トラクターのインド市場の評価：馬力別、駆動タイプ別、産業別、地域別、機会、予測（2019年度～2033年度）

インドのトラクターの市場規模は、2025年度の114億1,000万米ドルから2033年度に181億5,000万米ドルに達すると予測され、2026年度～2033年度の予測期間にCAGRで5.97%の成長が見込まれます。農業は主要部門であり、トラクターは多様な農業条件下で耕作、耕耘、収穫という重要な役割を担っています。この市場は、小規模農家や零細農家がトラクターを購入しやすくする補助金や融資制度などの政府制度によって支えられています。さらに、特にモンスーンに基づく地域では、タイムリーな農業活動が必要であるため、食料安全保障と収穫高の維持にトラクターが果たす役割が強く示されています。

地理的には、北インドがその農業に適した肥沃な土地と建設部門に加え、政府の強力なバックアップも有しており、この産業の最先端を走っています。ウッタルプラデシュ州、パンジャブ州、ハリヤナ州は、小麦とサトウキビを特産品とするトップランナーです。マディヤプラデシュ州とマハラシュトラ州を中心とするインド西部・中部も、広大な肥沃な土地とトラクターの普及により、大きく寄与しています。

主な促進要因は、農村部における農業所得の増加、高馬力トラクターの採用、GPSやIoTベースの農業ソリューションなどの最先端技術の活用です。モンスーンが不安定な中、技術革新、持続可能性、精密農業への注力に伴うテーマの助けを借りて、市場は依然として上昇基調にあります。市場には複数の企業が存在するため競合が存在します。Mahindra & Mahindra Limited、Tractors and Farm Equipment Limited、Escorts Kubota Limitedなどの既存企業が市場を独占し、John DeereやNew Hollandなどの国外企業がハイエンド市場を独占しています。Sonalika International Tractors LimitedやCaptain Tractors Pvt.Ltdのような新興企業は、低価格でニッチな製品を推し進めており、農業や建設産業に対応して市場で大きな売上をあげています。

例えば2024年3月、Sonalika International Tractors Limitedはパンジャブ州ホシアルプルに2つの新工場の礎石を据えました。同社は、トラクター組立工場の新設に1億2,000万米ドルを投資すると述べています。

当レポートでは、インドのトラクター市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• ブランド認知の方式
• 購入決定において考慮される要素
  • 特徴
  • 互換性
  • 効率
  • アフターサポート
• 規制の検討

第6章 インドのトラクター市場の見通し（2019年度～2033年度）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • 馬力別
    • 30馬力未満
    • 31～49馬力
    • 50～69馬力
    • 70馬力超
  • 駆動タイプ別
    • 2輪駆動
    • 4輪駆動
  • 産業別
    • 農業
    • 建設
    • 鉱業
    • その他
  • 地域別
    • 北部
    • 南部
    • 東部
    • 西部・中部
  • 市場シェア分析：企業別（上位5社とその他）（金額）（2025年度）
• 市場マップ分析（2025年度）
  • 馬力
  • 駆動タイプ
  • 産業
  • 地域別

第7章 輸入と輸出の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

• 市場促進要因
• 市場の課題

第13章 市場動向と発展

第14章 ケーススタディ

第15章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Escorts Kubota Limited
  • Sonalika International Tractors Limited
  • Mahindra & Mahindra Limited
  • VST Tillers Tractors Ltd.
  • Tractors and Farm Equipment Limited
  • John Deere India Private Ltd.
  • Captain Tractors Pvt. Ltd.
  • Force Motors Ltd.
  • CNH Industrial (India) Private Limited
  • Action Construction Equipment Ltd

第16章 戦略的提言

第17章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Tractor Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. India Tractor Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Tractor Market Share (%), By Horsepower, FY2019-FY2033F
• Figure 4. India Tractor Market Share (%), By Drive Type, FY2019-FY2033F
• Figure 5. India Tractor Market Share (%), By Industry, FY2019-FY2033F
• Figure 6. India Tractor Market Share (%), By Region, FY2019-FY2033F
• Figure 7. By Horsepower Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 8. By Drive Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 9. By Industry Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 10. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025

India tractor market is projected to witness a CAGR of 5.97% during the forecast period FY2026-FY2033F, growing from USD 11.41 billion in FY2025 to USD 18.15 billion in FY2033F, propelled by the pivotal status of farm mechanization in raising productivity and efficiency. Agriculture is the leading sector, with tractors playing the key role of plowing, tilling, and harvesting in diverse farming conditions. The market is propelled by government schemes like subsidies and credit programs that make tractors affordable for small and marginal farmers. Moreover, the necessity of timely agricultural activities, particularly in monsoon-based areas, highlights the role of tractors in maintaining food security and yield.

Geographically, North India is at the forefront in the industry with its fertile land for agriculture and the construction sector, along with strong government backing. Uttar Pradesh, Punjab, and Haryana

are front-runners with wheat and sugarcane being their specialties. West and Central India, mainly Madhya Pradesh and Maharashtra, is also a major contributor due to huge fertile lands and rising adoption of tractors.

The major drivers are rising farm incomes in rural areas, adoption of high-horsepower tractors, and the utilization of cutting-edge technologies such as GPS and IoT-based farming solutions. With uncertain monsoons, the market is still on the rise with the help of innovation, sustainability, and themes coupled with an increased focus on precision farming. Competition in the market exists due to presence of multiple players. Established players such as Mahindra & Mahindra Limited, Tractors and Farm Equipment Limited, and Escorts Kubota Limited dominating the market and foreign players such as John Deere and New Holland dominating the high-end market. Emerging players such as Sonalika International Tractors Limited and Captain Tractors Pvt. Ltd are pushing low-cost and niche products, with large sales in the market, catering to the agriculture and construction industries.

For instance, in March 2024, Sonalika International Tractors Limited laid the foundation stone for two new plants in Hoshiarpur, Punjab. The company said it will invest USD 120 million in setting up a new tractor assembly plant.

New Launches Bolster the Demand for Tractors

New models of tractors are giving a boost to industry, fulfilling various agricultural needs and propelling consumption. Firms are launching new models with advanced technology, which includes more horsepower and improved fuel efficiency, fulfilling the needs of small and large farmers. Horticulture tractors are becoming popular, while high-HP tractors are meeting the demands of intensive agriculture. The new launches, along with concessional financing and government incentives, are reducing the cost of tractors for farmers. Offering needs-oriented solutions, thus pushing the market further while keeping the industry agitated and responsive to the Indian agricultural landscape. Manufacturers address challenges from changing agricultural demand and growing needs in agriculture, driving the market further, making the industry agitated, and responding to India's agricultural landscape.

For instance, in February 2025, Escorts Kubota Limited has introduced the new Farmtrac Promaxx range of tractors. Positioned in the 39-47 mid-horsepower segment, the new series of tractors is intended to cater to both agricultural and commercial requirements, including haulage. In another instance, in March 2023, Tractors and Farm Equipment Limited introduced the Massey Ferguson 8055 MAGNATRAK tractor in Karnataka with state-of-the-art technology and higher performance for new-generation farming requirements. The tractor was conceived to increase productivity and efficiency for varied agricultural operations.

Sustainability Drives Market Growth for Tractors in India

Sustainability is becoming a driver of growth for India's tractor market, fulfilling demands. As the world is turning greener, industries are coming up with green solutions such as electric tractors and CNG tractors that conserve carbon emissions and are cost-effective. Government policies on green energy and green agriculture also support this change. Further, precision farming technology like GPS tractors and IoT-based equipment reduces resource utilization and water and fertilizer loss. Considering climate change and resource shortages impacting farming, sustainability is not an option. Integrating sustainability into their product lines, the market for tractors is not merely taking care of the environment but driving future market expansion and stability as well.

For instance, in May 2024, Mahindra & Mahindra Limited, unveiled its first CBG (Compressed Bio-Gas) driven Yuvo Tech+ tractor, in the presence of Shri. Nitin Gadkari, Honourable Minister of Road Transport and Highways, Government of India at New Delhi. In another instance, in November 2023, Mahindra & Mahindra Limited launched its CNG-powered tractor at Agrovision Nagpur, highlighting a green agriculture solution. The tractor is designed to cut farmers' operational expenses while reducing carbon footprints. This move reflects Mahindra & Mahindra Limited values of eco-friendly technology and India's initiative towards clean energy for agriculture. The CNG tractor will increase fuel efficiency and serve as an alternative to diesel-powered tractors.

Agriculture Dominates the Tractor Market in India

Agriculture is the supporting sector of India's tractor industry. As most of the population is dependent on agriculture, tractors have become a necessity vehicle to promote greater productivity and efficiency. Tractors are being utilized on a large scale to plow, till, harvest, and haul crops over diverse agricultural landscapes. Government policies in the form of subsidies and credit facilities have made tractors within the reach of marginal and small farmers, propelling demand ahead. The necessity to ensure timely sowing and harvesting in monsoon-led areas proves their significance. Businesses are harvesting the growth opportunity in agriculture with the addition of new-generation tractors into the marketplace.

For instance, in February 2025, John Deere India Private Ltd launched a new series of tractors with a 130 HP model that help to boost the productivity and efficiency of agriculture. The new tractors come loaded with advanced features, improved fuel efficiency, and greater performance to meet the different requirements of agriculture. This launch enhances John Deere India Private Ltd portfolio as it offers farmers reliable and high-performance equipment to meet the modern challenges of farming and boost agricultural production.

North India Dominates the Regional Market Share

North India is the dominant region in India's tractor market, supported by the farm sector. Urbanization and industrialization in the productive plains of Uttar Pradesh, Punjab, and Haryana, constitute a major portion of the highly agricultural regions. Haryana and Punjab have huge numbers of farmers who rely on agriculture, and tractors became necessary farming machinery for sowing crops such as wheat and sugarcane. The government policies and subsidies, extensive dealership network and availability also increase the adoption of tractors.

For instance, in January 2025, Escorts Kubota Limited announced to spend USD 540 million on a new factory in Uttar Pradesh and earmarked another USD 48 million towards capital expenditure in FY2025-2026. The investment would go towards building stronger manufacturing capacities and catering to rising demand for farming and construction machinery. This strategy is consistent with the firm's efforts to extend its reach and consolidate its position in India.

Future Market Scenario (FY2026 - FY2033F)

Growing focus on sustainability and emission reduction will drive the adoption of electric tractors, supported by government incentives and advancements in battery technology.

Increased use of GPS, IoT, and AI-enabled tractors will enhance farm productivity, optimize resource use, and cater to the demand for data-driven agriculture.

Affordable rental and shared tractor services will gain traction, especially among small farmers, reducing ownership costs and improving accessibility.

Tractors will see expanded use in construction, forestry, and municipal applications, driven by infrastructure development and urbanization.

Key Players Landscape and Outlook

The Indian tractor market is a fiercely competitive arena, dominated by key players like Mahindra & Mahindra Limited, which holds the one of the largest market shares with its wide range of affordable and durable tractors. Tractors and Farm Equipment Limited and Escorts Kubota Limited are strong contenders, offering advanced and reliable models. International giants like John Deere India Private Limited and New Holland (CNH) cater to the premium segment with high-performance tractors. Emerging brands, such as Sonalika and Captain Tractors, are gaining ground with cost-effective and specialized solutions. Companies are innovating with electric tractors, precision farming technologies, and higher horsepower models to stay ahead. Aggressive marketing, financing schemes, and robust after-sales services further intensify the competition. This dynamic landscape drives continuous improvement, offering farmers better choices and fueling the industry's growth.

For instance, in September 2024, Mahindra & Mahindra Limited showcased its innovative CBG (Compressed Biogas)-powered tractor technology in New Delhi, highlighting its commitment to sustainable farming solutions. The demonstration emphasized the potential of CBG as an eco-friendly alternative fuel, reducing carbon emissions and promoting cleaner energy in agriculture. This initiative aligns with Mahindra's vision of driving green innovation and supporting India's transition toward renewable energy in the farming sector.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customer

• 5.1. Mode of Brand Awareness
• 5.2. Factors Considered in Purchase Decisions
  • 5.2.1. Features
  • 5.2.2. Compatibility
  • 5.2.3. Efficiency
  • 5.2.4. After-Sales Support
• 5.3. Consideration of Regulations

6. India Tractor Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Horsepower
    • 6.2.1.1. Below 30 HP
    • 6.2.1.2. 31-49 HP
    • 6.2.1.3. 50-69 HP
    • 6.2.1.4. Above 70 HP
  • 6.2.2. By Drive Type
    • 6.2.2.1. 2-Wheel Drive
    • 6.2.2.2. 4-Wheel Drive
  • 6.2.3. By Industry
    • 6.2.3.1. Agriculture
    • 6.2.3.2. Construction
    • 6.2.3.3. Mining
    • 6.2.3.4. Others
  • 6.2.4. By Region
    • 6.2.4.1. North
    • 6.2.4.2. South
    • 6.2.4.3. East
    • 6.2.4.4. West and Central
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. Horsepower
  • 6.3.2. Drive Type
  • 6.3.3. Industry
  • 6.3.4. By Region

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 10 Market Players
  • 15.3.1. Escorts Kubota Limited
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Products and Services
    • 15.3.1.4. Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 15.3.2. Sonalika International Tractors Limited
  • 15.3.3. Mahindra & Mahindra Limited
  • 15.3.4. VST Tillers Tractors Ltd.
  • 15.3.5. Tractors and Farm Equipment Limited
  • 15.3.6. John Deere India Private Ltd.
  • 15.3.7. Captain Tractors Pvt. Ltd.
  • 15.3.8. Force Motors Ltd.
  • 15.3.9. CNH Industrial (India) Private Limited
  • 15.3.10. Action Construction Equipment Ltd

The companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer