![]() |
市場調査レポート
商品コード
1609450
車両接近通報装置 (AVAS) 市場の評価:車両タイプ・推進力・販売チャネル・地域別の機会および予測 (2018-2032年)Acoustic Vehicle Alerting System Market Assessment, By Vehicle Type, By Propulsion, By Sales Channel, By Region, Opportunities and Forecast, 2018-2032F |
||||||
カスタマイズ可能
|
車両接近通報装置 (AVAS) 市場の評価:車両タイプ・推進力・販売チャネル・地域別の機会および予測 (2018-2032年) |
出版日: 2024年12月11日
発行: Market Xcel - Markets and Data
ページ情報: 英文 239 Pages
納期: 3~5営業日
|
世界の車両接近通報装置 (AVAS) の市場規模は、2024年の14億6,000万米ドルから、予測期間中はCAGR 10.02%で推移し、2032年には31億4,000万米ドルの規模に成長すると予測されています。
交通安全に対する顧客の意識の高まりと、安全機能の欠落によって歩行者に与える影響により、自動車の安全性に関連する機能、特にAVASを組み込む需要が高まっています。従来の内燃機関よりも静かに作動する電気自動車やハイブリッド車の採用が増加していることが市場成長の主な触媒となっています。これらの車両が普及するにつれて、歩行者や自転車に自動車の存在を知らせる効果的な警告システムの必要性が重要になり、AVASの需要が牽引されています。
各国の政府による規制の義務化により、歩行者の安全のために電気自動車に音を出すことを義務付ける法律が施行されつつあります。このような規制の推進は、環境問題や電池技術の向上を背景にますます拡大しているEVの普及と同時進行しており、AVAS市場の需要を押し上げています。
都市化も同市場の成長に重要な役割を果たしています。都市における人口密度の上昇に伴い、車両と歩行者の接点が多くなっており、AVASなどの高度な安全対策が必要となっています。さらに、交通安全の問題に対する意識の高まりから、消費者はこうした技術を搭載した自動車を優先するようになっています。カスタマイズ可能で洗練された警告音を可能にする音響工学の技術的進歩は、AVASシステムの魅力を高めています。
当レポートでは、世界の車両接近通報装置 (AVAS) の市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域/主要国別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。
Global acoustic vehicle alerting system (AVAS) market is projected to witness a CAGR of 10.02% during the forecast period 2025-2032, growing from USD 1.46 billion in 2024 to USD 3.14 billion in 2032. Increased customer awareness about road safety and the implications of missing safety features for pedestrians has increased demand for incorporating features related to vehicle safety, especially AVAS. The increasing adoption of electric and hybrid vehicles that operate more quietly than traditional internal combustion engines is a primary catalyst for market growth. As these vehicles become more prevalent on the roads, the need for effective alerting systems to notify pedestrians and cyclists of their presence has become critical, driving the demand for acoustic vehicle alerting systems.
Regulatory mandates from governments of all countries are now implementing laws that mandate electric vehicles to produce noise for the safety of pedestrians. The regulatory push is concurrent with the increased adoption of electric vehicles (EVs), which is increasingly growing on environmental concerns and battery technology improvements, boosting the demand for the acoustic vehicle alerting systems market.
Urbanization plays a significant role in the growth of the market. With rising population densities in cities, the interactions between vehicles and pedestrians have intensified, necessitating advanced safety measures such as AVAS. Additionally, the growing awareness of road safety issues has led consumers to prioritize vehicles equipped with such technologies. Technological advancements in sound engineering, allowing for customizable and sophisticated alert sounds, enhance AVAS systems' appeal. For instance, in April 2024, THOR AVAS introduced a new synthetic AVAS that sounds different from the electronic exhaust system in terms of power, and the latter sounds louder and the specifications of creating sound layers and timbre. Their creation has many nuances, which ultimately give a balanced sound in different modes and on various types of transport.
Electric Vehicle Adoption to Fuel the Acoustic Vehicle Alerting System Market Growth
Electric vehicles are gaining popularity at a rapid pace. With more consumers opting for EV-driven vehicles, considering environmental concerns and the need for a sustainable mode of transport, safety measures take the forefront. In 2023, under 60% of new electric car registrations were in China, just under 25% in Europe, and 10% in the United States, corresponding to nearly 95% of global electric car sales. Unlike conventional vehicles, EVs are much quieter in operation; therefore, there is a potential danger that pedestrians and cyclists may not hear them getting closer. Considering this safety factor, regulations in many countries require EVs to have certain specific sounds when traveling at low speeds. For instance, the U.S. National Highway Traffic Safety Administration (NHTSA) and European Union rules decided that EVs need to make noise while running for speeds up to 30 km/h. With sales of EVs growing and the demands for pedestrian safety rising, this convergence has elevated the niche feature of AVAS to an integral one in modern electric mobility. With innovation and improvement by manufacturers in AVAS technologies, this market is set to boom massively, driven by regulatory requirements and consumer expectations for a safer urban environment.
For instance, in July 2024, Brose Fahrzeugteile SE & Co. KG launched an Acoustic Vehicle Alerting System for electric and hybrid Vehicles. Brose is expanding its product line to include an auditory warning system for electrified vehicles. The family-run business plans to install the new technology in several million electric and hybrid cars across Europe and North America as early as 2026.
Technological Advancements to Accelerate the Acoustic Vehicle Alerting System Market Growth
Technological innovations are almost acting as a catalyst for swift acceleration in the acoustic vehicle alerting system market. Indeed, it's bringing a revolution in how sound impacts electric vehicles. Such high-fidelity sound systems, directional audio, and other audio technologies allow manufacturers to craft more sophisticated and user-specific alert sounds that increase awareness without intrusive. The inclusion of artificial intelligence and machine learning further makes AVAS capable of adapting in real time to the conditions during which the vehicle is being driven. Its profiles can be adjusted depending on speed or braking and the environmental conditions of the surroundings. These developments enhance safety and improve the driving experience by making them more intuitive in communicating with the environment. Therefore, the AVAS market is expanding as manufacturers must apply new technology to meet regulatory requirements while meeting or exceeding consumer demands about safety and innovative designs.
For instance, in April 2022, Honda Motor Co., Ltd. unveiled its New City e:HEV in India under Honda Cars India Ltd. The car is fully equipped with advanced safety technologies and features like an ACE body structure, an Ultra High Tensile Strength Steel Frame with Super High Formability 980 MPa grade steel, and an acoustic vehicle alerting system in low-speed EV mode.
Battery Electric Vehicles to Dominate the Acoustic Vehicle Alerting System Market Share
Battery Electric Vehicles (BEV) will lead the AVAS market share, as, at their core, electric vehicles are exclusively powered by electric power; thus, they tend to be much quieter than their old internal combustion counterparts. Silence leads to reducing noise pollution but potentially harms pedestrian safety, making alerting mechanisms critical. The key driver behind this burgeoning popularity of BEV is a global awareness of environmental sustainability and increasing interest in cleaner forms of transport solutions. Consumers are increasingly embracing the usage of BEVs because of continued technological changes in battery efficiency and vehicle design. This dynamic interplay between the rise of BEV and the need for enhanced safety measures puts the AVAS into a crucial position in the future of electric mobility, merging innovation with a commitment to public safety. Also, key participants in the market are electric vehicles featured with AVAS to address the rising awareness concerning sustainable transportation.
For instance, in September 2024, Tata Motors Ltd. launched its Tata Curvv EV in the market; with electric vehicles driving almost silently, pedestrians and other motorists are unaware of an electric vehicle's presence. Tata Motors addressed this issue by introducing the acoustic vehicle alert system (AVAS) in the Curvv EV, another first for the brand. It produces an audio chime when the vehicle travels below 20 kmph, alerting pedestrians about its presence.
Asia-Pacific Dominates Acoustic Vehicle Alerting System Market Share
A rapid adoption of electric vehicles, robust government regulations, and investments in automotive technology are propelling the Asia-Pacific acoustic vehicle alerting system (AVAS) market. China and Japan are among the first in this transformation. Regarding electric vehicle manufacturing and sales, China is leading the Asia-Pacific market. For instance, new electric car registrations in China reached 8.1 million in 2023, increasing 35% from 2022, and 2023 was the first year since China extended New Energy Vehicle tax exemptions for purchases of EVs and provided non-financial incentives. With the automobile being one of the best sectors in economic growth, a glaring necessity has arisen to have proper AVAS to ensure safety for pedestrians crossing the roads of crowded cities. Moreover, as electric mobility is gaining much popularity and governments are upholding the reduction in carbon emissions, manufacturers come under a legal obligation to install AVAS and other similar systems, conforming to the safety aspect. Asia-Pacific's developing automotive industry, audio systems, and consumer demand for safe modes of transportation will occupy a sizeable market share in the global AVAS market. For the future, innovation and safety by key market players will be the areas of focus across this region.
For instance, in April 2022, Nissan Motor Co., Ltd., a Japanese automobile manufacturer, unveiled its Nissan Leaf with new design features, such as a pedestrian alert sound that adjusts per the vehicle's speed. Nissan's sound designers and engineers have designed the Canto AVAS to change tone and pitch based on whether the car is speeding up, slowing down, or reversing.
Future Market Scenario (2025-2032F)
As global regulatory frameworks increasingly mandate sound emissions for electric vehicles (EVs), the AVAS market will grow robustly. Governments will likely tighten regulations to enhance pedestrian safety, creating a steady demand for AVAS technologies.
Advancements in audio technology, artificial intelligence, and machine learning will enable the development of more sophisticated and adaptive AVAS solutions. Future systems may feature customizable sound profiles, real-time adjustments based on driving conditions, and integration with smart city infrastructure, enhancing their functionality and appeal.
The shift towards electric mobility is expected to accelerate, with more consumers opting for Battery Electric Vehicles (BEVs) and Hybrid Electric Vehicles (HEVs). This trend will continue to fuel the AVAS market as manufacturers strive to meet safety standards and consumer expectations.
Key Players Landscape and Outlook
A dynamic landscape of key players characterizes the global acoustic vehicle alerting system market, contributing to innovative solutions to enhance vehicle safety in electric mobility. Prominent companies are leveraging their expertise in audio technology to create sophisticated systems that comply with stringent regulations and prioritize pedestrian awareness. As the demand for electric vehicles (EVs) surges, driven by growing environmental consciousness and government mandates, the need for effective AVAS solutions becomes increasingly critical. This market is set for robust growth, fueled by technological advancements in sound design and artificial intelligence, enabling customizable and adaptive alert systems that enhance safety. Moreover, heightened consumer awareness of pedestrian safety issues will propel manufacturers to integrate these essential systems into their vehicle offerings. As competition intensifies and innovation flourishes, the AVAS market is poised to play a pivotal role in shaping the future of safe and sustainable transportation.
For instance, in February 2024, UNO Minda Limited showcased future-ready auto technologies at ACMA Automechanika 2024, including the acoustic vehicle alerting system, electric vehicle supply equipment (EVSE), off-board and on-board chargers, smart plugs, and others.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.