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市場調査レポート
商品コード
1740736
顧客情報システムの世界市場:提供区分・展開モード・用途・エンドユーザー産業・地域別の機会および予測 (2018-2032年)Global Customer Information System Market Assessment, By Offerings, By Deployment Mode, By Application, By End-user Industry, By Region, Opportunities and Forecast, 2018-2032F |
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カスタマイズ可能
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顧客情報システムの世界市場:提供区分・展開モード・用途・エンドユーザー産業・地域別の機会および予測 (2018-2032年) |
出版日: 2025年06月03日
発行: Market Xcel - Markets and Data
ページ情報: 英文 236 Pages
納期: 3~5営業日
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世界の顧客情報システムの市場規模は、2025年から2032年の予測期間中にCAGR 10.11%で成長し、2024年の16億5,000万米ドルから、2032年には35億7,000万米ドルに達すると予測されています。
世界の顧客情報システム (CIS) 市場は、ユーティリティ分野におけるデジタル化の進展と、効率的な顧客データ管理への需要の高まりを背景に、力強い成長を遂げています。クラウドコンピューティング、AI、スマートグリッド技術の進化により、サービス提供の高度化、請求精度の向上、顧客エンゲージメントの強化が可能になり、導入が加速しています。
同市場の成長は、エネルギー企業やユーティリティ企業が高度なインフラとサービスモデルへと移行する中で、顧客とのインタラクション、利用状況、請求情報を一元的に管理する必要性が飛躍的に高まっていることにも起因しています。この変革は、デジタル通信ツール、スマートメーター、電子請求システムなどを通じて生成される消費者情報の増加によって後押しされています。
さらに、クラウド、AI、アナリティクスといった新技術の導入が、CISプラットフォームの進化を加速させています。これらの技術により、リアルタイムでのデータ監視、予測的なメンテナンス、顧客対応の個別最適化が可能となり、サービス提供の効率化と顧客満足度の向上につながっています。また、より優れた顧客体験の提供を目的として、企業間のパートナーシップも進展しています。たとえば、2024年9月には、KUBRAがAdvanced Utility Systemsと提携し、KUBRAのカスタマーエクスペリエンス管理機能をAdvanced Utility Systemsの「Infinity CIS」に統合しました。この統合により、ユーティリティ業界のカスタマーサービス運用がより効果的に最適化されることが期待されています。
調査によれば、スマートグリッド技術やオンライン請求システムの普及が、今後の世界市場におけるCIS需要の大幅な拡大を支える要因となる見込みです。これらのシステムは、ユーティリティ企業にとって内部効率の向上をもたらすだけでなく、利用者にとっても電力消費や請求内容に対する透明性とアクセス性の向上を提供するものとなっています。
当レポートでは、世界の顧客情報システムの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分別の詳細分析、産業構造、市場成長への影響因子の分析、競合情勢、主要企業のプロファイルなどをまとめています。
Global customer information system market is projected to witness a CAGR of 10.11% during the forecast period 2025-2032, growing from USD 1.65 billion in 2024 to USD 3.57 billion in 2032. The global customer information system market is experiencing strong growth due to increasing digitalization in the utility sector and the rising demand for efficient customer data management. Advancements in cloud computing, AI, and smart grid technologies are further driving adoption, enabling utilities to enhance service delivery, billing accuracy, and customer engagement.
The global customer information system market is witnessing growth as energy companies and utilities move towards sophisticated infrastructure and service models, and the need for centralized systems to manage customer interactions, usage, and bill data has increased tremendously. This transformation is being fueled by the growing volume of consumer information that gets generated through digital communication tools, smart meters, and electronic billing systems.
Apart from that, new technologies such as cloud, AI, and analytics are also increasingly defining CIS platforms. These technologies allow utilities to monitor data in real-time, have predictive maintenance, and tailor customer interactions and thereby help streamline the delivery of services and customer satisfaction. Furthermore, companies in the market are announcing partnerships to offer better customer experience. For instance, in September 2024, KUBRA partnered with Advanced Utility Systems to enhance customer experience. Through this partnership, KUBRA's customer experience management offerings are integrated with Advanced Utility Systems' Infinity CIS to optimize utility customer service operations more effectively.
Research also indicates that the adoption of smart grid technologies and online billing systems will support significant CIS demand growth in global markets. These systems not only bring greater internal efficiency for utilities but also provide end-users with greater transparency and access to their consumption and bills.
Rising Demand for Efficient Utility Customer Management Drives Global Market Growth
The growing requirement for effective utility customer management is one of the major drivers for the global customer information system (CIS) market growth. As smart meters, dynamic pricing, and real-time monitoring become more widespread among utilities, such as electricity, water, and gas, utility firms require sophisticated systems capable of managing massive amounts of customer data, billing, and service requests. Contemporary CIS facilitates smooth interchange of diverse channels, enhances customer interaction, and simplifies business operations by providing a single platform, such customer information system for storage of data, analysis, and communication with customers, driving the global customer information system market demand.
Companies must also enhance customer satisfaction while ensuring compliance with regulatory requirements. CIS (Customer Information System) solutions meet demands by enabling personalized customer interactions, automated billing, efficient complaint resolution, and streamlined power outage management. Data openness is also promoted by the systems, which is critical in customer trust development. For example, in March 2025, Cisco Systems, Inc. introduced agentic AI solutions in Webex, an American subsidiary of Cisco, to enhance customer and employee experiences. These innovations include the Webex AI Agent, which offers 24/7 self-service with natural, human-like interactions, and the Cisco AI Assistant for Webex Contact Center, designed to improve agent and customer service experience.
Increasing Need for Omni-Channel Customer Engagement Fuels Global Market
The growing demand for omnichannel customer engagement is a key driver of the global Customer Information System (CIS) market. As consumers expect seamless interactions across digital, mobile, and traditional platforms, utility companies are adopting advanced CIS solutions to deliver unified, personalized experiences while improving efficiency and compliance. Another one of the most significant factors for growth in the customer information system (CIS) market is the increasing stringency of regulatory demands and compliance systems, particularly in the energy and utility sectors. Utilities are being increasingly mandated to provide high levels of data transparency, precise billing, energy consumption reporting, and anonymity of the customer. Such regulatory demands are making companies invest in advanced CIS platforms that can offer regulatory compliance as well as improving operational efficiency.
CIS enables utilities to manage evolving requirements by consolidating customer data, automating billing processes, generating complaints, and offering an auditable trail for every customer transaction. For instance, in May 2024, Hansen Technologies led an AI-enabled catalyst project with technology partners such as Amazon Web Services (AWS), NTT Data, AwareX, and Prodapt. The initiative aims to drive digital transformation across the telecommunications sector through the deployment of AI to enhance operational efficiency and customer experience.
Cloud Segment Dominates the Global Customer Information System Market Shares
Cloud-based solutions hold the biggest market share in the Customer Information System (CIS) market due to their scalability, affordability, and enablement of real-time data access and seamless customer interaction. With digital-first operations increasingly on the rise, cloud-based CIS solutions offer a flexible solution that dismisses the use of outdated IT infrastructure and enables businesses to scale in top gear without incurring high maintenance.
Cloud-based solutions enable faster deployment, remote accessibility, and enhanced data security-essential features for industries such as utilities, telecommunications, and banking, which manage vast customer bases and highly sensitive information. Moreover, integration with other cloud-native apps such as CRM, billing, and analytics platforms allows organizations to deliver customized and timely customer experiences. For instance, in September 2024, Oracle Corporation and Google LLC (Google Cloud) stated that Oracle Database services are now generally available on Oracle Cloud Infrastructure (OCI) running natively in Google Cloud data centers. The multi-cloud partnership enables customers to simplify cloud migration and innovate faster through services such as Vertex AI and Oracle Database 23ai. This cloud-based CIS solution has been adopted by several prominent utility providers to maximize business responsiveness and customer satisfaction. As cloud computing, cybersecurity, and the integration of AI keep advancing, the cloud-based CIS sector continues to rule the market, innovate, and provide greater value to organizations seeking future-proof customer management systems.
North America Dominates the Global Customer Information System Market
North America is the dominating region in the Customer Information System (CIS) market due to swift digitalization across businesses, high usage of innovative technologies, and a tight emphasis on customer-centric delivery of services. The region has well-developed utility, telecommunications, and energy industries that depend on sound customer management solutions to manage billing, service requests, and analytics effectively.
The United States and Canada lead the market, driven by progressive regulations, significant smart grid investments, and growing demand for real-time customer engagement and data transparency. Additionally, the region's focus on upgrading legacy systems and moving to cloud-based platforms continues to drive CIS adoption. For example, in August 2023, IBM Corporation reported that it completed its purchase of Apptio Inc., a technology business management software company. The acquisition is anticipated to reinforce IBM's IT automation offerings with high-end capabilities in resource optimization, observability, and application management for clients. North America's advanced technological infrastructure and innovation-focused approach position it as the global leader in the Customer Information System (CIS) market, outpacing other regions.
Impact of U.S. Tariffs on Global Customer Information System Market
The implementation of U.S. tariffs has significantly influenced the global customer information system market. While software itself remains untaxed, increased duties on imported hardware such as servers, network devices, and IoT components have raised infrastructure costs for CIS providers. These added expenses are often transferred to end-users, making system deployment more costly for utility companies and service organizations. Additionally, the tariffs have disrupted international supply chains, leading to hardware shortages and delayed deployments. Vendors are shifting towards localized production, improving software optimization to reduce hardware reliance, and introducing more flexible, cost-efficient deployment models. These strategic adjustments are helping companies maintain adoption momentum and navigate the market challenges caused by ongoing trade policies.
Key Players Landscape and Outlook
The global customer information system market is characterized by a blend of old-guard technology leaders and emerging niche players, which makes the market moderately consolidated. Simultaneously, niche players focus on specific utility segments and deliver customized solutions for specific industry requirements. Innovation and strategic alliances are the watchword in this market. Strategic acquisition is also being witnessed in the industry to expand capabilities and access markets. For instance, in September 2024, Oracle Corporation launched Oracle Energy and Water Data Intelligence, which is a data unification, analytics, and artificial intelligence platform for utility applications. The solution features pre-configured, industry-specific knowledge and enables utilities to make quick and improved decisions by orchestrating the bring-together of data from Oracle and third-party sources.
In the future, the CIS marketplace is poised to expand with increasing demand for cloud-based, integrated offerings that offer scalability, real-time analytics, and enhanced customer relationships. As regulation becomes more demanding and customers' expectations evolve, vendors that can deliver agile, secure, and innovative offerings will be well-placed to take advantage of developing opportunities.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.