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ストレートヘアアイロンの世界市場：プレートタイプ別、用途別、流通チャネル別、地域別、機会、予測、2018年～2032年

Global Hair Straightener Market Assessment, By Plate Type, By Application, By Distribution Channel, By Region, Opportunities, and Forecast, 2018-2032F

出版日
ページ情報
英文 234 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.08円
ストレートヘアアイロンの世界市場：プレートタイプ別、用途別、流通チャネル別、地域別、機会、予測、2018年～2032年
出版日: 2025年06月02日
発行: Market Xcel - Markets and Data
ページ情報: 英文 234 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のストレートヘアアイロンの市場規模は、ヘアスタイリングツールの需要増加、ファッション意識の高まり、ヘアケア技術の進歩により、2025年～2032年の予測期間中に5.05%のCAGRで拡大し、2024年の7億235万米ドルから2032年には10億4,165万米ドルに成長すると予測されています。主な促進要因の1つは、消費者が利便性と費用対効果を求めてDIY美容に傾倒するにつれて、家庭用ヘアスタイリング製品の需要が増加していることです。ソーシャルメディアとオンライン美容動向も影響に寄与しており、Instagram, Inc.（インスタグラム）、ByteDance（TikTok）、Google LLC（ユーチューブ）などのプラットフォームは、インフルエンサーの支持やヘアスタイリングに関するバイラルチュートリアルを通じて、ストレートでなめらかなヘアスタイルの人気をさらに高めています。

技術の進歩、イオン技術や赤外線技術は、髪へのダメージを抑えながら性能を向上させ、より健康的なスタイリング・ソリューションに対する消費者のニーズの高まりに対応しています。加えて、特に新興市場における可処分所得の増加により、より多くの消費者がプレミアム・ブランドを利用できるようになり、eコマース市場の急成長により、これらの製品はオンライン・プラットフォームや美容サイトを通じてより広く入手できるようになっています。男性用グルーミングも成長分野であり、スタイリングの一環として縮毛矯正を使用する男性が増加しています。

加えて、首都圏のプロフェッショナル・サロンの普及が、高性能機器への需要を引き続き押し上げています。職場やファッションの動向も、整ったストレートヘアの使用を後押ししています。また、エネルギー効率の高いコードレス・ソリューションなど、持続可能性を重視したイノベーションは、環境に配慮する消費者にアピールしています。例えば、2025年7月、健康技術の世界的リーダーであるKoninklijke Philips N.V.は、プレミアムヘアスタイリングツールのエキサイティングなラインナップをインドで発売しました。フィリップスUVプロテクトストレートヘアアイロン7000シリーズ（BHS732/10）とフィリップスUVプロテクトヘアドライヤー（BHD399/00）は、紫外線によるダメージを軽減するよう設計されたミネラルイオンケア機能を搭載しています。これらの促進要因が相まって、市場の安定した成長が保証され、今後の方向性は技術革新と消費者意識の変化に左右されることになります。

当レポートでは、世界のストレートヘアアイロン市場について調査し、市場の概要とともに、プレートタイプ別、用途別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 お客様の声

第6章 世界のストレートヘアアイロン市場の見通し、2018年～2032年

  • 市場規模分析と予測
  • 市場シェア分析と予測
    • プレートタイプ別
      • セラミック
      • トルマリン
      • チタン
    • 用途別
      • 家庭
      • 商業
    • 流通チャネル別
      • スーパーマーケット/ハイパーマーケット
      • マルチブランドアウトレット
      • デパート
      • オンライン
      • その他
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 企業別市場シェア分析（上位5社およびその他- 金額別、2024年）
  • 2024年の市場マップ分析

第7章 北米のストレートヘアアイロン市場の見通し、2018年～2032年

  • 市場規模分析と予測
  • 市場シェア分析と予測
  • 国別市場評価
    • 米国
    • カナダ
    • メキシコ

第8章 欧州のストレートヘアアイロン市場の見通し、2018年～2032年

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • ポーランド

第9章 アジア太平洋のストレートヘアアイロン市場の見通し、2018年～2032年

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第10章 南米のストレートヘアアイロン市場の見通し、2018年～2032年

  • ブラジル
  • アルゼンチン

第11章 中東・アフリカのストレートヘアアイロン市場の見通し、2018年～2032年

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第12章 需要供給分析

第13章 輸出入の分析

第14章 バリューチェーン分析

第15章 ポーターのファイブフォース分析

第16章 PESTLE分析

第17章 価格分析

第18章 市場力学

  • 市場の促進要因
  • 市場の課題

第19章 市場動向と発展

第20章 ケーススタディ

第21章 競合情勢

  • 市場リーダートップ5の競合マトリックス
  • 参入企業トップ5のSWOT分析
  • 市場参入企業トップ113社の情勢
    • Jemella Limited (GHD)
    • Dyson Direct Inc.
    • 3 Micro Inc.
    • Farouk Systems, Inc.
    • Kristin Ess
    • BioIonic, Inc.
    • Koninklijke Philips N.V.
    • Conair LLC
    • Panasonic Holdings Corporation
    • Spectrum Brands Holdings, Inc.
    • Helen of Troy Limited
    • John Paul Mitchell Systems
    • Bondi Boost U.S., LLC

第22章 戦略的提言

第23章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 2. Global Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 3. Global Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 4. Global Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 5. Global Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 6. Global Hair Straightener Market Share (%), By Region, 2018-2032F
  • Figure 7. North America Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 8. North America Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 9. North America Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 10. North America Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 11. North America Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 12. North America Hair Straightener Market Share (%), By Country, 2018-2032F
  • Figure 13. United States Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 14. United States Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 15. United States Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 16. United States Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 17. United States Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 18. Canada Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 19. Canada Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 20. Canada Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 21. Canada Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 22. Canada Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 23. Mexico Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 24. Mexico Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 25. Mexico Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 26. Mexico Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 27. Mexico Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 28. Europe Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 29. Europe Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 30. Europe Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 31. Europe Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 32. Europe Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 33. Europe Hair Straightener Market Share (%), By Country, 2018-2032F
  • Figure 34. Germany Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 35. Germany Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 36. Germany Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 37. Germany Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 38. Germany Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 39. France Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 40. France Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 41. France Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 42. France Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 43. France Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 44. Italy Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 45. Italy Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 46. Italy Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 47. Italy Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 48. Italy Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 49. United Kingdom Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 50. United Kingdom Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 51. United Kingdom Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 52. United Kingdom Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 53. United Kingdom Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 54. Russia Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 55. Russia Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 56. Russia Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 57. Russia Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 58. Russia Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 59. Netherlands Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 60. Netherlands Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 61. Netherlands Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 62. Netherlands Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 63. Netherlands Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 64. Spain Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 65. Spain Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 66. Spain Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 67. Spain Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 68. Spain Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 69. Turkey Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 70. Turkey Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 71. Turkey Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 72. Turkey Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 73. Turkey Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 74. Poland Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 75. Poland Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 76. Poland Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 77. Poland Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 78. Poland Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 79. South America Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 80. South America Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 81. South America Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 82. South America Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 83. South America Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 84. South America Hair Straightener Market Share (%), By Country, 2018-2032F
  • Figure 85. Brazil Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 86. Brazil Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 87. Brazil Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 88. Brazil Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 89. Brazil Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 90. Argentina Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 91. Argentina Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 92. Argentina Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 93. Argentina Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 94. Argentina Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 95. Asia-Pacific Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 96. Asia-Pacific Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 97. Asia-Pacific Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 98. Asia-Pacific Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 99. Asia-Pacific Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 100. Asia-Pacific Hair Straightener Market Share (%), By Country, 2018-2032F
  • Figure 101. India Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 102. India Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 103. India Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 104. India Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 105. India Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 106. China Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 107. China Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 108. China Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 109. China Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 110. China Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 111. Japan Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 112. Japan Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 113. Japan Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 114. Japan Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 115. Japan Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 116. Australia Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 117. Australia Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 118. Australia Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 119. Australia Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 120. Australia Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 121. Vietnam Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 122. Vietnam Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 123. Vietnam Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 124. Vietnam Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 125. Vietnam Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 126. South Korea Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 127. South Korea Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 128. South Korea Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 129. South Korea Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 130. South Korea Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 131. Indonesia Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 132. Indonesia Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 133. Indonesia Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 134. Indonesia Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 135. Indonesia Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 136. Philippines Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 137. Philippines Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 138. Philippines Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 139. Philippines Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 140. Philippines Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 141. Middle East & Africa Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 142. Middle East & Africa Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 143. Middle East & Africa Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 144. Middle East & Africa Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 145. Middle East & Africa Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 146. Middle East & Africa Hair Straightener Market Share (%), By Country, 2018-2032F
  • Figure 147. Saudi Arabia Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 148. Saudi Arabia Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 149. Saudi Arabia Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 150. Saudi Arabia Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 151. Saudi Arabia Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 152. UAE Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 153. UAE Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 154. UAE Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 155. UAE Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 156. UAE Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 157. South Africa Hair Straightener Market, By Value, in USD Billion, 2018-2032F
  • Figure 158. South Africa Hair Straightener Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 159. South Africa Hair Straightener Market Share (%), By Plate Type, 2018-2032F
  • Figure 160. South Africa Hair Straightener Market Share (%), By Application, 2018-2032F
  • Figure 161. South Africa Hair Straightener Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 162. By Plate Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 163. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 164. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 165. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13205

Global hair straightener market is projected to witness a CAGR of 5.05% during the forecast period 2025-2032, growing from USD 702.35 million in 2024 to USD 1041.65 million in 2032F, owing to rising demand for hair styling tools, augmenting fashion consciousness, and advancements in hair care technology. One of the key drivers is the increasing demand for at-home hair styling products as consumers become more inclined toward DIY beauty practices in a bid for convenience and cost-effectiveness. Social media and online beauty trends also contribute to the impact, with platforms such as Instagram, Inc. (Instagram), ByteDance (TikTok), and Google LLC (YouTube) further boosting the popularity of straight and sleek hairstyles through influencer endorsements and viral tutorials on hair styling.

Technological advancements, and ionic and infrared technologies, provide improved performance with less hair damage, addressing the increasing consumer need for healthier styling solutions. In addition, rising disposable incomes, especially in emerging markets, have opened premium brands to more consumers, and the surging e-commerce market makes these products more widely available through online platforms and beauty sites. Men's grooming is also a growth segment with increasing numbers of men using hair straighteners as part of their styling routine.

In addition, the professional salon in the market continues to push demand for high-performance devices, with the spread of salons in metropolitan areas. Workplace and fashion trends also support the use of well-groomed, straight hair, while sustainability-driven innovations such as energy-efficient and cordless solutions appeal to green consumers. For instance, in July 2025, Koninklijke Philips N.V., a global leader in health technology, launched an exciting line of premium hair styling tools in India. This collection features the Philips UV Protect Hair Straightener 7000 series (BHS732/10) and the Philips UV Protect Hair Dryer (BHD399/00), both equipped with a mineral ionic care feature designed to reduce UV damage. Collectively, these drivers guarantee the market's consistent growth, with its future direction influenced by innovation and changing consumer attitudes.

Rising Demand for At-Home Hair Styling Drives the Global Hair Straightener Market

The global hair straightener market is observing strong growth, fueled primarily by growing consumer demand for home-based hair styling solutions. Many consumers have turned to do-it-yourself beauty products, looking for convenient and affordable alternatives to salon visits. This has contributed strongly to hair straightener sales, as users purchase professional-level equipment to enjoy salon-quality outcomes from home. The increasing prevalence of sophisticated, easy-to-use straighteners with ceramic, tourmaline, and titanium technologies also confirms this move, allowing for damage-free styling with less effort. The growth of online tutorials and beauty blogging influencer communities on social media has also encouraged consumers to learn in-home styling skills, driving demand for performance-oriented straighteners. As hectic lifestyles and financial factors further prioritize ease, the home hair care sector is likely to continue pushing market growth in the next few years.

For instance, in June 2024, Dyson Direct Inc. launched the Airstrait straightener in India. This innovative hair styling tool from Dyson is designed to style hair from wet to dry. With the Airstrait, you can achieve sleek, styled hair right out of the shower, all without the need for those traditional hot plates.

Technological Advancements in Hair Tools Drive the Global Hair Straightener Market

The global hair straightener market is witnessing robust growth, driven by ongoing innovations in hair styling technology. Companies are incorporating cutting-edge materials that heat up evenly while causing less damage and frizz. Advances such as ionic and infrared technology also improve performance by preserving moisture and enhancing shine, appealing to those demanding salon-level finish in the convenience of home. Innovative features such as temperature adjustments, auto shut off, and Bluetooth connection for customized heat control are redefining consumer expectations. Furthermore, the trend toward multifunctional appliances integrating straightening, curling, and volumizing features provides more flexibility, fueling replacement demand. As concern for sustainability increases, energy-saving and environment-conscious designs are also hitting the market. These technological improvements not only enhance product effectiveness but also match increasing consumer need for high-performance, hair-friendly solutions to guarantee continued market growth.

For instance, in January 2024, Koninklijke Philips N.V. launched an innovative hair straightener featuring NourishCare Technology. This straightener features unique serum strips, which are packed with nourishing ingredients such as Vitamin E and Moroccan Argan oil, along with Kerashine care. This combination styles hair and nourishes it while shielding it from heat damage.

Commercial Application Dominates Global Market Growth

The global market for hair straighteners is being propelled significantly by strong demand from the commercial segment, including salons, spas, and professional beauty centers. The number of beauty parlors and unisex salons across the world and spending by consumers on personal grooming have increased the demand for high-performance, long-lasting straighteners among professionals. Straighteners of commercial quality, having sophisticated features such as adjustable heat settings, quick heating, and durable plates, are favored by stylists to be able to meet varied client demands effectively. Also, the thriving fashion and entertainment industries, coupled with the impact of social media styles, have accelerated the demand for professional styling equipment even more. As salons keep on investing in high-end, multifunctional equipment to improve service quality as well as client satisfaction, the commercial segment shall continue to dominate, driving overall market growth heavily.

North America is leading the Global Hair Straightener Market

North America is the dominant region in the global market for hair straighteners, led by rampant consumer expenditure on personal care and beauty products, rich salon culture, and early embracing of high-end hair styling technology. The U.S. and Canada lead in market share, spurred by major brands existing alongside extensive distribution networks across retail and e-commerce channels. The beauty-conscious population of the region, guided by celebrity influence and social media, keep calling for innovative, high-performance straighteners with ceramic plates, ionic technology, and intelligent temperature control. The rise in demand for styling solutions at home after the pandemic and the increasing popularity of multifunctional products also drive growth in the market. As more and more investments are being made in product development and marketing, the dominance of North America in the hair straightener market will continue in the following years.

For instance, in April 2022, Dyson Direct Inc. rolled out its very first paid services at its Demo Store in New York City, offering an in-person professional stylist service.

Impact of the U.S. Tariff on Global Hair Straightener Market

The U.S. tariff policies, particularly those targeting Chinese-made goods, have significantly influenced the global hair straightener market dynamics. As many hair styling tools and components are manufactured in China.

Brands have partially passed tariff costs to customers, especially for budget and mid-range straighteners.

Manufacturers and importers face reduced profitability, forcing operational adjustments.

Companies are relocating production to Vietnam, India, and Mexico to avoid tariffs. New facilities often entail higher labor and logistical expenses.

Key Players Landscape and Outlook

The key players landscape in the global hair straightener market is defined by a competitive mix of established multinational corporations and specialized beauty brands that leverage technological innovation, brand reputation, and expansive distribution networks to maintain and expand their market presence. Looking ahead, the market outlook remains robust, with growth expected to be driven by ongoing technological advancements, the rapid expansion of e-commerce channels, and rising disposable incomes-particularly in emerging markets across Asia-Pacific and Latin America. The influence of social media and beauty influences continue to shape consumer demand, while sustainability and energy efficiency are becoming increasingly important, especially in European markets. Companies are responding with frequent product launches, strategic partnerships with salons and online platforms, and targeted marketing campaigns to capture both mature and developing markets. As a result, the competitive landscape is expected to remain dynamic, with innovation, digital engagement, and regional adaptation serving as key differentiators for future growth and market leadership.

For instance, in December 2023, Remington operated by Spectrum Brands Holdings, Inc., a global hair care and grooming leader, launched two new tools in the Remington ONE Collection: a Flat Iron + Curler and Multi-Style Hair Dryer.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of the U.S. Tariff

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase
  • 5.5. Preferred Distribution Channel
  • 5.6. Frequency of Purchase

6. Global Hair Straightener Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
    • 6.1.2. By Volume
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Plate Type
      • 6.2.1.1. Ceramic
      • 6.2.1.2. Tourmaline
      • 6.2.1.3. Titanium
    • 6.2.2. By Application
      • 6.2.2.1. Household
      • 6.2.2.2. Commercial
    • 6.2.3. By Distribution Channel
      • 6.2.3.1. Supermarkets/Hypermarkets
      • 6.2.3.2. Multi-Branded Outlets
      • 6.2.3.3. Departmental Stores
      • 6.2.3.4. Online
      • 6.2.3.5. Other
    • 6.2.4. By Region
      • 6.2.4.1. North America
      • 6.2.4.2. Europe
      • 6.2.4.3. Asia-Pacific
      • 6.2.4.4. South America
      • 6.2.4.5. Middle East and Africa
    • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Plate Type
    • 6.3.2. By Application
    • 6.3.3. By Distribution Channel
    • 6.3.4. By Region

7. North America Hair Straightener Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
    • 7.1.2. By Volume
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Plate Type
      • 7.2.1.1. Ceramic
      • 7.2.1.2. Tourmaline
      • 7.2.1.3. Titanium
    • 7.2.2. By Application
      • 7.2.2.1. Household
      • 7.2.2.2. Commercial
    • 7.2.3. By Distribution Channel
      • 7.2.3.1. Supermarkets/Hypermarkets
      • 7.2.3.2. Multi-Branded Outlets
      • 7.2.3.3. Departmental Stores
      • 7.2.3.4. Online
      • 7.2.3.5. Other
    • 7.2.4. By Country
      • 7.2.4.1. United States
      • 7.2.4.2. Canada
      • 7.2.4.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States Hair Straightener Market Outlook, 2018-2032F*
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
        • 7.3.1.1.2. By Volume
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Plate Type
          • 7.3.1.2.1.1. Ceramic
          • 7.3.1.2.1.2. Tourmaline
          • 7.3.1.2.1.3. Titanium
        • 7.3.1.2.2. By Application
          • 7.3.1.2.2.1. Household
          • 7.3.1.2.2.2. Commercial
        • 7.3.1.2.3. By Distribution Channel
          • 7.3.1.2.3.1. Supermarkets/Hypermarkets
          • 7.3.1.2.3.2. Multi-Branded Outlets
          • 7.3.1.2.3.3. Departmental Stores
          • 7.3.1.2.3.4. Online
          • 7.3.1.2.3.5. Other

8. Europe Hair Straightener Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Poland

9. Asia-Pacific Hair Straightener Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America Hair Straightener Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa Hair Straightener Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Demand Supply Analysis

13. Import and Export Analysis

14. Value Chain Analysis

15. Porter's Five Forces Analysis

16. PESTLE Analysis

17. Pricing Analysis

18. Market Dynamics

  • 18.1. Market Drivers
  • 18.2. Market Challenges

19. Market Trends and Developments

20. Case Studies

21. Competitive Landscape

  • 21.1. Competition Matrix of Top 5 Market Leaders
  • 21.2. SWOT Analysis for Top 5 Players
  • 21.3. Key Players Landscape for Top 113 Market Players
    • 21.3.1. Jemella Limited (GHD)
      • 21.3.1.1. Company Details
      • 21.3.1.2. Key Management Personnel
      • 21.3.1.3. Key Products Offered
      • 21.3.1.4. Key Financials (As Reported)
      • 21.3.1.5. Key Market Focus and Geographical Presence
      • 21.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 21.3.2. Dyson Direct Inc.
    • 21.3.3. 3 Micro Inc.
    • 21.3.4. Farouk Systems, Inc.
    • 21.3.5. Kristin Ess
    • 21.3.6. BioIonic, Inc.
    • 21.3.7. Koninklijke Philips N.V.
    • 21.3.8. Conair LLC
    • 21.3.9. Panasonic Holdings Corporation
    • 21.3.10. Spectrum Brands Holdings, Inc.
    • 21.3.11. Helen of Troy Limited
    • 21.3.12. John Paul Mitchell Systems
    • 21.3.13. Bondi Boost U.S., LLC

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

22. Strategic Recommendations

23. About Us and Disclaimer