米国のPOS決済市場の評価：コンポーネント別、端末タイプ別、オペレーティングシステム別、エンドユーザー別、地域別、機会、予測（2017年～2031年）

米国のPOS決済の市場規模は、2023年の284億5,000万米ドルから2031年に499億2,000万米ドルに達すると予測され、予測期間の2024年～2031年にCAGRで7.28％の成長が見込まれます。手頃な価格の無線通信技術に対する需要の高まりがPOS市場の拡大に拍車をかけており、交通機関やホスピタリティなどの多様な産業でシームレスな決済処理を可能にしています。小売業者やホテルでは、POS端末を取引や会計、売上のモニタリング、在庫管理に使用しています。本質的に、POS端末は現代の事業経営に不可欠であり、取引効率を高め、競合の激しい環境で成功に向けた重要な知見を提供しています。

低コストの無線技術への需要が高まり、これがPOSシステムの市場需要に寄与しています。POSシステムとは、無線技術を使って商品やサービスの決済を処理するための機器です。無線技術は、運送業などのさまざまな産業において、複数の業務を容易にします。小売業や接客業では、端末やデバイスは決済処理以外にも、会計、売上のモニタリング、在庫管理などに使用されます。

POS端末は、ビジネスにおいて大きな負担となっている現金の負担を軽減することから、異例の急成長を示しています。世界がキャッシュレス社会の方向に進む中、技術へと推進された企業は、従来の企業よりも突然優位に立ち、顧客に迅速で便利、かつ安全なチェックアウト体験を提供しています。技術の台頭とともに、米国のPOS端末は急速に近代化し、技術開発の変容に対応しています。ほとんどの企業にとって、こうした最新端末の利用可能性と実装はますます高まっています。

例えば2024年4月、AIベースのセルフチェックアウトシステムであるMashginは、世界の決済ソリューションプロバイダーであるVerifoneとの統合を発表しました。Verifone Commanderとの統合により、Mashginは、Verifoneの安全な決済サイト管理ソリューションを利用しているコンビニエンスストア（現在、合計5万サイト超）で、同社のコンピュータービジョンセルフチェックアウトシステムを展開できるようになります。

先進のデータアナリティクスと決済モデルの拡大

先進のデータアナリティクスと決済モデルの拡大は、POSシステム市場の成長促進要因です。企業は先進のアナリティクスを活用することで、消費者行動をより深く考察し、サービスを洗練させ、在庫管理を向上させます。このアプローチは、疑わしい行為を特定し、売上動向やピーク時間に関する実用的な知見を提供することで、不正行為の検出と業務効率を高めます。

決済モデルに関しては、NFCやRFID技術による非接触型決済の台頭により、利便性とスピードが向上し、Apple PayやGoogle Payなどのモバイルウォレットが取引の安全性を高めています。暗号通貨決済は、ビットコインのようなデジタル通貨のユーザーに対応し、一般的になりつつあります。さらに、後払い決済（Buy Now, Pay Later、BNPL）オプションは、特に柔軟な決済ソリューションを求める若い消費者の間で支持を集めています。さらに、AIと機械学習の統合がPOSシステムのイノベーションを促進し、予測分析、パーソナライズされたマーケティング、自動カスタマーサービスを可能にしています。

例えば、2024年6月にPayPalが行った調査では、買い物客の51％が非接触型決済に対応していない実店舗での買い物を止めていることが判明しました。若い買い物客ほどこの傾向が強く、Z世代の78％、ミレニアル世代の55％、X世代の52％が、従来の決済方法しか受け付けない企業では買い物をしなくなったことを示しています。

市場の需要を高めるオムニチャネルリテイリングの成長

オムニチャネルリテイリングとは、簡単に言えば、顧客がアクセスするあらゆるチャネルで統一された体験を提供する小売戦略です。このアプローチは、実店舗、オンラインストア、モバイルアプリケーション、ソーシャルメディアプラットフォームなどのさまざまな販売やチャネルを統合し、顧客にとっての継続的な体験を1つにまとめようとするものです。オムニチャネルリテイリングは、多数のタッチポイントを介したシームレスなインタラクションに対する消費者の要求の高まりに対応し、購買体験における柔軟性と利便性を顧客に提供しようとするものです。

最新のPOSシステムは、顧客に最適かつもっとも便利な購買体験を提供するために、多くの決済オプションと統合されています。さらに、POSシステムとオムニチャネルリテイリングを組み合わせることで、リアルタイム在庫の利点が得られ、顧客は最新の在庫情報を通じて商品の在庫状況を正確に確認し、購入することができます。このような統合が、予測期間のPOS決済市場の成長を促進する見込みです。

当レポートでは、米国のPOS決済市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• 製品と市場情報
• ブランド認知の方式
• 購入決定において考慮される要素
• プライバシーと規制の考慮

第5章 米国のPOS決済市場の見通し（2017年～2031年）

• 市場規模の分析と予測
  • 金額
• 市場シェア分析と予測
  • コンポーネント別
  • 端末タイプ別
  • オペレーティングシステム別
  • エンドユーザー別
  • 地域別
  • 市場シェア分析：企業別（金額）（上位5社とその他 - 2023年）
• 市場マップ分析（2023年）
  • コンポーネント別
  • 端末タイプ別
  • オペレーティングシステム別
  • エンドユーザー別
  • 地域別

第6章 需要供給分析

第7章 バリューチェーン分析

第8章 ポーターのファイブフォース分析

第9章 PESTLE分析

第10章 端末の価格分析

第11章 市場力学

• 市場促進要因
• 市場の課題

第12章 市場の動向と発展

第13章 ケーススタディ

第14章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Ingenico Inc.
  • Elo Touch Solutions, Inc.
  • Stripe, Inc.
  • VeriFone Systems Inc
  • UIC Payworld Inc.
  • Castles Technology Co., Ltd.
  • PAX Technology Inc.
  • NEC America Inc.
  • Jabil Inc.
  • First Data Merchant Services LLC

第15章 戦略的推奨

第16章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States POS Payment Market, By Value, In USD Billion, 2017-2031F
• Figure 2. United States POS Payment Market Share (%), By Component, 2017-2031F
• Figure 3. United States POS Payment Market Share (%), By Terminal Type, 2017-2031F
• Figure 4. United States POS Payment Market Share (%), By Operating System, 2017-2031F
• Figure 5. United States POS Payment Market Share (%), By End-user, 2017-2031F
• Figure 6. United States POS Payment Market Share (%), By Region, 2017-2031F
• Figure 7. By Component Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 8. By Terminal Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 9. By Operating System Size Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 10. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

United States POS payment market is projected to witness a CAGR of 7.28% during the forecast period 2024-2031, growing from USD 28.45 billion in 2023 to USD 49.92 billion in 2031. The growing demand for affordable wireless communication technologies has fueled POS market expansion, enabling seamless payment processing across diverse industries such as transportation and hospitality. Retailers and hotels use POS terminals for transactions, and for accounting, sales monitoring, and inventory management. In essence, POS devices are integral to modern business operations, enhancing transaction efficiency and providing crucial insights for thriving in a competitive environment.

The demand for low-cost wireless technologies has increased, and this has contributed to market demand for POS systems. These are devices that are used to process payments for goods and services using wireless technology. Wireless technology makes several operations easier across various types of businesses, such as those engaged in transportation. In retailing and hospitality businesses, terminals or devices are used more than for processing payments, in accounting, monitoring sales, and inventory management.

POS terminals are growing exceptionally fast as they reduce the burden of cash in businesses, which poses a huge burden. With the world moving in the direction of a cashless society, businesses propelled into technology suddenly have an edge over their traditional counterparts, offering their customers a fast, convenient, and safe checkout experience. With the rise of technology, the POS terminals in the United States have been rapidly modernizing to cope with a transformation in technological development. The accessibility and implementation of these modern terminals to most businesses are increasingly high.

For instance, in April 2024, Mashgin, an artificial intelligence (AI)-based self-checkout system, announced that it is integrating with Verifone, a global payments solution provider. The integration with Verifone Commander will allow Mashgin to deploy its computer vision self-checkout system at convenience stores that use Verifone's secure payment site management solution, which currently totals more than 50,000 sites.

Advanced Data Analytics and Expansion of Payment Models

Advanced data analytics and expanded payment models are key drivers for growth in the POS systems market. Companies utilize advanced analytics to gain deeper insights into consumer behavior, refine offerings, and improve inventory management. This approach enhances fraud detection and operational efficiency by identifying suspicious activities and providing actionable insights into sales trends and peak hours.

In terms of payment models, the rise of contactless payments through Near Field Communication (NFC) and Radio Frequency Identification (RFID) technology offers greater convenience and speed, while mobile wallets such as Apple Pay and Google Pay enhance transaction security. Cryptocurrency payments are becoming more common, catering to users of digital currencies such as Bitcoin. Additionally, Buy Now, Pay Later (BNPL) options are gaining traction, especially among younger consumers seeking flexible payment solutions. Furthermore, the integration of AI and machine learning is fostering innovation in POS systems, enabling predictive analytics, personalized marketing, and automated customer service.

For instance, in June 2024, studies by PayPal found that 51% of shoppers had stopped shopping at brick-and-mortar businesses that didn't accept contactless payments. Young shoppers are more likely to behave this way, indicating that 78% of Gen-Z, 55% of millennials, and 52% of Gen-X no longer shop at businesses that accept only traditional payment methods.

Growth of Omnichannel Retailing to Increase Market Demand

Omnichannel retailing is simply the retail strategy whereby customers are provided with a unified experience across all various channels that reach them. The approach seeks to merge different sales and channels, such as physical stores, online stores, mobile applications, and social media platforms, among others, into one but continuous experience for customers. Omnichannel retailing seeks to offer customers flexibility and convenience in the buying experience with respect to increased consumer demands for seamless interactions across numerous touch points.

Modern POS systems are integrated with a number of payment options to provide customers with the best and most convenient buying experience. Additionally, the combination of POS systems with omnichannel retailing offers real-time inventory benefits, allowing customers to accurately check product availability and make purchases through updated inventory information. This integration is expected to drive the POS payment market growth during the forecast period.

According to the Sensormatic Solutions Annual Survey, Nearly three-quarters of the United States back-to-school consumers will shop in-store. Flexible blended shipping options such as Buy online pickup in-store (BOPIS) are expected to grow in the forecast period.

Dominance of Fixed POS Terminal Type

In the United States, fixed POS systems hold a dominant share of the POS payments market.

Fixed POS systems are very reliable and stable. Hence, they offer performance with fewer problems in connectivity that facilitates smooth and continued transaction flow without problems. They come with a complete inventory management package, customer relations, employee management, and comprehensive reporting with the versatile all-in-one package for business. Besides, the integrative power of such systems is pretty good. For instance, they can be integrated with other business tools or software such as accounting systems, e-commerce platforms, and loyalty programs to bring more ease of use and efficiency to everyday operations. Security will be another key benefit; advanced features such as encryption and secure payment processing ensure that sensitive customer data remains out of reach from fraudulent risks. Also, fixed POS systems are designed with ease-of-use features such as larger screens to make them easier for employees, mainly when in large quantities within places such as retail stores and restaurants.

For instance, fixed POS terminals are used by major companies such as Walmart and Starbucks. Walmart has integrated advanced fixed POS systems across its stores to streamline operations, enhance customer experience, and improve transaction efficiency. Starbucks has also implemented its custom fixed POS system in partnership with Oracle.

Northeast to Dominate the United States POS Payment Market Share

A variety of critical factors have made northeast an integral region in the United States POS payments market. For instance, major cities such as New York, Boston, and Philadelphia have a high volume of retail and hospitality businesses that require POS systems for their demanding transaction needs. Besides, the tech-savvy environment prevailing in the region ensures greater adoption of advanced POS technologies, such as AI and advanced analytics, that improve customer experience and operational efficiency. Stronger economic activity in the region makes transactions very high, increasing the demand for advanced POS systems. The trend for consumer behavior in northeast reflects a fundamental penchant for digital means of paying for purchases through credit cards, debit cards, mobile payments, and digital wallets. It increases demand for advanced POS solutions that can handle a variety of options.

For instance, in December 2023, FortressPay, a company based in northeast region of the United States, launched an enterprise-ready, biometric payment platform. Through its new Payment Identity platform, FortressPay strives to offer frictionless customer experiences while completely eliminating payment fraud.

Future Market Scenario (2024 - 2031F)

The rapid shift towards digital payments and the movement towards a cashless society are fueling the growth of the POS payments market.

POS payments will adapt to different form factors to meet the needs of various customer segments in the forecast period.

The rise of advanced data analytics and expansion of payment models, as well as growing omnichannel retailing, contribute to market expansion.

Payment processing companies are expanding their support for new payment technologies, including cryptocurrencies and tap-to-pay methods.

Key Players Landscape and Outlook

Continuous innovation characterizes the United States POS payment market landscape, as the companies compete to outperform one another in terms of competitive pricing, value-added services, customer experience, security, fraud prevention, and the indulgence of AI. POS Payment manufacturers are concerned with security, reliability, integration, technology, user experience, and compliance, which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market.

In August 2024, OMNIQ corporation, a leading provider of Artificial Intelligence (AI)-based image processing technologies and supply chain management solutions, form a strategic alliance with Ingenico to Enhance Fintech Solutions.

In October 2023, Castles Technology announced a partnership with Worldline for its first international deployment of a range of Android payment terminals and associated services, including repair and staging. Worldline has selected Castles Technology due to its knowledge and expertise in both international and local payment systems.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Mode of Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Features and Other Value-Added Service
  • 4.3.2. IT Infrastructure Compatibility
  • 4.3.3. Ease in usage
  • 4.3.4. After-Sales Support
• 4.4. Consideration of Privacy and Regulations

5. United States POS Payment Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Component
    • 5.2.1.1. Hardware
    • 5.2.1.2. Software
    • 5.2.1.3. Integrated POS Payments
  • 5.2.2. By Terminal Type
    • 5.2.2.1. Fixed POS
    • 5.2.2.2. Mobile POS
    • 5.2.2.3. Pocket POS
    • 5.2.2.4. POS GPS/GPRS
  • 5.2.3. By Operating System
    • 5.2.3.1. Windows/Linux
    • 5.2.3.2. Android
    • 5.2.3.3. iOS
  • 5.2.4. By End-user
    • 5.2.4.1. Retail
    • 5.2.4.2. Travel and Hospitality
    • 5.2.4.3. BFSI
    • 5.2.4.4. Media and Entertainment
    • 5.2.4.5. Manufacturing
    • 5.2.4.6. Healthcare
    • 5.2.4.7. Others
  • 5.2.5. By Region
    • 5.2.5.1. Northeast
    • 5.2.5.2. Midwest
    • 5.2.5.3. West
    • 5.2.5.4. South
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Component
  • 5.3.2. By Terminal Type
  • 5.3.3. By Operating System
  • 5.3.4. By End-user
  • 5.3.5. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Terminal Pricing Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 10 Market Players
  • 14.3.1. Ingenico Inc.
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Products and Services
    • 14.3.1.4. Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. Elo Touch Solutions, Inc.
  • 14.3.3. Stripe, Inc.
  • 14.3.4. VeriFone Systems Inc
  • 14.3.5. UIC Payworld Inc.
  • 14.3.6. Castles Technology Co., Ltd.
  • 14.3.7. PAX Technology Inc.
  • 14.3.8. NEC America Inc.
  • 14.3.9. Jabil Inc.
  • 14.3.10. First Data Merchant Services LLC

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer