スマートキッチン家電のインド市場の評価：タイプ別、用途別、接続性別、流通チャネル別、地域別、機会、予測（2019年度～2033年度）

インドのスマートキッチン家電の市場規模は、可処分所得の増加、急速な都市化、消費者のライフスタイルの進化、スマートホーム技術の採用の増加により、2025年度の14億8,000万米ドルから2033年度に44億2,000万米ドルに達すると予測され、2026年度～2033年度の予測期間にCAGRで14.65%の成長が見込まれます。急速な都市化と多忙なライフスタイルの増加により、エアフライヤーやスマートクッカーなどの便利な自動化されたキッチン機器へのニーズが高まっています。可処分所得の増加もあり、消費者、特にミレニアル世代とZ世代は、便利でコネクテッドな、技術を駆使したハイエンドの家電にお金を使うようになっています。スマートホームシステムの成長も、AlexaやGoogle Assistantなどの音声アシスタントと統合されたスマートキッチン家電の採用に拍車をかけています。

BEE Starレーティング（Bureau of Energy Efficiency）のようなエネルギー効率を奨励する政府の政策も、インテリジェントで持続可能なソリューションを選ぶよう消費者に促しています。オンラインショッピングの成長、EMIやBNPL（Buy now, pay later）といった単純化された融資プラン、ブランドによる強力なデジタルプロモーションにより、入手性が高まっています。パンデミック後の健康と衛生は、スマート浄水器、滅菌器、エアフライヤーへの需要を高め、レシピ提案や自動調整モードといったAIによる機能がユーザーエクスペリエンスをよりよいものにしています。ソーシャルメディアによるインフルエンサーマーケティングや、都市部の不動産開発におけるモジュラーキッチンの人気の高まりも市場成長を促進しています。全体として、これらの促進要因の交差により、インドのスマートキッチン家電市場は今後も成長を続けることが確実視されています。

例えば2025年2月、BSH Household Appliances Manufacturing Private Limitedは、ミキサージューサー、エアフライヤー、フロアケア製品を発表し、インドにおける小型家電ポートフォリオを拡大しました。同社の狙いは、高まる需要を取り込み、小売のプレゼンスを高めることです。

当レポートでは、インドのスマートキッチン家電市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定において考慮される要素
• 購入後に直面する課題
• 優先される流通チャネル
• 購入頻度

第6章 インドのスマートキッチン家電市場の見通し（2019年度～2033年度）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • タイプ別
    • スマート冷蔵庫
    • スマートオーブン
    • スマートコンロ
    • スマートコーヒーメーカー
    • スマート食器洗い機
    • その他
  • 用途別
    • 住宅
    • 商業
  • 接続性別
    • Bluetooth
    • Wi-Fi
    • その他
  • 流通チャネル別
    • マルチブランドアウトレット
    • スーパーマーケット/ハイパーマーケット
    • 高級店
    • オンライン
    • その他
  • 地域別
    • 北部
    • 東部
    • 西部・中部
    • 南部
  • 市場シェア分析：企業別（上位5社とその他）（金額）（2025年度）
• 市場マップ分析（2025年度）
  • タイプ別
  • 用途別
  • 接続性別
  • 流通チャネル別
  • 地域別

第7章 需給分析

第8章 輸入と輸出の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場促進要因
• 市場の課題

第14章 市場動向と発展

第15章 政策と規制情勢

第16章 ケーススタディ

第17章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Samsung India Electronics Private Limited
  • LG Electronics India Limited
  • Whirlpool of India Limited
  • BSH Household Appliances Manufacturing Private Limited
  • Panasonic Life Solutions India Private Limited
  • Haier Appliances India Private Limited
  • Philips India Limited
  • Electrolux India Private Limited
  • IFB Appliances Ltd
  • Miele India Private Limited

第18章 戦略的提言

第19章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Smart Kitchen Appliances Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. India Smart Kitchen Appliances Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Smart Kitchen Appliances Market Share (%), By Type, FY2019-FY2033F
• Figure 4. India Smart Kitchen Appliances Market Share (%), By Application, FY2019-FY2033F
• Figure 5. India Smart Kitchen Appliances Market Share (%), By Connectivity, FY2019-FY2033F
• Figure 6. India Smart Kitchen Appliances Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 7. India Smart Kitchen Appliances Market Share (%), By Region, FY2019-FY2033F
• Figure 8. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 9. By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 10. By Connectivity Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025

India smart kitchen appliances market is projected to witness a CAGR of 14.65% during the forecast period FY2026-FY2033, growing from USD 1.48 billion in FY2025 to USD 4.42 billion in FY2033F, owing to rising disposable incomes, rapid urbanization, evolving consumer lifestyles, and increasing adoption of smart home technologies. Fast-paced urbanization and the growth of busy lifestyles have heightened the need for convenient and automated kitchen devices such as air fryers and smart cookers. Combined with rising disposable incomes, consumers, particularly millennials and Gen Z, are spending money on high-end, technology-facilitated appliances that are convenient and connected. The growth of smart home systems has also spurred the adoption of smart kitchen appliances, which are integrated with voice assistants such as Alexa and Google Assistant.

Government policies that encourage energy efficiency, such as BEE star ratings (Bureau of Energy Efficiency), are also encouraging consumers to opt for intelligent, sustainable solutions. Online shopping growth, simplified financing plans such as EMI and BNPL (Buy now, pay later), and robust digital promotions from brands have increased their availability. Health and hygiene post-pandemic have increased demand for smart water purifiers, sterilizers, and air fryers, while AI-driven features such as recipe suggestion and auto-adjustment mode are making the user experience better. Social media influencer marketing and the increasing popularity of modular kitchens in urban real estate developments are also driving market growth. Overall, the intersection of these drivers ensures that India's smart kitchen appliances market is set to continue its growth in the future.

For instance, in February 2025, BSH Household Appliances Manufacturing Private Limited expanded its small appliances portfolio in India by introducing mixer juicers, air fryers, and floor care products. The company aimed to tap into rising demand and strengthen its retail presence.

Rising Urbanization and Busy Lifestyles Drive the India Smart Kitchen Appliances Market Demand

The quick rate of urbanization and busy lifestyles are the main drivers propelling the growth of India smart kitchen appliances market. With more individuals moving to urban cities and embracing busy work lifestyles, the need for time-saving automated kitchen solutions has increased. Urban homes, especially those with dual-working families, are embracing smart appliances such as programmable cookers, Wi-Fi ovens, and voice-activated devices to simplify meal preparation and reduce labor. The ease provided by these appliances, such as remote monitoring through mobile phones or pre-programmed cooking modes, perfectly suits the requirements of working professionals.

For instance, in November 2024, Hafele India Private Limited launched a range of premium kitchen appliances, including the Midora Full Steam Oven, Renata Cooker Hoods, and Altius Plus Hobs, thereby enhancing its position in cutting-edge technologies and innovative kitchen solutions. Also, as urbanization is set to increase significantly and work-life balance issues become more severe, the use of smart kitchen technologies increases, and this is a major driver for market growth.

Expansion of Smart Home Ecosystems Drives the India Smart Kitchen Appliances Market Growth

The rapid growth of smart home penetration in India is building a robust ground for the growth of connected kitchen appliances, with an increasing number of homes adopting IoT-enabled devices such as smart lights, security systems, and voice assistants. Top players are introducing compatible appliances that are controllable via a single platform, providing seamless integration with Amazon Alexa, Google Assistant, and other AI-driven interfaces. This convergence allows customers to remotely control and monitor intelligent refrigerators, ovens, and coffee machines via voice instructions or mobile applications, both boosting convenience and energy efficiency, which further drives the market growth in India. In addition, brands are seizing this trend by launching sleek, technology-driven designs with touchscreens, Wi-Fi capabilities, and customized user profiles. Further, the growth of modular kitchen design in contemporary homes is also driving adoption of built-in smart appliances even higher as a status symbol.

For instance, in April 2025, Geek, a top digital-first kitchen appliance brand run by Geek Home Living Pvt Ltd, raised USD 0.47 million in funding from investors during the Tamil business reality show 'Startup Singam'. This investment is set to power the brand's exciting plans to create an AI and IoT-driven ecosystem of kitchen appliances, aiming to transform modern Indian kitchens with innovative, tech-savvy solutions.

Residential Application is the Fastest-Growing Segment in India Smart Kitchen Appliance Market

The residential segment has become the fastest-growing market segment in India's smart kitchen appliances industry, backed by changing urban lifestyles and surging technology embracement across emerging households. Rising urbanization and the spread of high-rise apartments have stimulated robust demand for multi-functional, compact smart appliances that can maximize limited kitchen spaces. Dual-income households are especially driving this growth as they increasingly turn to time-saving solutions. The increasing smart home ecosystem adoption has accelerated the trend further, as consumers seek to incorporate kitchen appliances into established IoT platforms for hassle-free control. Also, the segment is gaining additional momentum from real estate builders, equipping new homes with smart kitchens as standard options, through strategic alliances with appliance companies. With these trends converging and unwilling to slow down, the residential segment continues to drive the overall development of India's smart kitchen appliances market, transforming urban Indian families' relationship with their kitchen spaces.

For instance, in September 2024, Korean brand Daewoo, operated by Eurosonic Group Limited, announced its entry into the smart kitchen and home appliances market in India. Already known for their LED TVs and inverters, the company is now set up to roll out a range of new products, including induction plates, mixers, blenders, and much more.

Impact of the U.S. Tariff on India Smart Kitchen Appliances Market

The recent imposition of U.S. tariffs on imported electronics and appliances, including smart kitchen appliances, presents a complex scenario for India's burgeoning market.

Many Indian manufacturers rely on Chinese components (semiconductors, IoT modules), now facing U.S. tariffs, resulting in increasing production costs for locally assembled smart appliances.

Indian exporters face price disadvantages in the U.S. market compared to Vietnam and Mexico-based competitors.

While short-term challenges persist, the tariffs may ultimately accelerate India's transition from assembly-based to true R&D driven smart appliance manufacturing. The next 12 months will be critical as the industry adapts to this new trade reality.

Key Players Landscape and Outlook

The Indian smart kitchen appliances market is highly competitive, with a mix of global brands, domestic players, and emerging startups driving growth. Global giants dominate the premium segment with advanced IoT and AI-powered appliances, focusing on smart refrigerators, ovens, and dishwashers that integrate with home automation systems. These companies emphasize AI-driven features, voice control, and energy efficiency to attract urban, tech-savvy consumers. Meanwhile, domestic players cater to the mid-range market with affordable yet smart-enabled appliances such as induction cooktops and mixer grinders, leveraging strong distribution networks to penetrate Tier 2 and 3 cities. Startups and e-commerce-first brands are disrupting the space with compact, stylish, and budget-friendly smart appliances, targeting younger consumers through direct-to-consumer (D2C)

models. As smart kitchens transition from luxury to necessity, the market will see greater innovation, with modular kitchen solutions, subscription-based models, and enhanced IoT integration shaping the future of cooking in India.

For instance, in March 2024, Havells India Limited expanded into the kitchen appliances market with cooktops, hobs, chimneys, and other built-in kitchen appliances, aiming to be the top three players within three years.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. India Smart Kitchen Appliances Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Type
    • 6.2.1.1. Smart Refrigerators
    • 6.2.1.2. Smart Ovens
    • 6.2.1.3. Smart Cooktops
    • 6.2.1.4. Smart Coffee Maker
    • 6.2.1.5. Smart Dishwashers
    • 6.2.1.6. Others
  • 6.2.2. By Application
    • 6.2.2.1. Residential
    • 6.2.2.2. Commercial
  • 6.2.3. By Connectivity
    • 6.2.3.1. Bluetooth
    • 6.2.3.2. Wi-Fi
    • 6.2.3.3. Others
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Multi-Branded Outlets
    • 6.2.4.2. Supermarkets/Hypermarkets
    • 6.2.4.3. Exclusive Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. North
    • 6.2.5.2. East
    • 6.2.5.3. West and Central
    • 6.2.5.4. South
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Type
  • 6.3.2. By Application
  • 6.3.3. By Connectivity
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Samsung India Electronics Private Limited
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. LG Electronics India Limited
  • 17.3.3. Whirlpool of India Limited
  • 17.3.4. BSH Household Appliances Manufacturing Private Limited
  • 17.3.5. Panasonic Life Solutions India Private Limited
  • 17.3.6. Haier Appliances India Private Limited
  • 17.3.7. Philips India Limited
  • 17.3.8. Electrolux India Private Limited
  • 17.3.9. IFB Appliances Ltd
  • 17.3.10. Miele India Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer