日本のPaaS（Platform as a Service）市場の評価：タイプ別、展開タイプ別、組織規模別、業界別、地域別、機会、予測、2018年～2032年

日本のPaaS（Platform as a Service）市場は、2025年から2032年の予測期間中にCAGR16.59％を記録し、2024年の41億7,000万米ドルから、2032年には142億4,000万米ドルに成長すると予測されます。国内で製造、金融、小売などさまざまな業種でPaaSソリューションの採用が拡大している背景には、デジタルトランスフォーメーションの推進が大きく影響しています。企業は、業務の近代化を継続的に迫られているため、業務の効率性を高めるためにクラウド技術への切り替えを進めており、日本のPaaS（Platform as a Service）市場の価値をさらに高めています。

さらに、日本政府は「Society 5.0」のようなイニシアチブを通じてデジタル革新を積極的に推進しており、テクノロジー分野での革新を招き、さまざまな分野にわたる先端技術の統合を奨励しています。このような支援環境が、PaaS（Platform as a Service）を含むクラウド・コンピューティング・ソリューションへの主要企業の投資を促進しています。例えば、Amazon Web Services Inc.は、日本におけるクラウドサービスの需要増に対応するため、2027年までに東京と大阪で、クラウドインフラに約144億6,000万米ドル（2兆2,600億円）を投資する計画を発表しました（2024年1月期）。この取り組みは、日本のGDPに約356億2,000万米ドル（5兆5,700億円）貢献し、AWSの経済効果調査によると、地元企業において年間平均30,500人のフルタイム相当の雇用を創出すると推定されています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• 製品/サービスおよび市場情報
• ブランド認知のモード
• PaaS導入時に考慮される要素
  • 機能とその他の付加価値サービス
  • ITインフラの互換性
  • ソリューションの効率
• プライバシーと規制の考慮

第5章 日本のPaaS（Platform as a Service）市場展望、2018年～2032年

• 市場規模の分析と予測
  • 金額別
• 市場シェア分析と予測
  • タイプ別
    • アプリケーションPaaS（aPaaS）
    • 統合PaaS（iPaaS）
    • データベースPaaS（dbPaaS）
  • 展開タイプ別
    • パブリック
    • プライベート
    • ハイブリッド
  • 組織規模別
    • 大企業
    • 中小企業
  • 業界別
    • 銀行、金融サービス、保険（BFSI）
    • 消費財・小売
    • 通信
    • 情報技術・IT対応サービス（ITeS）
    • 製造業
    • ヘルスケア・ライフサイエンス
    • エネルギー・公共事業
    • その他
  • 地域別
    • 北部
    • 中部
    • 南部
  • 企業別市場シェア分析（上位5社とその他-金額別、2024年）
• 市場マップ分析、2024年
  • タイプ
  • 展開タイプ
  • 組織規模
  • 業界
  • 地域別

第6章 ポーターのファイブフォース分析

第7章 PESTLE分析

第8章 市場力学

• 市場促進要因
• 市場の課題

第9章 市場の動向と発展

第10章 ケーススタディ

第11章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• 上位5企業のSWOT分析
• 市場上位10の主要企業の情勢
  • Google Cloud Japan GK
  • 会社概要
  • 主要経営陣
  • 製品とサービス
  • 財務状況（報告通り）
  • 主な市場フォーカスと地理的プレゼンス
  • 最近の動向/コラボレーション/パートナーシップ/合併と買収
  • Amazon Web Services, Japan GK
  • Microsoft Corporation, Limited
  • IBM Japan Ltd.
  • Oracle Corporation Japan
  • SoftBank Group Corp.
  • Nippon Telegraph and Telephone Corporation
  • Fujitsu Limited
  • NEC Corporation
  • SAP Japan Co., Ltd.

上記の企業は市場シェアに基づいて注文を保留しておらず、調査作業中に入手可能な情報に基づいて変更される可能性があります。

第12章 戦略的提言

第13章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan Platform as a Service (PaaS) Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. Japan Platform as a Service (PaaS) Market Share (%), By Type, FY2018-FY2032F
• Figure 3. Japan Platform as a Service (PaaS) Market Share (%), By Deployment Type, FY2018-FY2032F
• Figure 4. Japan Platform as a Service (PaaS) Market Share (%), By Organization Size, FY2018-FY2032F
• Figure 5. Japan Platform as a Service (PaaS) Market Share (%), By Vertical, FY2018-FY2032F
• Figure 6. Japan Platform as a Service (PaaS) Market Share (%), By Region, FY2018-FY2032F
• Figure 7. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 8. By Deployment Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9. By Organization Size Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By Vertical Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

Japan platform as a service (PaaS) market is projected to witness a CAGR of 16.59% during the forecast period FY2025-FY2032F, growing from USD 4.17 billion in FY2024 to USD 14.24 billion in FY2032. The push for digital transformation is a major reason behind the growing adoption of PaaS solutions within the country across various industries, including manufacturing, finance, and retail. Enterprises are increasingly switching to cloud technologies to enhance the efficiency of their operations due to the continuous pressure to modernize operations, further adding value to the platform as a service (PaaS) market in Japan.

Moreover, the country's government has been actively promoting digital innovation through initiatives like "Society 5.0", inviting innovation within the technology sector and encouraging the integration of advanced technologies across various sectors. This supportive environment fosters key players to invest in cloud computing solutions, which include the platform as a service (PaaS). For instance, by 2027, across Tokyo and Osaka, Amazon Web Services Inc. announced its plans to invest approximately USD 14.46 Billion (JPY 2.26 trillion) in cloud infrastructure in January FY2024, with an aim to address the increasing demand for cloud services in Japan. This initiative would contribute about USD 35.62 Billion (JPY 5.57 trillion) to Japan's GDP and is estimated to create an average of 30,500 full-time equivalent jobs annually in local businesses, as per the AWS Economic Impact Study.

Growing Number of Tech Startups Proliferate the Market Demand

The platform as a service (PaaS) market is greatly affected by Japan's startup culture, which has more than 10,000 technology startup companies. This list of innovative organizations is steadily increasing and changing the technological picture of the country in the development areas such as AI, robotics, and finserves. The Japanese government is looking to expand the number of startups to 100,000 within the next five years and plans to develop a healthy ecosystem.

Despite this, Japanese startups from FY2023 received about USD 6 billion from venture capital, showing a robust investment climate necessary to foster innovation and development in the platform as a service (PaaS) market. Moreover, local corporations provide approximately 30% of the venture capital funding, which in turn helps these startups to be more competitive on the international stage. Currently, programs like J-Startup that already exist or events like SusHi Tech and the Osaka Expo, are in place to promote innovative technologies that are expected to support the growth startups in Japan. Such an environment not only sustains the current platform as a service (PaaS) provider but also encourages newer platform as a service (PaaS) entrants to cater to emerging customer needs of cloud services.

Advancements in Technology are Driving Market Growth

Growing technological advancements, network staking, increasing internet users, and expanding mobile connections are major factors influencing the development of the platform as a service (PaaS) market in Japan. The fast-growing technology in the country, particularly in cloud computing technology as well as AI and IoT helping businesses adopt PaaS in their application development and sharing. A growing number of internet users brings organizations more incentives to implement platform as a service solution to serve the growing need for digital services with the support of government policies on infrastructure construction.

Moreover, the increased use of mobile devices promotes access to the platform as a service (PaaS). It enables business performance to be independent of the operating devices, facilitating remote work. This interdependency fosters platform growth as a service (PaaS), making it a crucial component of the evolving Japanese digital economy. According to TheGlobalEconomy.com, a comprehensive platform offering economic data and indicators for around 200 countries, Japan's most recent value from FY2023 is 219 million subscribers, up from 211 million in FY2022. In comparison, the world average stands at 49 million subscribers, based on data from 140 countries. Historically, Japan's average subscriber count from 1960 to 2023 is 67.67 million.

IT and ITeS Segment Holds Significant Share of the Market

The IT and IT-enabled Services (ITeS) segment holds a significant share of the platform as a service (PaaS) market in Japan. The increasing demand for cloud-based solutions and digital transformation initiatives across all business sectors fuels the rapid growth of this industry. From small businesses to large enterprises, Japanese firms are leveraging platform as a service (PaaS) to enhance process improvements, flexibility, and cost efficiency. This growth is driven by Japan's robust technological infrastructure and the government's strong support for digital innovation. Government initiatives, including tax incentives and subsidies, encourage businesses to adopt cloud services, thereby driving the Japan platform as a service (PaaS) market growth.

Moreover, Japan's highly skilled workforce and the culture of continuous improvement (Kaizen) further bolster the sector's strength. By adopting platform as a service (PaaS), IT and ITeS companies in Japan are pioneering technological advancements and positioning themselves competitively in the global market. For instance, Oracle Corporation and NTT DATA Japan announced in October FY2024 a collaboration to enhance sovereign cloud capabilities in Japan through the deployment of Oracle Alloy in data centers in NTT DATA to help speed up the move toward the cloud, as well as facilitate advanced AI services while addressing data sovereignty and compliance requirements.

Future Market Scenario (FY2025-FY2032F)

The push for digital transformation across industries such as manufacturing, finance, and retail, as enterprises modernize operations to enhance efficiency, is significantly driving the adoption of platform as a service (PaaS) solution in Japan.

Various initiatives like "Society 5.0," launched by Japanese government to promote digital innovation by encouraging the integration of advanced technologies and fostering a supportive environment for investments in cloud computing solutions.

The growing number of tech startups in the country is further anticipated to accelerate the growth and demand of platform as a service (PaaS) in the country. Also, government support and initiatives are further boosting the platform as a service (PaaS)market growth within the country.

Advancements in technology, increasing internet users, and mobile connectivity are significantly driving the growth of the Japan platform as a service (PaaS), enabling businesses to adopt cloud solutions to meet the rising demand for digital services.

Key Players Landscape and Outlook

The competitive landscape of Japan platform as a service (PaaS) market is dynamic and highly competitive, with several key players vying for market share. The market is dominated by prominent cloud service providers such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform, which have vast infrastructure and advanced technologies. These companies are constantly innovating and expanding their services to meet Japan's growing demand for cloud solutions. For instance, on April, FY2024, Microsoft reported an investment of USD 2.9 billion over the next two years to further enhance its hyperscale cloud computing and AI infrastructure in Japan. The company also stated plans to increase digital skilling programs to train more than 3 million people in AI within the next three years, establish the first Microsoft Research Asia lab in Japan, and strengthen cybersecurity collaboration with the Japanese government.

Furthermore, the role of domestic players is equally important in Japan, as SoftBank Group Corp., NTT Communications, and Fujitsu are focused on offering specialized solutions for local businesses. As such, competition in the Japanese platform as a service (PaaS) market is defined by international leaders and national innovators as they seek to introduce the latest in cloud services for the transformation of the country towards a more digital economy.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product/Service and Market Intelligence
• 4.2. Mode of Brand Awareness
• 4.3. Factors Considered in PaaS Adoption
  • 4.3.1. Features and Other Value-Added Service
  • 4.3.2. IT Infrastructure Compatibility
  • 4.3.3. Efficiency of Solutions
• 4.4. Consideration of Privacy and Regulations

5. Japan Platform as a Service (PaaS) Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Type
    • 5.2.1.1. Application PaaS (aPaaS)
    • 5.2.1.2. Integration PaaS (iPaaS)
    • 5.2.1.3. Database PaaS (dbPaaS)
  • 5.2.2. By Deployment Type
    • 5.2.2.1. Public
    • 5.2.2.2. Private
    • 5.2.2.3. Hybrid
  • 5.2.3. By Organization Size
    • 5.2.3.1. Large Enterprises
    • 5.2.3.2. Small and Medium Enterprises (SMEs)
  • 5.2.4. By Vertical
    • 5.2.4.1. Banking, Financial Services and Insurance (BFSI)
    • 5.2.4.2. Consumer Goods and Retail
    • 5.2.4.3. Telecommunications
    • 5.2.4.4. Information Technology and IT-enabled Services (ITeS)
    • 5.2.4.5. Manufacturing
    • 5.2.4.6. Healthcare and Life Sciences
    • 5.2.4.7. Energy and Utilities
    • 5.2.4.8. Others
  • 5.2.5. By Region
    • 5.2.5.1. North
      • 5.2.5.1.1. Hokkaido
      • 5.2.5.1.2. Tohoku
    • 5.2.5.2. Central
      • 5.2.5.2.1. Kanto
      • 5.2.5.2.2. Chubu
    • 5.2.5.3. South
      • 5.2.5.3.1. Kansai
      • 5.2.5.3.2. Chugoku
      • 5.2.5.3.3. Shikoku
      • 5.2.5.3.4. Kyushu & Okinawa
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. Type
  • 5.3.2. Deployment Type
  • 5.3.3. Organization Size
  • 5.3.4. Vertical
  • 5.3.5. By Region

6. Porter's Five Forces Analysis

7. PESTLE Analysis

8. Market Dynamics

• 8.1. Market Drivers
• 8.2. Market Challenges

9. Market Trends and Developments

10. Case Studies

11. Competitive Landscape

• 11.1. Competition Matrix of Top 5 Market Leaders
• 11.2. SWOT Analysis for Top 5 Players
• 11.3. Key Players Landscape for Top 10 Market Players
  • 11.3.1. Google Cloud Japan G.K
    • 11.3.1.1. Company Details
    • 11.3.1.2. Key Management Personnel
    • 11.3.1.3. Products and Services
    • 11.3.1.4. Financials (As Reported)
    • 11.3.1.5. Key Market Focus and Geographical Presence
    • 11.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 11.3.2. Amazon Web Services, Japan G.K.
  • 11.3.3. Microsoft Corporation, Limited
  • 11.3.4. IBM Japan Ltd.
  • 11.3.5. Oracle Corporation Japan
  • 11.3.6. SoftBank Group Corp.
  • 11.3.7. Nippon Telegraph and Telephone Corporation
  • 11.3.8. Fujitsu Limited
  • 11.3.9. NEC Corporation
  • 11.3.10. SAP Japan Co., Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

12. Strategic Recommendations

13. About Us and Disclaimer