デフォルト表紙
市場調査レポート
商品コード
1567931

バンカシュアランス市場の評価:製品タイプ・モデルタイプ・流通チャネル・エンドユーザー・地域別の機会および予測 (2017-2031年)

Bancassurance Market Assessment, By Product Type, By Model Type, By Distribution Channel, By End-user, By Region, Opportunities and Forecast, 2017-2031F


出版日
ページ情報
英文 235 Pages
納期
3~5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.82円
バンカシュアランス市場の評価:製品タイプ・モデルタイプ・流通チャネル・エンドユーザー・地域別の機会および予測 (2017-2031年)
出版日: 2024年10月11日
発行: Market Xcel - Markets and Data
ページ情報: 英文 235 Pages
納期: 3~5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のバンカシュアランスの市場規模は、2023年の1兆3,543億3,000万米ドルから、予測期間中にCAGR 5.80%で推移し、2031年には2兆1,262億3,000万米ドルの規模に成長すると予測されています。

銀行と保険会社の戦略的提携によって金融商品のバンドルが可能となり、消費者の利便性が向上し、金融ニーズにワンストップで対応できるようになるなど、バンカシュアランス市場の著しい成長には主にいくつかの重要な要因が影響しています。もう一つの重要な側面は、デジタルトランスフォーメーションです。技術革新とデジタルプラットフォームの革新は、より効率的なプロセスを促進し、顧客に対する働きかけを強め、顧客が幅広いサービスに簡単にアクセスできるようにしています。

消費者はバンキングや保険商品を利用する際の利便性を意識するようになり、バンキングと保険商品の統合ソリューションを求めています。規制当局によるサポートはこの動向を促進し、銀行がサービス基盤を拡大することを可能にしています。新興市場における中間層の増加も保険・投資商品の需要を押し上げています。オーダーメイドのマイクロインシュランス(小規模保険)やヘルスオプションといった形のイノベーションが、多様な顧客のニーズに応えています。その結果、金融知識の向上により、顧客はバンカシュアランスをファイナンシャルプランニングの1つの手段として利用することを考えるようになり、予測期間中の市場は継続的に成長すると見込まれています。

バンカシュアランスは銀行業務と保険サービスを同時に扱うため、顧客の利便性が向上し、あらゆる金融ニーズにワンストップで対応できるようになります。銀行や保険会社にとっては、新たな収益源を確保し、チャネルを拡大できるというメリットがあります。

当レポートでは、世界のバンカシュアランスの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 製品と市場の情報
  • ブランド認知モード
  • 購入決定時に検討される要素
  • カスタマーサポート
  • プライバシーと規制に関する考察

第5章 世界のバンカシュアランス市場の展望

  • 市場規模の分析・予測
  • 市場シェア分析・予測
    • 製品タイプ別
    • モデルタイプ別
    • 流通チャネル別
    • エンドユーザー別
    • 地域別
    • 企業シェア分析
  • マーケットマップ分析

第6章 北米のバンカシュアランス市場の展望

  • 市場規模の分析・予測
  • 市場シェア分析・予測
  • 国別市場評価
    • 米国
    • カナダ
    • メキシコ

第7章 欧州のバンカシュアランス市場の展望

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド

第8章 アジア太平洋のバンカシュアランス市場の展望

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第9章 南米のバンカシュアランス市場の展望

  • ブラジル
  • アルゼンチン

第10章 中東・アフリカのバンカシュアランス市場の展望

  • サウジアラビア
  • UAE
  • 南アフリカ

第11章 需給分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 PESTLE分析

第15章 保険料のコスト分析

第16章 市場力学

  • 市場促進要因
  • 市場の課題

第17章 市場の動向と発展

第18章 ケーススタディ

第19章 競合情勢

  • 市場リーダー上位5社の競合マトリックス
  • 上位5社のSWOT分析
  • 主要企業上位10社の情勢
    • Allianz SE
    • Axa S.A
    • Zurich Insurance Group AG
    • BNP Paribas Cardif Limited
    • HSBC Holdings plc
    • The ING Group
    • Santander UK plc
    • Lloyds Banking Group plc
    • Citigroup Inc.
    • Deutsche Bank AG

第20章 戦略的提言

第21章 当社について・免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 2. Global Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 3. Global Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 4. Global Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 5. Global Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 6. Global Bancassurance Market Share (%), By Region, 2017-2031F
  • Figure 7. North America Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 8. North America Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 9. North America Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 10. North America Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 11. North America Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 12. North America Bancassurance Market Share (%), By Country, 2017-2031F
  • Figure 13. United States Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 14. United States Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 15. United States Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 16. United States Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 17. United States Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 18. Canada Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 19. Canada Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 20. Canada Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 21. Canada Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 22. Canada Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 23. Mexico Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 24. Mexico Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 25. Mexico Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 26. Mexico Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 27. Mexico Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 28. Europe Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 29. Europe Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 30. Europe Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 31. Europe Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 32. Europe Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 33. Europe Bancassurance Market Share (%), By Country, 2017-2031F
  • Figure 34. Germany Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 35. Germany Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 36. Germany Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 37. Germany Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 38. Germany Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 39. France Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 40. France Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 41. France Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 42. France Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 43. France Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 44. Italy Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 45. Italy Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 46. Italy Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 47. Italy Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 48. Italy Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 49. United Kingdom Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 50. United Kingdom Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 51. United Kingdom Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 52. United Kingdom Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 53. United Kingdom Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 54. Russia Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 55. Russia Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 56. Russia Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 57. Russia Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 58. Russia Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 59. Netherlands Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 60. Netherlands Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 61. Netherlands Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 62. Netherlands Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 63. Netherlands Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 64. Spain Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 65. Spain Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 66. Spain Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 67. Spain Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 68. Spain Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 69. Turkey Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 70. Turkey Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 71. Turkey Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 72. Turkey Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 73. Turkey Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 74. Poland Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 75. Poland Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 76. Poland Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 77. Poland Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 78. Poland Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 79. South America Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 80. South America Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 81. South America Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 82. South America Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 83. South America Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 84. South America Bancassurance Market Share (%), By Country, 2017-2031F
  • Figure 85. Brazil Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 86. Brazil Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 87. Brazil Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 88. Brazil Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 89. Brazil Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 90. Argentina Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 91. Argentina Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 92. Argentina Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 93. Argentina Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 94. Argentina Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 95. Asia-Pacific Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 96. Asia-Pacific Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 97. Asia-Pacific Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 98. Asia-Pacific Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 99. Asia-Pacific Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 100. Asia-Pacific Bancassurance Market Share (%), By Country, 2017-2031F
  • Figure 101. India Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 102. India Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 103. India Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 104. India Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 105. India Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 106. China Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 107. China Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 108. China Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 109. China Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 110. China Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 111. Japan Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 112. Japan Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 113. Japan Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 114. Japan Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 115. Japan Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 116. Australia Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 117. Australia Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 118. Australia Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 119. Australia Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 120. Australia Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 121. Vietnam Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 122. Vietnam Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 123. Vietnam Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 124. Vietnam Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 125. Vietnam Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 126. South Korea Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 127. South Korea Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 128. South Korea Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 129. South Korea Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 130. South Korea Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 131. Indonesia Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 132. Indonesia Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 133. Indonesia Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 134. Indonesia Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 135. Indonesia Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 136. Philippines Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 137. Philippines Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 138. Philippines Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 139. Philippines Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 140. Philippines Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 141. Middle East & Africa Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 142. Middle East & Africa Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 143. Middle East & Africa Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 144. Middle East & Africa Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 145. Middle East & Africa Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 146. Middle East & Africa Bancassurance Market Share (%), By Country, 2017-2031F
  • Figure 147. Saudi Arabia Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 148. Saudi Arabia Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 149. Saudi Arabia Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 150. Saudi Arabia Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 151. Saudi Arabia Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 152. UAE Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 153. UAE Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 154. UAE Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 155. UAE Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 156. UAE Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 157. South Africa Bancassurance Market, By Value, In USD Billion, 2017-2031F
  • Figure 158. South Africa Bancassurance Market Share (%), By Product Type, 2017-2031F
  • Figure 159. South Africa Bancassurance Market Share (%), By Model Type, 2017-2031F
  • Figure 160. South Africa Bancassurance Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 161. South Africa Bancassurance Market Share (%), By End-user, 2017-2031F
  • Figure 162. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 163. By Model Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 164. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 165. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 166. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
目次
Product Code: MX12063

Global bancassurance market is projected to witness a CAGR of 5.80% during the forecast period 2024-2031, growing from USD 1354.33 billion in 2023 to USD 2126.23 billion in 2031. Several key factors primarily influence significant growth in the bancassurance market, such as strategic alliances between banks and insurance companies enabling bundled financial products, providing consumers with better convenience, and a one-stop shop for financial needs. Another significant aspect is digital transformation, as technological and digital platform innovations facilitate more efficient processes and increase outreach toward customers, making it easy for clients to access a broad range of services.

Consumers demand for integrated solutions for banking and insurance products, along with increased awareness of convenience while using banking and insurance products. The regulatory support facilitates the trend and allows banks to expand their service base. An increasing middle class in emerging markets boosts demand for insurance and investment products. Innovation in the form of custom-tailored microinsurance and health options responds to the needs of the diverse customer. Consequently, increased financial knowledge is making customers think more about using bancassurance as one vehicle for financial planning, putting the market in a good place for continued growth in the forecast period.

Bancassurance deals with banking and insurance services at the same time, which increases the convenience for customers, providing them with one-stop-shop facilities for all their financial needs. The advantages lie with the parties involved, opening additional revenue streams for banks and insurance companies and increasing their channels. In June 2024, Zurich Insurance Company Limited, a Switzerland-based insurance company, acquired a 70% stake in Kotak General Insurance for a total of USD 670 million, utilizing a mix of fresh growth capital and share purchases. This transaction represents the largest foreign investment in India's general insurance market. With this acquisition, Zurich demonstrates its commitment to the development and expansion of India's insurance sector, aligning with the Insurance Regulatory and Development Authority of India's (IRDAI) vision of achieving Insurance for All by 2047.

Growth of Digital Banking Platforms to Boost Market Growth

The growth of digital banking platforms is significantly driving market expansion in the financial services sector. In embracing greater amounts of technology, banks are learning to become more innovative through digital solutions that align with customers' changing expectations. Here, accounts may be managed online, while mobile payments are possible, and expert advice about finances is given. Improvement in user experience through advanced technologies, such as artificial intelligence and data analytics, allows financial institutions to personalize services according to the requirements of users, thus increasing customer engagement. In 2024, France's BNP Paribas Cardif and Orange announced the launch of a solution that automates the approval process for claims related to device damage or oxidation. Policyholders can submit claims using a score generated by artificial intelligence (AI), allowing for a decision to be made within seconds. This AI-driven solution mimics the human decision-making process through an algorithm developed from customer-reported data and insights from past behaviors.

Such innovation attracts high technological adaptations by customers and facilitates retention as the client can appreciate smooth and efficient services through digital channels. In the meantime, with the appearance of digital banking, banks further expand to new, untapped markets and offer financial products to a fresh and bigger market. Digital banking solutions help open new revenue streams and enhance the competitiveness of the overall market. As a result, the change places banks in a much more digital marketplace and platforms that are critical to stimulating growth in the financial services market.

Boosted Customer Retention Rates to Drive Market Growth

Companies can increasingly realize that retaining existing customers will often be costlier than trying to source new customers. This allows businesses to secure a stable revenue base and reduces churn, as it enhances customer loyalty through building good relationships with customers. Other strategies include personal marketing, loyalty schemes, and good customer service, which produce higher retention rates and positive feedback loops that enforce loyalty to a brand. When customers feel valued and engaged, they are expected to make repeat purchases and recommend the brand to others, thereby increasing the customer base. It will enable businesses to gain an understanding of what customers prefer and act in ways that can better adjust their offerings and improve the general experience of their customers. Organizations that take this issue seriously with customer retention help customers gain competitive advantages and place themselves in a good position for sustainable growth. It is critical in today's dynamic market as customer expectations are constantly changing, and loyalty has become increasingly difficult to maintain. Higher retention rates are ultimately a good driver of long-term market success. More than 80% of new mortgage customers have opened savings accounts in HDFC Bank, enabling the bank to offer a wider product suite.

Banks to Dominate the Bancassurance Market Share

Banks are expected to play a major role in the bancassurance market due to their well-established customer relationships and extensive distribution networks. In the increasingly diversified service environment of financial institutions, banks offer an excellent opportunity to sell insurance products along with traditional banking services, thus creating ease for customers by bundling such services. While it may be easy for customers, it helps the banks effectively use their existing client base to cross-sell more insurance solutions. Of course, the regulatory environment in many regions is becoming more favorable, encouraging banks to expand their portfolio in the field of insurance.

For instance, in 2024, ING Belgium, a subsidiary of ING Group SA, and the insurer NN are continuing to expand their successful cooperation in retail insurance. The renewed strategic cooperation will enable ING's large number of retail customers to further benefit from the wide range of available insurance solutions. Customers can then request, verify, and finish direct debit mandates online through the ING Banking App, Home'Bank, and through the branch network.

Through strategic cooperation, the partnership between banks and insurance companies can offer various lines of life, health, and property insurance, thus covering a wide spectrum of customer needs. This segment becomes even stronger while supported by the digital transformation of banking services since online platforms make it possible for banks to provide customized insurance products to meet customers' needs better and hold them closer. As consumer demand for integrated financial services, the banks segment will gain a significant role to play in determining the future of the bancassurance market.

North America to Dominate the Bancassurance Market Share

North America would dominate the bancassurance market share due to an already established financial structure and heightened consumer awareness about insurance products. Customers, for instance, are no longer required to visit two different branches to purchase insurance or collect their bank deposit slips due to growing bank insurer alliances offering multichannel integrated financial services. Instead, customers would now be able to access integrated bancassurance services at a singular accessible point. Increased adoption of digital banking increases accessibility, which, in turn, facilitates ways in which consumers can easily manage their financial and insurance needs from one place. Growth from the region is further increased with the sort of regulatory support in terms of offering bancassurance, which allows financial institutions to innovate and shape the products to meet diverse consumer demands. North America, through its advanced technology, secure financial institutions, and consumer-centric approach, would be well-placed to be the leader in bancassurance with much scope for growth and service improvement. In September 2024, Prudential plc, a company in the United States, announced that it had reached an agreement to acquire the remaining shares of Prudential Zenith Life Insurance Limited (PZL) in the form of a joint venture in Nigeria.

Future Market Scenario (2024 - 2031F)

More liquid and agile online channels for banks and insurance companies will make dealing with customers easier to handle.

Banks will start using data analytics to offer customized insurance based on the needs and preferences of specific customers.

The innovation of insurance products including microinsurance and on-demand coverage will popularize the service among a broader customer base.

Efficiency and improving service offerings will affect continued partnerships between banks with fintech or insurance companies.

Key Players Landscape and Outlook

Key players in the global bancassurance market are constantly looking for strategic practices such as mergers and partnerships to strengthen their position in the market and market share. The collaborations between other financial companies help them enhance their services by offering total financial solutions to consumers. Huge investments go into research and development towards innovation as they introduce new products meeting the changed requirements of customers. This investment in innovation would be critical for sustaining themselves within the dynamic market that changes rapidly in terms of market expansion and shifting customer needs. Taking into consideration the changing regulatory landscapes, it is becoming essential for players to remain agile enough to confront new challenges while adopting state-of-the-art technologies to garner customer experience and operational efficiency. In the long run, this provides a competitive advantage while ensuring customer satisfaction in seeking bancassurance products and services.

In July 2023, Allianz SE, a Germany-based insurance company, acquired a 50% stake in Incontra Assicurazioni from UniCredit, further strengthening its bancassurance partnership. After a series of simultaneous corporate transactions, Allianz and UniCredit will reach a hold of 50% share in the company.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

  • 4.1. Product and Market Intelligence
  • 4.2. Mode of Brand Awareness
  • 4.3. Factors Considered in Purchase Decisions
    • 4.3.1. Product Range
    • 4.3.2. Premium Costs
    • 4.3.3. Distribution Model
    • 4.3.4. Technology Integration
    • 4.3.5. Claims Settlement Ratio
    • 4.3.6. Cross-selling Benefits
  • 4.4. Customer Support
  • 4.5. Consideration of Privacy and Regulations

5. Global Bancassurance Market Outlook, 2017-2031F

  • 5.1. Market Size Analysis & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share Analysis & Forecast
    • 5.2.1. By Product Type
      • 5.2.1.1. Life Insurance
      • 5.2.1.2. Non-life Insurance
    • 5.2.2. By Model Type
      • 5.2.2.1. Pure Distributor
      • 5.2.2.2. Exclusive Partnership
      • 5.2.2.3. Financial Holding
      • 5.2.2.4. Joint Venture
    • 5.2.3. By Distribution Channel
      • 5.2.3.1. Banks
      • 5.2.3.2. Insurance Companies
    • 5.2.4. By End-user
      • 5.2.4.1. Individuals
      • 5.2.4.2. Corporates
    • 5.2.5. By Region
      • 5.2.5.1. North America
      • 5.2.5.2. Europe
      • 5.2.5.3. Asia-Pacific
      • 5.2.5.4. South America
      • 5.2.5.5. Middle East and Africa
    • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
  • 5.3. Market Map Analysis, 2023
    • 5.3.1. By Product Type
    • 5.3.2. By Model Type
    • 5.3.3. By Distribution Channel
    • 5.3.4. By End-user
    • 5.3.5. By Region

6. North America Bancassurance Market Outlook, 2017-2031F*

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Product Type
      • 6.2.1.1. Life Insurance
      • 6.2.1.2. Non-life Insurance
    • 6.2.2. By Model Type
      • 6.2.2.1. Pure Distributor
      • 6.2.2.2. Exclusive Partnership
      • 6.2.2.3. Financial Holding
      • 6.2.2.4. Joint Venture
    • 6.2.3. By Distribution Channel
      • 6.2.3.1. Banks
      • 6.2.3.2. Insurance Companies
    • 6.2.4. By End-user
      • 6.2.4.1. Individuals
      • 6.2.4.2. Corporates
    • 6.2.5. By Country Share
      • 6.2.5.1. United States
      • 6.2.5.2. Canada
      • 6.2.5.3. Mexico
  • 6.3. Country Market Assessment
    • 6.3.1. United States Bancassurance Market Outlook, 2017-2031F*
      • 6.3.1.1. Market Size Analysis & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share Analysis & Forecast
        • 6.3.1.2.1. By Product Type
          • 6.3.1.2.1.1. Life Insurance
          • 6.3.1.2.1.2. Non-life Insurance
        • 6.3.1.2.2. By Model Type
          • 6.3.1.2.2.1. Pure Distributor
          • 6.3.1.2.2.2. Exclusive Partnership
          • 6.3.1.2.2.3. Financial Holding
          • 6.3.1.2.2.4. Joint Venture
        • 6.3.1.2.3. By Distribution Channel
          • 6.3.1.2.3.1. Banks
          • 6.3.1.2.3.2. Insurance Companies
        • 6.3.1.2.4. By End-user
          • 6.3.1.2.4.1. Individuals
          • 6.3.1.2.4.2. Corporates
    • 6.3.2. Canada
    • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Bancassurance Market Outlook, 2017-2031F

  • 7.1. Germany
  • 7.2. France
  • 7.3. Italy
  • 7.4. United Kingdom
  • 7.5. Russia
  • 7.6. Netherlands
  • 7.7. Spain
  • 7.8. Turkey
  • 7.9. Poland

8. Asia-Pacific Bancassurance Market Outlook, 2017-2031F

  • 8.1. India
  • 8.2. China
  • 8.3. Japan
  • 8.4. Australia
  • 8.5. Vietnam
  • 8.6. South Korea
  • 8.7. Indonesia
  • 8.8. Philippines

9. South America Bancassurance Market Outlook, 2017-2031F

  • 9.1. Brazil
  • 9.2. Argentina

10. Middle East and Africa Bancassurance Market Outlook, 2017-2031F

  • 10.1. Saudi Arabia
  • 10.2. UAE
  • 10.3. South Africa

11. Demand Supply Analysis

12. Value Chain Analysis

13. Porter's Five Forces Analysis

14. PESTLE Analysis

15. Premium Cost Analysis

16. Market Dynamics

  • 16.1. Market Drivers
  • 16.2. Market Challenges

17. Market Trends and Developments

18. Case Studies

19. Competitive Landscape

  • 19.1. Competition Matrix of Top 5 Market Leaders
  • 19.2. SWOT Analysis for Top 5 Players
  • 19.3. Key Players Landscape for Top 10 Market Players
    • 19.3.1. Allianz SE
      • 19.3.1.1. Company Details
      • 19.3.1.2. Key Management Personnel
      • 19.3.1.3. Products and Services
      • 19.3.1.4. Financials (As Reported)
      • 19.3.1.5. Key Market Focus and Geographical Presence
      • 19.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 19.3.2. Axa S.A
    • 19.3.3. Zurich Insurance Group AG
    • 19.3.4. BNP Paribas Cardif Limited
    • 19.3.5. HSBC Holdings plc
    • 19.3.6. The ING Group
    • 19.3.7. Santander UK plc
    • 19.3.8. Lloyds Banking Group plc
    • 19.3.9. Citigroup Inc.
    • 19.3.10. Deutsche Bank AG

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

20. Strategic Recommendations

21. About Us and Disclaimer