インドの空気清浄機市場：フィルタータイプ別、最終用途別、CADR別、カバー範囲別、価格帯別、流通チャネル別、地域別、機会、予測、2019年～2033年

インドの空気清浄機の市場規模は、大気汚染の増加、健康意識の高まり、急速な都市化により、2026年～2033年の予測期間中に12.23％のCAGRで拡大し、2025年の1億5,152万米ドルから2033年には3億8,137万米ドルまで成長すると予測されています。インドの空気清浄機市場は、デリー、ムンバイ、コルカタなどの主要都市で大気汚染レベルが悪化していることが大きな要因となっており、車両の排気ガス、工業汚染、季節的な株焼却などの原因により、大気質がしばしば危険限界を超えています。特に喘息やCOPDといった呼吸器疾患に関する健康意識の高まりが、COVID-19後の室内空気の質への注目と相まって、需要をさらに押し上げています。

国家大気浄化計画（NCAP）のような政府の取り組みも、2025年～2026年までに粒子状物質10（PM10）濃度を最大40％削減または国家大気環境基準達成を想定しており、オフィス、病院、学校での企業採用も大きな成長要因となっています。都市化とスマートホームデバイスの低価格化により、空気品質のリアルタイムモニタリングや音声起動などの追加機能を備えたIoT対応空気清浄機への需要が高まっています。多段ろ過や省エネモデルなどの技術の進歩により、これらの機器の効果と価格が向上しています。例えば、2024年10月、Sharp Business System India Private Limitedは、インドでPureFitシリーズの空気清浄機の新ラインナップを展開しました。この最新コレクションには3つのモデルがあり、それぞれに同ブランドの有名なプラズマクラスター技術が搭載されており、空気が空間全体に均等かつ効果的に行き渡るようになっています。

Amazon.comやFlipkart Internet Private Limitedが割引やEMIスキームを提供するなど、電子小売市場が活況を呈しているため、ティア2やティア3の都市からの売上もさらに伸びています。認知度の向上と競争力のある価格により、このビジネスは今後数年で大都市以外にも拡大し、空気清浄機は今後数年で有名になると思われます。

当レポートでは、インドの空気清浄機市場について調査し、市場の概要とともに、フィルタータイプ別、最終用途別、CADR別、カバー範囲別、価格帯別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 お客様の声

第6章 インドの空気清浄機市場の見通し、2019年～2033年

• 市場規模分析と予測
• 市場シェア分析と予測
  • フィルタータイプ別
    • HEPA
    • プレフィルター+HEPA
    • プレフィルター+HEPA+活性炭
    • その他
  • 最終用途別
    • 住宅
    • 商業/工業
  • CADR別
    • 201 m3/時以下
    • 201～300 m3/時
    • 301～400 m3/時
    • 400 m3/時以上
  • カバー範囲別
    • 250平方フィート以下
    • 250～500平方フィート
    • 500平方フィート以上
  • 価格帯別
    • 低価格帯
    • 高価格帯
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • 限定店舗
    • マルチブランドアウトレット
    • オンライン
    • その他
  • 地域別
    • 北部
    • 南部
    • 西部と中央部
    • 東部
  • 企業別市場シェア分析（上位5社およびその他- 金額ベース、2025年）
• 2025年の市場マップ分析

第7章 需要供給分析

第8章 輸出入の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場の促進要因
• 市場の課題

第14章 市場動向と発展

第15章 政策と規制状況

第16章 ケーススタディ

第17章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要参入企業トップ11の情勢
  • Philips Domestic Appliances India Limited
  • Eureka Forbes Limited
  • Sharp Business System India Private Limited
  • Panasonic Life Solutions India Private Limited
  • Daikin Airconditioning India Private Limited
  • Kent RO Systems Limited
  • Xiaomi Technology India Private Limited
  • Crusaders Technologies India Private Limited
  • Dyson Technology India Private Limited
  • Secure Connection Limited
  • Blueair India Private Limited

第18章 戦略的提言

第19章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Air Purifier Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Air Purifier Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Air Purifier Market Share (%), By Filter Type, FY2019-FY2033F
• Figure 4. India Air Purifier Market Share (%), By End Use, FY2019-FY2033F
• Figure 5. India Air Purifier Market Share (%), By CADR, FY2019-FY2033F
• Figure 6. India Air Purifier Market Share (%), By Coverage, FY2019-FY2033F
• Figure 7. India Air Purifier Market Share (%), By Price Range, FY2019-FY2033F
• Figure 8. India Air Purifier Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 9. India Air Purifier Market Share (%), By Region, FY2019-FY2033F
• Figure 10. By Filter Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By End Use Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By CADR Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Coverage Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 15. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 16. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

India air purifier market is projected to witness a CAGR of 12.23% during the forecast period FY2026-FY2033, growing from USD 151.52 million in FY2025 to USD 381.37 million in FY2033F, owing to increasing air pollution, heightened health awareness, and rapid urbanization. The India air purifier market is growing at a very fast pace, fueled largely by deteriorating air pollution levels in major cities such as Delhi, Mumbai, and Kolkata, where air quality often crosses hazardous limits due to causes including vehicular exhaust, industrial pollution, and seasonal stubble burning. Increasing health consciousness, especially concerning respiratory ailments such as asthma and COPD, coupled with the post-COVID-19 focus on indoor air quality, has further boosted demand.

Government initiatives like the National Clean Air Programme (NCAP), the programme envisage achieving reductions up to 40% or the achievement of National Ambient Air Quality Standards for Particulate Matter10 (PM 10) concentrations by 2025-26 and corporate adoption in offices, hospitals, and schools are also significant growth contributors. Urbanization and the growing affordability of smart home devices have increased demand for IoT-capable air purifiers with additional features such as real-time monitoring of air quality and voice activation. Advances in technology, such as multi-stage filtration and energy-saving models, are enhancing the effectiveness and affordability of these devices. For instance, in October 2024, Sharp Business System India Private Limited rolled out a new lineup of air purifiers under the PureFit series in India. This latest collection features three models, each equipped with the brand's renowned Plasmacluster technology, ensuring that air is distributed evenly and effectively throughout your space.

The booming e-retail market, with Amazon.com, Inc. and Flipkart Internet Private Limited offering discounts and EMI schemes, has further boosted sales, even from Tier 2 and Tier 3 cities. With increasing awareness and competitive prices, the business is likely to grow beyond metro cities in the next few years, making air purifiers a household name in the coming years.

Rising Air Pollution Level Drives India Air Purifier Market

India's deteriorating air quality has become a major driver of the thriving air purifier industry. As Delhi, Mumbai, and Kolkata consistently feature among the globe's most polluted cities, customers increasingly rely on air purification systems to fight against harmful airborne particles. The issue worsens during winter months when crop burning in northern states contributes to a toxic smog blanket that drives PM2.5 and PM10 concentrations over WHO safety standards. For instance, in October 2024, Air quality in Delhi deteriorated to severe and extremely poor levels by crossing 25-30 times the World Health Organization (WHO)'s recommended safe limit. This environmental emergency has transformed air purifiers from a luxury item to a necessary household device, especially for sensitive populations, such as children, the elderly, and those with pre-existing respiratory issues. The market has reacted with aggressive product innovation, launching sophisticated HEPA filtration technology that can trap 99.97% of airborne particulate matter, coupled with hybrid purifiers that blend activated carbon and UV sterilization technologies. Companies are starting to create India-centric solutions, such as purifiers with increased capacity to manage the country's specific pollution mix of vehicle exhausts, construction dust, and industrial pollutants. As urbanization is on the rise and pollution levels are consistently high, the market for air purifiers is expected to continue growing steadily, with estimates that it could turn into a billion-dollar industry in India within the next five years.

For instance, in November 2024, Dyson Technology India Private Limited rolled out the latest air purifier, the Dyson Purifier Hot+Cool Gen 1, in India. This innovative device offers the perfect blend of cool and hot purified air.

Urbanization and Smart Home Trends to Drive India Air Purifier Market

Rapid urbanization and the increasing popularity of smart home devices are fueling the market for air purifiers substantially in India. With increasing populations moving to urban areas, families in cities are increasingly focusing on health and well-being solutions to meet declining indoor air quality due to high population density, vehicular pollution, and construction. The proliferation of smart homes, driven by growing disposable incomes and tech-conscious consumers, has created a rising demand for connected air purifiers that fit into IoT ecosystems seamlessly. Contemporary air purifiers now have Wi-Fi connectivity, smartphone app-based controls, and voice assistants such as Alexa and Google Home compatibility, enabling users to track and control air quality in real time. These models' features auto-mode setting according to the level of pollution, reminders to replace the filter, and low energy consumption, are making the purifiers irreplaceable in Indian homes. Also, compact, attractively designed purifiers have become consistent with the lack of space in the apartments and the new-age decoration sense of urban India. As urbanization increases and penetration of smart homes goes deeper, the market for air purifiers in India is poised to see continuous growth, with the driving force coming from innovation, convenience, and growing realization of the relationship between air and well-being.

For instance, in October 2024, Versuni Netherlands B.V., formerly known as Philips Domestic Appliances, rolled out its latest lineup of air purifiers in India. This new range features 3200, 4200 Pro, 900 Mini, and 900 Mini Wi-Fi models. The company emphasizes that these air purifiers combine impressive power and efficiency with modern aesthetics to meet various user requirements while maintaining a quiet and clean environment.

HEPA + Prefilter + Activated Carbon Type Dominating the Global Market

The Indian air purifier market is being dominated by sophisticated HEPA + Prefilter + Activated Carbon filtration systems, which have become the best solution for the country's complex air pollution problem. This three-layer technology provides comprehensive protection by integrating HEPA filters for fine particle filtration, pre-filters that capture large particles like dust and pet dander, and activated carbon layers that absorb toxic gases, volatile organic compounds (VOCs), as well as vehicle, industrial, and household odors. Especially well-tailored to India's heterogeneous pollution profile, from urban fog and construction dust to indoor cooking smoke, these systems beat simple purifiers and ionic/UV-only units on both efficiency and health protection. Growing health awareness among India's urban population is driving sustained demand, establishing multi-stage filtration systems as the industry benchmark in the country's rapidly expanding air purifier market. With pollution levels consistently high, the HEPA + Prefilter + Activated Carbon combination should continue to dominate the market, with technological improvements further increasing its efficacy and affordability in the years to come.

For instance, in October 2024, Honeywell International, Inc. introduced Honeywell Air Touch V1 and Air Touch V5 Air Purifiers in India. These air purifiers are aimed at delivering fresh air in several indoor spaces, with advanced filter systems and ease of use. The three-stage filtration system comprises a Pre-Filter, a high-grade H13 HEPA filter, and an Activated Carbon filter to eliminate airborne contaminants, allergens, and odors.

Impact of the U.S. Tariffs on India Air Purifier Market

The U.S. government's recent imposition of higher import tariffs on Chinese-made air purifiers is creating significant ripple effects in India air purifier market.

While the direct impact appears limited since India primarily serves its domestic market, the tariffs are indirectly reshaping competition, supply chains, and pricing strategies.

Major Chinese manufacturers, facing restricted U.S. market access, are aggressively expanding in India as an alternative growth market.

To avoid U.S. tariffs, some global brands are relocating partial production from China to India and Southeast Asia.

Key Players Landscape and Outlook

The India air purifier market is characterized by a competitive landscape that includes a blend of global giants and strong domestic brands. These players are recognized for their technological innovation, offering advanced filtration technologies such as HEPA, activated carbon, and UV-C filters, as well as smart features such as real-time air quality monitoring and app-based controls. Many of these companies have tailored their products to meet the unique air quality challenges in India, particularly high levels of PM2.5 and PM10 pollutants. To maintain their competitive edge, these brands are investing heavily in research and development, launching models specifically designed for Indian conditions, and strengthening both their online and offline distribution channels. Looking ahead, the outlook for the India air purifier market is highly positive, with robust double-digit growth expected over the next several years. This growth will be fueled by worsening air quality, rising health awareness, and the adoption of smart, eco-friendly technologies. Both residential and commercial segments are expected to contribute to increased demand, supported by government initiatives and greater consumer awareness. Overall, the market is poised for sustained expansion, driven by innovation, expanding distribution networks, and a growing focus on health and sustainability.

For instance, in November 2024, Qubo, also known as Hero Electronix Private Limited, rolled out two exciting new models of heavy duty smart air purifiers, the Q600 and Q1000. These purifiers are designed for larger living spaces, accommodating areas of up to 1000 square feet. These air purifiers can be monitored and controlled via Qubo app, and through voice controls like Alexa and Google Assistant.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of the U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Distribution Channel
• 5.5. Challenges Faced Post Purchase

6. India Air Purifier Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Filter Type
    • 6.2.1.1. HEPA
    • 6.2.1.2. Prefilter + HEPA
    • 6.2.1.3. Prefilter + HEPA + Activated Carbon
    • 6.2.1.4. Others
  • 6.2.2. By End Use
    • 6.2.2.1. Residential
    • 6.2.2.2. Commercial/Industrial
  • 6.2.3. By CADR
    • 6.2.3.1. Below 201 m3/hr
    • 6.2.3.2. 201-300 m3/hr
    • 6.2.3.3. 301-400 m3/hr
    • 6.2.3.4. Above 400 m3/hr
  • 6.2.4. By Coverage
    • 6.2.4.1. Below 250 sq feet
    • 6.2.4.2. 250 to 500 sq feet
    • 6.2.4.3. Above 500 sq feet
  • 6.2.5. By Price Range
    • 6.2.5.1. Mass/Economy
    • 6.2.5.2. Premium
  • 6.2.6. By Distribution Channel
    • 6.2.6.1. Supermarkets/Hypermarkets
    • 6.2.6.2. Exclusive Stores
    • 6.2.6.3. Multi-Branded Outlets
    • 6.2.6.4. Online
    • 6.2.6.5. Others
  • 6.2.7. By Region
    • 6.2.7.1. North
    • 6.2.7.2. South
    • 6.2.7.3. West and Central
    • 6.2.7.4. East
  • 6.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Filter Type
  • 6.3.2. By End Use
  • 6.3.3. By CADR
  • 6.3.4. By Coverage
  • 6.3.5. By Price Range
  • 6.3.6. By Distribution Channel
  • 6.3.7. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 11 Market Players
  • 17.3.1. Philips Domestic Appliances India Limited
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. Eureka Forbes Limited
  • 17.3.3. Sharp Business System India Private Limited
  • 17.3.4. Panasonic Life Solutions India Private Limited
  • 17.3.5. Daikin Airconditioning India Private Limited
  • 17.3.6. Kent RO Systems Limited
  • 17.3.7. Xiaomi Technology India Private Limited
  • 17.3.8. Crusaders Technologies India Private Limited
  • 17.3.9. Dyson Technology India Private Limited
  • 17.3.10. Secure Connection Limited
  • 17.3.11. Blueair India Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer