インドの個人ローン市場の評価：タイプ・ローン期間・年齢・雇用形態・地域別の機会および予測 (2018-2032年)

インドの個人ローンの市場規模は、2024年の292億9,000万米ドルから、予測期間中はCAGR 15.83%で推移し、2032年には777億2,000万米ドルに成長すると予測されます。

インドの個人ローン市場は、常に堅調であり、中所得経済であることなど、長年にわたりさまざまな要因によって大きく拡大してきました。インドの個人ローン市場は非常にダイナミックで競争の激しい市場であり、銀行やNBFC (非銀行系金融会社) など、数多くの事業者が参入しています。また、インターネットの普及や金融教育の進展により、ピアツーピア (P2P) レンディングといった新たなコンセプトも登場しています。これらの金融機関は、消費者に対して競争力がありながらも柔軟な返済期間と金利で個人ローンを提供しており、市場の競争環境をさらに活性化させています。

インドの個人ローン市場が成長している背景には、都市化、デジタル化、ライフスタイルの変化、消費支出の増加といったさまざまな要因があります。特に現在のデジタル時代では、消費者はよりライフスタイルにお金をかけるようになっており、高価なスマートフォンや時計の購入、旅行や結婚式への支出の増加などが見られます。

インドの個人ローン市場は、年月をかけて大きく変化してきました。かつては紙の書類に記入し、申請し、数日間も審査結果を待つ必要がありましたが、現在ではスマートフォンで数回クリックするだけで即座に承認され、数日以内に銀行口座へ融資金が振り込まれるようになっています。人口14億人を超えるインドは、個人向けローンやアドバンスローンの分野で非常に大きな顧客基盤を有しており、あらゆるレベル・地域で事業を展開する主要企業にとっては大きな商機となっています。

当レポートでは、インドの個人ローンの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計
• 市場認識と製品情報
• ブランド認知度とロイヤルティ
• 購入決定時に考慮される要素
• 購入チャネル
• 購入目的
• 購入頻度
• 既存または予定ユーザー
• 友人、家族からの推薦/オンラインレビュー
• ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第5章 インドの個人ローン市場の展望

• 市場規模・予測
• タイプ別
  • 担保付きローン
  • 無担保ローン
• ローン期間別
  • 短期 (最長6カ月)
  • 中期 (6～18カ月)
  • 長期 (18カ月以上)
• 年齢別
  • 30未満
  • 30～50歳
  • 50歳超
• 雇用形態別
  • 事業者
  • 給与所得者
  • その他
• 地域別
  • 東部
  • 西部・中央部
  • 北部
  • 南部
• 企業別シェア

第6章 市場マッピング：2024年

• タイプ別
• ローン期間別
• 年齢別
• 雇用形態別
• 地域別

第7章 マクロ環境と産業構造

• 需給分析
• 輸入輸出分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第8章 市場力学

• 成長推進因子
• 成長阻害因子 (課題と制約)

第9章 主要企業の情勢

• 市場リーダー上位5社の競合マトリックス
• 上位5社の市場リーダーの収益分析
• M&A・合弁事業 (該当する場合)
• 5社のSWOT分析
• 特許分析 (該当する場合)

第10章 価格分析

第11章 ケーススタディ

第12章 主要企業の展望

• ICICI Bank Limited
• Tata Capital Financial Services Ltd
• Bajaj Finance Limited
• Poonawalla Fincorp Limited
• Housing Development Finance Corporation Limited
• Shriram Finance Ltd
• Muthoot FinCorp Ltd
• State Bank of India
• AU Small Finance Bank Limited
• Axis Bank Limited

第13章 戦略的提言

第14章 当社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Personal Loan Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Personal Loan Market Share (%), By Type, FY2018-FY2032F
• Figure 3. India Personal Loan Market Share (%), By Loan Tenure, FY2018-FY2032F
• Figure 4. India Personal Loan Market Share (%), By Age, FY2018-FY2032F
• Figure 5. India Personal Loan Market Share (%), By Employment Type, FY2018-FY2032F
• Figure 6. India Personal Loan Market Share (%), By Region, FY2018-FY2032F
• Figure 7. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 8. By Loan Tenure Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9. By Age Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By Employment Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

India personal loan market is projected to witness a CAGR of 15.83% during the forecast period FY2025-FY2032, growing from USD 29.29 billion in FY2024 to USD 77.72 billion in FY2032. The personal loan market in India has always been strong and has expanded significantly over the years, owing to numerous factors, and being a middle-income economy. India personal loan market is a very dynamic and competitive market filled with numerous players from banks to NBFCs (Non-banking financial companies) being the primary players in the market, bringing new concepts of peer-to-peer lending are through internet penetration and increasing financial education. These institutions provide personal loans to various consumers at competitive yet flexible tenure and interest rates, which adds to the competitive landscape.

India personal loan market is growing due to various factors such as urbanization, digitalization, changing lifestyles and a rise in consumer spending. In the current scenario with the age of digitalization, consumers have started to spend more on lifestyles, for instance, buying expensive smartphones and watches, increasing spending on travel and weddings, etc.

India personal loan market has witnessed many changes over the span of years, from filling out papers, forms, and applications and waiting for days for loan approval to now getting instant approvals with just a few clicks on the smartphone and the loan amount being credited to the bank account within days. India with a population of over 1.4 billion people holds a large customer base in the realm of consumer personal loans and advances which is a boon for the key market players at every level and their geographical presence.

According to a report by rating agency CRIF High Mark Credit Information Services, personal loan outstanding Y-O-Y growth is 25.6%, and active loan Y-O-Y growth is 34.3% from FY2023 to FY2024.

Booming Personal Loans Distribution

India personal loans have been on an upward trend over the years due to the growing needs and requirements of Indian consumers for various purposes such as traveling, buying luxury goods, or be it in the form of advances for marriages. Financial institutions, such as banks and NBFCs, have started offering personalized loan products to customers tailored to specific customer segments and purposes. For instance, specialized personal loans for weddings, travel, education, or medical expenses with customized features and repayment terms are gaining popularity. The personal loan market in India has become highly competitive, with traditional banks, NBFCs, and fintech companies vying for market share. This competition has led to innovations in product offerings, interest rates, and customer service to attract borrowers.

PNB has launched the innovative products of the Pre-Approved Personal Loan, enabling existing customers to take loans of up to USD 24,000 through a fully digital and paperless process, without the need to visit a branch. The PNB Swaagat scheme is also for new-to-bank customers with loans of up to USD 12,000, with minimal inconvenience, through a straightforward OTP-based application process. With interest rates as low as 11.25%, repayment tenures as flexible as 72 months, and without the need for collateral or personal guarantees, PNB is offering personal credit that is more accessible and convenient.

According to a report by rating agency CRIF High Mark Credit Information Services, active personal loans grew from 95.18 million to 127.78 million from FY2023 to FY2024.

Digital Transformation in Banking and Personal Finances

Over the years, the Indian economy has been heading towards digitalization and financial institutions have been at the forefront of the digital transformation of their products and services. The rise of digital lending platforms has transformed the personal loan landscape, making it easier and more convenient for individuals to access funds. Funds are applied, verified, and sanctioned digitally within a limited time frame and the digital lenders leverage technology to streamline the application process, reduce paperwork, and offer quick approval and disbursement of loans, thus, making the whole process seamless and much faster.

Technological innovation is playing a critical role as banks use innovations to speed lending operations, improve risk assessment, and reach previously unbanked and remote communities. This contributes greatly to the growth of credit operations. In the fourth quarter of India during FY2023-FY24, personal loan advances amounting to USD 7.59 billion were disbursed among various types of consumers, outshining other loan categories such as education loans, auto loans, healthcare financing, and gold loans.

In keeping with the government's aim for a digital economy, State Bank of India has embraced emerging technologies such as Central Bank Digital Currency (CBDC), launching test projects to connect CBDC with current payment ecosystems such as UPI.

Growth in Fintech Startups and Businesses

With the growth in Indian banking sector and integration of technologies in the financial businesses, the emergence of fintech companies, new age fintech startups and alternative lending platforms has disrupted the traditional lending landscape. Fintech lenders leverage technology and data analytics to offer personalized loan products, expedite loan approvals, and cater to underserved segments of the population, further drive the growth of India personal loan market. In the current age, where borrowers are looking for fast and convenient solutions to their needs in terms of personal loans, startups and platforms leverage various technologies to instantly help consumers, relatively to expedite the process.

In 2024, DigitMoney announced the debut of its unique platform in India, which provides a game-changing solution in the domain of personal loans. With the potential to give borrowers with fast pre-approved loan offers, this revolutionary platform is poised to alter the borrowing experience for people across the country. DigitMoney leverages solid partnerships with key lending institutions to shorten the loan application process, making it completely digital and eliminating the need for lengthy documentation.

Similarly, WeddingLoans.com (launched by Matrimony.com in November 2024 in partnership with IDFC FIRST Bank Limited, Tata Capital Limited, and L&T Finance Limited) has intensified competition by offering flexible loan solutions.

Strict Government Regulation of Substitute Products Can Increase the Market

The Indian personal loan industry is experiencing strong growth, driven not merely by increasing consumer demand and digitalization but also by the regulatory tightening of alternative lending channels like peer-to-peer (P2P) lending portals. The Reserve Bank of India (RBI) has now levied fines on four P2P lending websites for non-adherence to regulatory standards, indicating a stricter regulatory approach.

These enforcement efforts reflect the government's dedication to ensuring transparency and consumer protection in the financial system. Consequently, customers are turning more and more towards more traditional and regulated channels, including banks and non-banking financial companies (NBFCs), which are viewed as safer and more secure sources of credit. Also, the regulatory oversight for P2P platforms is discouraging unregulated players, eliminating non-compliant operators, and mitigating risks in the lending space. With increased consumer confidence, improved governance, and improved guidelines available, the official personal loan space is picking up pace and emerging as the borrowers' go-to option in both urban and semi-urban India.

Future Market Scenario (FY2025 - FY2032F)

India personal loan market is expected to expand consistently over the coming years with a growing consumer base and a large middle and low-income group who constantly require financial support for various needs.

India personal loan market is likely to transform significantly over the coming years due to the digitalization of financial services with high and increasing emphasis on online application processes with paperless transactions and verification methods.

On the lines of India personal loan market it is expected that data analytics and artificial intelligence (AI) will play a key role in risk assessment, credit ratings, and loan approval processes. Financial institutions are likely to leverage these tools in the near future to make processes more automated, fast-paced, and hassle free.

Key Players Landscape and Outlook

The several key players in India personal loan market are shaping the landscape of the integral financial services in the country. Several key players include banks, NBFCs, fintech startups, and other financial institutions are leading the charge of digital transformation of financial services and continue to shape India personal loan market.

Overall, the market is highly competitive in almost every aspect of personal loans offering similar products and services at similar interest rates and terms and conditions and players are trying to compete on improvised consumer experience and service. With the growing consumer base along with rising consumer needs and aspirations, lifestyle upgradation, and the need for flexible financial support is likely to drive the market in the forecast period. With widespread access to the internet and the proliferation of smartphones and digital devices, acceptance of digital payments will fuel online baking services for personal loans. In October 2024, Kotak Mahindra Bank Limited announced the acquisition of Standard Chartered Bank's personal loan business in India to address the rising demand for personal loans. Additionally, the increasing adoption of digital lending and instant approvals continues to drive demand, making personal loans more accessible across India.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Interest Rate
  • 4.4.2. Institute Reputation
  • 4.4.3. Financial Flexibility
  • 4.4.4. Loan Sanction Period
• 4.5. Purchase Channel
• 4.6. Purpose of Purchase
• 4.7. Frequency of Purchase
• 4.8. Existing or Intended User
• 4.9. Recommendations from friends, family/online reviews
• 4.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. India Personal Loan Market Outlook, FY2018 -FY2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. By Type
  • 5.2.1. Secured Loans
  • 5.2.2. Unsecured Loans
• 5.3. By Loan Tenure
  • 5.3.1. Short-term (Up to 6 months)
  • 5.3.2. Medium Term (6 to 18 months)
  • 5.3.3. Long-term (More than 18 months)
• 5.4. By Age
  • 5.4.1. Less than 30
  • 5.4.2. 30 to 50
  • 5.4.3. More than 50
• 5.5. By Employment Type
  • 5.5.1. Business
  • 5.5.2. Salaried
  • 5.5.3. Others
• 5.6. By Region
  • 5.6.1. East
  • 5.6.2. West and Central
  • 5.6.3. North
  • 5.6.4. South
• 5.7. By Company Market Share (%), FY2024

6. Market Mapping, FY2024

• 6.1. By Type
• 6.2. By Loan Tenure
• 6.3. By Age
• 6.4. By Employment Type
• 6.5. By Region

7. Macro Environment and Industry Structure

• 7.1. Supply Demand Analysis
• 7.2. Import Export Analysis
• 7.3. Value Chain Analysis
• 7.4. PESTEL Analysis
  • 7.4.1. Political Factors
  • 7.4.2. Economic System
  • 7.4.3. Social Implications
  • 7.4.4. Technological Advancements
  • 7.4.5. Environmental Impacts
  • 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5. Porter's Five Forces Analysis
  • 7.5.1. Supplier Power
  • 7.5.2. Buyer Power
  • 7.5.3. Substitution Threat
  • 7.5.4. Threat from New Entrant
  • 7.5.5. Competitive Rivalry

8. Market Dynamics

• 8.1. Growth Drivers
• 8.2. Growth Inhibitors (Challenges and Restraints)

9. Key Players Landscape

• 9.1. Competition Matrix of Top Five Market Leaders
• 9.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
• 9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4. SWOT Analysis (For Five Market Players)
• 9.5. Patent Analysis (If Applicable)

10. Pricing Analysis

11. Case Studies

12. Key Players Outlook

• 12.1. ICICI Bank Limited
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products & Services
  • 12.1.4. Financials (As reported)
  • 12.1.5. Key Market Focus & Geographical Presence
  • 12.1.6. Recent Developments
• 12.2. Tata Capital Financial Services Ltd
• 12.3. Bajaj Finance Limited
• 12.4. Poonawalla Fincorp Limited
• 12.5. Housing Development Finance Corporation Limited
• 12.6. Shriram Finance Ltd
• 12.7. Muthoot FinCorp Ltd
• 12.8. State Bank of India
• 12.9. AU Small Finance Bank Limited
• 12.10. Axis Bank Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13. Strategic Recommendations

14. About Us & Disclaimer