米国の香水市場の評価：製品タイプ別、フレグランスタイプ別、カテゴリー別、価格セグメント別、サイズ別、流通チャネル別、地域別、機会および予測、2018～2032年

香水には豊かな歴史と複雑な化学作用があります。香水は着飾るための必需品となっています。米国の香水市場は、香水などの高級品に費やすことができる可処分所得の上昇にもアメリカの香水ブランドの評判と品質に描かれている国際的な消費者からの需要の増加のために急速に拡大しています。顧客にとって、香水は常に投資です。彼らは香水が人脈や社会的地位にもたらすメリットを認識しています。このことは、香水需要の増加を伴う市場の拡大が期待されることを示しています。

米国の香水市場は2024年に69億米ドルと評価されました。2032年の市場規模は112億米ドルで、予測期間中のCAGRは6.2%で成長すると予測されます。オンライン購買と革新的なパッケージング、高級品市場の台頭が市場拡大に寄与しました。また、ソーシャルメディアやインフルエンサーマーケティングの影響力が、アメリカの人口、特に成人人口の間で高まっていることが、市場の成長を後押ししています。さらに、セルフケアやグルーミングに関心を持つ男性が増えたことで、男性用フレグランス市場も拡大しています。

各社は特定の季節に特化したフレグランス製品を製造しており、これが通年の売上を押し上げています。消費者は、ニッチでユニークな職人技を駆使したフレグランスへの関心を高めており、それが小規模なフレグランスブランドの出現と売上増につながっています。さらに、企業はブランドの推薦を含む創造的なマーケティング戦略を選択し、市場拡大に貢献しています。例えば、2021年リブート版「ゴシップガール」や「ホーカスポーカス2」の主演女優ホイットニー・ピークが、シャネルのフレグランスアンバサダーに就任しました。カナダ系ウガンダ人女優のホイットニーは、スーパーモデルのケイト・モスや女優のキーラ・ナイトレイに続いてブランド・アンバサダーを務めることになった。

目次

第1章 調査手法

第2章 製品概要

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計（性別、地域、収入など）
• ブランド認知度とロイヤルティ
• 購入決定時に考慮される要素。
  • 品質
  • 分量
  • 価格
  • 数量と価格
  • 好み（香水の種類、香りの種類）
  • オファーと割引
  • アウェイ時間
  • カスタマイズオプション
  • 購買意欲の低下
• 購入頻度
• 購入チャネル
• 購入目的
• インフルエンサーマーケティングの役割

第5章 米国の香水市場の見通し、2018年～2032年

• 市場規模と予測
  • 金額別
  • 数量別
• 市場シェアと予測
  • 製品タイプ別
    • オードパルファム（EDP）
    • オードトワレ（EDT）
    • その他の製品タイプ
  • フレグランスタイプ別
    • アクア
    • ムスキー
    • アンバー
    • ウッディ
    • フローラル
    • その他
  • カテゴリー別
    • 男性
    • 女性
    • ユニセックス
  • 価格セグメント別
    • 量産
    • プレミアム
  • サイズ別
    • 最大60ml
    • 61～100ml
    • 100ml以上
  • 流通チャネル
    • オンライン
    • オフライン
  • 地域別
    • 北東部
    • 中西部
    • 西部
    • 南部
  • 市場シェア（％）企業別、2024年

第6章 米国の香水市場マッピング、2024年

• 製品タイプ別
• フレグランスタイプ別
• カテゴリー別
• 価格セグメント別
• サイズ別
• 流通チャネル別
• 地域別

第7章 価格分析

第8章 マクロ環境と産業構造

• ポーターの5つの力の業界分析
  • 新規参入業者の脅威
  • 代替品の脅威（香水の代替品）
  • 競争企業間の敵対関係
  • 供給企業の交渉力
  • 消費者の交渉力
• PESTEL分析
  • 政治的要因
  • 経済概要
  • 社会的影響
  • 環境への影響
  • 法的要因と規制機関
• バリューチェーン分析
• 需要と供給の分析
• 輸入輸出分析

第9章 市場力学

• 動向と発展
• 成長促進要因
• 成長抑制要因

第10章 ケーススタディ

第11章 競合情勢

• 主要5社の市場企業のSWOT分析
• 主要5社の市場リーダーの競合マトリックス
• 主要 5社の市場リーダーの市場収益分析（%、2024年）
• 合併と買収/合弁事業（該当する場合）
• 特許分析（該当する場合）

第12章 競合の見通し

• Chanel SA
• 会社概要
• 主要経営陣
• 製品とサービス
• 主要市場への注力と地理的プレゼンス
• 財務状況（報告通り）
• 最近の動向
• Coty, Inc.
• The Estee Lauder Companies Inc.
• Shiseido Company, Limited
• Revlon, Inc.
• L'Oreal SA（Yves Saint Laurent）
• L Brands, Inc.
• Inter Parfums, Inc.
• LVMH Moet Hennessy-Louis Vuitton（Dior）
• Liz Claiborne Inc.

上記の企業は市場シェアに応じて注文を保留することはなく、作業の過程で変更される可能性があります。

第13章 戦略的提言

第14章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Fragrance Market, By Value, In USD Million, 2018 - 2032F
• Figure 2. United States Fragrance Market, By Volume, In Thousand Units, 2018 - 2032F
• Figure 3. United States Fragrance Market Share, By Product Type, In USD Million, 2018 - 2032F
• Figure 4. United States Fragrance Market Share, By Product Type, In Thousand Units, 2018 - 2032F
• Figure 5. United States Fragrance Market Share, By Fragrance Type, In USD Million, 2018 - 2032F
• Figure 6. United States Fragrance Market Share, By Fragrance Type, In Thousand Units, 2018 - 2032F
• Figure 7. United States Fragrance Market Share, By Category, In USD Million, 2018 - 2032F
• Figure 8. United States Fragrance Market Share, By Category, In Thousand Units, 2018 - 2032F
• Figure 9. United States Fragrance Market Share, By Price Segment, In USD Million, 2018 - 2032F
• Figure 10. United States Fragrance Market Share, By Price Segment, In Thousand Units, 2018 - 2032F
• Figure 11. United States Fragrance Market Share, By Size, In USD Million, 2018 - 2032F
• Figure 12. United States Fragrance Market Share, By Size, In Thousand Units, 2018 - 2032F
• Figure 13. United States Fragrance Market Share, By Distribution Channel, In USD Million, 2018 - 2032F
• Figure 14. United States Fragrance Market Share, By Distribution Channel, In Thousand Units, 2018 - 2032F
• Figure 15. United States Fragrance Market Share, By Region, In USD Million, 2018 - 2032F
• Figure 16. United States Fragrance Market Share, By Region, In Thousand Units, 2018 - 2032F
• Figure 17. By Product Type Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 18. By Fragrance Type Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 19. By Category Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 20. By Price Segment Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 21. By Size Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 22. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 23. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024

Perfumes hold a rich history and a complex chemistry. Perfume have become a necessity statement for well-dressing. The United States fragrance market is rapidly expanding owing to the increasing demand from international consumers, who are drawn to the reputation and quality of American perfume brands, also owing to the rising disposable incomes which allow customers to spend on luxury items such as perfumes. For its customers, perfume has always been an investment. They are aware of the benefits it provides for their contacts and social position. This shows that the market's expansion is expected to be accompanied by an increase in perfume demand.

The United States Fragrance Market was valued at USD 6.9 billion in 2024. The market is anticipated to be valued at USD 11.2 billion by 2032, growing at a CAGR of 6.2% during the forecast period. Online purchasing and innovative packaging and rise of luxury products market contributed to shaping the expansion of the market. In addition, growing influence of social media and influencer marketing amongst American population, especially adult population, is boosting the market growth. Moreover, the market for men's fragrances is also increasing as more men are becoming interested in self-care and grooming.

Companies manufacture fragrances products especially for certain seasons, which boosts sales all year round. Consumers are increasingly interested in niche, unique, and artisanal fragrances, which has led to the emergence of smaller fragrance brands and increased sales for them. Furthermore, Companies opt for creative marketing strategies including brand endorsement which help in market expansion. For instance, Whitney Peak, a star of the 2021 reboot of Gossip Girl and Hocus Pocus 2, has been announced Chanel's fragrance ambassador. The Canadian-Ugandan actress followed the footsteps of supermodel Kate Moss and actress and Keira Knightley in serving as brand ambassadors.

Rise of E-Commerce has Boosted the Market

E-commerce has supported fragrance manufacturers to reach a considerably wider audience than in the past. Due to the ability to offer their products to customers nationwide and even beyond through online platforms, businesses' customer bases have significantly increased. E-commerce provides the benefits of convenience and discounts to customers as well. Without having to visit a physical store, customers purchase through e-commerce by relying on reviews and recommendations.

Product Diversification is the Key Strategy for Key Players

To meet the demands and tastes of customers, players operating in the fragrance market are offering a greater variety of products. This comprises varied perfumes for different seasons, events, and age groups. Diversification of products not only lures the customer but holds numerous benefits for the manufacturers as well. Fragrance companies differentiate themselves from competitors and establish themselves as leaders in the market by providing distinctive and high-quality products. In addition, product diversification aids fragrance companies to increase their customer base, enhance brand loyalty and generate higher sales volumes, thereby boosting the United States fragrance market.

Celebrity-Driven Fragrance Lines Accelerating the Market Growth

The U.S. fragrance market has witnessed a surge in celebrity-endorsed and celebrity-created fragrances, reflecting a broader trend of personal branding and consumer engagement. Celebrities leverage their influence to introduce fragrances that resonate with their fan base, often resulting in immediate market success. These collaborations not only boost sales but also enhance brand visibility and consumer loyalty.

For instance, in August 2024, pop star Ariana Grande launched the 'Lovenotes' fragrance collection in partnership with Luxe Brands. This collection featured four distinct scents tailored to different markets, including the U.S., UK, Europe, and Australia. Grande's involvement in the creation and promotion of these fragrances exemplifies the impact of celebrity-driven products in the fragrance industry.

Public Endorsements Drive Market Growth

Public endorsements are considerably driving the growth of the USA fragrance market. Celebrity partnerships and influencer marketing attract consumers to new and existing fragrance brands. These endorsements boost brand visibility and create consumer trust, increasing sales. Fragrance companies increasingly collaborate with well-known personalities to launch signature scents, leveraging their star power to drive consumer interest and market expansion. Many companies are collaborating with well-known faces to endorse their fragrance and cater to consumer demand.

For instance, in August 2024, Rihanna, a music celebrity, was announced as the new face of Christian Dior Couture SA J'Adore fragrance, succeeding Charlize Theron after over 20 years. This high-profile endorsement aims to boost the fragrance's appeal and market presence. Rihanna's first campaign for J'Adore launched on September 1, 2024.

Impact of COVID-19 on the United States Fragrance Market

The overall sales of the fragrance industry have been impacted by the pandemic as consumer spending habits have changed. One of the main impacts of the pandemic on the fragrance industry has been the shift in consumer preferences. With many people working from home, there has been a decline in demand for fragrances that are typically worn in office or public settings. On the other hand, there has been an increase in demand for fragrances that provide comfort and relaxation, such as scents associated with wellness, self-care, and home ambiance.

Another impact of the pandemic on the fragrance market is the closure of physical retail stores, including department stores and specialty fragrance stores, which has led to a decline in sales. However, online sales of fragrance products have increased, as consumers have turned to e-commerce platforms to purchase their favourite scents. Therefore, the COVID-19 pandemic has had a mixed impact on the fragrance market in the United States. Now, the industry is expected to recover as the economy rebounds and consumers adjust to the new normal.

Key Players Landscape and Outlook

Prominent companies offer a wide range of varieties and fragrance type, ranging from low to higher prices which helps them to increase their customer base. Strategies such as celebrity endorsement, social media marketing and creative advertisements are opted by the players to gain attention of the consumers. The United States Fragrance Market is highly competitive with key players involving Chanel S.A., Coty, Inc., and The Estee Lauder Companies Inc. The players are involved in strategic collaborations and R&D of premium quality products to sustain the market competition.

Table of Contents

1. Research Methodology

2. Product Overview

3. Executive Summary

4. Voice of Consumer

• 4.1. Demographics (Gender, Geography, Income, etc.)
• 4.2. Brand Awareness and Loyalty
• 4.3. Factors Considered in Purchase Decision.
  • 4.3.1. Quality
  • 4.3.2. Quantity
  • 4.3.3. Price
  • 4.3.4. Quantity w.r.t Price
  • 4.3.5. Preference (Type of Perfume, Fragrance Type)
  • 4.3.6. Offers and Discounts
  • 4.3.7. Away Time
  • 4.3.8. Customisation Options
  • 4.3.9. Fade Intended Purchases
• 4.4. Purchase Frequency
• 4.5. Purchase Channel
• 4.6. Purpose of Purchase
• 4.7. Role of Influencer Marketing

5. United States Fragrance Market Outlook, FY2018-FY2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Eau De Parfum (EDP)
    • 5.2.1.2. Eau De Toilette (EDT)
    • 5.2.1.3. Other Product Types
  • 5.2.2. By Fragrance Type
    • 5.2.2.1. Aqua
    • 5.2.2.2. Musky
    • 5.2.2.3. Amber
    • 5.2.2.4. Woody
    • 5.2.2.5. Floral
    • 5.2.2.6. Others
  • 5.2.3. By Category
    • 5.2.3.1. Male
    • 5.2.3.2. Female
    • 5.2.3.3. Unisex
  • 5.2.4. By Price Segment
    • 5.2.4.1. Mass
    • 5.2.4.2. Premium
  • 5.2.5. By Size
    • 5.2.5.1. Up to 60ml
    • 5.2.5.2. 61 to 100ml
    • 5.2.5.3. More than 100ml
  • 5.2.6. Distribution Channel
    • 5.2.6.1. Online
    • 5.2.6.2. Offline
      • 5.2.6.2.1. Supermarkets/Hypermarkets
      • 5.2.6.2.2. Convenience Stores
      • 5.2.6.2.3. Brand Stores & Kiosks
      • 5.2.6.2.4. Chemists/Pharmacies
      • 5.2.6.2.5. Others
  • 5.2.7. By Region
    • 5.2.7.1. Northeast
    • 5.2.7.2. Midwest
    • 5.2.7.3. West
    • 5.2.7.4. South
  • 5.2.8. By Company Market Share (%), 2024

6. United States Fragrance Market Mapping, 2024

• 6.1. By Product Type
• 6.2. By Fragrance Type
• 6.3. By Category
• 6.4. By Price Segment
• 6.5. By Size
• 6.6. By Distribution Channel
• 6.7. By Region

7. Pricing Analysis

8. Macro Environment and Industry Structure

• 8.1. Porter's Five Force Industry Analysis
  • 8.1.1. Threat of New Entrants (Emerging Players)
  • 8.1.2. Threat of Substitutes (Other Substitutes for Perfumes)
  • 8.1.3. Competitive Rivalry
  • 8.1.4. Bargaining Power of Suppliers
  • 8.1.5. Bargaining Power of Consumer
• 8.2. PESTEL Analysis
  • 8.2.1. Political Factors
  • 8.2.2. Economic Overview
  • 8.2.3. Social Implications
  • 8.2.4. Environmental Impact
  • 8.2.5. Legal Factors & Regulatory Bodies
• 8.3. Value Chain Analysis
• 8.4. Demand and Supply Analysis
• 8.5. Import Export Analysis

9. Market Dynamics

• 9.1. Trends & Developments
• 9.2. Growth Drivers
• 9.3. Growth Inhibitors

10. Case Studies

11. Competitive Landscape

• 11.1. SWOT Analysis of Key Five Market Players
• 11.2. Competition Matrix of Key Five Market Leaders
• 11.3. Market Revenue Analysis of Key Five Market Leaders (in %, 2024)
• 11.4. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• 11.5. Patent Analysis (If Applicable)

12. Competition Outlook

• 12.1. Chanel S.A.
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products & Services
  • 12.1.4. Key Market Focus & Geographical Presence
  • 12.1.5. Financials (As Reported)
  • 12.1.6. Recent Developments
• 12.2. Coty, Inc.
• 12.3. The Estee Lauder Companies Inc.
• 12.4. Shiseido Company, Limited
• 12.5. Revlon, Inc.
• 12.6. L'Oreal S.A. (Yves Saint Laurent)
• 12.7. L Brands, Inc.
• 12.8. Inter Parfums, Inc.
• 12.9. LVMH Moet Hennessy - Louis Vuitton (Dior)
• 12.10. Liz Claiborne Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed during course of work

13. Strategic Recommendations

14. About Us & Disclaimer