natural antibacterial and anti-fungal benefits.

In January 2023, the Chhattisgarh government used paints manufactured from cow dung for buildings. As part of the state government's ambitious Suraji Gaon Yojana, the Godhan Nyay Yojana was started. Under the scheme, more than 8,000 gauthans have been set up where cow dung and urine are being procured from cattle-rearers and farmers.

Rapid Urbanization in India to Boost Market

India is experiencing rapid urbanization, which is influencing various sectors, including the cow dung paint market. In 2023, approximately one-third of India's total population resided in cities, with urbanization increasing by 4% over the past decade. This shift is driven by people moving from rural areas in search of better economic opportunities in urban centers. Simultaneously, there's a growing interest in eco-friendly products like cow dung paint.

The Khadi and Village Industries Commission (KVIC) promotes the use of cow dung in paint production, offering farmers an additional income source. Farmers can potentially earn additional income by selling raw dung, which is the primary raw material for manufacturing paint, including emulsion and distemper. KVIC's technology enables the use of cow dung to create eco-friendly, non-toxic, and odorless paint with anti-fungal and anti-bacterial properties.

Dominance of Emulsion Paint

The popularity of emulsion paint in the Indian painting industry largely dominates the niche category of cow dung paint. Emulsion paints, with their long lifespan, easy application, and availability in numerous colors, have turned out to be the topmost preference for dwellings and commercial areas alike. Their water-based composition, minimal odor, and speedy drying feature render them the most practical for contemporary building requirements. Also, extensive marketing by large paint firms and general acceptability have made emulsion paint the market leader. However, cow dung paint, although picking up momentum as a sustainable and green option, is still a niche product. Its appeal is based on its traditional origin, natural make-up, and cultural value, especially in rural and religious communities.

West and Central Region Emerges as the Dominant Force in Cow Dung Paint Market

The Indian cow dung paint market has experienced rapid growth, with the West and Central regions taking center stage. The Central region, mostly states of Madhya Pradesh and Chhattisgarh, is now a hotspot for the manufacturing of cow dung paint. This can be attributed to the presence of raw materials, indigenous knowledge, and government schemes for promoting green products. The emphasis of the region on sustainable practices and rural employment has further increased its market status.

In contrast, the Western part of the country, comprising Maharashtra and Gujarat states, has been experiencing growth fueled by urbanization and the growing demand for green products. Urbanization has resulted in explosive construction activity, where consumers as well as builders have turned to such environmentally friendly options as cow dung paint, which is anti-bacterial, thermal insulator, and eco-friendly in nature. Developed infrastructure and higher disposable income in the Western part of the country have also helped boost its market growth.

Both the Central and Western regions are combining to mold the cow dung paint industry in India. The central region concentrates on production, whereas the western region leads to demand, making it a balanced ecosystem to foster the development of this sustainable and innovative sector.

Future Market Scenario (FY2026 - FY2033F)

Indian cow dung paint market is likely to grow substantially because consumers are shifting their preference towards green and eco-friendly products. As environmental protection increases, people are becoming aware of the natural ingredient-based paint like cow dung paint, which has a lower carbon footprint, thereby increasing demand for such environmentally friendly products.

Government initiatives focusing on green goods and rural enterprise will tend to increase the demand for cow dung paint. Policy measures such as "Make in India" and subsidies for sustainable products will influence local producers and drive market development and innovation.

Although cow dung paint has always been used in rural regions, its advantages of anti-bacterial properties and heat insulation are compelling urban consumers to adopt it. Marketing efforts stressing its health benefits and environmental advantage will propel use in both urban and rural regions.

The market will witness more competition as more entrants join the space, which will result in product innovation and better quality. Firms will concentrate on increasing durability, color options, and affordability to suit different consumer requirements, with continued growth in the next few years.

Key Players Landscape and Outlook

The Indian market for cow dung paint is developing as a niche but innovative area of the sustainable products market, led by green consumerism and government-supported programs. Some of the major players are startups, rural cooperatives, and conventional businesses utilizing cow dung's inherent benefits. The Khadi Village Industries Commission (KVIC) has also propagated cow dung products under its "Waste to Wealth" program, encouraging rural entrepreneurship. Non-governmental organizations (NGOs) and self-help groups (SHGs) play a significant role in upscaling production and linking artisans with markets.

The outlook for the market is favorable, with the growing demand for green building materials and greater sensitization towards indoor air quality. Government initiatives such as Swachh Bharat Mission and the subsidy on green products also strengthen growth. Developments in product longevity, brand building, and price competitiveness will define the future of the industry.

In 2023, in Uttar Pradesh, a women-run cooperative made and sold 1,200 kilogram of cow dung paint. The achievement is indicative of the ability of grassroots initiatives to which is growing cow dung paint production.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Factors Considered in Purchase Decisions
  • 5.1.1. Washability
  • 5.1.2. Eco-Friendliness
  • 5.1.3. Color Variety
  • 5.1.4. Price Competitiveness

6. India Cow Dung Paint Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Emulsion Paint
    • 6.2.1.2. Distemper
    • 6.2.1.3. Others
  • 6.2.2. By End-user
    • 6.2.2.1. Residential
    • 6.2.2.2. Commercial
    • 6.2.2.3. Others
  • 6.2.3. By Region
    • 6.2.3.1. North
    • 6.2.3.2. South
    • 6.2.3.3. East
    • 6.2.3.4. West and Central
  • 6.2.4. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By End-user
  • 6.3.3. By Region

All segments will be provided for all regions covered

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Pricing Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 7 Market Players
  • 14.3.1. Gaumaya Agro Private Limited
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Products and Services
    • 14.3.1.4. Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. Prakritik Paint Manufacturers Association (PPMA)
  • 14.3.3. Midas Paints Private Limited
  • 14.3.4. Vedic Paint
  • 14.3.5. Shri Bhimeshwari Polymers
  • 14.3.6. Ishta Organics
  • 14.3.7. Swati Naturals

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer