バドミントン用品・製品の市場規模、シェア、成長分析：製品別、エンドユーザー別、流通別、地域別 - 産業予測 2025～2032年

世界のバドミントン用品・製品市場規模は、2023年に37億米ドルと評価され、2024年の39億2,000万米ドルから2032年には62億5,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは6.0％で成長する見通しです。

バドミントン市場は、政府や企業のスポンサーシップの高まりとともに、国内および国際的なイベントの増加により、大きな成長が見込まれています。バドミントン世界連盟（BWF）やUSAバドミントン（USAB）などの主要団体は、このスポーツの世界の魅力を拡大する上で極めて重要であり、大きな市場機会への道を開いています。米国では、USABが全国的な統括団体として認知されており、米国選手の開発とサポートに注力する一方、全国的なバドミントンへの参加を促進しています。才能の育成と参加に戦略的に重点を置くことで、市場のダイナミクスを高め、さらなる投資を呼び込み、あらゆるレベルにおけるバドミントンの有望な未来を形作ることになると思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

バドミントン用品・製品市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 衣服
• 靴
• ラケット
• ガット
• シャトルコック
• アクセサリー

バドミントン用品・製品市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• プロ選手
• アマチュア選手
• レジャー・レクリエーション

バドミントン用品・製品市場規模：流通別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケット/スーパーマーケット
• 専門店・スポーツ店
• オンライン

バドミントン用品・製品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Yonex Co., Ltd.（Japan）
• Li-Ning（China）
• Victor Sports（Taiwan）
• Babolat（France）
• Wilson Sporting Goods（USA）
• Head（Austria）
• Carlton Sports（UK）
• RSL（Reinforced Shuttlecocks Limited）（UK）
• FZ Forza（Denmark）
• Apacs Sports（Malaysia）
• Pro Kennex（Taiwan）
• Ashaway Line & Twine Mfg. Co.（USA）
• Nivia Sports（India）
• Cosco（India）
• Silver's（India）
• Decathlon（France）
• Mizuno Corporation（Japan）
• Gosen Co., Ltd.（Japan）
• Yumo（China）
• Kason（China）

結論と推奨事項

Global Badminton Equipment and Products Market size was valued at USD 3.7 billion in 2023 and is poised to grow from USD 3.92 billion in 2024 to USD 6.25 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The badminton market is expected to experience significant growth due to an increase in national and international events, alongside rising government and corporate sponsorship. Key organizations like the Badminton World Federation (BWF) and USA Badminton (USAB) are pivotal in expanding the sport's global appeal, paving the way for substantial market opportunities. In the U.S., USAB serves as the recognized national governing body, focusing on the development and support of American athletes while promoting greater participation in badminton nationwide. This strategic emphasis on fostering talent and engagement is likely to enhance market dynamics and attract further investments, shaping a promising future for badminton at all levels.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Badminton Equipment And Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Badminton Equipment And Products Market Segmental Analysis

Global Badminton Equipment and Products Market is segmented by Product, End User, Distribution and region. Based on Product, the market is segmented into Apparel, Shoes, Racquets, Strings, Shuttlecocks and Accessories. Based on End User, the market is segmented into Professional Players, Amateur Players, and Leisure & Recreational. Based on Distribution, the market is segmented into Hypermarkets/Supermarkets, Specialty and Sports Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Badminton Equipment And Products Market

The Global Badminton Equipment and Products market is significantly driven by the rising demand for outdoor adventure activities as more individuals seek recreational pastimes to complement their hectic lifestyles and alleviate stress. This increased interest in sports has led to heightened consumer awareness regarding the importance of safe practices and proper hydration during these activities. With busy schedules and health considerations, many are opting for adventure-driven pursuits such as hiking, cycling, skiing, and trekking to relax. Additionally, improvements in the global economy and rising purchasing power in both developed and emerging markets have made travel and leisure activities more accessible, presenting substantial opportunities for companies. The surge in online retail trends also allows major firms to boost sales and broaden their regional presence to meet the growing consumer demand effectively.

Restraints in the Global Badminton Equipment And Products Market

The Global Badminton Equipment and Products market faces several constraints, primarily due to the sport's limited popularity in many regions. Aspiring players struggle to gain recognition in a setting where badminton is not well understood, leading to insufficient information regarding available equipment. This lack of awareness hampers market expansion, as the sport's declining popularity is further influenced by fluctuating raw material costs, affecting the pricing of essential gear like racquets. Moreover, badminton encounters stiff competition from more established Olympic sports, particularly in developed and western countries. Consequently, the underwhelming appeal of badminton presents a significant challenge for growth in this market.

Market Trends of the Global Badminton Equipment And Products Market

The global badminton equipment and products market is witnessing a significant trend towards the integration of smart technology, driven by increasing demand for performance-enhancing gear among players. Innovative smart badminton products, equipped with advanced sensors and data analytics, provide players with actionable insights into their game, promoting skill improvement through real-time feedback on swing speed and impact analysis. The inclusion of features like Bluetooth connectivity, video coaching, and companion apps enhances user experience and facilitates progress tracking. As awareness grows and manufacturers invest in R&D for more accessible smart options, the market is poised for substantial growth, catering to a tech-savvy and competitive athlete demographic.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Badminton Equipment and Products Market Size by Product & CAGR (2025-2032)

• Market Overview
• Apparel
• Shoes
• Racquets
• Strings
• Shuttlecocks
• Accessories

Global Badminton Equipment and Products Market Size by End User & CAGR (2025-2032)

• Market Overview
• Professional Players
• Amateur Players
• Leisure & Recreational

Global Badminton Equipment and Products Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Specialty and Sports Stores
• Online

Global Badminton Equipment and Products Market Size & CAGR (2025-2032)

• North America (Product, End User, Distribution)
  • US
  • Canada
• Europe (Product, End User, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, End User, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, End User, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, End User, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Yonex Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li-Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victor Sports (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babolat (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilson Sporting Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Head (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlton Sports (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSL (Reinforced Shuttlecocks Limited) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FZ Forza (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apacs Sports (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pro Kennex (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ashaway Line & Twine Mfg. Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nivia Sports (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosco (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silver's (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gosen Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yumo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kason (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations